創(chuàng)新大學(xué)英語(yǔ)綜合教程U6電子教案_第1頁(yè)
創(chuàng)新大學(xué)英語(yǔ)綜合教程U6電子教案_第2頁(yè)
創(chuàng)新大學(xué)英語(yǔ)綜合教程U6電子教案_第3頁(yè)
創(chuàng)新大學(xué)英語(yǔ)綜合教程U6電子教案_第4頁(yè)
創(chuàng)新大學(xué)英語(yǔ)綜合教程U6電子教案_第5頁(yè)
已閱讀5頁(yè),還剩8頁(yè)未讀, 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說(shuō)明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)

文檔簡(jiǎn)介

InnovationEnglishIntegratedCourseBook4UnitSixMadeinChinaObjectivesStudentswillbeableto:1.Graspthemainideaandstructureofthetext2.Acquirethekeylanguagepointsandgrammaticalstructuresinthetext;3.Participateinaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit.SuggestedTeachingStepsLead-inTextAWordStudySentenceStudyStructureStudyAfter-readingAdditionalMaterialsLead-inDirections:Pleasewatchthevideoclipandanswerthequestions.l.Whatexamplesaregiveninthevideoas“Made-in-China”?Tips:shovel,Huaweicellphone,high-speedrailway,supercomputer,sharedbikes,etc.2.Accordingtothevideo,whatdid“MadeinChina”usedtomean?Andwhatdoesitrepresentnowadays?Tips:“MadeinChina”usedtobeusedinapejorativesensetodenotelow-end,handmadeproducts,producedatmeagercostandsoldequallycheaply.However,today,“MadeinChina”isasymbolofhigh-qualityproductsatreasonableprices,demonstratingthecomprehensiveandpowerfulcapacityofChina’smanufacturingindustry.TextA:GoingGlobal:ChineseFirmsAbroadAmidthetorrentofclothes,electronicsandtoyssurgingoutofChinacomesalittlenoticedexport:internationalcompanies.Forcenturies,individualChinesehavesoughttheirfortunesabroad,creatingChinatownsaroundtheirrestaurantsandshops.Now,Chinesefirmsaregoingglobal,pushedbygovernmenteconomicpolicies,pulledbyuntappedmarketsandarmedwithbundlesofmoneyfromathrivingeconomybackhome.AutoplantsarepoppingupinLatinAmerica.AsprawlingcommoditybazaarpromisesaprovincialSwedishcitynewlife.AcarpartsdistributorissnappingupailingcompaniesintheU.S.RustBelt,aTVfactoryhumsinSouthAfricaandahigh-techfirmiscontractstorevampthePersianGulfsnetworks.JustastheearlierarrivalofJapanesecompanieschangedU.S.manufacturing,overtimeChinesecompaniescouldaffecthowtheirwesternrivalsapproachinnovation,competitionandbusinessitself.“Wenotonlyconsiderourselvespioneers,”saysSeanChen,whoat26isoverseeingtheconstructionofa$l00millionelectricalpartsplantandindustrialparkintheAmericansouth.“Wealsoconsiderourselvesexplorers.”Chenandhisfiancée,JoyChenmovedfromshanghaitoAtlantatosetupshopforGeneralProtechtGroupInc.,acompanycontrolledbyhisfather.Whilethegoalisprofit,SeanChenandhisfatherviewtheventurealmostasasocialexperiment—itsaim,hesaidthroughaninterpreter,istomarrythebestChineseandAmericanworkpractices.“IwanttohavetheefficiencyandexecutionnormallyshownbytheAmericanemployeesandthebrotherhoodthataChinesecompanynormallyshows,”SeanChensays.TheChinesecorporatepresenceisstillsmalloverseas,butitsgrowingfast:AccordingtoMilwardBrown’sBrandZChinaTopl00rankingin20l9,theChineseconsumerandcommercialdroneproducerhadaround80percentofbusinesspresenceoutsideofChina.ThetopfiveChinesebrandsbasedonoverseaspresencewereallfromtechnologyindustry,indicatingtherisingawarenessoftheChinesetechnologybrandsworldwide.IntheUnitedstatesandCanada,Chinesefirmsnowhaveabout3,500investmentprojects,comparedtol,500fiveyearsago,accordingtoanestimatebyMaryvilleUniversityprofessorDengPing.Largestateownedcompaniesjumpedahead;mediumandsmallprivatefirmsarecatchingup.TotalinvestmentintheU.S.isbetween$4billionand$7billion,Pingestimates.InEurope,Chineseacquisitionsacertainyearalonetotaled$563.3million,accordingtoresearchcompanyDealogic.OnewayofmeasuringthegrowthofChinesecompaniesisthroughtheFortuneGlobal500,anannualrankingoftheworldstop500companiesbyrevenue.In2008,only29Chinesecompaniesmadeitontothelist.Thesecompanieshadacombinedrevenueof$l.ltrillion,whichaccountedforjustfivepercentoftherevenuegeneratedbytheworlds500largestcompanies.Bycomparison,l24Chinesecompanieswithacombinedrevenueof$8.3trillionappearedonthelistin2020—representingnearlyaquarterofthe$33.3trillioninrevenuegeneratedbyall500companies.TheemergenceofmoreChinesefirmsontheGlobal500haspushedothercompaniesoffthelist.Japanwashometo64oftheworld’stop500companiesin2008,butthisnumberdroppedto53in2020.Foryears,theU.S.consistentlyproducedthemostcompaniesontheGlobal500.In2020,however,theU.S.fellbehindChinaforthefirsttime,with121U.S.companiesappearingonthelistcomparedtoChina’s124.Chinesebusinessesarenotjustestablishingofficesandfactoriesoverseas.Theyarealsodevelopingandsellingproductsundertheirownbrands,ratherthansimplysupplyingwesternfirmsinsearchofcheapmanufacturing.ThecompetitionmaymakeitharderforAmericanandEuropeanfirmstomilkearlyprofitsfromproductsbeforereducingpricesandreleasingthemtothemassmarket.Vulnerablesectorsincludehigh-definitionTVs,portableDVDplayers,medicaltechnology,andperhapsevencars,accordingtoPeterWilliamson,aprofessorofinternationalmanagementattheUniversityofCambridgewithextensiveChinaexperience.AttheDetroitAutoshowinJanuary,onemid-sizedSUVfromChinawithgoodiesincludingaleatherinteriorwaspricedatjust$14,000—lessthanhalfwhatmanycomparablecarscost.Chinesefirmscanusetheirlow-costmanufacturingadvantagetopileonadditionalfeatures.Andtheycandothatbylearningfromexperienceinwesternfirms,circumventingtheunwantedexpenseofproductdevelopment.Ifthequalityishighenough,thestrategycanbedevastating.“Itwillpulltopiecestheprofitmodelsoftheircompetitors,”Williamsonsays.“Itsaclassiccaseofattackingyourcompetitorwhereyouknowthey’rereluctanttorespond,becauseitsverycostly.”ThedynamicrecallshowJapaneseautomakersforcedtheirU.S.competitorstomakeoptionssuchaspowerwindowsandairconditioningstandard.UnliketheJapanese,whosel980sarrivalintheU.S.wasatfirstgreetedasathreat,ChinesebusinessesarebeingbystatesincludingMichigan,California,IllinoisandGeorgia.WordStudyamidprep.amongorsurroundedbythings在……中間,處于……之中e.g.Amidwarmapplause,thehonoredguestsmountedtherostrum.Welostourcompanionamidthestormandthedarkness.torrentn.(l)alargeamountofsth.thatcomessuddenlyandviolently洪流,狂潮e.g.Ashestartedtotalkseriously,heexplodedinatorrentofwords.WhenIaskedhimtomove,heunleashedatorrentofabuse.alargeamountofwatermovingveryquicklyandstronglyinaparticulardirection激流e.g.AfterfivedaysofheavyraintheTelleRiverwasaragingtorrent.Thedambrokeandanimpetuoustorrentofwatersweptawaythetown.Surgev.tosuddenlymoveveryquicklyinaparticulardirection涌出,洶涌e.g.Atseveninthemorning,largenumbersofworkerssurgeintothefactory.Theirfaces,litbythedancingflames,wouldsurgeupinmyimagination.n.(~of)suddenoccurrenceorincrease突然發(fā)生,激增e.g.Thestonehithisheadandhefeltasurgeofpain.Underthebigtreewassittinganoldfarmer.untappedadj.available:butasyetnotused未使用的,未開(kāi)發(fā)的e.g.Thereismuchuntappedpotentialinthedomesticmarket.Untappedreservesofoilandmineralsarethoughttoliebeneaththedesert.bundlesof:collectionsofthingstiedorfastenedtogether成捆的,大量的e.g.TherearesomebundlesofoldmagazinesherethatIwanttothrowout.bundlen.acollectionofthingstiedorfastenedtogether捆,束,包e.g.Isawabundleoffirewoodonthefloor.bundlev.(~up/together)tomakeintoabundle;totieorfastentogether捆扎e.g.Couldyoubundleuptheseflowersforme?popup(1)toappearsuddenlyorunexpectedly突然出現(xiàn)e.g.Ipredictthatthissummerafriendwillpopupintoyourlife.Heseemstopopupinthemostunlikelyplaces.(2)(amenuorwindowonthecomputer)toappearsuddenlyonacomputerscreenwhileyouareusingit(電腦中菜單或窗口)彈出e.g.Click“Joingame”,andanotherwindowwillpopup.distributorn.acompanyorpersonthatsuppliesshopsandcompanieswithgoods經(jīng)銷商e.g.ThemeetingwiththeGermandistributorhasbeenadvancedfrom11:00to9:30.distributev.it.(~sth.to/amongsb.)tosharethingsamongagroupofpeople,especiallyinaplannedway分發(fā),分配snapup:tobuysth.quickly,especiallybecauseitisverycheap搶購(gòu)e.g.Ifthereareanybargainsgoing,shellsnapthemup.Isnappedupthecoatatthatcheapprice.snapv.tobreakwithasuddensharpnoise:ortomakesth.breakwithasuddensharpnoise(喀嚓)折斷e.g.Suddenlythebranchthathewasstandingonsnappedoff.(2)toopenorclosesth.withasuddensharpnoise(啪地)關(guān)上(或打開(kāi))e.g.Hesnappeddownthelidofthebox.ailingadj.(1)(company,organization,oreconomy)havingalotofproblemsandnotbeingsuccessful(公司、組織或經(jīng)濟(jì))境況不佳的e.g.Thegovernment’s2millionisthekissoflifefortheailingcottonindustry.Inthepresenteconomicdownturn,therearemanyailingcompanies.(2)illandnotlikelytogetbetter生病的e.g.Johnrosegloomilyasthetrainstopped:forhewasthinkingofhisailingmother.Theailingoldwomansaysnoisealwaysputsherout.humv.(1)beinastateofbusyactivity活躍e.g.Thestreetswerehummingwithlife.Thenewcoachmadethingshumwhenhetookchargeoftheteam.tomakealowcontinuoussound作嗡嗡聲,哼唱e.g.Thebeeswerehumminginthegarden.n.alowcontinuoussound嗡嗡聲e.g.Hecanhearthehumofthebeesinthegarden.Thehumofconversationdiedawayasthecurtainrose.revampv.tochangesth.inordertoimproveitandmakeitseemmoremodern修改,翻新e.g.ABCplanstorevamptheshowbeforenextseason.Manyoldercompaniesarerevampingtheirimage.manufacturingn.theprocessorbusinessofproducinggoodsinfactories制造業(yè)e.g.TheBritishmanufacturingindustryhasbeenailingforyears.Themanufacturingindustrywasaffectedbythefuelshortage.manufacturen.theprocessofmakinggoodsormaterialsusingmachines,usuallyinlargenumbersoramounts (大量)制造e.g.DuringworldwarII,steelsuppliesweremainlyusedinthemanufactureofweapons.v.tousemachinestomakegoodsormaterials,usuallyinlargenumbersoramounts(用機(jī)器)制造e.g.Thecarwasdesigned,developed,andmanufacturedincollaborationwithHonda.overtime(sth.happens)graduallyduringalongperiod久而久之,隨著時(shí)間的流逝e.g.Studentsareencouragedtostudythewaylanguagechangesovertime.Thecolorofthecarpetwillnotfadeovertime.rivaln.aperson,group,ororganizationthatyoucompetewithinsport,business,afight,etc.