QC2.0-標志-外包裝標志指引

高通快充第三方指導2014.1,目錄,概覽-3正確的使用：theQualcommQuickCharge名稱-4命名體系-5標志規(guī)范-標志空間和最小尺寸-6標志規(guī)范-顏色-7正確使用標志-8署名要求-署名凈空間和最小尺寸-9正確署名-10應(yīng)用舉例-規(guī)格清單-11應(yīng)用舉例-包裝的署名和標志-12應(yīng)用舉例-產(chǎn)品/設(shè)備的標志-13應(yīng)用舉例-產(chǎn)品/設(shè)備的署名-15批準流程和聯(lián)系方式-16,Overview,TheseguidelinespresenthowtouseandimplementtheQualcommQuickCharge2.0name,iconandsignature.Youllfinddefinedspecificationsforplacement,sizingandgeneraluseoftheQualcommQuickChargebrand.PleasemakesureyouhavethelatestversionoftheseguidelineswhencreatinganyvisualcommunicationsforQualcommQuickCharge.,概覽本指導書介紹如何使用和執(zhí)行QualcommQuickCharge2.0的名稱，標志和署名。包含高通品牌的位置，尺寸和一般使用的規(guī)格定義。當在創(chuàng)建任何關(guān)于QualcommQuickCharge的可視化信息時，請使用最新版本的指導書。,ProperuseoftheQualcommQuickChargename,PleaseadheretothesesimpleguidelineswhenreferringtotheQualcommQuickChargebrandinwrittencommunications.PROPERTRADEMARKUSAGEThefirsttime“QualcommQuickCharge”appearsinthetextormajorheadingofadocument,theentireQualcommQuickChargenameshouldbeused.Onfirstuse,theQualcommmarkshouldbefollowedbythesymbol,andtheQuickChargemarkshouldbefollowedbythesymbolandtheword“technology”oranotherapprovednoun.,theQualcommQuickCharge商標的正確使用在參考高通快充品牌的書面溝通交流中請附屬此簡易指南。商標的正確使用在文件的標題或內(nèi)容中首次使用“QualcommQuickCharge”字樣時，應(yīng)使用其全程“QualcommQuickCharge”；“Qualcomm”后應(yīng)有“”符號；“QuickCharge”后應(yīng)有“”的上標符號；“technology”或其他許可的名詞。,PRODUCTATTRIBUTIONWhenusingtheQualcommQuickChargenameorsignature,properrecognitionmustbegiventoacknowledgeQualcommTechnologies,Inc.astheentityprovidingtheQualcommQuickChargetechnology.Usetheproductattributiontextasfollows:QualcommQuickChargeisaproductofQualcommTechnologies,Inc.,產(chǎn)品屬性當使用QualcommQuickCharge名稱或署名，必須要認可實際上是高通公司提供了高通快充技術(shù)。產(chǎn)品屬性內(nèi)容如下：Qualcomm(R)QuickChargeTMisaproductofQualcommTechnologies,Inc.在產(chǎn)品歸屬通知不能出現(xiàn)的情況下，如在一設(shè)備或在橫幅廣告，應(yīng)當由第三方在標準使用指南中作法律聲明。,Effortshouldbemadetoincludetheproductattributioninallcommunicationswheneverpossible.Incircumstanceswheretheproductattributionnoticecannotappear,suchasonadeviceorinabannerad,theproductattributionshouldappearwithotherlegalnoticesperthethirdpartystypicalusageguidelines.,TRADEMARKATTRIBUTIONWhenusingtheQualcommQuickChargenameorsignatureinoronmarketingmaterials,properrecognitionmustbegiven,wherepossible.UsethetextbelowtoacknowledgeQualcommstrademarkownership.Thistextmaybeincludedwithotherlegalnoticesperthethirdpartystypicalusageguidelines:QualcommisatrademarkofQualcommIncorporated,registeredintheUnitedStatesandothercountries.QualcommQuickChargeisatrademarkofQualcommIncorporated.AllQualcommIncorporatedmarksareusedwithpermission.,商標歸屬當商業(yè)用途使用QualcommQuickCharge名稱或署名必須要被認可，使用以下文字承認高通商標所有權(quán)，同時該文字可能包括在第三方標準使用指南法律聲明。QualcommisatrademarkofQualcommIncorporated,registeredintheUnitedStatesandothercountries.QualcommQuickChargeisatrademarkofQualcommIncorporated.AllQualcommIncorporatedmarksareusedwithpermission.,NamingHierarchy,WhenwritingaboutproductsfeaturingQualcommQuickCharge2.0technology,thepreferredconstructistofollowthisnaminghierarchy.,PreferredTreatment,QualcommQuickCharge2.0technology,MASTERBRAND,PRODUCTBRAND,命名規(guī)則當以高通快速充電技術(shù)2.0為特色描述產(chǎn)品特色時，應(yīng)按照以下命名規(guī)則，首選的結(jié)構(gòu)是按照以下命名。