高一英語北師大版學案：TheMediaLesson3

學必求其心得，業(yè)必貴于專精學必求其心得，業(yè)必貴于專精學必求其心得，業(yè)必貴于專精英語北師版必修4Unit11TheMediaLesson3TheAdvertisingGame一、廣告不僅是出售產品或服務的好方法，還是讓人意識到自己需要什么物品或服務的好方法?？从颐孢@些圖片，然后和同學們討論下面兩個問題1．Whichadvertisementsmakeyouwanttobuyaproductorservice？Why？2．Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why？答案：略二、短語互譯A．溫故：寫出下列短語的漢語意思1．incompetitionwith____________2．attract/holdtheattentionof____________3．beusedto（doing)sth.____________4．combine。。。with.。。____________5．link。。.to。.。____________6．aswellas____________7．participatein____________8．giveup____________B．知新：從文中找出與下列詞組對應的英文1．名牌____________2．包括____________3．獲取利潤____________4．突出____________5．為……作貢獻____________答案：A.1.與……競爭2。吸引……的注意3.習慣于（干)某事4.把……和……結合起來5。把……和……聯(lián)系起來6.也，和7。參加，參與8.放棄B．1.abrandname2.consistof3.foraprofit4.standout5。makecontributionsto三、下面的句子融入了某個單詞的使用環(huán)境,請用正確的單詞補全這些句子1．Ifyoua______somethingsuchasaproduct,youtellpeopleaboutitinnewspapersorontelevision,inordertoencouragethemtobuytheproduct。2．Ac______film，pieceofwriting，orpieceofmusicisofveryhighqualityandhasbecomeastandardagainstwhichsimilarthingsarejudged.3．Ab______ofaproductistheversion（版本)ofitthatismadebyoneparticularmanufacturer（制造商）．4．Someoneorsomethingthatiss______foraparticularpurposeoroccasionisrightoracceptableforit。5．Yourb______istheamountofmoneythatyouhavetospend。6．Ifthereisab______intheeconomy，thereisanincreaseineconomicactivity.7．Ac______isanideaorabstract(抽象的）principle。8．Youra______toatask，problem，orsituationisthewayyoudealwithitorthinkaboutit。9．C______thingsaremodernandrelatetothepresenttime.10．V______meansrelatingtosight，ortothingsthatyoucansee.答案:1.advertise2。classic3.brand4.suitable5．budget6。boom7。concept8.approach9。Contemporary10.Visual四、閱讀課文，選擇正確答案1．Accordingtothewriter，advertisementslike“ShanghaiSewingMachine"or“TsingTaoBeerCorporation”are______。A．attractiveB．suitableC．competitiveD．classic2．Nowadays，advertisementswith______aremoreattractivetopeople。A．highstandardsofdesignB．ideaslinkedtotheproductsC．highstandardsofdesignandideaslinkedtotheproductsD．conceptsoffreedom,happiness,wealthandsuccess3．Thetopadvertisersusehumouraswellasnewandunusualideas______.A．tocreatesomethingnewB．topersuadepeopletobuytheirproductsC．tomakepeoplenoticetheirproductsD．alloftheabove4．Publicadvertisementsaremadetoencouragepeopleto______.A．makecontributionstosocietyB．protecttheenvironmentC．improvetheirneighborhoodD．helpotherpeople5．What’sthemainideaofthepassage?A．Howtomakeanattractiveadvertisement.B．Howtosellproductswithadvertisements。C．Whatagoodadvertisementislike。D．Notalladvertisementsaimtomakeaprofit。答案：1.D2。C3。D4.A5.B五、動名詞可用作主語、賓語和定語等，請指出下列句中的swimming分別作什么成分1．Swimmingisgoodforyourhealth。________________________________________________________________________2．Iloveswimmingintheseaduringthesummer。________________________________________________________________________3．Ikeepfitbyswimmingeveryday。________________________________________________________________________4．