某某年度中國(guó)廣播聽(tīng)眾與電臺(tái)收聽(tīng)率調(diào)查報(bào)告

1、 (海量營(yíng)銷管理培訓(xùn)資料下載)2004年度中國(guó)廣播聽(tīng)眾與電臺(tái)收聽(tīng)率調(diào)查報(bào)告賽立信媒介研究有限公司二四年七月關(guān)于本項(xiàng)調(diào)查v 調(diào)研地區(qū)：北京、沈陽(yáng)、上海、武漢、成都、廣州。v 調(diào)研對(duì)象：調(diào)查城市的常住人口。其中收聽(tīng)廣播情況針對(duì)廣播聽(tīng)眾進(jìn)行，受訪者條件 在調(diào)研地區(qū)居住/生活1年以上 年齡介于10-69歲 每周收聽(tīng)廣播一次以上 符合市場(chǎng)研究要求之一般條件v 樣本量：?jiǎn)挝槐本┥虾Ｉ蜿?yáng)武漢成都廣州合計(jì)接觸樣本（約）個(gè)1000100010001000100010006000聽(tīng)眾有效樣本個(gè)3003003003003003001800v 抽樣方法：多階段隨機(jī)抽樣（PPS法）。v 數(shù)據(jù)采集方法：入戶問(wèn)卷式訪問(wèn)，留

2、置收聽(tīng)廣播情況日記表記錄一周。v 調(diào)研執(zhí)行：本項(xiàng)目由賽立信媒介研究公司負(fù)責(zé)項(xiàng)目設(shè)計(jì)、分析、組織與質(zhì)量監(jiān)控工作，賽立信運(yùn)作中心及各城市現(xiàn)場(chǎng)執(zhí)行部負(fù)責(zé)運(yùn)作執(zhí)行工作。v 調(diào)研時(shí)間：2004年3月17-31日，其中日記表填寫時(shí)間是3月21日-27日。v 重要聲明 本報(bào)告所涉及的數(shù)據(jù)全部來(lái)源于本項(xiàng)調(diào)研的直接結(jié)果或分析結(jié)果； 本報(bào)告僅供免費(fèi)贈(zèng)送的廣播電臺(tái)、廣告公司、廣告客戶以及有關(guān)媒體內(nèi)部使用，未經(jīng)賽立信公司授權(quán)，任何單位或個(gè)人不得對(duì)外發(fā)布或交給第三方使用； 任何單位或個(gè)人不得利用本報(bào)告的數(shù)據(jù)或調(diào)研結(jié)果進(jìn)行公開宣傳或有任何詆毀第三方之行為； 本報(bào)告及其所涉及數(shù)據(jù)結(jié)果的版權(quán)及解釋權(quán)屬賽立信媒介研究有限公司。

3、賽立信媒介研究有限公司地址：廣州市環(huán)市東路450號(hào)華信中心15樓郵編：510080聯(lián)系人：李薔小姐、冼國(guó)康先生、劉蘇秦先生傳真：（020）87770505郵箱：media目 錄媒體接觸情況及廣播聽(tīng)眾規(guī)模4六城市受眾接觸各類媒體的情況4六城市廣播聽(tīng)眾規(guī)模4北京地區(qū)聽(tīng)眾收聽(tīng)廣播的情況5北京地區(qū)主要電臺(tái)的到達(dá)率5北京地區(qū)廣播聽(tīng)眾經(jīng)常收聽(tīng)的電臺(tái)5北京地區(qū)聽(tīng)眾對(duì)各主要電臺(tái)的滿意度評(píng)價(jià)5北京地區(qū)主要電臺(tái)的收聽(tīng)率6北京地區(qū)主要電臺(tái)的聽(tīng)眾占有率7沈陽(yáng)地區(qū)聽(tīng)眾收聽(tīng)廣播的情況8沈陽(yáng)地區(qū)主要電臺(tái)的到達(dá)率8沈陽(yáng)地區(qū)廣播聽(tīng)眾經(jīng)常收聽(tīng)的電臺(tái)8沈陽(yáng)地區(qū)聽(tīng)眾對(duì)各主要電臺(tái)的滿意度評(píng)價(jià)8沈陽(yáng)地區(qū)主要電臺(tái)的收聽(tīng)率9沈陽(yáng)地區(qū)主要電臺(tái)

