2025全球電商消費趨勢及選品洞察報告-亞馬遜全球開店-202412

助力發(fā)掘尚未被滿足的消費需求,促進產(chǎn)品創(chuàng)新!為了讓企業(yè)精準(zhǔn)把握市場動向、真正了解消費者的需求,2025Copyright?2024Amazon.AllrightsReserved.?2024消費者轉(zhuǎn)向:日常小確幸和享樂有度從從2021年的大辭職潮"到2023年的躺平潮",再到2024年的"疲憊潮",我們見證了人們對于工作和生活態(tài)度的轉(zhuǎn)變,消費者們開始尋找那些能帶來瞬間愉悅和心靈慰藉的小事物,我們稱之為日常小確幸"。同時政治不確定性、生活成本上升和負面新聞導(dǎo)致大眾感到悲觀。面對這種情緒,一些人選擇過度樂觀來逃避現(xiàn)實,但理性樂觀主義提供了更健康的應(yīng)對方式鼓勵人們積極面對挑戰(zhàn)看到正在發(fā)生的積極變化,并以理性的方式享受生活,我們稱之為uc享樂有度"。在這樣的背景下精準(zhǔn)把握消費者需求的最新動向是跨境電商賣家在全球市場上保持強競爭力的關(guān)鍵。為此,我們將從技術(shù)發(fā)展、情緒變遷和生活演變?nèi)齻€維度,揭示影響消費者行為的關(guān)鍵因素,以及它們?nèi)绾未呱鋈蚴笙M趨勢。在這份報告中,我們將:提供實用的見解和策略中積極地應(yīng)對挑戰(zhàn)讓我們一起探索如何在疲憊的世界中,點亮全球消費者的日常生活,并把握未來的商機。Copyright?2024Amazon.AllrightsReserved.︱版權(quán)所有?2024亞馬遜。保留所有權(quán)利。22025全球十大消費趨勢2323116756754410891089ZZCopyrightCopyright?2024Amazon.AllrightsReserved.︱版權(quán)所有?2024亞馬遜。保留所有權(quán)利。3花更多錢來提高生活質(zhì)量?在情緒經(jīng)濟時代人工智能AI的發(fā)展契合了消費者花更多錢來提高生活質(zhì)量?76%24%65%35%49%51%76%24%65%35%49%51%愿意不愿意43%65%+美國歐洲62%67%74%78%70%53%62%49%美國消費者期望智能家居安全且能保護個人隱私的安全感需求最高。家居產(chǎn)品能調(diào)節(jié)家居氛圍的占比較高。AI智能家居產(chǎn)品因為安全和隱私需求而流行。通過AI的感知和調(diào)節(jié)科技與居住者情感之間緊密相和儀式感。62%67%74%78%70%53%62%49%美國消費者期望智能家居安全且能保護個人隱私的安全感需求最高。家居產(chǎn)品能調(diào)節(jié)家居氛圍的占比較高。68%68%70%53%80%能給自己和家人帶來幸福感的占比最多。CopyrightCopyright?2024Amazon.AllrightsReserved.?20244細分選品acamerafordog,alongbatterylife熱門關(guān)鍵詞vicohomesecuritycameras,visionwell,vicohomesecuritycameraswirelessoutdoorcamerasforhomesecurity,securitycameraswirelessoutdoor,camarasdeseguridadpara41.40%2.96%-3.51%-7.27%合適_/實際效果 合適_/實際效果 總體質(zhì)量攝像頭畫質(zhì)設(shè)置難易攝像頭畫質(zhì)設(shè)置難易組裝視頻質(zhì)量 Pushbutton SmartThings AmazonAlex雙向音頻選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.︱版權(quán)所有?2024亞馬遜。保留所有權(quán)利。5細分選品行車記錄儀easysetup,camreaquality熱門關(guān)鍵詞dashcam,dashcamfrontandrear,dashcameraforcars搜索量增長25.40%搜索量增長56.14%高質(zhì)視頻_/ 觸屏CopyrightCopyright?2024Amazon.AllrightsReserved.?20246細分選品遠程監(jiān)控儀greatpicturequality熱門關(guān)鍵詞securitycameramonitor,cctvmonitor,securitymonitor搜索量增長-8.77%搜索量增長0.07%監(jiān)控顯示監(jiān)控顯示 雙向音頻CopyrightCopyright?2024Amazon.AllrightsReserved.?20247細分選品便攜音響bluetoothspeaker熱門關(guān)鍵詞bluetoothspeaker,speaker,speakerswirelessbluetooth9.19%-13.51%易用性易用性總體質(zhì)量(歐元)290-2600190-290110-19070-11040-7030-4020-30續(xù)續(xù)航5-7.9小時11-13.9小時 8-10.9小時CopyrightCopyright?2024Amazon.AllrightsReserved.