創(chuàng)新高職英語基礎(chǔ)教程電子教案-U7

創(chuàng)新高職英語基礎(chǔ)教程綜合教案課程名稱任課教師學(xué)院專業(yè)班級二〇二X年X月NO：01班級周次時間節(jié)次1情境名稱（章節(jié)、單元或項目名稱）Unit7PublicRelations教學(xué)任務(wù)（課題名稱）Warm-upUnittask課時分配2periods(90minutes)教學(xué)目的TolearndifferentstylesofkeynotesTomastertheskillsforplanapressconference教學(xué)目標知識目標能力目標素質(zhì)目標（含課程思政目標）TolearndifferentstylesofkeynotesTomastertheskillsforplanapressconferenceTocultivatetheconsciousnessofobservingsocialprinciplesconsciouslyinpublicrelations.重點難點教學(xué)重點：Tolearndifferentstylesofkeynotes教學(xué)難點：Tomastertheskillsforplanapressconference難點化解：role-playingandfinishthesteps教學(xué)環(huán)境MultimediaClassroom教學(xué)用具MultimediaEquipment參考資料教學(xué)模式FlippedClassroom教學(xué)手段MultimediaEquipment教學(xué)內(nèi)容（描述）教學(xué)設(shè)計WhyisthePRsoimportant?WhatarethemainformsofPR?Thedifferentstylesofkeynoteandpressrelease?ContentAnalysisPublicrelations(PR)isthesetoftechniquesandstrategiesrelatedtomanaginghowinformationaboutanindividualorcompanyisdisseminatedtothepublic,andespeciallythemedia.Itsprimarygoalsaretodisseminateimportantcompanynewsorevents,maintainabrandimage,andputapositivespinonnegativeeventstominimizetheirfallout.PRmayoccurintheformofacompanypressrelease,newsconference,interviewswithjournalists,socialmediaposting,orothervenues.2.StudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingMode,Role-playandGroupdiscussionmethodsareadopted.教學(xué)過程教學(xué)環(huán)節(jié)（時間分配）教師活動（任務(wù)）學(xué)生活動（任務(wù)）備注組織教學(xué)（2分鐘）Greetthestudents.Sayhitothestudents,andgiveaself-introductiontothestudents,checktheclassroomclean,checkstudentsnamecard.Getreadytohaveclass.導(dǎo)入（15分鐘）Askstudentstolookatthepicturesandwritedownfivewordstodescribeeachpicture.Askstudentstoputthephrasesinorderofpriority.Listentotheteachercarefully.Thinkofthequestionsthendiscuss.任務(wù)實施(50分鐘）Task1Inthesimplestterms,akeynoteisaspeechortalkgivenatthebeginningoftheeventthatsetsthetoneorestablishestheunderlyingthemeoftheevent.Keynotespeakerstendtobemotivational,inspiringtheaudiencetogetexcitedfortherestoftheeventandgivingthemwaysthattheycanincorporatetheinformationtheyareabouttoreceiveintotheirownlivesandwork.Inmostcases,keynotespeakersarechosenfortheirexcellenceinaparticularareaandtheirabilitytodrawanaudience.PressReleaseisanintervieworannouncementgivenbyapublicfiguretothepressbyappointment.Pressconferencesareeventswhereinformationisdistributedandwherethemediacanaskquestions.Theseeventsareheldtorespondtopositiveandnegativenews,forproductlaunches,ortoinformthemediaandpublicaboutanyotherinformationaboutacompany.Mostpressconferencesareannouncedthroughapressrelease,whichisawell-craftedwrittenstatementoutliningthenatureoftheconference.Step1StudentsareaskedtoreadanddiscusscooperativelytoreadthekeynoteandreportsofPressConference.Teacherguidethestudentstoconcludethestrategiesforreading(togetthemainidea,toguessthenewwordsfromthecontexts,toreadinskimmingandscanning)Step2Studentsareaskedtolistentosomequotesandfillintheblanks.Step3Studentsareaskedtoplanapressconference.Step4Studentsareaskedtoorganizeaminipressconference.MakeclearthetipsforholdingapressconferenceTodotheexerciseandpracticeImitateandpractisetoorganizeapressconference.考核評價（8分鐘）組織小組互評、教師點評。小組互評總結(jié)歸納（10分鐘）ThestepsfororganizingapressconferencethemainideaofeachtextListencarefullyandtakenoteifpossible.