,首選方式,主品牌,產(chǎn)品品牌,QualcommQuickCharge2.0technology,Whenadditionaldetailsarerequired,“Thirdparty”“Device”featuringtheQualcommQuickCharge2.0technology,MASTERBRAND,PRODUCTBRAND,當需要增加額外的詳細信息時需要,主品牌,產(chǎn)品品牌,“第三方”“某產(chǎn)品”有theQualcommQuickCharge2.0technology的特征。,IconSpecifications,TheBlackversionoftheiconappliestomostrepresentationsofthesignature.TheBlueandGreenIconversionsidentifythedifferenceinCLASSforthetechnology.,CLEARSPACETheminimumclearspacefortheiconishalftheheightofthemaincircumferenceoftheicon,aroundallfoursides.,標志規(guī)范黑色版本標志適用于大多數(shù)簽名形式，藍色和綠色標志用于區(qū)分不同技術(shù)類別（如右圖注釋：黑色是標準格式，綠色5V/9V/12VCLASSA,藍色5V/9V/12V/20VCLASSB）標志空間最小空間是主圓周高度一半的高度。,MINIMUMSIZEFollowthesespecificationsforminimumsizewhenscalingtheicon.Donotreducetheiconanysmallerthanthespecified.25”forprintandproductplacementapplicationsand.125”forwebandUIinterfaceapplications.,最小尺寸右圖規(guī)格是按比例縮放的最小尺寸，不能比要求的規(guī)格有任何的減小。0.25“用于印刷品和產(chǎn)品上，0.125”用于網(wǎng)頁和用戶交互UI界面。,IconSpecifications-Color,TheQualcommQuickChargeiconcolorsareavailableinfourformats:CMYK,RGB,HTMLWebsafecolorandPMS(PantoneMatchingsystem).Alwaysusetheelectronicartworkappropriateforyourapplication.Donotcreateyourownartwork.,標志規(guī)范-顏色TheQualcommQuickCharge標志的顏色有如下四種格式：CMYK，RGB，HTMLWeb安全色和PMS（彩通Pantone配色系統(tǒng)）。請使用適當?shù)脑O(shè)計圖檔，請勿使用自己設(shè)計的圖檔。,Dependingonthemediumorapplication,thesearetheapprovedcolorvariationsoftheicon:CMYK&PMSUsethisformatforallfull-colorprintapplications.RGB&HTMLUsethisformatforallscreen-basedapplications.SOFTWARESelectionoftheClassAGreenandClassBBlueversionsoftheiconisdependentontheQualcommQuickChargetechnologyavailable.,根據(jù)不同的媒介和應(yīng)用，許可的標志顏色如下：CMYK&PMS全彩印刷時使用此格式。RGB&HTML在屏幕顯示應(yīng)用時使用此格式。SOFTWARE依據(jù)標志規(guī)范中使用高通快充的技術(shù)的不同選擇A類綠色和B類藍色。,ForwebandUIapplicationswherethetechnologyneedstobedisplayedbutinaninactiveor“Off”mode,pleaseselecttheBlackorreversedWhiteversionoftheicon.,對于網(wǎng)站或UI應(yīng)用中需要顯示但處于非激活或關(guān)閉模式下，請使用黑色或反白色。,Donotoutlineicon不能只有標志輪廓,Donotreplacethecoloroftheicon不要更改標志顏色,Donotplaceiconinaholdingshape不要將標志置于框圖內(nèi),Donotdistort,stretchoraltertheshape不要扭曲、拉伸或其他的改變標志形狀,Donotmakeapattern不要形成如圖的圖案,Donotplaceanytextorelementsontopoficon不要在標志上放置文字或其他信息,Donotrotateoraltertheiconsorientation不要旋轉(zhuǎn)或改變標志的方位,Donotplaceicononbusybackgrounds不要講標志置于復雜背景上,ProperuseofIcon,Pleasefollowthesespecificationstoensuremaximumvisibilityandlegibilityinallcommunications.,標志的正確使用請按照如下的要求保證標志的最大可視度和易識別性。,SignatureSpecifications,Pleasefollowthesespecificationstoensuremaximumvisibilityandlegibilityinallcommunications.TheQualcommQuickCharge2.0signatureincludesboththeiconandnamesetintheQualcommtypeface.,CLEARSPACETheminimumclearspaceforthelogoistwicetheheightofthecircumferenceoftheletter“Q”aroundallfoursides.,署名要求請按照如下的要求保證標志的最大可視度和易識別性。高通快充2.0的署名包含標志和名稱及其字體。凈空間Logo最小的凈空間是字母Q的高度的兩倍。,水平方向署名,凈空間,MINIMUMSIZEFollowthesespecificationsforminimumsizewhenscalingthesignature.Theminimumsizeof1”shownisforbothprintandscreenusage,ifpossible.Avoidreducingthesignatureanysmallerthanthesizespecified.,署名最小尺寸按比例縮放標志時請參照以下圖示要求。如果可能的話，在印刷和屏幕顯示時的最小尺寸為1”。避免比此規(guī)定更小的署名。,最小尺寸,ProperuseofSignature,TheseareafewsamplesofimproperuseoftheQualcommQuickCharge2.0signature.Pleasefollowthesespecificationstoensuremaximumvisibilityandlegibilityinallcommunications.,Donotaltertheorientationofitselements不要改變署名整體或部分的方位,Donotdistort,stretchoraltertheshape不要旋轉(zhuǎn)或改變署名的方位,Donotoutlinesignature不能只有署名的輪廓,Donotalterthespecifiedproportions不要改變署名的規(guī)定比例,署名的正確使用,如下是署名適用不當舉例，請按照保證標志的最大可視度和易識別性。,Donotaddgraphics不要額外增加圖形,Donotalterthesignaturecolors不要改變署名的顏色,Donotplaceinaholdingspaceorshape不要將署名置于限定的空間或框圖內(nèi),Donotchangethetypography不要改變署名的字體,SampleApplications,SPECIFICATIONSHEETTheQualcommQuickCharge2.0technologyshouldbeincludedasthefirstbulletinspecificationlistingswheneverpossible.Inaddition,benefitstatementsareavailabletoincludeaskeyfeatures.,應(yīng)用舉例,產(chǎn)品規(guī)格清單只要有可能，就要將高通快充2.0技術(shù)QualcommQuickCharge2.0technology應(yīng)當置于產(chǎn)品規(guī)格清單的第一條。另外，需包含使用該快充技術(shù)的優(yōu)點說明。,QualcommQuickCharge2.0ClassAtechnology5/9/12V高通快充2.0A類技術(shù)5/9/12V,QualcommQuickCharge2.0deliversupto75%fasterchargingvs.conventionalUSBcharging.高通快充2.0比常規(guī)USB充電快75%。,SampleApplications,SIGNATUREONPACKAGINGPlacetheQualcommQuickChargesignatureonthefrontofthedevicespackaging,pleaseensuretomaintaintheminimumsizerequirementsforthesignatureandtheapprovedcolors.,Forplacement,signaturemustbealignedwithaminimumspacedefinedbelow,fromthebottomoredgeofthepackage,where“x”istheheightofthestackedversionoftheQualcommQuickChargeIcononallsides.,應(yīng)用舉例,包裝署名將高通快充署名置于產(chǎn)品包裝的正面，并確保署名按照最小的尺寸要求和許可的顏色。,署名的位置與包裝底部和邊緣的距離要與如圖定義的最小空間“x”一致，“x”為高通快充標志的高度。,TheIconcanbeappliedbyitselfonthesidesandbackofpackagingtoindicatethespecificclassofthetechnology,nexttothirdpartytechnicalspecifications.Pleasefollowclearspaceandsizingguidanceonpage7whenapplyingtheiconbyitself.,標志表明技術(shù)規(guī)格類別時，可以單獨使用在包裝的側(cè)面和背面或靠近產(chǎn)品的其他第三方技術(shù)信息。單獨使用標志時需遵循標志凈空間和尺寸指導說明。,SampleApplications,ICONONPRODUCTS/DEVICESFordevicesandproducts,usingtheQualcommQuickChargeIconbyitselfisanapproveduse.PlacetheQualcommQuickChargeiconinaprominentlocationondeviceforoptimumvisibility.,Formonochromelabeling,theblackQualcommQuickChargeiconisanapproveduseaslongasvoltagerequirementswillalsobevisibleonthesameproduct.Pleaseensuretomaintaintheminimumsizerequirementsfortheicondetailedonpage6.,應(yīng)用舉例,產(chǎn)品/設(shè)備上標志使用將高通快充署名置于產(chǎn)品包裝的正面，并確保署名按照最小的尺寸要求和許可的顏色。,產(chǎn)品/設(shè)備上標志使用對于單色標示的要求，有電壓要求時也可以使用黑色的高通快充標志，但要在產(chǎn)品上清晰顯著。請按照第10頁中具體的標志最小尺寸要求。,CARCHARGERS車充,SampleApplications,ICONONPRODUCTS/DEVICESFordevicesandproducts,usingtheQualcommQuickChargeIconbyitselfisanapproveduse.PlacetheQualcommQuickChargeiconinaprominentlocationondeviceforoptimumvisibility.,Forproductsthatdonothavevoltagerequirementslabeling,usetheappropriateQualcommQuickChargeiconcolordesignationandchargingcapabilitydetailedonpage6.,應(yīng)用舉例,產(chǎn)品/設(shè)備上標志使用高通快充標志可以單獨使用在產(chǎn)品或設(shè)備上，但要放置在產(chǎn)品或設(shè)備的顯著位置，保持最佳的可見性。,對于沒有電壓需求標示的產(chǎn)品，請使用第9頁中具體要求指定顏色和充電參數(shù)的標志。,Pleaseensuretomaintaintheminimumsizerequirementsfortheicondetailedonpage6.,OUTLETCOVERS輸出/插座蓋,USBHUBSUSB集線器,請按照第10頁中標志最小的尺寸的具體要求。,SampleApplications,SIGNATUREONPRODUCTS/DEVICESWhenspaceallowspleaseusetheQualcommQuickChargesignature.Itshouldbeplacedinapr