︱版權(quán)所有?2024亞馬遜。保留所有權(quán)利。8細分選品情緒燈買家需求MoodLightWallLight熱門關(guān)鍵詞ledstriplight,ledlights,ledlightsforbedroommoodlighting,ambientlighting,colourchanginglampwalllights,walllightsforlivingroom,walllight搜索量增長41.40%-15.38%1.68%搜索量增長-3.51%91.64%38.55%性價比亮度性價比亮度 性價比一性價比一亮度(歐元)60-77040-6030-4020-3010-200-10110-17060-11040-6030-4020-3010-200-10100-11070-10050-7040-5030-4020-3010-20特殊功能特殊功能長時間續(xù)航 耗能圣誕 雙向音頻選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?20249細分選品視頻監(jiān)視器熱門關(guān)鍵詞搜索量增長16.6%搜索量增長5.05%易使用性價比綜合品質(zhì)易使用性價比綜合品質(zhì)顧客滿意度(美元)0-1010-2020-3030-4040-5050-7070-100100-150150-200200-300顏色顏色CopyrightCopyright?2024Amazon.AllrightsReserved.?202410類目:類目:Home&Kitchen細分選品非接觸式廚房水槽水龍頭熱門關(guān)鍵詞搜索量增長5.79%-3.62%搜索量增長10.90%35.55%(美元)0-1010-2020-3030-4040-5050-7070-100100-150150-200200-300300-5001000-20000-1010-2020-3030-4040-5050-7070-100100-150顏色顏色9.晝光色（6000K）選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202411細分選品窗戶配件熱門關(guān)鍵詞switchbotカーテン搜索量增長-13.85%搜索量增長-34.49%% (美元)0-100-1010-2020-3030-4040-5050-7070-100150-200200-3003.アジャスタ一フック75MM26.2MM×30M4.5×5×2.2CM7.約68MMCopyrightCopyright?2024Amazon.AllrightsReserved.?202412細分選品佛壇用香爐熱門關(guān)鍵詞搜索量增長6.12%搜索量增長8.52%組裝 (美元)300-500150-20070-10040-5020-30<107.1個(×1）10.2）大6.5×19.8×高3.6CMCopyrightCopyright?2024Amazon.AllrightsReserved.?202413細分選品折疊手杖淋浴椅熱門關(guān)鍵詞搜索量增長25.95%10.49%10.71%搜索量增長13.87%13.22%1.43%易組裝易組裝性價比整體設(shè)計綜合品質(zhì)易組裝 綜合品質(zhì)易組裝 舒適度舒適度易組裝(美元)0-1010-2020-3030-4040-5050-7070-100100-150150-200200-300300-5000-1010-2020-3030-4040-5050-7070-100100-150150-200200-300300-500500-10001000-20000-1010-2020-3030-4040-5050-7070-100100-150150-200200-300300-500500-10001000-20001.72-90CM（身長目安138-174CM）2.1個(×1）3.約77-88CM4.標(biāo)準(zhǔn)サイズ70-80CM1.1個(×1）4.98×64×939.座幅400ミリ2.1個(×1）6.背もたれ肘掛けタイプ選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202414細分選品浴缸扶手入浴用手すり浴槽內(nèi)椅子熱門關(guān)鍵詞搜索量增長125,72154,965搜索量增長47.41%35.81%易用性易用性整體設(shè)計整體設(shè)計(美元)0-1010-2020-3030-4040-5050-7070-100100-150150-200200-300300-5001000-20000-1010-2020-3030-4040-5050-7070-100100-150150-200200-300顏色顏色選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202415深夜的困擾工作生活壓力、都市聲光污染的俱增和全球發(fā)達地25-35211億+2023年睡眠技術(shù)預(yù)計2036年底將達到+1,700億18-2418-2425-3536-4546-55改善睡眠,尤其是年輕人,他們更愿意嘗試新助眠產(chǎn)品,推動了睡眠追蹤和輔助產(chǎn)品市場的發(fā)展。