作業(yè)布置（5分鐘）HomeworkRole-playapressconference板書設(shè)計教學(xué)反思教研室主任審閱意見簽名：年月日累計課時2課時NO：02班級周次時間節(jié)次2情境名稱（章節(jié)、單元或項目名稱）Unit7PublicRelations教學(xué)任務(wù)（課題名稱）TextBCompletehistoryofsocialmedia:ThenandNow課時分配2periods(90minutes)教學(xué)目的TomastersomekeywordsandphrasesTounderstandsomedifficultsentencesTounderstandthetextTodeveloptheabilityofmulticulturalcommunication教學(xué)目標知識目標能力目標素質(zhì)目標（含課程思政目標）TomastersomekeywordsandphrasesTounderstandthehistoryofthesocialmediaTounderstandtheroleofsocialmediaTocultivatesocialetiquette重點難點教學(xué)重點：Tomastersomekeywordsandphrases教學(xué)難點：TounderstandtheculturaldifferencesTounderstandtheroleofsocialmedia難點化解：group-discussionandgroup-presentation教學(xué)環(huán)境MultimediaClassroom教學(xué)用具MultimediaEquipment參考資料教學(xué)模式FlippedClassroom教學(xué)手段MultimediaEquipment教學(xué)內(nèi)容（描述）教學(xué)設(shè)計ContentAnalysisSocialMediaplaysalargeroleinourlivestoday.Weareinadayandageinwhicheverythingwedocanbeputonsomesortofsocialmediasite,whetheritsWechat,QQoranyothersite.Socialmediaisadigitalplatformthatallowsitsuserstocreateandsharethecontentoftheirchoicewithpeople.Socialmediahascommandonwiderangeofwebsitesandapps.Ithasmadeitsimportanceinourlivesinaveryshortperiod.Ithasbecomenecessarydailyactivityforpeople.Socialmediaenablesitsuserstostayincontactbymakingcommunicationeasier.Sharingpictures,videos,expressingthoughts,ideas,anddocumentsarejustoneclickaway.Exchangingmessagesanddatafromonecornerofworldtootherismadeeasiestwiththehelpofsocialmedia.2. StudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingModeandrole-playingteachingmethodsareadopted教學(xué)過程教學(xué)環(huán)節(jié)（時間分配）教師活動（任務(wù)）學(xué)生活動（任務(wù)）備注組織教學(xué)（2分鐘）Greetthestudents.Checktheclassroomclean,checkstudents’namecard.Getreadytohaveclass.導(dǎo)入（10分鐘）Askthestudentstolistsomefamiliarsocialmediaandgivethereasonwhyitissoimportant.Groupdiscussandgivethepresentation.任務(wù)實施（60分鐘）Step1ListkeywordsandphrasesandgiveexamplesSuchas:interact,unveil,correspondence,postal,primitive,sophisticated,recognizable,prominence,facilitate,tremendous,maximum,sacrifice,intimacy,interactwith,dateback,belinkedto,aslongasStep2ListsomedifficultsentencesandanalyzethemSuchas:1.Inotherwords,letters,theearliestformofpostalservicedatesbackto550B.C.,andthisprimitivedeliverysystemwouldbecomemorewidespreadandstreamlinedinfuturecenturies.換句話說，就是使用郵件。最早的郵政服務(wù)形式可以追溯到公元前550年，這種原始的投遞系統(tǒng)在未來的幾個世紀中變得更加廣泛和精簡。2.Thiscreatesanenvironmentwhereuserscanreachthemaximumnumberofpeoplewithoutsacrificingtheintimacyofperson-to-personcommunication這創(chuàng)造了一種環(huán)境，用戶可以接觸到最大數(shù)量的人，而不犧牲人與人之間的親密交流。Step3Understandthehistoryofthesocialmediaandsortoutthetimeordermajorevents.Step4Doexercisesaboutthekeywordsandphraseson140.Listencarefullyandtakenoteifpossible.Groupdiscussandgivethemainideaofeachdifficultsentences.Listencarefullyandtakenotesifpossible.Doexerciseson140andthengivethepresentation.考核評價（5分鐘）組織小組互評、教師點評。小組互評總結(jié)歸納（8分鐘）Summarizeandconcludethetext.RepeattheusefulexpressionsListentoitcarefullyandtakenotesifpossible.作業(yè)布置（5分鐘）HomeworkDotranslationexercises板書設(shè)計教學(xué)反思教研室主任審閱意見簽名：年月日累計課時2課時NO：03班級周次時間節(jié)次2情境名稱（章節(jié)、單元或項目名稱）Unit7PublicRelations教學(xué)任務(wù)（課題名稱）Grammar(inversions)ListeningandspeakingWriting(productdescription)Mini-PediaofChineseCulture(Rites/SocialNorms)課時分配2periods(90minutes)教學(xué)目的TomastertherulesofinversionsTolearnsomelisteningstrategiesfordetailsaswellasgeneralinformationTomasterthewritingrulesforproductdescriptionTounderstandtheChinesecultureofRites教學(xué)目標知識目標能力目標素質(zhì)目標（含課程思政目標）TomastertherulesofinversionsTomasterthewritingskillsforproductdescriptionTounderstandtheChinesecultureofRitesTohavesomepragmaticabilityTohavetheabilitytospreadChinesecultureinEnglish樹立規(guī)則意識樹立文化自信重點難點教學(xué)重點：TolearnsomelisteningstrategiesfordetailsaswellasmainideaTomasterthewritingskillsforproductdescription教學(xué)難點：TounderstandviewsonRites難點化解：Towatchthevideoandthenreadsomeclassicsentences教學(xué)環(huán)境MultimediaClassroom教學(xué)用具MultimediaEquipment參考資料教學(xué)模式FlippedClassroom教學(xué)手段MultimediaEquipment教學(xué)內(nèi)容（描述）教學(xué)設(shè)計ContentAnalysisGrammar:Structuresinvolvinginversionsareusedinformallanguagetocreateemphasis.InEnglishgrammar,inversionisareversalofnormalwordorder,especiallytheplacementofaverbaheadofthesubject(subject-verbinversion).Therhetoricaltermforinversionishyperbaton.Alsocalledstylisticinversionandlocativeinversion.QuestionsinEnglishareusuallycharacterizedbyaninversionofthesubjectandthefirstverbintheverbphrase.Writing:WhatIsaWell-WrittenProductDescription?Theproductdescriptiongivesyouinformation,suchaswhattheproductisandwhatitdoes.Thegoaloftheproductdescriptionistoencourageyoutopurchaseit.Thebest-sellingitemsoftenhavethemostdetailedproductdescriptions.Aproductdescriptionshouldincludeinformationabouttheproduct'sfeatures,benefitstothebuyer,andanyproblemsthatitsolves.WhatIsthePurposeoftheProductDescription?Themaingoaloftheproductdescriptionistoprovideinterestedbuyerswithadditionalinformationabouttheproduct.Awell-writtenproductdescriptionwillcompelthebuyertopurchasenow.Aproductdescriptionthatdoesnotincludenecessaryinformationcancausetheitemtonotsell.HowtoWriteaProductDescriptionThatSellsManysellerswonderwhattypeofinformationtoincludeintheproductdescriptionsothatitencouragespotentialcustomerstopurchase.Thesetipsmightassistyouincreatinganeffectiveproductdescriptionthatsells:FocusOnYourIdealBuyerHavingtoolargeofatargetmarketcanmakeitdifficulttonarrowinonthetypeofinformationthatyourbuyeristhemostinterestedin.Theproductdescriptionshouldspeakdirectlytoyouridealbuyer.Writetoyouridealbuyerasifyouarehavingadirectconversationwiththem.Askquestionssuchas:Whattypeoflanguagedotheyuse?Whatproblemsaretheyattemptingtosolve?Whatdetailsofaproductaretheymostinterestedin?Listening:Theabilitytoaccuratelyreceiveaswellasinterpretmessagesduringaprocessofcommunicationisknownaslistening.Listeningskillsholdthekeytoeffectivecommunication.Concentrationalongwiththeuseofothersensesandnotmerelyhearingthewordsthatarespokeniseffectivelisteningskills.Ifyoudonothavetheabilitytolisteneffectively,themessageswillbemisunderstoodeasilyandtheprocessofcommunicationwillbreakdown,makingthesenderfeelfrustrated.Thus,thecommunicationskillthatyoushouldmasterislisteningskills.ChineseCulture:Li(Rites/SocialNorms)Li(禮,禮,lǐ)isaclassicalChinesewordwhichiscommonlyusedinChinesephilosophy,particularlywithinConfucianism.Lidoesnotencompassadefinitiveobjectbutratherasomewhatabstractideaand,assuch,istranslatedinanumberofdifferentways.Wing-tsitChanexplainsthatlioriginallymeant“areligioussacrifice,”buthascometomeanceremony,ritual,decorum,rulesofpropriety,goodform,goodcustom,etc.,andhasevenbeenequatedwithNaturallaw.”InChinesecosmology,humanagencyparticipatesintheorderingoftheuniversebyLi(‘rites’).ThereareseveralChinesedefinitionsofarite,oneofthemostcommondefinitionsisthatittransformstheinvisibletovisible;throughtheperformanceofritesatappropriateoccasions,humansmakevisibletheunderlyingorder.Performingthecorrectritualfocuses,links,orders,andmovesthesocial,whichisthehumanrealm,incorrespondencewiththeterrestrialandcelestialrealmstokeepallthreeinharmony.2. StudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstuden