2024美國社交媒體使用現(xiàn)狀調(diào)查

美國社交媒體使用現(xiàn)狀調(diào)查報(bào)告要點(diǎn)報(bào)告要點(diǎn)關(guān)注我們，獲取最新出海營銷干貨報(bào)告?關(guān)注我們，獲取最新出海營銷干貨報(bào)告?2019-2028年美國社交網(wǎng)絡(luò)用戶滲透率?2023年第二季度美國購物者關(guān)注并購買的社交媒體帳戶類型?截至2022美國使用emoji表情符號(hào)的信息占總消息比例1.美國數(shù)據(jù)概覽3.商務(wù)層面4.安全層面2?2023Wezo.-AllRightsReserved第01章美國數(shù)據(jù)概覽1.概覽?用戶使用數(shù)據(jù)截至2023年1月美國互聯(lián)網(wǎng)和社交媒體用戶數(shù)量350300250200150萬萬10050035032307327.22331.09350308.27313.68318.58.3022300288.03295.485.3022300278.35250200150萬萬100500InternetusersSocialmediausers20192020202120222023*2024*2025*2026*2027* 2028*4?2023Wezo.-AllRightsReserved1.概覽?用戶使用數(shù)據(jù)中持續(xù)增長。5?2023Wezo.-AllRightsReserved1.概覽?媒體使用數(shù)據(jù)120%0%100%80%60%40%90.28%0%100%80%60%40%90.28%20%少于1小時(shí)20%416%17416%1714%91217%4017%10%410%16820%820%738%7■220192020■2201920202021202220232024202520262027202866?2023Wezo.-AllRightsReserved1.概覽?媒體使用數(shù)據(jù)7?2023Wezo.-AllRightsReserved第02章日常生活層面?線上約會(huì)社交70%60%50%40%30%20%10%05862%%56%53%43%45%42%34%20%70%60%50%40%30%20%10%05862%%56%53%43%45%42%34%20%15%10%5%020%74%74%11%18-2930-49506465+18-2930-4918-2930-49506465+99?2023Wezo.-AllRightsReserved?線上約會(huì)社交?2023Wezo.-AllRightsReserved?線上約會(huì)社交上遇到詐騙的成年人比例（按年齡組劃分）上遇到詐騙的成年人比例（按年齡組劃分）60%50%40%30%20%10%45%43%40%35%30%25%20%15%10% 0%35%21%050%60%50%40%30%20%10%45%43%40%35%30%25%20%15%10% 0%35%21%053%52%52%39%18-49歲5064歲65歲及以上總?cè)巳?2023Wezo.-AllRightsReserved?線上約會(huì)社交?2023Wezo.-AllRightsReserved交媒體接觸過網(wǎng)騙。 可能有過可能沒有過絕對(duì)沒有2023Wezo.-All2023Wezo.-AllRighsReserve?Emoji表情使用數(shù)據(jù)80%70%60%50%40%30%20%10%0%68%45%47%45%Z世代千禧一代X世代嬰兒潮一代90%83%80%77%75%80%77%72%70%62%60%62%60%47%44%50%47%44%40%30%20%10%0%可能會(huì)自定義emoji以希望有更好的關(guān)于自定義可能會(huì)自定義emoji以?2023Wezo.-AllRightsReserved?Emoji表情使用數(shù)據(jù)表情符號(hào)來反映他們的外表。?2023Wezo.-AllRightsReserved?Emoji表情使用數(shù)據(jù)30%0% 76%74%71%63% 65%67%66%63% 58%58%55%54%59% 48%48%48%49% 48%48%48%37%26%24%22%后來后悔發(fā)送了。37%26%24%22%2023Wezo.-All2023Wezo.-AllRighsReserve?Emoji表情使用數(shù)據(jù)80%70%60%50%40%30%20%10%0%60%50%40%30%20%10%0%71%69%61%40%80%70%60%50%40%30%20%10%0%60%50%40%30%20%10%0%71%69%61%40%57%55%50%45%2023Wezo.-All2023Wezo.-AllRighsReserve?Emoji表情使用數(shù)據(jù)曖昧?xí)r更有可能使用表情符號(hào)。?2023Wezo.-AllRightsReserved?媒體平臺(tái)使用情況45-64200%45-64200%250%0%300350250%0%30035061%3939%55%665%83%83%39%39%61%35%735%745%2023Wezo.-All2023Wezo.-AllRighsReserve?媒體平臺(tái)使用情況55+Total60%0%60%0%18%32500o2563oo2563oo4%7%4%7%3%7282003%728200?2023Wezo.-AllRightsReserved?媒體平臺(tái)使用情況0%10%$0$10以下20%30%$11-$1540%$15以上50%60%70%80%90%100%Z世代(18-24)X世代(45-54)嬰兒潮一代或以上（55歲以上）14%14%82%90%77%90%77%62%27%62%27%16%78c3%3%16%78c3%3%7%17%19%0%90%9%0%交網(wǎng)絡(luò)。?2023Wezo.-AllRightsReserved?媒體平臺(tái)使用情況70%60%50%EE媒體抱有非常負(fù)面或有些負(fù)面的看法。