Herswimminghasimprovedsinceshestartedtrainingeveryday.________________________________________________________________________5．Thereisashoeintheswimmingpool。________________________________________________________________________答案：1。主語2.賓語(動詞后）3。賓語(介詞后）4．主語5。定語1．Theclassicadvertisementisonethatgivesinformationaboutfindingcertainproducts.傳統(tǒng)的廣告只為找到某種產品提供信息.剖析：that引導定語從句，修飾作先行詞的不定代詞“one”（注意此處that不能用which代替）;從句中動名詞短語“finding。.?！弊鹘樵~about的賓語.考點：certainadj。某種，某些Itremainsacertaindoubtamongthepeopleastothepracticalvalueofhisinvention。人們對他的發(fā)明的實用價值還存有某種疑慮。Theexpertssay,itiswrongtothinkchildrenare“tooyoung”or“notready"tolearncertaincontentatcertainages。專家們說，認為孩子在某些年齡學習某種知識時“太小”或“沒做好準備"是錯誤的。（復習)certain表示“確信的，肯定的”。I'mnotabsolutelycertain，butIthinkI’mright。我不是十分肯定，但我想我是對的。Youdon'tseemtoocertainabout/ofit.你看起來對這并不確定。Interestratesseemcertaintorisenextmonth?？雌饋砝氏聜€月肯定會上升。Youcanbeprettycertain（that)she’snotgoingtolikeit.你可以非常確定她不會喜歡的。Westillcan’tbecertainwhoisgoingtowin.我們仍然不確定誰會贏。歸納：certain常用作表語，常與介詞about或of連用，becertainabout/of表示“對……確定"；也可接不定式，還可接that或連接代/副詞引導的從句。單項填空1）Itremainsa______doubtamongthepeopleastothepracticalvalueoftheproject。A．sureB．certainC．kindD．sort2)Waittillyouaremore______.It’sbettertobesurethansorry.A．inspiredB．satisfiedC．calmD．certain答案：1）B2）D2．However，thiskindofadvertisingmightnotbesuitablewhenthereareproductsandservicesindirectcompetitionwitheachotherinthemarketplace。然而，當產品和服務在市場上互相進行直接競爭時，這種廣告可能就不適合了。剖析：however表示轉折，起承上啟下作用。句中when引導時間狀語從句，主句中might表示推測?？键c：suitableadj。合適的Therewouldnotbemoresuitabledressforherlikethisone.她穿這件衣服再合適不過了。Betweenyouandme，Ithinkthatherdressisnotsuitableforthiskindofparty。咱們私下說，我認為她的衣服不適合這種聚會。OurEnglishteacherusesuitableandvariedteachingmethodsaccordingtoourEnglishlevel。我們的英語老師根據(jù)我們的英語水平采用了多種適當?shù)慕虒W方法。歸納:suitable可用作表語、定語等；常與介詞for連用,后可接人或物,表示“適合于……”。單項填空1）Thehousehasonlytworooms。Itisnotreally______foralargefamily.A．capableB．suitableC．acceptableD．profitable翻譯下列句子2）這本書是用簡單的英語寫的，適合于初學者。Thisbook,writteninsimpleEnglish,______beginners.3）我沒有適合在聚會上穿的衣服。Idon’thaveanything______fortheparty。答案：1）B2)issuitablefor3)suitabletowear3．Someadvertisementsconsistofpicturesorthewordsofexpertstoshowpeoplehowgoodtheproductsare。有些廣告中含有一些照片或專家說的話，告訴人們該產品如何好。剖析：不定式短語toshow...作后置定語;其中howgoodtheproductsare是賓語從句，作show的直接賓語?？键c:consistvi。組成，構成consistof由……組成（構成）Thecommitteeconsistsoftenmembers。委員會由十人組成。Whencreatingauser'saccount,youmustsetapasswordconsistingofatleast6figures。創(chuàng)建賬戶時，你必須設置一個至少包含6個數(shù)字的密碼.歸納：consist表示“組成,構成”時,常與of連用,構成短語“consist_of”，其中主語為整體、賓語為部分。1）辨析consistof和bemadeupof:TheGreatBritainismadeupofEngland，Scotland，WalesandNorthernIreland.＝TheGreatBritainconsistsofEngland,Scotland，WalesandNorthernIreland.大不列顛由英格蘭、蘇格蘭、威爾士和北愛爾蘭組成。歸納：兩者都表示“由……組成”，consistof用主動語態(tài),bemadeupof用被動語態(tài)。2)與consist相關的其他短語：consistin在于，存在于consistwith與……一致Educationdoesnotsimplyconsistinlearningalotoffacts。教育并不僅僅在于學到許多事實。Pleasemakesurethattheamountconsistedwiththatinfigure。