Agentsmustunderstandthemake-domake-upof-畢業(yè)論文翻譯

1、Age nts must un dersta nd the make-domake-up ofSkin care products is to grasp now, make-up is to grasp future opport un ities.Do sk in care brand is now,and make-up brand is the future developme nt, grasp the sk in care brand is just to grasp now, grasp opport un ities and make-up brand in the futur

2、e, If you already have now, we must grasp the future, if not grasp now, but more a good grasp of the future, so the agents have to do make-up. A recent market research, customers have compla ined many age nts, some stro ng skin care brand is really too high, too rude and un reas on able just grabb i

3、ng the mon ey, not whether the age nt s life and death. The annual task of doubli ng every year, there is no roomforn egotiati on,gett ingsmallerandsmallerarea,in creas ingthetask,thetask increasinglyheavysupplydisco untsin creas ing,more low-profitage ncy thinpoor.Worked hard to develop the market,

4、 took great pains to maintain the clie nt resources, at risk of being take n away by the manu facturers, hard for others to do the wedd ing dress, much bullying and exploitation of the upstream manu facturers, much lower runs and cold store , to survivein the cracks very difficultsituation,agents to

5、 the fatefather carryingdaughter - thankless.Skin care brandhas come to an end speculati on manner with in three years there will be no new brand sta nd out.Operati on of theskin care brand, age ncy threshold is high, the annual task of high developmentcosts are high, high maintenancecosts, the four

6、 characteristics so that the age nt is difficult to be high, higher promoti on expe nses, skin care products seem large but low profits, sometimes 賠本賺吆喝. Advantage of the brand, a strong brand,advertising,brand, not want to make money in the market, con sumers do not want to make money, but agents e

7、arn money. Because the age nt tight ship as slow Yahuo ship n ever purchasemore, there isa huge bus in essrisklevelofage nts, age nt groups should be careful.The key reas onfor skincare brand has beena basketcasewayofspeculatio n, fight fight fini shedadvertis ingdisco un ts,fight fight finishdistri

8、buti onpolicy, fight fightspokespers on coun ters, fight fight tourism activities, give away the last fight, the short term has no fresh way, not short-term there will be a new brandstand out, thecompetition level back to square one again, to fight corporate power. Make-up will give the agency new d

9、evelopme ntopport un ities.Skin care productsfortacticalbrand, if the heat-bus in ess, do not make anymoney, make-upwill be the agency s strategic branddevelopment,the establishmentof make-up brand, willsubsta ntiallyin crease the in flue neeof age nts, make-upbrand will be thedriv ingforce for sust

10、a in abledevelopme ntage nts,to helpage ntsbuild futurecompetitive adva ntage, brings rolli ng wealth. The biggest adva ntage of make-up brand, age ncy threshold is not high, the annual task is not heavy, lower developme nt costs, lower maintenance costs, and skin care products operate just the odds

11、, the operati on has the pote ntial to make the brand more, groups of agents should be shot early, early operation,early development, as early as acompetitive adva ntage.Operati onof the huma neleme nts of skin care n eeds, a large nu mber of sales team, no one on behalf of no stre ngth, end custome

12、rs will not choose, you need physical strength, a large number of promoti onal materials, gifts are not rich, very difficult tosell products. Make-up brand developmentcosts low,because the developmentof fast, low maintenance, nohuma n sea tactics, the annual task of low pressure is not to promote lo

13、w cost, so do make relatively easy mon ey, of course, not all of the makeup is making money , also n eed to ide ntify what to do make-up brand.Nine do not domake-up bra nds:1, non-producti onis not done, OEMbrand in the product developme nt lags beh ind the market, including the material is difficul

14、t to get the latest styles, are laggingbehindin all aspects of the manufacturer,slow-movingand difficult to deal with off the assemblyline products, OEM brand is di fficult to lead the fashi on, can on ly be followed, OEM brand can become the market lead ing brand, make age ncy groups keep their eye

15、s ope n.2, the tran sfer replaceme nt harsh do not do, regardless of manufacturercustomerexperienee,regardless of theobjective facts and the market, as long as the goods do not want to go tube, so that the brand will not last long, so can not choose. 3, the prices were in flated, do not do, highbrow

16、, regardless of local brands or foreig n bran ds, the highest bidder, without exception,is not successful, thenu mber of age nt groups can go to look at the nu mbers, it can not choose. 4, the threshold is too low not to, themanu facturers want to market through low-threshold, as is the early loss o

17、f co-operatio n can not be honored after the promise, can not provide perfect service, the lack of effective guidanee services, the market is difficult to successfully launch the long run, in itial cooperati on each other quite well, co-operated Face feeli ngs,and fin allybroke up, the last injury i

18、s the age nt. 5, do excelle nt quality, quality is the brand s life, do not pay attention to quality of the brand must not be a Iong-term,stablesource of quality is difficult, but hard, easy to loose their customers. 6, no success stories do, the operationofnon-bra nd success stories, i ndicati ng t

19、he brand there is afatal flaw,themajorityof customers is successful,thebrand isverygood, ifon lya few customersuccess,in dicati ngtheabilityof theage nts causedbytheoperati onof low-energybrandof agents willgrewandgrew tired. 7, no susta in able power do not do the brandmust have the capacity for su

20、sta in able developme nt, theproducts have pullingpower, brand vitality, enterpriseswith core competitiveness, with other brands can not exceed the ben efits.8, do not do bus in ess withoutpeople,people-orie ntedbus in essdevelopme nt,are ordinary men can not be susta in able developme nt, this bran

21、d is difficult to adapt to market development, it is difficult to meet customer dema nd, it is difficult to guideagents to promote the brand. 9 no strategic thinking not do without, brand developme nt, marketi ng, branding, if not forming the pla n, Ion g-term pla nning, step by step, brand developm

22、e nt is too slow, no idea shows no method, no strategy no goal, no goal the rapid developme nt of the brand can not. Make-up brand to help agents build a new edge. Make-up brand, does not require too muchman power,donot n eed toomany gifts,asmake-updependsmainly ontech ni cal,rathertha nmaterialince

23、n tives,tocreate beautifulmakeup,donot n eedagents topaytoo much moneySomecustomers saythat make-up promoti on is difficult, because the featuresdo not understandthe makeup of the reason, make-upski n care branda hun dredtimes stron ger effectimmediately, make-up can be miraculous, can the birds of

24、the air, which is difficult to achieve skin care, make-up effects of high in skin care, makeup should be more difficult tha n in skin care products to promote easy son.Many agents and stores, there is a misunderstanding,make things to sell the image, No, make-up selling the tech no logy,tech no logy

25、,or tech ni cal,skilled make-uptechnique is to enhance the performanee of magic, imag in atio ntroublesomeeleme ntsto improveperformanee.Relative skin care brand, you can makeeasy mon ey, a lot of age nts do not make any mon ey, it is not found the operation of the make-up essentials.Make-up brand i

26、s the age nt of sec on dary rise of a great opport un ity to build competitive adva ntage, because the agency a strong skin care brand,financialpressure,reimburseme nt pressure, already there is a big bus in ess risk, hard to lay the coun try, sooner or later the factory cut the other is out to othe

27、rs.In fact, some make-up bran ds,such as advertising the brand, a strong brand make-up, age nts do make-up, the surface is also very busy maki ng mon ey, but always there is no available fun ds, do make a front Hua n very troublesome.Look at the warehouse isvery troublesome, very distressed to see s

28、low-movingproducts,warehousegoods, there are several million,these are real mon ey, which is also the age nts profit, butit is difficult when the money is spent.Because thepurchase amountis always higherthan the numberofshipme nts, over time, more and more full of warehouses, in creas ing the backlog of goods, some of sluggish sales, to sell the goods become unsaleableproducts, boughtwith real money is not a text value of the waste, which is the most