非藥物療法對生活品質(zhì)的提升作用顯著也為睡眠市場開辟了新的增長契機。88%78%美國約88%用戶會選擇購買舒適的床上用品,歐洲為78%37%20232023ResearchNester《全球睡眠技術(shù)設(shè)備市場》；凱度全球問卷調(diào)研2024年11月（樣本量600）；2023Sleepfoundation報道；2023FrontiersinSleep期刊《Sleepandhappiness》；Helsestart2022年；2023年全球失眠統(tǒng)計數(shù)據(jù)；2023DataBridgeMarketResearch《歐洲睡眠障礙治療市場報告-2028年行業(yè)趨勢和預(yù)測》CopyrightCopyright?2024Amazon.AllrightsReserved.?202416細分選品可折疊床墊空氣床墊床上用枕買家需求installation,fusion,fabric,bamboo,ottaman,dormitoryelectricpump,inflatablebed,airbedadjustable,springsystem,comfortable,teamemorycomfortable,helptosleep,熱門關(guān)鍵詞trifoldmattress,foldingmattresstwin,trifoldmattressdollarairmattress,airmattressqueenwithbuiltinpump,twinairmattressqueenmattress,fullsizemattress,twinmattress,foldablemattresspillows,tempurpedicpillow,casperpillows,pillowqueensizesetof2搜索量增長0.86%29.15%10.61%4.33%搜索量增長-15.92%-33.90%-14.18%3.66%整體舒適度整體舒適度滿意度/滿意度/優(yōu)惠價格優(yōu)惠價格舒適度側(cè)床墊柔軟偏軟性價比側(cè)床墊柔軟偏軟 枕楔舒適度填充材料填充材料 凝膠記憶泡沫 輕量級易清潔可移動內(nèi)置泵填充材料填充材料填充材料填充材料CopyrightCopyright?2024Amazon.AllrightsReserved.?202417細分選品聲音理療儀飛行頭帶蠟燭夜燈買家需求greatfortravel,helpsfallasleepquickly,holdscharge forlong,greatwhitenoisemeditate,controller,silk,placementstayscomfortable,comfortablepillowwedge,greatnightlightfeature,cuteandadorable,dawnanddusk熱門關(guān)鍵詞portablesoundmachine,portablesoundmachinebaby,travelsoundmachineearbuds,sleepmaskwithbluetoothheadphonessleeperholdpillowtravel,airplaneheadstrap,360headrestairplanecandlenightlightplugin,candlenightlight,flamelesscandlenightlight搜索量增長4.42%43.59%108%184.34%搜索量增長-13.06%14.33%158.69%338.34% 方便搬運 方便搬運實際產(chǎn)品實際產(chǎn)品價格實惠價格實惠舒適保持舒適保持夜燈功能/i滿意度夜燈功能/i滿意度亮度 造型亮度 樣式樣式板狀輕重量運動傳感 可變色選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202418細分選品智能手表smartwatch/pedometerwatch熱門關(guān)鍵詞smartwatch,smartwatchformen,smartwatchesforwomen,fitbit,fitbitcharge6,fitbit搜索量增長0.78%搜索量增長1.51%總體質(zhì)量總體質(zhì)量 機制 (歐元)350-2460240-350120-24070-12050-7040-5030-40 運動追蹤CopyrightCopyright?2024Amazon.AllrightsReserved.?202419科技與工藝結(jié)合滿足多元工作模式的辦公需求消費者使用辦公家具的場景消費者使用辦公家具的場景居家辦公生活40%●34%●35%居家辦公生活40%●34%●35%30%商業(yè)辦公餐飲娛樂教育培訓(xùn)醫(yī)療養(yǎng)老20%安靜的環(huán)境30%商業(yè)辦公餐飲娛樂教育培訓(xùn)醫(yī)療養(yǎng)老20%安靜的環(huán)境親近自然的環(huán)境用戶友好的辦公設(shè)備.46%多元工作模式的興起及開放式辦公空間需求的增長,使消費者對聲音環(huán)境的要求提高。