跨境電子商務(wù)雙語教程 第2章 跨境電商網(wǎng)上開店與選品

Teacher教師：XXX跨境電子商務(wù)雙語教程BilingualCourseofCross-BorderE-CommerceTeacher教師：XXX2.跨境電商網(wǎng)上開店與選品2.Cross-BorderE-CommerceOnlineShopOpeningandProductionSelection跨境電子商務(wù)雙語教程BilingualCourseofCross-BorderE-Commerce目錄CONTENTSOverviewofCross-BorderE-CommerceCompanyRegistration跨境電商公司注冊概述2.1Cross-BorderE-CommercePlatformSelectionandShopRegistration跨境電商平臺選擇與店鋪?zhàn)?.2Cross-BorderE-CommerceProductSelection跨境電商選品2.32.跨境電商網(wǎng)上開店與選品2.Cross-BorderE-CommerceOnlineShopOpeningandProductionSelectionShehashadapreliminaryunderstandingofthedevelopmentmode,differentcategoriesofcrossborderE-commerce,aswellasthemajorE-commerceplatforms.FacedwiththerapiddevelopmentofcrossborderE-commerceindustry,shedecidestoregisteracross-borderE-commercecompanyfirstandopenshopstosellproductsonseveralmainstreamplatforms.But,shehasnoideaoftheregistrationprocessandrelevantpoliciesofcrossborderE-commercecompanies.Lead-inCaseCross-BorderE-CommerceOnlineShopOpeningandProductionSelection1.XiaoWei’sProblem:Objectivesofknowledge知識目標(biāo)Cross-BorderE-CommerceOnlineShopOpeningandProductionSelection1.Learningobjectives學(xué)習(xí)目標(biāo)Tomastertheregistrationprocessandrelevantpoliciesofcross-borderE-commercecompanies.Tomastertheselectionofmajorglobalcross-borderE-commerceplatformsandtheprocessofopeningshops.Tounderstandtheselectionstandardsandchannelsofcross-borderE-commerceproducts.Tomasterthedataanalysisincross-borderE-commerceproductselection..Cross-BorderE-CommerceOnlineShopOpeningandProductionSelection1.Tocompletetheregistrationofcross-borderE-commercecompanies.TocompletetheregistrationofshopsonAliExpress,Amazonandotherthird-partycross-borderE-commerceplatforms.Tousedataanalysisincross-borderE-commerceproductselectionaccordingtothemarket.Objectivesofskills技能目標(biāo)Learningobjectives學(xué)習(xí)目標(biāo)Cross-BorderE-CommerceOnlineShopOpeningandProductionSelection1.Tohaveapatient,meticulousandrigorousworkstyle.Tohavethespiritofabidingbylawsandregulationsrelatedtoforeigntrade.Toalong-lastinginterestinandchangeinnewknowledgeandskills.Objectivesofqualities素質(zhì)目標(biāo)Learningobjectives學(xué)習(xí)目標(biāo)Tohavetheprofessionalethicsofhonestyandtrustworthiness.

2.1OverviewofCross-BorderE-CommerceCompanyRegistration跨境電商公司注冊概述Cross-BorderE-CommerceCompanyRegistrationProcess2.1.1PoliciesonRegistrationofCross-BorderE-CommerceCompanies2.1.2IssuesNeedtoPayAttentiononRegistrationofCross-BorderE-CommerceCompanies2.1.3Firstofall,cross-borderE-commercesellersneedtoregisteracompany.Whenapplyingforopeningshopsonvariousplatforms,thecompanyinformationsuchasbusinesslicensewillbeneeded.Itissuggestedtochooselimitedliabilitycompaniesasthetypeofcompanyregistration.Thematerialsrequiredforcompanyregistrationare:①companyregisteredaddress;②companyname,registeredcapital,businessscope(mustincludeimportandexportbusiness),theproportionofshareholders;③IDcardandmobilephonenumberofthelegalperson,shareholders,supervisor,financialmanager,etc.2.1.1Cross-BorderE-CommerceCompanyRegistrationProcessOverviewofCross-BorderE-CommerceCompanyRegistration1.1

Cross-borderE-commercecompaniesneedtoapplytothelocalcustomsfortheregistrationofforeigntradeoperators.Withouttheregistration,theywillnotbeabletoobtaintherelevantqualifications.Sincecross-borderE-commercecompanieshavetherighttodeclareimportsandexports,theymustapplyforadeclarationregistrationcertificateaswell.Atthesametime,theyneedtoapplytothecustomsforencryptedtransmission,declaretransmissionID,legalpersoncard,andoperatorcard.2.1.1Cross-BorderE-CommerceCompanyRegistrationProcessOverviewofCross-BorderE-CommerceCompanyRegistration1.1OnDecember10,2018,theGeneralAdministrationofCustomspromulgatedtheAnnouncementontheSupervisionofCross-BorderE-CommerceRetailImportandExportCommodities(GACCAnnouncementNo.194of2018).

