商務(wù)英語(yǔ)中級(jí)試卷真題單選題及答案

商務(wù)英語(yǔ)中級(jí)試卷真題單選題及答案1.Ininternationalbusiness,whenacompanywantstoexpanditsmarketshareinaforeigncountry,whichofthefollowingisthemostcrucialfactortoconsiderfirst?A.LocalculturaldifferencesB.ThenumberoflocalcompetitorsC.TheavailabilityofrawmaterialsD.ExchangeratefluctuationsAnswer:A2.Acompanyisplanningtolaunchanewproduct.Whatshouldbetheprimaryfocusduringthemarketresearchphase?A.AnalyzingtheprofitmarginofsimilarproductsB.UnderstandingcustomerneedsandpreferencesC.ComparingproductioncostsindifferentregionsD.EvaluatingtheadvertisingchannelsavailableAnswer:B3.Whennegotiatingabusinesscontractwithaforeignpartner,whichaspectisessentialtoclarifytoavoidfuturedisputes?A.ThecolorofthecompanylogousedinthecontractB.TheformatofthefinancialreportsC.ThejurisdictionandapplicablelawD.TheofficehoursofbothpartiesAnswer:C4.Ininternationaltrade,whatdoestheterm"FOB"(FreeonBoard)mean?A.Thesellerisresponsibleforallcostsuntilthegoodsareonboardthevesselatthenamedportofshipment.B.Thebuyerisresponsibleforallcostsfromthefactorytotheportofdestination.C.Thesellerisresponsiblefordeliveringthegoodstothebuyer'swarehouse.D.Thebuyerandsellersharealltransportationcostsequally.Answer:A5.Abusinessisfacingacashflowproblem.Whichofthefollowingactionscanbetakentoimprovethesituation?A.IncreasinginventorylevelsB.OfferinglongerpaymenttermstocustomersC.ReducingaccountspayableturnoverD.AcceleratingthecollectionofaccountsreceivableAnswer:D6.Whenacompanydecidestoenteranewmarketthroughajointventure,whatisoneofthemainadvantages?A.CompletecontroloverallbusinessoperationsB.SharingofrisksandresourceswithalocalpartnerC.AvoidingalllegalregulationsinthenewmarketD.Lowerinitialinvestmentcomparedtoawholly-ownedsubsidiaryAnswer:B7.Whichofthefollowingfinancialstatementsprovidesinformationaboutacompany'sfinancialpositionataspecificpointintime?A.IncomestatementB.CashflowstatementC.BalancesheetD.StatementofretainedearningsAnswer:C8.Inmarketing,whatdoesthe"4Ps"conceptinclude?A.Product,Price,Promotion,PlaceB.Product,Profit,People,ProcessC.Product,Packaging,Positioning,PromotionD.Product,Performance,Potential,PlaceAnswer:A9.Acompanywantstoimproveitscustomerservice.Whatisthefirststepitshouldtake?A.HiringmorecustomerservicerepresentativesB.TrainingexistingstaffonnewtechnologiesC.ConductingacustomersatisfactionsurveyD.Changingthecompany'slogotobemorecustomer-friendlyAnswer:C10.Whensettingupanewbusiness,whichlegalstructureofferslimitedliabilitytoitsowners?A.SoleproprietorshipB.GeneralpartnershipC.CorporationD.Limitedliabilitypartnership(LLP)Answer:C11.Ininternationalbusiness,culturaldifferencescansignificantlyimpactcommunication.Whichofthefollowingisanexampleofaculturaldifferenceincommunicationstyle?A.TheuseofformaltitlesinsomeculturesandamoreinformalapproachinothersB.ThetimeittakestosendanemailbetweendifferentcountriesC.ThetypeoflanguagetranslationsoftwareusedD.ThecostofmakinginternationalphonecallsAnswer:A12.Acompany'smarketingdepartmentisplanninganadvertisingcampaign.Whatisthekeyobjectiveofanadvertisingcampaign?A.Toincreasethecompany'sbrandawarenessB.ToreduceproductioncostsC.Tochangethecompany'smanagementstructureD.TohiremoreemployeesinthemarketingdepartmentAnswer:A13.Whenevaluatingapotentialinvestmentproject,whichfinancialmetricisoftenusedtomeasuretheprofitabilityoftheproject?A.Returnoninvestment(ROI)B.CurrentratioC.Debt-to-equityratioD.Earningspershare(EPS)Answer:A14.Inhumanresourcemanagement,whatisthepurposeofperformanceappraisal?A.TopunishemployeesforpoorperformanceB.ToprovideemployeeswitharaiseregardlessofperformanceC.Toassessanemployee'sworkperformanceandprovidefeedbackforimprovementD.TorandomlyselectemployeesforpromotionAnswer:C15.Acompanyisconsideringoutsourcingitscustomerserviceoperations.Whatisoneofthemainreasonsforoutsourcing?A.TohavemorecontroloverthecustomerserviceprocessB.Toincreasethenumberofin-houseemployeesC.ToreducecostsandgainaccesstospecializedexpertiseD.Tomovethecompany'sheadquarterstoanewlocationAnswer:C16.Ininternationaltrade,whatisaletterofcredit?A.Adocumentissuedbyabankonbehalfofabuyer,guaranteeingpaymenttotheselleruponcompliancewithcertaintermsandconditions.B.Alettersentbythesellertothebuyertoconfirmtheorderdetails.C.Afinancialstatementshowingthecompany'stradebalance.D.Amarketingletterusedtopromoteproductsininternationalmarkets.Answer:A17.Whenacompanywantstoimproveitsproductivity,whichofthefollowingstrategiescanbeeffective?A.ReducingemployeetrainingprogramsB.ImplementingnewtechnologyandstreamliningprocessesC.IncreasingthenumberofmeetingswithoutclearagendasD.LoweringthequalitystandardsofproductsAnswer:B18.Whichofthefollowingisanexampleofafixedcostforamanufacturingcompany?A.ThecostofrawmaterialsB.ThecostofshippingproductsC.RentforthefactorybuildingD.ThecostofovertimepayforworkersAnswer:C19.Inmarketing,whatismarketsegmentation?A.Dividingthemarketintodistinctgroupsofcustomerswithsimilarneedsandcharacteristics.B.Promotingproductsindifferentlanguagesininternationalmarkets.C.Settingdifferentpricesforthesameproductindifferentregions.D.Combiningdifferentproductlinesintoonelargeproductportfolio.Answer:A20.Acompanyisfacingintensecompetitioninthemarket.Whatcanitdotodifferentiateitsproductsfromcompetitors?A.Copythefeaturesofcompetitors'productsexactlyB.FocusonreducingthepricewithoutimprovingqualityC.Offeruniquefeatures,betterquality,orsuperiorcustomerserviceD.StopadvertisingtheproductsAnswer:C21.Whenacompanyisplanningtoexpandglobally,whichfactorrelatedtothehostcountry'sinfrastructureismostimportant?A.ThenumberofartgalleriesinthecountryB.ThequalityoftransportationandcommunicationsystemsC.ThevarietyoflocalcuisineD.ThepopularityoflocalsportsteamsAnswer:B22.Infinancialmanagement,whatistheconceptofworkingcapital?A.ThetotalamountofmoneyacompanyhasinitsbankaccountsB.ThedifferencebetweencurrentassetsandcurrentliabilitiesC.Thevalueofacompany'slong-terminvestmentsD.TheamountofprofitacompanymakesinayearAnswer:B23.AmarketingteamisconductingaSWOTanalysisforanewproduct.Whatdoes"S"inSWOTstandfor?A.StrategiesB.StrengthsC.SalesD.ServicesAnswer:B24.Ininternationalbusiness,whichofthefollowingculturalaspectscanaffectbusinessnegotiationsregardingtime?A.Someculturesviewpunctualityasextremelyimportant,whileothershaveamoreflexibleapproach.B.ThetypeofclothingwornduringnegotiationsC.ThenumberofpeoplepresentinthenegotiationroomD.ThecolorofthenegotiationtableAnswer:A25.Acompanywantstodevelopanewproduct.Whatisthefirststageinthenewproductdevelopmentprocess?A.ProductdesignB.IdeagenerationC.MarkettestingD.ProductionplanningAnswer:B26.Whendealingwithinternationalbusinesstransactions,whichinternationalorganizationhelpstoresolvetradedisputes?A.TheWorldBankB.TheInternationalMonetaryFund(IMF)C.TheWorldTradeOrganization(WTO)D.TheUnitedNationsEducational,ScientificandCulturalOrganization(UNESCO)Answer:C27.Inhumanresourcemanagement,whatistheimportanceofrecruitmentandselection?A.TorandomlyhireemployeeswithoutconsideringtheirskillsB.Toensurethecompanyhirestherightpeoplewiththeappropriateskillsandqualificationsforthejobs.C.TohireonlyemployeesfromaspecificregionD.Tohireasmanyemployeesaspossibletoincreasethecompany'ssizeAnswer:B28.Amanufacturingcompanyislookingtoreduceitsproductioncosts.Whichofthefollowingcouldbeaneffectivestrategy?A.IncreasingthenumberofsupervisorsontheproductionlineB.NegotiatingbetterpriceswithsuppliersforrawmaterialsC.BuyingmoreexpensivemachinerywithoutproperevaluationD.ReducingthequalitycontrolmeasuresAnswer:B29.Inmarketing,whatistheroleofabrand?A.TomaketheproductmoreexpensivewithoutaddingvalueB.TocreateauniqueidentityfortheproductorcompanyinthemindsofconsumersC.ToconfuseconsumerswithmultipleproductnamesD.ToreplacetheneedforproductqualityAnswer:B30.Whenacompanyisconsideringamergeroracquisition,whatisoneofthekeyfactorstoevaluate?A.Thecolorofthetargetcompany'slogoB.Thecompatibilityofthetwocompanies'culturesandbusinessprocessesC.ThenumberofemployeesinthetargetcompanywhohavethesamehobbiesD.ThedistancebetweentheheadquartersofthetwocompaniesAnswer:B31.Ininternationaltrade,whatistheroleofanexportlicense?A.Itallowsacompanytoimportgoodsfromaforeigncountry.B.Itisadocumentrequiredbythegovernmentoftheexportingcountrytoauthorizetheexportofcertaingoods.C.Itisamarketingtooltopromoteexports.D.Itisafinancialdocumentusedtocalculateexporttaxes.Answer:B32.Acompany'ssalesdepartmentissettingsalestargetsforthenextquarter.Whatshouldbethebasisforsettingthesetargets?A.RandomguessesbasedonpastperformanceB.Marketresearch,historicaldata,andthecompany'sstrategicgoalsC.ThenumberofsalespeopleinthedepartmentD.TheamountofmoneythecompanyhasavailableforadvertisingAnswer:B33.Infinancialaccounting,whatisthedouble-entrybookkeepingsystem?A.Asystemwhereeveryfinancialtransactionisrecordedinatleasttwoaccounts,withequaldebitsandcredits.B.Asystemwhereonlycashtransactionsarerecorded.C.Asystemwherealltransactionsarerecordedinonelargeaccount.D.Asystemusedonlyforsmallbusinesses.Answer:A34.Inhumanresourcemanagement,whatisemployeetraininganddevelopment?A.AprocessofmakingemployeesworklongerhourswithoutadditionalpayB.Activitiesdesignedtoimproveemployees'skills,knowledge,andabilitiestoperformtheirjobsbetterandgrowwithinthecompany.C.AwaytopunishemployeeswhomakemistakesD.ArandomactivitywithnocleargoalsAnswer:B35.Acompanyisplanningtoenteranewmarket.Whatisthesignificanceofconductingamarketaudit?A.TofindouthowmanycompetitorshavefailedinthemarketB.Tounderstandthecurrentmarketsituation,includingmarketsize,trends,andcompetitors.C.Todeterminethebestlocationforthecompany'snewofficeinthemarketD.TocalculatetheamountoftaxthecompanywillpayinthenewmarketAnswer:B36.Ininternationalbusiness,culturaldifferencescanaffectdecision-makingprocesses.Whichofthefollowingisanexample?A.Insomecultures,decisionsaremadequicklybyasingleindividual,whileinothers,groupconsensusisrequired.B.ThetimeittakestotranslatebusinessdocumentsC.ThecostofhiringaninterpreterforinternationalmeetingsD.TheuseofdifferentcurrenciesinbusinesstransactionsAnswer:A37.Amarketingcampaignforanewproductisfocusingonsocialmedia.Whatisanimportantaspectofsocialmediamarketing?A.PostingrandomcontentwithoutaclearmessageB.EngagingwiththetargetaudienceandbuildingacommunityC.AvoidingusinghashtagstopreventconfusionD.Onlypromotingtheproducttopeopleover50yearsoldAnswer:B38.Whenevaluatinganewbusinessopportunity,