生鮮經(jīng)營策略

生鮮商品經(jīng)營策略,,,,,,,,,,,,,,,,,,,,,,

課別：蔬果課,,,,,,,,,,,,,,,,,,,,,,

類別,,經(jīng)營方式,商戶數(shù)量,,SKU數(shù),,銷售額,,,,,,,,,,,商品敏感度,商品策略,毛利策略,執(zhí)行時間,價格策略

,,,現(xiàn)有數(shù),目標數(shù),現(xiàn)有數(shù),目標數(shù),2016年,占比,月銷售額,天平均銷售,叫貨系數(shù),,,,,,,,,,,

葉菜,葉菜類,自營,3,5,22,25,375822,11.3%,31318.52,1043.95,1.1,1.15,1.2,1.25,1.25,1.25,1.3,高,人氣商品,15%,3,葉菜的加價率為15%。經(jīng)加工至銷售正常毛利為20%

,結球葉菜類,,,,3,4,106220,3.2%,8851.65,295.06,,,,,,,,高,人氣商品,15%,3,

,花菜類,,,,2,2,58194,1.7%,4849.51,161.65,,,,,,,,高,人氣商品,15%,3,

,野菜,,,,2,5,655,0.0%,54.62,1.82,,,,,,,,高,人氣商品,15%,3,

,其它,,,,1,,21616,0.6%,1801.36,60.05,,,,,,,,低,人氣商品,15%,3,

非葉菜,根莖類,自營,,,27,32,504090,15.1%,42007.51,1400.25,,,,,,,,高,人氣商品,15%,3,以根莖類，果瓜類商品做銷售形象，菌茹類做商品形象，豆制品做價格形象

,果瓜類,,,,38,42,1348711,40.5%,112392.61,3746.42,,,,,,,,高,人氣商品,15%,3,

,菌菇類,,,,8,12,154123,4.6%,12843.57,428.12,,,,,,,,高,人氣商品,15%,3,

,豆制品類,,,,6,6,287660,8.6%,23971.63,799.05,,,,,,,,高,人氣商品,15%,3,

,調味類,,,,5,5,302418,9.1%,25201.53,840.05,,,,,,,,高,人氣商品,15%,3,

,其它,,,,4,4,22126,0.7%,1843.86,61.46,,,,,,,,高,人氣商品,15%,3,

包裝菜,,自營,,,4,6,150748,4.5%,12562.32,418.74,,,,,,,,低,人氣商品,15%,3,

合計,,,3,5,122,143,3332384,35.0%,,,,,,,,,,,,,,

醬腌菜,,聯(lián)營,1,1,68,,379929,4.0%,,,,,,,,,,,,,,

普通水果,柑橘類,聯(lián)營+自營,1,4,15,,592574,13.3%,,,,,,,,,,高,人氣商品,15%,,柑橘類青桔，沙糖桔.核果類鮮桃.蘋果，瓜類國產(chǎn)西瓜當季水果做市場價，

,核果類,,,,38,,643960,14.5%,,,,,,,,,,高,人氣商品,15%,,

,瓜類,,,,17,,430558,9.7%,,,,,,,,,,高,人氣商品,15%,,

,漿果類,,,,16,,943673,21.2%,,,,,,,,,,高,人氣商品,15%,,

,熱帶水果,,,,5,,101122,2.3%,,,,,,,,,,高,人氣商品,15%,,

,其它,,,,2,,178542,4.0%,,,,,,,,,,高,人氣商品,15%,,

高檔水果,柑橘類,聯(lián)營,1,,11,,155310,3.5%,,,,,,,,,,低,結構商品,15%,,高檔水果品質相同商品在同行業(yè)中價格保持一致。

,核果類,,,,11,,426309,9.6%,,,,,,,,,,低,結構商品,15%,,

,瓜類,,,,6,,109719,2.5%,,,,,,,,,,低,結構商品,15%,,

,漿果類,,,,12,,367387,8.2%,,,,,,,,,,低,結構商品,15%,,

,熱帶水果,,,,11,,285432,6.4%,,,,,,,,,,低,結構商品,15%,,

,其它,,,,1,,63,0.0%,,,,,,,,,,低,結構商品,15%,,

禮盒,,聯(lián)營,,,3,,,0.0%,,,,,,,,,,,結構商品,15%,,

合計,,,2,4,148,,4454543,46.8%,,,,,,,,,,,,,,

雞蛋,,自營,5,7,45,45,1349831,14.2%,,,,,,,,,,高,人氣商品,2%,,

合計,,,11,17,383,188,9516687,,,,,,,,,,,,,,,

1.蔬菜可在分類中細致化分為葉菜類，果菜類，瓜類，豆類，根莖類，菌茹類，豆制品，以細化分類管理商品品種，確定小分類商品數(shù)，增加商品品種形象。,,,,,,,,,,,,,,,,,,,,,,

2.水果在普通水果采用聯(lián)營加自營模式，做季節(jié)性本地水果價格形象。高檔水果在品種培養(yǎng)方面以促