4、的聽(tīng)眾占有率10上海地區(qū)聽(tīng)眾收聽(tīng)廣播的情況11上海地區(qū)主要電臺(tái)的到達(dá)率11上海地區(qū)廣播聽(tīng)眾經(jīng)常收聽(tīng)的電臺(tái)11上海地區(qū)聽(tīng)眾對(duì)各主要電臺(tái)的滿意度評(píng)價(jià)11上海地區(qū)主要電臺(tái)的收聽(tīng)率12上海地區(qū)主要電臺(tái)的聽(tīng)眾占有率13武漢地區(qū)聽(tīng)眾收聽(tīng)廣播的情況14武漢地區(qū)主要電臺(tái)的到達(dá)率14武漢地區(qū)廣播聽(tīng)眾經(jīng)常收聽(tīng)的電臺(tái)14武漢地區(qū)聽(tīng)眾對(duì)主要電臺(tái)的滿意度評(píng)價(jià)14武漢地區(qū)主要電臺(tái)的收聽(tīng)率15武漢地區(qū)主要電臺(tái)的聽(tīng)眾占有率16成都地區(qū)聽(tīng)眾收聽(tīng)廣播的情況17成都地區(qū)主要電臺(tái)的到達(dá)率17成都地區(qū)廣播聽(tīng)眾經(jīng)常收聽(tīng)的電臺(tái)17成都地區(qū)聽(tīng)眾對(duì)主要電臺(tái)的滿意度評(píng)價(jià)17成都地區(qū)主要電臺(tái)的收聽(tīng)率18成都地區(qū)主要電臺(tái)的聽(tīng)眾占有率19廣州地區(qū)聽(tīng)眾

5、收聽(tīng)廣播的情況20廣州地區(qū)主要電臺(tái)的到達(dá)率20廣州地區(qū)廣播聽(tīng)眾經(jīng)常收聽(tīng)的電臺(tái)20廣州地區(qū)聽(tīng)眾對(duì)主要電臺(tái)的滿意度評(píng)價(jià)20廣州地區(qū)主要電臺(tái)的收聽(tīng)率21廣州地區(qū)主要電臺(tái)的聽(tīng)眾占有率22媒體接觸情況及廣播聽(tīng)眾規(guī)模六城市受眾接觸各類媒體的情況雜志：接觸率24.2%過(guò)去一個(gè)月曾經(jīng)接觸的媒體的受眾比例其它媒體：接觸率1.5%廣播：接觸率56.9%報(bào)紙：接觸率70.0%互聯(lián)網(wǎng)：接觸率16.3%電視：接觸率97.3%調(diào)研地區(qū)電視電臺(tái)報(bào)紙雜志互聯(lián)網(wǎng)曾經(jīng)接觸最常接觸曾經(jīng)接觸最常接觸曾經(jīng)接觸最常接觸曾經(jīng)接觸最常接觸曾經(jīng)接觸最常接觸北京94.2%80.6%65.0%8.1%76.5%4.4%49.5%1.3%30.1%

6、4.9%上海97.6 %85.9 %58.5 %4.7 %77.9 %2.0 %26.4 %0.1 %15.2 %5.3 %廣州99.5%81.4%51.3%6.9%62.4%4.9%9.9%0.8%15.9%6.0%武漢97.2%86.1%52.9%3.7%64.3%5.2%21.9%0.6%15.8%4.4%成都98.2%89.3%50.8%4.5%80.2%3.6%22.8%0.2%9.7%1.0%沈陽(yáng)97.0%77.3%60.0%13.3%68.0%3.5%22.4%0.6%12.7%2.6%六城市廣播聽(tīng)眾規(guī)模北京地區(qū)聽(tīng)眾收聽(tīng)廣播的情況北京地區(qū)主要電臺(tái)的到達(dá)率電臺(tái)名稱周到達(dá)率排名日到達(dá)