例例30%20%10%030%20%10%02023Wezo.-All2023Wezo.-AllRighsReserve?2023Wezo.-AllRightsReservedYouTube Foursquare FacebookYouTube Foursquare Facebook Twitter Pinterest Tumblr InstagramReddit6159%52%48%46%4139%3838%36%6159%52%48%46%4139%3838%36%0%10%20%30%40%50%0%10%20%30%40%50%56%47%YouTube34%474744FacebookFacebookInstagramFoursquareTumblr40%29%27%3333%Twitter LinkedInPinterest2023Wezo.-All2023Wezo.-AllRighsReserve?民生交流平臺(tái)?2023Wezo.-AllRightsReserved?民生交流平臺(tái)YouTubeInstagram FacebookFoursquareRedditTwitter TwitchSnapchat70%0%10%20%30%40%50%60%70%75%56%47%36%36%32%30%29%16%?這一統(tǒng)計(jì)數(shù)據(jù)說明了Z世代中最受歡迎的社交網(wǎng)32%30%29%16%訊。2023Wezo.-All2023Wezo.-AllRighsReserve第03章商務(wù)層面3.商務(wù)層面?購物情況2023年第二季度美國購物者關(guān)注并購買的社交媒體帳戶類2023年第二季度美國購物者關(guān)注并購買的社交媒體帳戶類品牌店網(wǎng)紅店零售商50%30%20%10%0%75%66%52%50%59%55%51%26%16%55%72%50%40%30%20%10%0%品牌店網(wǎng)紅店零售商50%30%20%10%0%75%66%52%50%59%55%51%26%16%55%72%50%40%30%20%10%0%80%59%55%54%52%50%51%47%41%39%35%25%9%55%54%52%50%51%47%41%39%35%25%9%Z世代(18-25)千禧一代(26-41)X世代(42-57)嬰兒潮一代(58-76)Z世代(18-25)千禧一代(26-41)X世代(42-57)嬰兒潮一代(58-76)?2023Wezo.-AllRightsReserved3.商務(wù)層面?購物情況行購買。?2023Wezo.-AllRightsReserved3.商務(wù)層面?購物情況2020年至2022年美國各代人在假日購物2020年至2022年美國各代人在假日購物202020202021202270%60%50%40%30%20%10%0%59%58%60%50%40%30%20%10%43%070%70%60%50%40%30%20%10%0%59%58%60%50%40%30%20%10%43%060%56%28%25%22%15%10%12%9%10%9%56%28%25%22%15%10%12%9%10%9%49%46 44%46462023Wezo.-All2023Wezo.-AllRighsReserve3.商務(wù)層?2023Wezo.-AllRightsReserved第04章安全層面4.安全層面80%70%60%50%40%30%20%10%0%12%12%67%項(xiàng)為當(dāng)?shù)仄髽I(yè)提供豁免權(quán)的法律條款。?2023Wezo.-AllRightsReserved4.安全層面錯(cuò)誤正確70%60%50%40%30%20%10%0%7%28%28%37%19%28%18%35%12%21%20%47%0%20%40%60%80%100%120%70%60%50%40%30%20%10%0%7%28%28%37%19%28%18%35%12%21%20%47%38%56%56%53%47%53% 47%44%38%%17%24%%17%24%56%33%2023Wezo.-All2023Wezo.-AllRighsReserve4.安全層面革正在朝著正確的方向發(fā)展。?2023Wezo.-AllRightsReserved4.安全層面30%40%50%10%20%0%23%23%25%29%18%27%27%27%20%23%內(nèi)容審核政策不變。30%40%50%10%20%0%23%23%25%29%18%27%27%27%20%23%45-64歲20%37%6513%48%2023Wezo.-All2023Wezo.-AllRighsReserve4.安全層面20222021被雇主或監(jiān)護(hù)人剝削的頻率的看法0%5%10%15%20%25%30%35%0%5%18%25%30%35%28%28%332%3332%3%19%2810%21%18%29%8%8%24%%2023Wezo.-All2023Wezo.-AllRighsReserve4.安全層面?2023Wezo.-AllRightsReserved4.安全層面專業(yè)人士或監(jiān)護(hù)人剝削。這是完全安全的。?2023Wezo.-AllRightsReserved4.安全層心理/精神健康0%120%20%0%120%34%24%31%9%2%34%24%31%9%2%80%47%47%21%23%7%2%70%50%40%30%20%37.3%60%50%40%30%20%37.3%241008%12%3836%4%0%10%0%310o2830%5%?2023Wezo.-AllRightsReserved4.安全層面?心理/精神健康?2023Wezo.-AllRightsReserved4.安全層面?心理/精神健康號(hào)能改善心理健康的表情符號(hào)用戶比例（按代）號(hào)能改善心理健康的表情符號(hào)用戶比例（按代）80%60%63%50%40%70%70%30%59%59%10%49%49%0%FacebookTwitterOtherRedditInstagramTikTok2023Wezo.-All2023Wezo.-AllRigh