OnDecember29,2018,theGeneralAdministrationofCustomspromulgatedtheAnnouncementoftheGeneralAdministrationofCustomsonMattersConcerningtheAdministrationofCustomsRegistrationofCross-BorderE-CommerceEnterprises(GACCAnnouncementNo.219of2018).2.1.2PoliciesonRegistrationofCross-BorderE-CommerceCompaniesOverviewofCross-BorderE-CommerceCompanyRegistration1.1Source:/Therequirementsforcross-borderE-commercefilingproceduresareasfollows:①thesubjectneedstobeadomesticregisteredcompany,andanoverseascompanyneedstofindadomesticcompanytoactasitsagent;②thecompanyneedstohaveimportandexportrights;③E-commercecompaniesneedtohaveanonlineshop.Thematerialsrequiredforcross-borderE-commercefilingqualificationare:①businesslicense;②officialseal;③IDcardofthelegalperson;④onlineshopwebsite.Thefilingofcross-borderE-commercerequiresnotonlycorporatefiling,butalsocommodityfiling.Aftercompletingthefiling,thecompanycanobtainthefollowingqualifications:①toopenashoponthecross-borderE-commerceplatform;②tocompletefilinginthecustomsdepartment;③tocompletefilingintheinspectionandquarantinedepartment.2.1.3IssuesNeedtoPayAttentiononRegistrationofCross-BorderE-CommerceCompaniesOverviewofCross-BorderE-CommerceCompanyRegistration1.1