請確保金額與其數(shù)字表示一致。單項填空1）Amedicalteam，______10doctorsand5nurses，havebeensenttothecountryafterearthquake.A．consistingofB．consistinginC．consistingwithD．consistingon2）Asweallknow，theUKisalargecountry______fourparts.A．consistingofB．makesupC．consistofD．ismakeupof用正確的介詞填空3）Happinessdoesnotconsist______howmanypossessionsyouown。4）It'sasimpledishtoprepare,consistingmainly______riceandvegetables。5）Thereportdoesnotconsist______thefact。答案：1）A2）A3)in4)of5)with4．Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive.現(xiàn)代廣告必須把最高水平的設計和產品理念相結合,以增強吸引力,這樣才能在激烈的競爭中勝出.剖析：這是一個簡單句。形容詞短語“fullofcompetition"作后置定語,修飾“world”；介詞短語“byducts”作方式狀語，其中動名詞短語“combining。..”作介詞“by”的賓語，過去分詞短語“l(fā)inkedtotheproducts”作后置定語修飾“ideas”；不定式短語“tomake。..”作目的狀語。考點一:standout突出，顯眼Sheisthesortofpersonwhostandsoutinacrowd.她是那種在人群中很顯眼的人.Yourabilitytostandoutinacrowdwillbringyoutherecognitionyoudesire.你出眾的能力將會使你贏得所期望的認可。考點二：(復習)表示“連接,聯(lián)合”的動詞：combine和bine。..with。.。把……與……結合link...to...把……與……聯(lián)系起來Dietsarethemosteffectivewhencombinedwithexercise。飲食與鍛煉結合起來效果最好。Ihaveheardofhisnamelinkedtoawell。knownpublicfigure。我聽說他的名字與一個很知名的公眾人物聯(lián)系在一起。單項填空1）Herbrightclothesalwaysmakeher______inthecrowd.A．lookoutB．setoutC．standoutD．comein2）Only______practice,atheorycanworkbetter.A．combinedwithB．linkingtoC．combiningwithD．linkedto用括號內的短語翻譯下列句子3）他身材高大，因此在人群中很顯眼。(standout)________________________________________________________________________4）她的工作成績遠比其他人都好。(standout)________________________________________________________________________5)我們可以在學習中享受到樂趣.（combine.。.with）________________________________________________________________________6）有些人喜歡把個人喜歡的顏色和他的性格聯(lián)系在一起。(link。。.to)________________________________________________________________________答案:1）C2）A3)Hisheightmakeshimstandoutinthecrowd。4)Herworkstandsoutfromtherestaseasilythebest。5）Wecancombineworkwithpleasure.6)Somepeopleliketolinkone'sfavouritecolour(s)tohischaracters。5．Forexample，someadvertisementsmaysuggestthatbuyingacarcanmakeyoufree.比如,有些廣告示意買車可以給你自由.剖析：that引導賓語從句，從句的主語buyingacar為動名詞短語,形容詞free作make的賓語補足語?？键c：suggestvt。暗示，使想起；表明Thesightofbirdssuggestedanewideaforflyingmachines。鳥的形象使人產生一個制造飛行機的新主意。Whathesaidsuggestedthathewouldliketogowithus。他所說的話暗示他想和我們一起去.Theexpressiononherfacesuggeststhatsheknowsthesecret。她的表情表明她知道這個秘密。（復習)suggest表示“建議”。Theykeepsuggestingwaystokeepmyweightdown。他們不停地建議我保持體重下降的方法.Joansuggestedaskingherfatherforopinions.瓊建議向她父親征詢意見。Theysuggestedwe(should)gobackrightaway.他們建議我們馬上回去。歸納：suggest可接名詞、動名詞或從句作賓語。接從句作賓語時,從句謂語用“（should＋)動詞原形”的形式。單項填空1)Hesuggestedthatthework______atonce。A．wouldstarted B．wouldbestarted C．shouldstartedD．shouldbestarted2)Theevidencesuggestsquitestronglythatthefire______byanexplosion(爆炸)．A．becaused B．wascaused C．cause D．caused3）Theparentssuggested______inthehotelroombuttheirkidswereanxioustocampoutduringthetrip。A．sleep B．tosleep C．sleeping D．havingslept答案：1)D2)B3）C6．Formanyoftoday'sadvertisers,repeatingoldideasisnotasuccessfulapproach.