競(jìng)爭(zhēng)者,對(duì)手e.g.Thepartyleaderhasbeenreplacedbyhisrival.Hedidn’tyieldhimselftohisrival.v.tobeasgoodorimportantassb.orsth.else與……競(jìng)爭(zhēng),與……匹敵e.g.Shehaslivedinmanyplaces,butshesaysnothingcanrivalthebeautyoftheRockyMountains.executev.tocarryout,perform執(zhí)(實(shí)、履)行,完成e.g.NeveroncedidIdoubtthatIwouldbeabletoexecutemyplan.Thecorporationexecutedaseriesoffinancialdeals.executionn.thecarryingoutorperformanceofapieceofwork,design,etc.(工作、計(jì)劃等的)執(zhí)行,實(shí)現(xiàn),完成e.g.Wehavedecidedtoputtheplanintoexecution.Hisoriginalideawasgood,buthisexecutionoftheschemewaskv.togetasmuchmoneyorasmanyadvantagesasyoucanfromasituation,inaverydeterminedandsometimesdishonestway榨取,勒索e.g.Theirlandlordregularlymilksthemforextramoneybyclaimingfordamagetohisproperty.Hisillegaldealissteadilymilkingtheprofitfromthebusiness.cuttingedgeadj.atthelatestormostadvancedstageofdevelopment尖端的,前沿的e.g.Weshoulddevelopcuttingedgetechnologyinnationaldefense.Cloningisconsideredascuttingedgescientifictechnology.vulnerableadj.(~tosb./sth.)weakandeasilyhurtphysicallyoremotionally易受傷的,脆弱的e.g.Weworkmainlywiththeelderlyandothervulnerablegroups.Peoplewhoexerciselessseemmorevulnerabletoillness.sectorn.partorbranchofaparticularareaofactivity,especiallyofacountry’seconomy(國(guó)民經(jīng)濟(jì))部門e.g.Allsectorsoftheeconomysufferfromafallintheexchangerate.ThedevelopmentofthefinancialsectorwillfacebothopportunitiesandseverechallengesafterChina’sentryintotheWTO.pileon:(1)toincreaseinquantityoramount堆積,增加e.g.Shepiledonmorecoalbeforethefirewentout.Givingupsmokingcanhelppileonthepounds.Shewillpileontheagonywhenshedescribeshervisittothedentist.(2)togetintoorontoavehiclequicklyorinadisorganizedway涌進(jìn)e.g.Thebusstoppedandthewaitingcrowdpiledon.circumventvt.toavoidorgetroundaproblemorrulethatrestrictsyou,especiallyinacleverordishonestway設(shè)法避免,規(guī)避e.g.Thecompanyopenedanaccountabroad,inordertocircumventthetaxlaws.Ihadnointentionofviolatingorcircumventingsenaterules.dynamicn.aninteractivesystemorprocess,especiallyoneinvolvingcompetingorconflictingforces對(duì)抗性態(tài)勢(shì)e.g.Theinterchangeofideasaidsanunderstandingoffamilydynamics.(2)forcethatproduceschange,action,oreffects產(chǎn)生變化、行動(dòng)或影響的力量,動(dòng)力e.g.Feminismisseenasadynamicofsocialchange.Sheregardsclassconflictasacentraldynamicofhistoricalchange.dynamicadj.(1)fullofenergyandnewideas有活力的e.g.TheAsia-PacificRegion,inthelongrun,willremaineconomicallythemostdynamicpartoftheworld.Sheisclearlyadynamicyoungwomanwithbigambitions.(2)continuouslymovingorchanging動(dòng)態(tài)的,不斷變化的e.g.Marketsaredynamicandacompanymustlearntoadapt.Inessence,competitiveforcesaredynamicandchangingallthetime.courtv.