7、率排名中央電臺(tái)中國(guó)之聲18.57%110.46%1中央電臺(tái)經(jīng)濟(jì)之聲4.09%91.48%10中央電臺(tái)音樂(lè)之聲12.87%55.41%6中央電臺(tái)都市之聲5.56%81.78%8北京新聞廣播12.28%66.45%5北京交通廣播14.04%47.35%4北京體育廣播5.99%72.05%7北京音樂(lè)廣播16.23%37.87%3北京文藝廣播18.27%29.90%2首都生活廣播4.09%101.67%9北京經(jīng)濟(jì)廣播3.80%111.46%11中國(guó)國(guó)際廣播電臺(tái)1.75%121.13%12北京地區(qū)廣播聽(tīng)眾經(jīng)常收聽(tīng)的電臺(tái)（單位：分）北京地區(qū)聽(tīng)眾對(duì)各主要電臺(tái)的滿意度評(píng)價(jià)北京地區(qū)主要電臺(tái)的收聽(tīng)率時(shí)間中央電臺(tái)中

8、國(guó)之聲中央電臺(tái)經(jīng)濟(jì)之聲中央電臺(tái)音樂(lè)之聲中央電臺(tái)都市之聲北京新聞廣播北京交通廣播北京體育廣播北京音樂(lè)廣播北京文藝廣播首都生活廣播0:000.29%0.08%0.08%0.05%0.17%0.07%0.44%0.62%0.07%2:000.04%0.07%0.01%0.04%0.15%0.06%0.10%0.07%0.01%3:000.05%0.08%0.02%0.05%0.15%0.07%0.14%0.14%0.02%6:000.99%0.34%0.15%0.04%0.30%0.15%0.19%0.30%0.27%6:150.95%0.27%0.24%0.06%0.24%0.45%0.15%0.

9、27%0.21%6:305.43%0.04%0.44%0.08%1.72%0.61%0.10%0.52%0.57%0.17%6:455.05%0.04%0.32%0.08%1.66%0.58%0.10%0.64%0.66%0.16%7:003.62%0.27%0.85%0.12%4.27%1.97%0.29%1.59%2.68%0.27%7:152.79%0.24%0.82%0.19%3.03%1.75%0.27%1.17%2.55%0.45%7:302.46%0.47%1.17%0.36%2.93%2.04%0.78%1.28%3.24%0.61%7:451.44%0.41%1.08%0.3

10、6%1.22%1.60%0.77%1.13%2.93%0.52%8:001.85%0.62%1.54%0.42%1.37%1.96%0.89%1.17%2.71%0.53%8:151.54%0.39%1.63%0.24%0.86%1.54%0.50%0.53%1.10%0.56%8:301.53%0.35%1.65%0.35%1.36%1.62%0.41%0.50%1.45%0.38%8:451.17%0.20%1.46%0.35%0.88%1.17%0.12%0.47%1.37%0.18%9:001.18%0.37%1.67%0.43%1.11%2.38%0.09%0.62%1.98%0.2

11、5%9:150.48%0.31%1.41%0.41%0.62%2.31%0.10%0.65%2.00%0.28%9:300.47%0.57%1.62%0.37%0.57%2.32%0.10%0.67%1.75%0.40%9:450.39%0.49%1.34%0.39%0.42%1.66%0.13%0.59%1.37%0.36%10:000.37%0.57%1.57%0.54%0.40%1.61%0.13%0.74%1.54%0.37%10:150.21%0.18%1.35%0.48%0.30%1.29%0.12%0.54%1.11%0.21%10:300.39%0.18%1.36%0.51%0

12、.51%1.30%0.15%0.58%1.12%0.24%10:450.39%0.09%1.25%0.45%0.42%1.01%0.15%0.48%0.92%0.24%11:000.47%0.06%1.26%0.44%0.50%1.03%0.21%0.88%1.67%0.23%11:150.37%0.03%1.01%0.25%0.51%0.67%0.20%0.79%1.55%0.06%11:300.45%0.05%1.03%0.32%0.47%0.76%0.18%0.95%1.61%0.05%11:450.43%0.03%0.89%0.25%0.48%0.76%0.18%0.87%1.48%0

13、.10%12:001.02%0.03%1.36%0.40%0.60%1.19%0.45%1.99%3.50%0.28%12:151.04%0.03%1.07%0.30%0.36%0.96%0.47%1.65%2.83%0.27%12:301.07%0.05%1.09%0.38%0.59%1.53%0.51%1.86%3.13%0.18%12:451.01%0.03%0.88%0.28%0.57%1.40%0.34%1.63%2.53%0.16%13:001.03%0.05%0.87%0.29%0.74%1.90%0.29%1.87%2.63%0.34%13:150.44%0.05%0.77%0