對當今很多廣告設計者來說，重復舊的理念已不是有效的辦法。剖析:本句為簡單句,主語為動名詞短語repeatingoldideas?？键c：approachn.方法，方式Scientistsarenowworkingtorefinetheapproachandtestitonlargernumbersofpatients.科學家目前正努力改進這種方法，并且在更多患者身上做實驗。Ithinkitispossibletohaveapositiveapproachtodisappointment。我認為采取一種積極的態(tài)度去面對失望是有可能的。Pupilsshouldbehelpedtoadoptapositiveapproachtosolvingproblems。應該幫助學生采取積極的方法解決問題。歸納：approach后接介詞to，表示“……的方式/方法”。單項填空1）Insomecases，differentapproaches______thesamescientificproblemleadtodifferentresults.A．toB．inC．ofD．for2）Researcherssaidifpeopleknewthattheywouldbeabletohaveanothersnackbeforetheirnextmeal,itmightchangetheirapproach______。A．toeatB．ofeatingC．toeatingD．eating答案：1)A2）C7．Somecontemporaryadvertisementsmainlyaimtomakecontributionstosociety。一些當代廣告的主要目的是為社會作貢獻?？键c：contributionn.貢獻makecontributionsto為……作貢獻Thisprogrammecouldnothavebeensuccessfulwithoutyourcontribution.要是沒有你的貢獻,這個計劃不可能成功。HewasawardedtheNobelPrizeforhiscontributiontotheworldpeace。他因對世界和平作出了貢獻被授予過諾貝爾獎。Theschoolseesitsjobaspreparingstudentstomakeacontributiontosociety。學校將幫助學生為社會作貢獻做好準備作為己任。1）contributionn.捐助Whichtypeofcontributiondoyouthinkisvaluedmore?你覺得哪種捐助形式更有價值？Although，duetothetimelimit,thecontributionwasnotmuch，itwasoursincerewishtohelpinsomeway.因時間倉促，所捐雖不多，但卻是一份我們想幫忙的誠心。2）contributevt。&viManyretiredpeoplecanstillcontributetothesocietywiththeirrichexperience。許多退休的老人還能用他們豐富的經驗為社會作貢獻。Chinahad“theconfidence，conditionsandabilitytomaintainsteadyandfasteconomicgrowthandcontinuetocontributetoworldeconomicgrowth”．中國“有信心、有條件、有能力繼續(xù)保持經濟平穩(wěn)快速發(fā)展,繼續(xù)為世界經濟發(fā)展作出積極貢獻”。Theoldcouplecontributedgenerouslytothechildreninpoorareas。這對老夫婦慷慨地向貧困地區(qū)的孩子進行捐助.單項填空1）Don'tyouthinkitcrucialthateveryoneintheworldshouldworktogethertomake______totheworldpeace?A．effortsB．contributionsC．descriptionsD．plans2)Eatingtoomuchfatcan______heartdiseaseandhighbloodpressure。A．resultfromB．contributetoC．causetoD．devoteto翻譯下列句子3）Hehasmadeanimportantcontributiontothecompany'ssuccess.________________________________________________________________________4）HiscompanymadeaverylargecontributiontoOneFoundation.________________________________________________________________________5)EachworkercontributedtenyuantotheRedCross。________________________________________________________________________答案：1）B2）B3）他對公司的成功作出了重要的貢獻。4)他的公司給壹基金捐了一大筆錢.5）每個工人向紅十字會捐獻了十元錢。8．語法：動名詞動名詞是一種兼有動詞和名詞特征的非謂語形式。它的形式與動詞的現(xiàn)在分詞相同,即在動詞后加-ing.動名詞具有名詞的性質，因此在句中可以作主語、表語、賓語、定語等；動名詞有時態(tài)和語態(tài)的變化?？键c一:作主語Readingisanart.讀書是一種藝術。動名詞作主語,有時先用it作形式主語，把動名詞置于句末。這種用法在習慣句型中常用。Itisnouse/nogoodcryingoverspiltmilk。覆水難收。Itisfunplayingwithchildren.和孩子們一起玩真好。辨析:動名詞作主語與動詞不定式作主語的比較動詞不定式和動名詞都可以用作主語.在意義上相近。但動名詞多用來表示泛指或抽象動作，不定式多用來表示特指或具體動作。Smokingisnotgoodforhealth。吸煙有害健康。Itisnotgoodforyoutosmokesomuch。抽那么多煙對你不好.考點二:作賓語某些動詞或動詞短語后出現(xiàn)非謂語動詞時只能用動名詞作賓語，不能用不定式。常見的此類動詞和動詞短語有：advise,allow，permit，avoid,consider,enjoy，finish，giveup,cannothelp，imagine,include，keep，keepon,mind，miss，putoff，delay，practise