(1)totryhardtopleasesb.,especiallybecauseyouwantsth.fromthem極力討好e.g.Politiciansarecourtingvotersbeforetheelection.Westernpoliticianscourtedtheleadersofthenewlyindependentstates.totrytowintheaffectionof向……求愛(ài),追求e.g.HehasbeencourtingJaneforsixmonths.n.theplacewhereatrialisheld法庭e.g.Intheend,thematterwassettledoutofcourt.SentenceStudy1)(Para.1)Amidthetorrentofclothes,electronicsandtoyssurgingoutofChinacomesalittlenoticedexport:internationalcompanies:Amongthelargeamountsofclothes,electronicsandtoysbeingexported,therearealsomanyChinesecompaniesreachingoverseas,whichisnotknownbymanypeople.【譯文】隨服裝、玩具和電子產(chǎn)品洪流一起涌出中國(guó)的,有一不起眼的輸出:跨國(guó)公司。(Para.2)Forcenturies,individualChinesehavesoughttheirfortunesabroad…【譯文】幾個(gè)世紀(jì)以來(lái),一個(gè)個(gè)中國(guó)人出國(guó)闖蕩……3)(Para.2)Now,Chinesefirmsaregoingglobal,pushedbygovernmenteconomicpolicies,pulledbyuntappedmarketsandarmedwithbundlesofmoneyfromathrivingeconomybackhome:Pushedbygovernmenteconomicpolicies,pulledbyas-yet-unexploitedmarketsandprovidedwithlargeamountsofmoneyfromaprosperouseconomy,Chinesefirmsarenowgoingglobal.【譯文】如今,在政府經(jīng)濟(jì)政策的推動(dòng)和潛力市場(chǎng)的拉動(dòng)下,在國(guó)內(nèi)繁榮經(jīng)濟(jì)的大力資助下,中國(guó)企業(yè)正走向世界。4)(Para.3)AutoplantsarepoppingupinLatinAmerica:CarfactoriesaresuddenlybeingsetupinLatinAmerica.【譯文】汽車工廠在拉丁美洲層出不窮。(Para.3)AcarpartsdistributorissnappingupailingcompaniesintheU.S.RustBelt:AbusinessthatsellsanddeliverscarpartsismakingquickpurchasesofstrugglingcompaniesintheU.S.RustBelt.【譯文】汽車零件經(jīng)銷商在美國(guó)“銹帶”搶購(gòu)不景氣的企業(yè)。6)(Para.3)…aTVfactoryhumsinSouthAfrica,andahigh-techfirmissigningcontractstorevampthePersianGulf’snetworks:…aTVfactoryisbusilyactiveinsouthAfrica:andahigh-techfirmisgettingcontractstoupgradethePersianGulf’stelecommunicationsnetworks.【譯文】電視機(jī)廠家在南非奔忙;高科技公司在簽署合同更新波斯灣的電信網(wǎng)絡(luò)。7)(Papa.4)JustastheearlierarrivalofJapanesecompanieschangedU.S.manufacturing,overtimeChinesecompaniescouldaffecthowtheirWesternrivalsapproachinnovation,competitionandbusinessitself:SimilarlytohowU.S.manufacturinghasbeenchangedbythearrivalofJapanesecompaniessometimeago,Chinesecompaniescouldinfluencetheirwesternrivalsinintroducingnewideas,competitionandbusinessastimegoesby.【譯文】正如日本企業(yè)的較早出現(xiàn)變革了美國(guó)的制造業(yè),隨時(shí)間推移,西方競(jìng)爭(zhēng)者對(duì)待創(chuàng)新、競(jìng)爭(zhēng)及業(yè)務(wù)本身,也會(huì)受中國(guó)企業(yè)影響。8)(Para.7)IwanttohavetheefficiencyandexecutionnormallyshownbytheAmericanemployeesandthebrotherhoodthataChinesecompanynormallyshows:IwanttocombinetheefficiencyandimplementationabilitieswhichareusuallyshownbyAmericanemployeeswiththekinshipwhichistypicallyshownbyChineseemployees.【譯文】我想擁有美國(guó)員工常見(jiàn)的工作效率和執(zhí)行力,及常見(jiàn)于中國(guó)企業(yè)的手足情誼。9)(Para.13)ThecompetitionmaymakeitharderforAmericanandEuropeanfirmstomilkearlyprofitsfromcuttingedgeproductsbeforereducingpricesandreleasingthemtothemassmarket:ThecompetitionmaymakeitharderforAmericanandEuropefirmstotakeadvantageofthelargeprofitsavailablefromnewhighlysophisticatedproductsbeforereducingpricesandpromotingtheseproductstothemassmarket.