聲學(xué)照明202420242023LITFoliaAcoustix商派《2024年商用辦公家具行業(yè)洞察報告》；凱度全球問卷調(diào)研2024年11月（樣本量600）；2024法蘭克福照明展報道；2023FoliaAcoustix公開發(fā)布CopyrightCopyright?2024Amazon.AllrightsReserved.?2024細分選品激光打印機墨盒條形碼掃描儀公告板printertonercartridgesbadgeholdersbulletinboards熱門關(guān)鍵詞tn760tonerforbrotherPrinterWhiteboardLanyardsforidbadgescorkboard,bulletinboard搜索量增長-10.60%29.48%-9.85%18.55%184.34%搜索量增長2.46%-20.60%0.47%14.60%338.34%替換墨盒整體質(zhì)量替換墨盒整體質(zhì)量配送快配送快物美價廉有質(zhì)感物美價廉有質(zhì)感高質(zhì)量高質(zhì)量(美元)0-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-7000-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-700700-10000-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-700700-900900-11000-1010-2020-3030-4040-5050-6060-7070-800-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-700700-900900-11006.黑色/青色/洋紅色/黃色10.黑色/洋紅色/黃色4.銀色/白色選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202421>2000>2000 細分選品標(biāo)準(zhǔn)便攜式電腦筆記本電腦擴展塢買家需求standardlaptopcomputerscomputermonitorslaptopcomputerdockingstationstabletcomputers熱門關(guān)鍵詞laptopcomputer,laptopmonitor,computermonitorsdelldockingstationiPad10thgeneration搜索量增長5.35%-17.57%-2.54%-0.66%搜索量增長7.26%0.21%5.73%4.02%制作精良制作精良顯示器質(zhì)量顯示器質(zhì)量符合預(yù)期性價比(美元)100-150 150-200 200-250 250-300 300-400 400-500 500-700 700-900 900-11001100-13001300-15001500-2000>200060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-700700-900900-11001100-13001300-15001500-20000-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-50040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-700700-900900-11001100-13001300-15001500-2000>20006.黑色/銀色6.黑色/紅色5.0.4X8X11.3英寸選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202422細分選品文件掃描儀買家需求documentscannersprojectorlabeltapesbadgeholders熱門關(guān)鍵詞dockumentenscannerprojector,beamerdymoetikettenbandordnera4breit搜索量增長-7.49%12.15%6.89%24.20%搜索量增長7.06%22.94%15.66%60.75%總體質(zhì)量總體質(zhì)量組裝/軟件組裝/組裝/組裝/打印質(zhì)量整體質(zhì)量打印質(zhì)量整體質(zhì)量貨物交付體驗貨物交付體驗文檔組織貨物交付體驗文檔組織/易用性(歐元)100-150150-200200-250250-300300-400400-500500-700700-900900-110060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-700700-900900-11001100-13001300-15001500-2000>20000-1010-2020-3030-4040-5050-6060-7070-800-1010-2020-3030-4040-5050-6060-7070-80顏色顏色3.