課標(biāo)人教實(shí)驗(yàn)版高三Module9Unit5

1、課標(biāo)人教實(shí)驗(yàn)版課標(biāo)人教實(shí)驗(yàn)版高三高三 module 9unit 5how advertising worksscan the text and predict the content.scanning detail readingpart 1(para 1)introductionpart 2(para 2)what is an ad?part 3(para 3-7)how do advertisers make effective ads?part 4(para 8-9)how effective are ads?we are exposed to ads in our daily life

2、.1) what kind of ads can we find?2) where do ads appear?3) why we need to understand how advertising works?introductionwhat is an ad?1) definition (a message or announcement that intends to inform or influence people)2) means (words, pictures, music, film)3) advertisers (business, individuals, organ

3、izations, associations)how do advertisers make effective ads?1) identify the target (find out necessary information about this group)2) appeal to the target (hopes, dreams, emotions, desires)3) use a suitable medium (cost, media)how effective are ads?1) when there is a need for the product.2) if the

4、 target audience is exposed to ads constantly.language points1. come across 偶然遇見偶然遇見;偶然發(fā)現(xiàn)。偶然發(fā)現(xiàn)。 我無(wú)意中在一本書的封面上看到他的我無(wú)意中在一本書的封面上看到他的名字。名字。 i came across his name on the cover of a book. 我剛才偶然碰到你的一個(gè)老同學(xué)。我剛才偶然碰到你的一個(gè)老同學(xué)。 ive just come across one of your former classmates.表示表示“見到；碰到見到；碰到”的詞組：的詞組：run intobump

5、 into noticediscoverencounter2. casual 非正式的非正式的;不經(jīng)意的不經(jīng)意的;不在乎的不在乎的 casual clothes 便裝便裝 a casual manner 漫不經(jīng)心的樣子漫不經(jīng)心的樣子 they have a casual attitude towards safety. 他他們對(duì)安全問題采取無(wú)所謂的態(tài)度。們對(duì)安全問題采取無(wú)所謂的態(tài)度。3. with so many messages from advertisers filling our daily lives, (獨(dú)獨(dú)立主格結(jié)構(gòu)立主格結(jié)構(gòu),作狀語(yǔ)作狀語(yǔ))。 一些狀語(yǔ)從句的主語(yǔ)如果與主句的主語(yǔ)

6、一些狀語(yǔ)從句的主語(yǔ)如果與主句的主語(yǔ)不是同一人或事時(shí)不是同一人或事時(shí),可以保留主句的主可以保留主句的主語(yǔ)語(yǔ),將連接詞刪去將連接詞刪去,并將動(dòng)詞改成并將動(dòng)詞改成-ing形形式或過去分詞式或過去分詞,這樣就形成了獨(dú)立主格這樣就形成了獨(dú)立主格結(jié)構(gòu)。結(jié)構(gòu)。when the sun had set, we arrived at a small village. the sun having set , .when the vacation was over, the students all returned to school. the vacation being over, .as the prob

7、lem was solved, they went back to work. the problem solved, .獨(dú)立主格結(jié)構(gòu)的前面經(jīng)常出現(xiàn)介詞獨(dú)立主格結(jié)構(gòu)的前面經(jīng)常出現(xiàn)介詞with,其后不僅可以接其后不僅可以接名詞或代詞名詞或代詞+-ing形式或形式或過去分詞的復(fù)合結(jié)構(gòu)過去分詞的復(fù)合結(jié)構(gòu), 還可以接還可以接名詞或代名詞或代詞詞+介詞短語(yǔ)或其他成分介詞短語(yǔ)或其他成分。如。如:he was asleep with his head on his arms.with nothing to do at the weekend, i slept for a whole day.4. infor

8、m 通知通知 inform sb. (of/about sth.) please inform us of any changes of address. 地址若有變動(dòng)請(qǐng)隨時(shí)通知我們。地址若有變動(dòng)請(qǐng)隨時(shí)通知我們。 inform (that clause) i have been informed that the couple will marry next year. 我得到消息說(shuō)他們倆明年結(jié)婚。我得到消息說(shuō)他們倆明年結(jié)婚。5. fit (in) into 放進(jìn)去放進(jìn)去;安排時(shí)間安排時(shí)間;相處融相處融洽洽;適應(yīng)環(huán)境。適應(yīng)環(huán)境。 a cork fits into the neck of a b

9、ottle.木塞塞進(jìn)了瓶口。木塞塞進(jìn)了瓶口。 he fitted the photo into the frame.他把照片放入了鏡框。他把照片放入了鏡框。 i hope the hairdresser can fit me in today. 我希望理發(fā)師今天能騰出時(shí)間給我我希望理發(fā)師今天能騰出時(shí)間給我理發(fā)。理發(fā)。how do you fit in in the new company? 你在新公司與人相處得好么？你在新公司與人相處得好么？6. appeal to 投合投合心意心意;引起引起興趣。興趣。 creative work, such as advertisement design,

10、 appeals to me. 創(chuàng)造性的工作創(chuàng)造性的工作,比如廣告設(shè)計(jì)很吸引我。比如廣告設(shè)計(jì)很吸引我。 this exercise appeals strongly to the imagination. 這個(gè)練習(xí)可以有力地激發(fā)想象力。這個(gè)練習(xí)可以有力地激發(fā)想象力。teaching as a career _ to many people because of the long holidays. a. attracts b. calls c. appeals d. pullsc7. conscience 良心良心 his conscience troubled him after he to

11、ok the money. 他拿走了錢以后他拿走了錢以后,他的良心使他不安。他的良心使他不安。 let your conscience be your guide. 讓你的良心指引你。讓你的良心指引你。8. worthy (-thier, -thiest)值得值得的的 a worthy champion/winner 當(dāng)之無(wú)愧的冠軍當(dāng)之無(wú)愧的冠軍/獲勝者獲勝者 he is worthy of our praise. 他值得我們表?yè)P(yáng)。他值得我們表?yè)P(yáng)。 be worth sth./ doing sth. 值得值得be worthy of being done/to be done 值得被做值得被做

12、be worthy of sb./sth. 值得值得;配配be worthwhile doing/to do sth. 值得做值得做1). is that book worth _? yes, it is worthy _twice. a. reading; being read b. to read; to be read c. of being read; reading d. reading; of being readd2). her achievements are _ of high praise.3). it is not _quarreling with him.worthyw

13、orthwhile9. it is no use doing做某事沒有用處做某事沒有用處 its no use asking me. i know no more than you do. 問我沒用問我沒用, 我知道的不比你多。我知道的不比你多。 i dont think its any use going any further. 我認(rèn)為繼續(xù)下去沒有用處。我認(rèn)為繼續(xù)下去沒有用處。 10. rely on 依靠依靠,指望指望 they rely on themselves now, which is much better. 他們現(xiàn)在依靠自己了，這比以前要他們現(xiàn)在依靠自己了，這比以前要好得多。

14、好得多。 you cant rely on him for assistance.你不能指望他的幫助。你不能指望他的幫助。11. at cost 按成本（或成本價(jià)格）按成本（或成本價(jià)格） it is said that some goods in the supermarket are sold at cost price. 據(jù)說(shuō)那個(gè)超市里的部分貨品是按成據(jù)說(shuō)那個(gè)超市里的部分貨品是按成本價(jià)出售。本價(jià)出售。12. have no use for sb. 討厭討厭人人 i have no use for people who dont make an effort. 我討厭那些不努力的人。我討厭那

15、些不努力的人。 have no use for sth. 不需要不需要; 用不著用不著13. over time 隨著時(shí)間的推移隨著時(shí)間的推移 the pain of this failure will disappear over time. 隨著時(shí)間的推移隨著時(shí)間的推移,失敗的傷痛也會(huì)逐失敗的傷痛也會(huì)逐漸消失。漸消失。at first his parents didnt like his girlfriend, but their opinion has been changed over time.起初他的父母不喜歡他的女朋友，起初他的父母不喜歡他的女朋友，但隨著時(shí)間的流逝他們的看法漸漸

16、但隨著時(shí)間的流逝他們的看法漸漸發(fā)生了變化。發(fā)生了變化。overtime (副詞副詞), 規(guī)定時(shí)間之外地規(guī)定時(shí)間之外地;超超時(shí)地時(shí)地hes been working overtime recently.他最近老是加班。他最近老是加班。14. broadcast to make widely known the bbc will broadcast the news at 10:00. the cctv-9 broadcasts on tv every day.1. complete the summary of the reading passage using words from the t

17、ext. educate; appeal; target; budget; media; expense. answers:p45. learning about language2. complete the sentences using words from the box in their proper forms. 1) casual 2) basis 3) attach 4) worthy 5) association 6) corporation 7) refresh 8) conscience 9) garment 10) inform3. complete the sente

18、nces with the correct preposition.1) we are exposed _ hundreds of different advertisements every day. 2) she is a remarkable woman who is worthy _ your admiration.toof3) if you keep copying everything she does, youll turn _ her one day.4) the police appealed _ the public for any information about the murder. intoto5) you cannot rely _ him to ar