【譯文】在尖端產(chǎn)品價(jià)格降低、面向大眾市場(chǎng)前,美國(guó)和歐洲的公司可能因競(jìng)爭(zhēng)而難以獲取早期利潤(rùn)。10)(Para.13)Vulnerablesectorsincludehigh-definitionTVs,portableDVDplayers,medicaltechnology,andperhapsevencars:ThesectionsthatareliabletobeinfluencedincludehighdefinitionTVs,portableDVDplayers,medicaltechnology,andperhapsevencars.【譯文】這些易受影響的產(chǎn)品包括高清電視、便攜式DVD播放機(jī)、醫(yī)療技術(shù)、甚至汽車。11)(Para.15)Chinesefirmscanusetheirlowcostmanufacturingadvantagetopileonadditionalfeatures:Chinesefirmscanusetheiradvantageoflowproductioncoststoaddextrafeaturesandstillbecompetitiveonprice.【譯文】中國(guó)企業(yè)可用其低成本制造優(yōu)勢(shì)來(lái)提升其他特色。12)(Para.15)Andtheycandothatbylearningfromexperienceinwesternfirms,circumventingtheunwantedexpenseofproductdevelopment:Andtheycandothatbylearningfromtheexperiencegainedworkinginwesternfirms,tryingtoavoidtheunwantedexpenseofproductdevelopment.【譯文】他們可以通過(guò)借鑒西方公司的經(jīng)驗(yàn),規(guī)避產(chǎn)品開(kāi)發(fā)的多余成本來(lái)做到這一點(diǎn)。13)(Para.17)ThedynamicrecallshowJapaneseautomakersforcedtheirU.S.competitorstomakeoptionssuchaspowerwindowsandairconditioningstandard:TherivalryremindsushowJapanesecarmakersdecisionsinfluencedtheirU.S.competitorstoincludepowerwindowsandairconditioningasstandard.【譯文】這種對(duì)抗使我們想起日本汽車制造商如何迫使美國(guó)競(jìng)爭(zhēng)對(duì)手就電動(dòng)車窗和空調(diào)標(biāo)準(zhǔn)等作出選擇。14)(Para.18)Un1iketheJapanese,whose1980sarrivalintheU.S.wasatfirstgreetedasathreat,ChinesebusinessesarebeingcourtedbystatesincludingMichigan,California,IllinoisandGeorgia:ThearrivalofJapanesebusinessesinthel980swasinitiallyregardedasathreat,butChinesebusinessesarebeingsoughtbyAmericanstatessuchasMichigan,California,IllinoisandGeorgia.【譯文】日本企業(yè)最初在20世紀(jì)80年代抵達(dá)美國(guó)時(shí),被視為威脅。和它們不同,中國(guó)企業(yè)受到密歇根、加利福尼亞、伊利諾伊和佐治亞等美國(guó)諸州的青睞?!癠nlike”asapropositioncanbeplacedatthebeginningofasentencetoconveyasenseofcomparisonorcontrast.e.g.Unlikeme,myhusbandlikestostayinbed.UnlikethewinterinBeijing,whichisquitecold,thewinterinKunmingiswarmandcomfortable.StructureStudyDirections:Thetextcanbedividedintofourparts.Fillintheblankswithappropriatewordsfromthetextcompletethemainideaofeachpart.PartOneParas.1—3niescouldaffecttheirwesternrivalsandtheyChenisatypicalParas.8—11Paras.12—18Directions:Choosethebestanswerforeachquestion.l)WhichofthefollowingisNOTaChineseexports?A)Torrents.B)Electronics.C)Toys.D)Internationalcompanies.2)WhatareChinesefirmsthataregoingabroadstimulatedby?A)Asyetunexploitedmarkets.B)TheprosperouseconomyinChina.C)Governmenteconomicpolicies.D)Alloftheabove.3)WhatpercentageofbusinesspresenceoutsideofChinadidtheChineseconsumerandcommercialdroneproducerhavein20l9?A)8%.B)80%.C)18%.D)70%.4)WhichofthefollowingisnotincludedinthemanufacturedgoodsthatarevulnerabletocompetitionfromChineseinternationalcompanies,accordingtoPeterWilliamson?A)HighdefinitionTVs.B)PortableDVDplayers.C)Computertechnology.D)Cars.5)HowdoAmericanstates,suchasMichigan,California,IllinoisandGeorgiareacttoChinesebusinesses?A)TheyconsiderChinesebusinessesasathreat.B)TheywarmlywelcomeChinesebusinesses.C)TheyfirmlyresistChinesebusinesses.D)Theyareindifferent.After-