紅色/白色/藍色/綠色/黃色選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202423類且玉業(yè)品,Biss細分選品發(fā)電機買家需求generatorradiatoradhensivetapeelectriccircuittestingdevice熱門關(guān)鍵詞暫無數(shù)據(jù)暫無數(shù)據(jù)暫無數(shù)據(jù)暫無數(shù)據(jù)搜索量增長-9.92%-19.54%-7.61%-15.92%搜索量增長8.56%43.93%4.46%2.12%物有所值總體質(zhì)量物有所值總體質(zhì)量包裝質(zhì)量粘性粘附性/包裝質(zhì)量粘性粘附性/物有所值//總體質(zhì)量(歐元)100-150 150-200 200-250 250-300 300-400 400-500 500-700 700-900 900-11001100-13001300-15001500-2000>200010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-250250-300300-400400-500500-7000-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-200200-2500-1010-2020-3030-4040-5050-6060-7070-8080-9090-100100-150150-2001.2000W2.62.7X24.5X51.5CM1800X452MMDOUBLE3.1800X608MMDOUBLE4.1500W5.1000W6.1800X480MMDOUBLE7.50X24X62CENTIMETER8.2500W5.5.5*1.8*1.381N10.120MMx130MMx154MM選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202424細分選品透明夾熱門關(guān)鍵詞搜索量增長-7.03%-11.56%-14.45%搜索量增長-1.92%-4.15%11.08%質(zhì)量綜合品質(zhì) 綜合品質(zhì) 綜合品牌 綜合品牌 耐久性 主題 質(zhì)量易于安裝易于安裝(美元)200-250100-15080-9060-7040-5020-300-10200-250150-200100-15090-10080-9050-6040-5030-4020-3010-200-10700-900400-500200-300100-15080-9060-7040-5020-300-101.1800*9002.1200*9004.60*905.W1800*H9007.120*90CM兩面4.A4100枚選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202425類且玉業(yè)品,Biss細分選品全身式防墜落用具補修用膠帶/鉤子熱門關(guān)鍵詞搜索量增長-14.45%-9.94%3.54%搜索量增長11.08%-16.76%0.87%耐久性可調(diào)節(jié)功能 整體質(zhì)量可調(diào)節(jié)功能 整體質(zhì)量耐久性易于使用觸感耐久性易于使用 粘著性 (美元)>2000900-1000 500-700 300-400 100-150 80-90 60-70 40-5020-30<10200-250100-15080-9060-7040-5020-300-10400-500250-300100-15080-9060-7040-5020-300-1010.M(目安:165-175CM)5.M/L1.幅1M*厚志1.5MM(20MM)2.1M*10M4.50MM*10M5.100MM*2M8.