2.2Cross-BorderE-CommercePlatformSelectionandShopRegistration跨境電商平臺選擇與店鋪?zhàn)訡ross-BorderE-CommercePlatformSelection2.2.1ShopRegistrationonAlibaba2.2.2ShopRegistrationonAliExpress2.2.3ShopRegistrationonAmazon2.2.4ShopRegistrationoneBay2.2.5ShopRegistrationonShopee2.2.62.2.1Cross-BorderE-CommercePlatformSelectionCross-BorderE-CommercePlatformSelectionandShopRegistration1.2Foundedin1999,AlibabaplatformisthefirstbusinesssectorofAlibabaGroupandhasnowbecometheworld’sleadingcross-borderB2BE-commerceplatform.Alibabaplatformprovidesexportmarketingpromotionservice,whichhelpssmallandmedium-sizedenterprisestoexpandinternationaltrade.AlibabaSource:/2.2.1Cross-BorderE-CommercePlatformSelectionCross-BorderE-CommercePlatformSelectionandShopRegistration1.2AliExpressisanonlinetradingplatformcreatedbyAlibabaGroupfortheglobalmarket,whichiscalled“theinternationalversionofTaobao”bymajorityofsellers.AliExpressismainlyaimedatemergingmarkets,anditsmainconsumergroupsarelowandmiddle-endbuyersfromdevelopingcountriesandrelativelybackwardcountries.2.AliExpressSource:2.2.1Cross-BorderE-CommercePlatformSelectionCross-BorderE-CommercePlatformSelectionandShopRegistration1.2Foundedin1995,AmazonisthelargestonlineE-commercecompanyintheUnitedStates.ItisoneofthefirstcompaniestostartE-commerce.Amazonstartedtojustsellbooksonline,andnowithasbecometheworld’slargestonlineretailerandtheworld’ssecondlargestInternetcompany.3.AmazonSource:/2.2.1Cross-BorderE-CommercePlatformSelectionCross-BorderE-CommercePlatformSelectionandShopRegistration1.2Foundedin1995andheadquarteredinSiliconValleyofCalifornia,eBayGroupistheworld’slargestC2Cplatform.4.eBaySource:/2.2.1Cross-BorderE-CommercePlatformSelectionCross-BorderE-CommercePlatformSelectionandShopRegistration1.2FoundedinSingaporein2015,ShopeeisanE-commerceplatforminSoutheastAsiaandTaiwanofChina.ThenumberofAppdownloadsexceeded200million,makingitthepreferredplatformfordomesticproductstoexporttoSoutheastAsia.5.ShopeeSource:/index.html2.2.2ShopRegistrationonAlibabaCross-BorderE-CommercePlatformSelectionandShopRegistration1.2【Step1】OpentheofficialwebsiteofAlibabaandclick“JoinFree”toentertheregistrationprocess.【Step2】Ontheregistrationpage,fillinbasicinformationsuchascountry/region,E-mailaddress,loginpassword,mobilephonenumber,companyname,address,etc.,andclick“AgreeandRegister”toenterthenextstep.【Step3】VerifyE-mailandphonenumber.【Step4】Aftertheverificationiscompleted,anAlibabaaccountissuccessfullyregistered.Afterloggingintotheaccount,completethecompany’scontactinformation.【Step5】Entertheaccounthomepage,click“ShopManagement”→“ManageCompanyInformation”,selectthecompany’s“BusinessMode”,andclick“Next”.【Step6】Provide“BasicInformation”“ProductionCapacity”“QualityControl”“R&DDesign”“ForeignExportAbility”“CertificateCenter”“DisplayInformation”ofthecompany.Afterfillinginalltherequiredinformation,click“Submit.Ittakesoneworkingdaytoreviewthecompanyinformationaftersubmission.【Step7】Afterthecompanyinformationgetsapproved,theproductcanbereleased.Click“ProductOperation”→“PostProducts”.2.2.3ShopRegistrationonAliExpressCross-BorderE-CommercePlatformSelectionandShopRegistration1.2【Step1】OpentheofficialwebsiteofAliExpress,Click“SellonAliExpress”→“Chinesesellerssettled”toentertheregistrationprocess.【Step2】Ontheregistrationpage,“selectyourcountry”wherethecompanyisregistered,andclick“continue”.【Step3】Fillinbasicinformationsuchas“E-mail”“LoginPassword”“MobilePhoneNumber”,andclick“Next”.【Step4】VerifyE-mailandphonenumber.【Step5】Carryoutreal-nameauthenticationforthecompany.Bothenterpriseusersandindividualuserscanparticipateintheauthentication.Enterpriseauthenticationcanbedoneintwoways:enterpriseAlipayauthorizedauthenticationorenterpriselegalpersonAlipayauthorizedauthentication.【Step6】AfterloggingintotheenterpriseAlipayforauthentication,click“Submit”.【Step7】Applyforbusinesscategories.Accordingtothebusinessdirectionoftheenterprise,applyfortheauthorityofbusinesscategories.【Step8】Afterdeterminingthebusinesscategories,thedepositcorrespondingtothiscategoryshallbepaid.Thedepositfortheclothingcategoryis10,000.00CNY.【Step9】Afterpayingthedeposit,andgettingapprovedbyAliExpressplatform,youcanopenanoperatingaccount,releaseproductsandstartoperatingashop.2.2.4ShopRegistrationonAmazonCross-BorderE-CommercePlatformSelectionandShopRegistration1.2【Step1】OpentheofficialwebsiteofAmazon,click“RegisterNow”,andselectsitesindifferentcountriestoregister.Duringtheregistrationprocess,allinformationneedstobefilledinEnglishorPinyin.【Step2】Afterfillinginthe“Yourname”“E-mailaddress”“Password”,click“Next”.【Step3】VerifytheE-mailaddress.【Step4】Afterfillingin“Companyaddress”“Companytype”“Companynameusedtoregistertothestateorfederalgovernment”,click“Agreeandcontinue”.【Step5】Fillin“CompanybusinesslicenseregistrationaddressorActualbusinessaddress”“Legalpersonname”“Sellerinformation”andfillinthephonenumberandkeepthephoneavailable,waitingforthephonenumberverification.Sofar,theaccountregistrationhasbeencompleted.2.2.5ShopRegistrationoneBayCross-BorderE-CommercePlatformSelectionandShopRegistration1.2【Step1】OpentheofficialwebsiteofeBay,click“Register”.Afterenteringtheregistrationpage,settheaccountnumberandpassword.【Step2】Completetheverification.Click“SendmetheverificationcodewithSMS”.【Step3】Confirmplatformterms.Click“Continue”.【Step4】LogintotheeBayaccountandclick“MyeBay”→“Account”→“PayPalaccount”→“ConnecttomyPayPalaccount”.【Step5】EnterthePayPalaccountandpasswordtocompletethelinkbetweentheeBayaccountandthePayPalaccount.Sofar,theregistrationofaneBayshophasbeencompleted.2.2.6ShopRegistrationonShopeeCross-BorderE-CommercePlatformSelectionandShopRegistration1.2【Step1】OpentheofficalwebsiteofShopee，click“RegisterNow”,toentertheregistrationpage.【Step2】Click“Fillintheapplicationform”,tocreateaprimaryaccount.【Step3】Setthebasicinformation.Afterfillingin“Accountname”“Phonenumber”and“E-mail”,click“Next:setthelogininformation”.【Step4】Setthelogininformation.Afterfillingintheloginnameandpassword,click“Next:verify”.【Step5】Verifythephonenumber.Entertheverificationcode.【Step6】Completetheprimaryaccountapplication.Click“Loginnow”,logintotheprimaryaccount,andclick“Applynow”.【Step7】Afterfillingintheinformationofthecontactperson,including“name”“position”“E-mail”“mobilephonenumber”“QQ”,click“Next”.【Step8】Afterfillinginthecompanyinformationandshopinformation,theapplicationiscompleted.Theplatformwillconductqualificationreviewwithin5workingdays.Afterthequalificationisapproved,thesellerwillreceivetheregistrationinvitationE-mail,withinvitethesellertocompletetheregistrationfollowingthegiventips,andsetthelogisticsandpaymentmethodaccordingtotherulesofeachsite.Sofar,theshophasbeensuccessfullyregistered,andnewcommoditiescanbeuploaded.

2.3Cross-BorderE-CommerceProductSelection跨境電商選品BasicKnowledgeforCross-BorderE-CommerceProductSelection2.3.1DataAnalysisforCross-BorderE-CommerceProductSelection2.3.2ChannelsforCross-BorderE-CommerceProductSelection2.3.3

Productselectionreferstotheselectionofproductsfromthesupplymarketthatsuittheneedsofthetargetmarket.Ononehand,productsshouldbeselectedaccordingtothedemandofthetargetmarket;ontheotherhand,productswithquality,price,andappearancethatbestmeetthedemandofthetargetmarketshouldbeselect