readingKeytoExercises—VocabularyKeytoExercises—Structure1.1)UnlikethewinterinBeijing,whichisquitecold,thewinterinKunmingiswarmandcomfortable.2)Unlikemanyyoungsters,hedoesn’tliketochatonline.3)Unlikeothercellphonesthatvibrateinsteadofringing,thenewphonehasfivetinyspeakers.4)Unlikemostoftheworld’svolcanoes,therearesomethatarenotfoundattheboundariesofthegreatdriftingplates.5)UnlikeTVandfilm,dramadoesn’tallowyoutomakeanymistakes.2.Itrainedheavily,causingfloodinthatarea.2)Thefamousplayerwonchampionshipofthemen’ssinglesintheWorldTableTennisChampionship,beingmoreskillfulinbackhandsmash.3)Hisfatherdied,leavinghimalotofmoney.4)Theglassdoorshavetakentheplaceofthewoodenonesattheentrance,lettinginthenaturallightduringtheday.5)Islippedandfelldownontheglassyground,breakingmyarms.KeytoExercises—ClozeL2)M3)D4)N5)E6)G7)A8)H9)K10)JKeytoExercises—Translation最近,中國(guó)政府決定將其工業(yè)升級(jí)。中國(guó)現(xiàn)在涉足建造高速列車、遠(yuǎn)洋船舶、機(jī)器人,甚至飛機(jī)。中國(guó)造產(chǎn)品越來(lái)越受歡迎。這不僅有助于消除貧困,同時(shí)還為世界各地的人們提供就業(yè)機(jī)會(huì)。這是一件值得稱贊的好事。下次你商店時(shí),看一看你所購(gòu)商品的出產(chǎn)國(guó),很有可能是中國(guó)。After-readingActivitiesActivityOne:TalkingaboutPicturesDirections:Thankstointernationalbusiness,consumerscanhaveawideselectionofgoodsinthemarketplace.Doyouthinkyourlifehasbeensomewhatchangedbyinternationalbusiness?Arethefollowingbrandsfamiliartoyou?Talkaboutthemandhowtheyinfluenceyourlife.ActivityTwo:GroupWorkDirections:Internationalbusinessreferstoallcommercialtransactionsthattakeplacebetweennations.Withoutdoubt,theincreasedcompetitionbecauseoftheinternationaltradewillputdomesticbrandsatadisadvantage.Discusswithyourgroupmemberstheadvantagesanddisadvantagesbroughtbyinternationalbusinesstodomesticbrands,andpresentyourideasinclass.AdvantagesandDisadvantagesBroughtbyInternationalBusinesstoDomesticBrandsAdvantagesDisadvantagesActivityThree:TalkingaboutPicturesDirections:Readthefollowingpassageentitled“ChineseBrandsunderGlobalization”andvoiceyouropiniononthefutureofChinesebrandsininternationalmarkets.Takeonespecificbrandasanexampleandfillinthetablebelowtomakeaglobalbrandingstrategyforit.ChineseBrandsunderGlobalizationDespitethechallengesposedbythepandemicresurgence,ChinesetechheavyweightAlibabaGroupHoldingLtd.deliveredbetter-than-expectedfinancialresultsintheApril-Juneperiod,sayingitisdeterminedtocontinuouslyinvestintechnology,customerserviceandlogisticsoperationsforsustainableandlong-termgrowth.Thecompany'stotalrevenuestoodat205.56billionyuan(30.4billiondollars)forthequarterendingJune30,down1percentyear-on-yearcomparedwith205.74billionyuanayearago,beatinganalysts'expectations.Itsadjustednetincomefell30percentonayearlybasisto30.25billionyuan.