幅305長18選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202426類且家縣,Furniture細分選品高腳凳Barstools熱門關(guān)鍵詞Escritorio,escritoriogamer,escritoriominimalista,escritorio,elevable,escritorioenlcocina,sillasparabarrasdecocina,bancos,sillasaltasparabarradecocinabasecamamatrimonial,individual,recamaramatrimonial,camaindividual,camamatrimonial搜索量增長暫無數(shù)據(jù)暫無數(shù)據(jù)暫無數(shù)據(jù)搜索量增長暫無數(shù)據(jù)暫無數(shù)據(jù)暫無數(shù)據(jù)(美元)1000-2000300-500150-20070-10040-5020-30<101000-2000300-500150-20070-10040-5020-30<101000-2000500-1000300-500100-300150-200100-15070-10050-7040-5030-4020-3010-20<10CopyrightCopyright?2024Amazon.AllrightsReserved.?202427隨著生活水平提高隨著生活水平提高,消費者對科技家居產(chǎn)品的需求從功能轉(zhuǎn)向兼具精神和家居屬性,使得科技與家居深度融合,科技家居產(chǎn)品朝著隱身設(shè)計的方向發(fā)展。46%42%39%49%37%32%88%83%66%2023-202816.8%全球城市化加快、室內(nèi)設(shè)計趨勢變化和綠色空間需求增加,推動全球智能室內(nèi)園藝系統(tǒng)市場顯著增長,預(yù)計2028年市場規(guī)模將達到28.6億美元。34-45生活非常忙碌,70%55%42%52%41%42%52%消費者越來越重視家居產(chǎn)品的美學(xué),品牌因此將科技產(chǎn)品設(shè)計得更隱蔽,減少科技感,提升親和力和寧靜感。在歐洲和日本,因其能提升美感和空間利用,這種設(shè)計尤其受歡迎。出的相框Wi-Fi音響設(shè)備美國科技配件公司美韓工業(yè)設(shè)計機構(gòu)2024StatistaResearch《全球智能家居市場滲透率》；2023DeloitteInsightsMagazine；凱度全球問卷調(diào)研2024年11月（樣本量600）；2023USGardenMediaGroup《2Copyright?2024Amazon.AllrightsReserved.?202428細分選品土壤測量儀氣霧栽培塔水培種植系統(tǒng)套件growingkits&systemsdripirrigationkitssoilmetersherbgarden,gmo,standalone,HydroponicsGrowwaterreservoir,fruitvegetable,dwc熱門關(guān)鍵詞hydroponicsgrowingsystemkit,hydroponicsgrowingsystem,indoorgardendripirrigationsystem, irrigationsystemforgarden,dripirrigationmoisturemeterforplants,soilmoisturemeter,plantwatermeterhydroponictower,aeroponictower,aeroponictowergardenhydroponicsgrowingsystemkit,hydroponicsgrowingsystem,indoorgarden搜索量增長36.32%13.21%3.38%2.26%-36.71%%搜索量增長2.93%-72%-30.73%6.89%-0.12%準(zhǔn)確可靠準(zhǔn)確可靠符合預(yù)期符合預(yù)期暫無數(shù)據(jù)通風(fēng)穩(wěn)定性 輕量級紅色藍色綠色綠色白色選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202429細分選品家用視頻投影儀智能手表cinemasterproprojectorkidsgpstrackerwatch熱門關(guān)鍵詞visionbeamprojector,cinemasterproprojector,cinemasterprojectorkidsgpstrackerwatch,kidssmartwatchwithgpstracker,kidstrackerwatch搜索量增長暫無數(shù)據(jù)61.52%搜索量增長97.47%61.52%整體質(zhì)量性價比/整體質(zhì)量性價比/ 總體質(zhì)量總體質(zhì)量 (歐元)1050-2100620-1050360-620210-360120-21080-12050-80620-2960340-620220-340140-22080-14060-80特殊功能特殊功能活動追蹤選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202430 &細分選品cordlessskippingrope熱門關(guān)鍵詞cordlessskippingropesforadults,ropelessskippingrope,cordlessskippingrope搜索量增長337.33%搜索量增長846.29%鋼絲纏繞整體質(zhì)量鋼絲纏繞整體質(zhì)量 (歐元)60-53040-6030-4020-3010-200-10 CopyrightCopyright?2024Amazon.AllrightsReserved.?202431細分選品smartbud熱門關(guān)鍵詞smartbud,smartbudearcleaner,smartbudearcleaner搜索量增長74.20%搜索量增長154.66%性價比 (歐元)190-400100-19060-10040-6030-4020-3010-20CopyrightCopyright?2024Amazon.AllrightsReserved.?202432類且汽配,類且汽配,細分選品evcharger熱門關(guān)鍵詞evcharger,evcharger7kwtype2,evchargercabletype2to3pinplug搜索量增長19.56%搜索量增長9.13%充電充電組裝/(歐元)140-170170-230230-320320-530530-750750-4990CopyrightCopyright?2024Amazon.AllrightsReserved.?202433類且居家。細分選品家用蒸汽清潔器leafblowerandvacuumsteamcleaner熱門關(guān)鍵詞leafblowerandvacuum,leafvacuum,gardenvacuumsteamcleaner,steamcleanerhandheld,steamercleaning搜索量增長71.50%16.96%搜索量增長62.82%11.89%易用性守望機制總體質(zhì)量電池壽命易用性守望機制總體質(zhì)量附加組件/物有所值附加組件/物有所值(美元)60-8080-140140-220220-340340-620620-296050-6060-8080-110110-150150-210210-310310-700暫無數(shù)據(jù)特殊功能特殊功能邊緣清潔緊湊設(shè)計 攜帶手柄高壓選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202434細分選品空氣清新噴霧airfreshener熱門關(guān)鍵詞airfreshener,airfreshenersforhome,airwickessentialmistrefills搜索量增長14.06%搜索量增長15.48%貨物交付體驗氣味貨物交付體驗氣味(歐元)0-1010-2020-3030-4040-7070-9090-140物品數(shù)量物品數(shù)量CopyrightCopyright?2024Amazon.AllrightsReserved.?202435細分選品折疊桌被子收納袋壁掛鏡布団収納袋全身鏡防音シート窓熱門關(guān)鍵詞防音シート窓,窓防音,防音窓搜索量增長46.69%25.69%-14.38%-16.16%搜索量增長100.04%-33%2.64%9.72%易用性總體設(shè)計易用性總體設(shè)計易組裝易組裝易用性易用性易清潔易組裝性價比易組裝性價比彈性 (美元)0-1010-2020-3030-4040-5050-7070-1000-1010-2020-3030-4040-5050-700-1010-2020-3030-4040-5050-7070-100100-150150-2000-1010-2020-3030-4040-5050-7070-100100-150150-2001.幅80x奧行50x高70CM2.75*505.幅50x奧行52x高90CM7.幅63x奧行35x高25CM9.幅120x奧行75x高32CM5.295mmx215mmx5mm3畳相當(dāng)/厚さ15MM910MMx910MMx厚50MM415MMx910MMx厚50MM3枚入3畳相當(dāng)/厚さ8MM吸音ウッドパネル（4幅940MM選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202436細分選品簡易廁所衣柜熱門關(guān)鍵詞災(zāi)害用搜索量增長25.10%-15.70%-17.23%搜索量增長33.28%12.57%12.57%易組裝顧客滿足度易用性易組裝顧客滿足度易用性易組裝 易組裝 性價比 (美元)0-1010-2020-3030-4040-5050-7070-1000-1010-2020-3030-4040-5050-7070-100100-150150-2000-1010-2020-3030-4040-5050-7070-100100-150150-2001.防災(zāi)ガイド付きセット3.便器カバ一付き50回分ト選品示例CopyrightCopyright?2024Amazon.AllrightsReserved.?202437細分選品熱門關(guān)鍵詞搜索量增長-10.92%搜索量增長-4.26%綜合品質(zhì)整體設(shè)計綜合品質(zhì)整體設(shè)計保管容量 (美元)0-1010-2020-3030-4040-5050-7070-100100-150150-2001.