whatisthepaybackperiod?A.Thetimeittakesforaprojecttogenerateenoughcashinflowstorecovertheinitialinvestment.B.Thetotalamountofprofitaprojectwillmakeoveritslifetime.C.Thetimeittakesforacompanytostartmakingaprofitafterstartinganewbusiness.D.Theamountoftimeaninvestorhastowaittoreceivedividends.Answer:A39.Inhumanresourcemanagement,whatisemployeemotivation?A.AwaytoforceemployeestoworkagainsttheirwillB.Thefactorsthatdriveemployeestoperformwellandachievetheirgoalswithinthecompany.C.Aprocessofreducingemployees'salariestoincreasecompanyprofitsD.ArandomactofkindnessfrommanagerstoemployeesAnswer:B40.Amanufacturingcompanyisimplementingqualitycontrolmeasures.Whatisthemaingoalofqualitycontrol?A.ToincreasetheproductionspeedwithoutconsideringqualityB.Toensurethatproductsmeetthespecifiedqualitystandards.C.TomakeproductsmoreexpensivetoincreaseprofitmarginsD.ToreducethenumberofproductsproducedAnswer:B41.Ininternationalbusiness,whichofthefollowingisanimportantaspectofcross-culturalmanagement?A.Ignoringculturaldifferencesandimposingthecompany'shome-countrymanagementstyleB.Adaptingmanagementpracticestotheculturalnormsofthehostcountry.C.HiringonlyemployeesfromthehomecountrytomanageinternationaloperationsD.UsingthesamemarketingstrategyinallcountriesregardlessofcultureAnswer:B42.Acompany'sfinancedepartmentispreparingabudget.Whatisthepurposeofabudget?A.ToshowhowmuchmoneythecompanyhaswastedinthepastB.Toplanandcontrolthecompany'sfinancialresourcesforaspecificperiod.C.TorandomlyallocatefundstodifferentdepartmentsD.Toincreasethecompany'sdebtlevelsAnswer:B43.Inmarketing,whatistheconceptofbrandloyalty?A.Consumers'tendencytoconsistentlychooseaparticularbrandovercompetitors.B.Acompany'sdecisiontoalwaysusethesamelogoC.TheactofabrandsponsoringasportseventD.Theprocessofchangingabrand'snamefrequentlyAnswer:A44.Whenacompanyisfacingachangeintheexternalbusinessenvironment,suchasanewcompetitorenteringthemarket,whatshoulditdo?A.IgnorethenewcompetitorandcontinuewithbusinessasusualB.Analyzethesituation,identifystrengthsandweaknesses,anddeveloparesponsestrategy.C.ImmediatelylowerpriceswithoutconsideringcostsD.FireallemployeesandstartoverAnswer:B45.Ininternationaltrade,whatistheroleofafreightforwarder?A.TosellproductsonbehalfoftheexporterintheinternationalmarketB.Tohandlethetransportation,documentation,andotherlogisticsaspectsofshippinggoodsfromtheexportertotheimporter.C.ToprovidefinancialloanstoexportersD.TonegotiatetradeagreementsbetweencountriesAnswer:B46.Acompanyisconsideringanewinvestmentproject.Whatisthenetpresentvalue(NPV)usedfor?A.TocalculatethetotalnumberofyearsitwilltakefortheprojecttobecompletedB.Todeterminewhetheraninvestmentprojectisfinanciallyviablebycomparingthepresentvalueofcashinflowsandoutflows.C.Tomeasurethespeedoftheproject'simplementationD.TofindoutthenumberofemployeesrequiredfortheprojectAnswer:B47.Inhumanresourcemanagement,whatistheconceptofwork-lifebalance?A.EnsuringthatemployeesworkasmanyhoursaspossibletoincreaseproductivityB.Helpingemployeestoachieveahealthyequilibriumbetweentheirworkresponsibilitiesandpersonallives.C.ForcingemployeestochoosebetweenworkandpersonallifeD.Ignoringemployees'personalneedsforthesakeofthecompany'sgoalsAnswer:B48.Amarketingteamisconductingmarketresearchonconsumerpreferences.Whatisaneffectivemethodforgatheringprimarydata?A.ReadingindustryreportsfromthelibraryB.Conductingsurveysandinterviewswithconsumers.C.Analyzingdatafrompreviousmarketingcampaig