“Duringthepastquarter,weactivelyadaptedtochangesinthemacroenvironmentandremainedfocusedonourlong-termstrategybycontinuingtostrengthenourcapabilitiesforcustomervaluecreation,"saidDanielZhang,chairmanandCEOofAlibabaGroup.FollowingarelativelyslowAprilandMay,thecompanysawsignsofrecoveryinJunealongwiththeresumptionofsupplychains,logisticsanddeliverycapacities,andregisteredpositivegrowthduringtheJune18onlineshoppingcarnival,ZhangsaidinanearningscallwithinvestorsonThursdaynight,addingthetrendofconsumptionrecoverycontinuedinJuly."WhatwehaveseeninChina'sretailmarketplaceisanoverallstrongandpositivesentimentfrommerchantstotakefulladvantageofourmarketplacesandavailabledigitaltoolstodrivetheirbusinessgrowth,especiallyduringdifficulttimes,"Zhangnoted.Zhanghighlightedthatthecompanyisconfidentinitsgrowthopportunitiesinthelongtermgivenitshigh-qualityconsumerbaseandtheresilienceofitsdiversifiedbusinessmodel.TobyXu,chieffinancialofficerofAlibaba,saidthecompanywillcontinuetofocuson"costoptimizationandcostcontrol"inthecomingquarters.XusaidAlibabaistryingtofindabalancebetweencontrollingcostsandcontinuingtomake"importantinvestments"intechnologyandothercoreareastobuilditscapacitiesforlong-termgrowth.DuringtheJunequarter,grossmerchandisevolume—ameasureofthetransactionsofgoods—fromAlibaba'scoree-commercebusiness,whichreferstoitsTaobaoandTmallplatforms,experiencedamid-single-digitpercentagedeclineyear-on-yearmainlyduetothepandemicresurgencethatresultedinsupplychainandlogisticsdisruptionsinAprilandmostofMay.PanHelin,co-directoroftheDigitalEconomyandFinancialInnovationResearchCenteratZhejiangUniversity'sInternationalBusinessSchool,saidAlibabashouldfurtherdiversifyitsbusinesslayoutbyprovidingdifferentiatedservicestargetingexistingvariedconsumergroups,andutilizecutting-edgedigitaltechnologiestobolsterthedigitaltransformationoftraditionalindustriesamidmountingcompetitionfromdomesticrivals.Cloudcomputingrevenue,itsmaingrowthdriverbesidese-commerce,rose10percentto17.69billionyuan,reflectingarecoveryinoverallnon-intemetindustriesdrivenbyfinancialservices,publicservicesandtelecommunicationsindustries.“Inthelongrun,Alibabahasshownstrongresiliencetochallengeandpressureinleveragingunderlyinginternettechnologiestoupgradeitsownbusinessscenarios,”saidChenDuan,directoroftheDigitalEconomyIntegrationInnovationDevelopmentCenterattheCentralUniversityofFinanceandEconomics,whileemphasizingthecompany'scloudbusinessisexpectedtobeakeygrowthengineandpivotapartfromitscoree-commerceunit.Notingthatcloudcomputinghasbeenincreasinglyappliedinthee-commercesegmenttohelpenterprisesenhanceoperationalefficiency,ChensaidmoreeffortsshouldbemadetomakefulluseoftheadvantagesofAlibabaCloudintechnologyandproductstoempowerthedigitalizationofmoremicro,smallandmedium-sizedenterprisesanddrivetheindustrialupgrade.BrandNameGlobalBrandingStrategy.5.AdditionalMaterialsActivityOneDirections:"MadeinChina"isalabelthatcanbefoundonmanyproductsthatfilltheshelvesofthestoresaroundtheworld.TaketheUnitedStatesforexample.GoodsproducedinChinahavegraduallybecomeanintegralpartoftheirmarketplace.Thefollowingstatementsgiveadescriptionofthissituation.Readthemandguesswhethertheyaretrueorfalse.Reference

溫馨提示

  • 1. 本站所有資源如無(wú)特殊說(shuō)明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒(méi)有圖紙預(yù)覽就沒(méi)有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫(kù)網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。

評(píng)論

0/150

提交評(píng)論