橫幅伸縮60~80CMx奧行42x高さ125CM2.高さ88cm3.幅39~65*奧行31.5*高さ41.5CM5.60.5-80*42*129.5CM6.49x42.7x130.47.幅60x奧行き41.6x高さ147.8CMCopyrightCopyright?2024Amazon.AllrightsReserved.?202438細分選品廚房架/廚房置物架熱門關(guān)鍵詞搜索量增長-23.24%搜索量增長2.99%綜合品質(zhì)整體設(shè)計綜合品質(zhì)整體設(shè)計保管容量 (美元)0-1010-2020-3030-4040-5050-7070-100100-150150-2001.橫幅伸縮60~80CMx奧行42x高さ125CM2.高さ88cm3.幅39~65*奧行31.5*高さ41.5CM5.60.5-80*42*129.5CM6.49x42.7x130.47.幅60x奧行き41.6x高さ147.8CM9.W80xD39.3~64.CopyrightCopyright?2024Amazon.AllrightsReserved.?202439l寵物角色轉(zhuǎn)變,對生活品質(zhì)的關(guān)注與投入增加過去十年,寵物行業(yè)從基礎(chǔ)護理擴展到多過去十年,寵物行業(yè)從基礎(chǔ)護理擴展到多層面市場,不僅包括食品和玩具,還融入45%+45%20305,0005,000歐美日寵物主在各品類上的花費意愿71%56%37%63%58%37%75%60%40%75%56%41%70%55%31%寵物食品玩具 保健品美容護理與它們建立更緊密的聯(lián)系1.29億1.06億1.29億寵物貓寵物狗帶它-起走寵物貓寵物狗70%70%39%71%73%歐洲寵物總數(shù)達到3,000萬。觀賞鳥類小型哺乳1,200萬3,000萬。觀賞鳥類小型哺乳1,200萬。-2,300萬。在日本,隨著寵物平均壽命的不斷攀升,針對老年寵物的高附加值產(chǎn)品也在不斷涌現(xiàn)。歐美日平均約55%的人愿意為愛寵在醫(yī)療保險和保健品上花費更多錢,尤其是美國愿意在保健品上花費的人群為75%。37%37%75%63%41%58%56%2023，BloombergIntelligence，全球?qū)櫸锂a(chǎn)業(yè)市場預(yù)測；凱度全球問卷調(diào)研2024年11月（樣本量600）；2023，歐洲寵物食品協(xié)會，2023-2024歐洲寵物行業(yè)年度報告；Anicom《2023家庭動物白皮書》Copyright?2024Amazon.AllrightsReserved.?202440細分選品可折疊狗碗旅行狗床旅行狗糧盆convenientandeasytomove,gentletowash,waterdoesnotspillKennel,comfortableforpetairline,dogcat,convenientandeasytomove熱門關(guān)鍵詞collapsibledogbowls,traveldogbowls,portabledogbowltraveldogbed,campingdogbed,dogtraveldogfoodcontainer,dogfoodtravelbag,dogfoodtravelcontainer搜索量增長43%21..35%搜索量增長-36.08%-30.22%-32.51%產(chǎn)品很棒使用方便產(chǎn)品很棒使用方便 愛好 方便易用性合適方便易用性塑料木頭尼龍棉花聚酯 輕量級 CopyrightCopyright?2024Amazon.AllrightsReserved.?202441細分選品寵物座墊軟包寵物箱寵物旅行碗寵物旅行水瓶toinstall,waterproofportable,door,carrierairlinewellmadeandtruecolor,easytoclean,watercontainer,doesnotleakleakproof,easytogive熱門關(guān)鍵詞dogcarseatcoverforbackseat,dogseatcoverforbackseat,backseatpetcoverforcatcarries,dogcarcatbowls,traveldogbowls,portabledogbowl,catbowlsforindoorcatsdogwaterbottle,dogwaterbottleportable,portabledogwaterbottle搜索量增長1.15%11.71%9.52%37.02%搜索量增長-17.19%-8.45%-7.98%-48.83%質(zhì)量好容易清晰耐用 質(zhì)量好容易清晰耐用 性價比舒適適合性價比舒適適合 寵物/適合寵物 寵物/適合寵物阻力合適寵物愛用保持水分容量大 體積小/阻力合適寵物愛用保持水分容量大 體積小/推薦用途推薦用途板箱