14、.19%0.74%1.59%0.22%1.62%1.40%0.27%13:300.62%0.06%0.73%0.17%0.73%1.71%0.20%1.63%1.29%0.28%13:450.62%0.03%0.65%0.12%0.52%1.76%0.22%1.11%0.92%0.31%14:000.64%0.03%0.81%0.20%0.64%1.97%0.27%1.32%1.05%0.34%14:150.59%0.68%0.15%0.29%1.24%0.18%0.62%0.85%0.24%14:300.82%0.06%0.69%0.15%0.21%1.36%0.24%0.88%1.00%0

15、.24%14:450.59%0.09%0.62%0.12%0.21%1.31%0.18%0.80%0.92%0.24%15:000.54%0.64%0.10%0.26%1.12%0.18%0.87%1.05%0.26%15:150.55%0.03%0.68%0.10%0.23%0.81%0.13%0.78%0.97%0.26%15:300.54%0.08%0.72%0.10%0.23%0.79%0.13%0.67%1.05%0.26%15:450.35%0.08%0.68%0.10%0.20%0.76%0.10%0.66%0.91%0.23%16:000.49%0.10%0.69%0.10%0

16、.17%1.00%0.12%0.71%1.03%0.22%16:150.44%0.05%0.56%0.05%0.14%0.86%0.12%0.70%0.84%0.19%16:300.47%0.04%0.52%0.11%0.19%0.92%0.15%0.64%0.86%0.21%16:450.40%0.04%0.38%0.11%0.17%0.70%0.19%0.57%0.59%0.17%17:000.54%0.07%0.61%0.13%0.57%1.52%0.22%0.68%0.94%0.28%17:250.47%0.06%0.59%0.10%0.47%1.56%0.16%0.49%0.83%0

17、.12%17:300.52%0.06%0.67%0.09%0.39%1.78%0.19%0.54%0.92%0.15%17:450.39%0.04%0.59%0.09%0.35%1.63%0.13%0.56%0.82%0.15%18:001.14%0.05%0.92%0.19%1.11%2.01%0.36%0.63%1.19%0.19%18:151.19%0.05%0.91%0.28%1.16%1.46%0.38%0.66%1.24%0.20%18:301.27%0.05%1.02%0.31%1.40%1.40%0.38%0.76%1.22%0.20%18:451.05%0.05%0.95%0

18、.29%1.20%0.93%0.27%0.61%1.05%0.20%19:002.33%0.06%0.77%0.18%1.36%0.67%0.24%0.71%0.89%0.14%19:151.18%0.06%0.57%0.11%0.65%0.55%0.11%0.59%0.72%0.13%19:300.80%0.08%0.70%0.18%0.66%0.62%0.10%1.05%1.17%0.16%19:450.43%0.17%0.56%0.15%0.22%0.50%0.06%0.97%1.06%0.17%20:000.51%0.19%0.79%0.19%0.24%0.66%0.17%1.39%1

19、.48%0.26%20:150.25%0.09%0.31%0.11%0.07%0.30%0.08%0.54%0.48%0.13%20:300.23%0.07%0.27%0.12%0.06%0.37%0.07%0.61%0.53%0.12%20:450.18%0.06%0.25%0.11%0.06%0.40%0.07%0.52%0.48%0.13%21:000.14%0.05%0.46%0.10%0.05%0.39%0.06%0.69%0.52%0.09%21:150.14%0.01%0.44%0.07%0.08%0.34%0.06%0.65%0.52%0.10%21:300.13%0.02%0

20、.37%0.05%0.07%0.36%0.11%0.66%0.47%0.09%21:450.11%0.02%0.34%0.04%0.05%0.35%0.11%0.59%0.41%0.08%22:000.13%0.02%0.57%0.10%0.09%0.48%0.19%0.87%0.66%0.25%22:150.15%0.02%0.46%0.11%0.09%0.42%0.20%0.49%0.64%0.27%22:300.12%0.03%0.39%0.09%0.08%0.39%0.20%0.46%0.63%0.24%22:450.13%0.05%0.34%0.08%0.08%0.37%0.18%0

21、.41%0.56%0.26%23:000.26%0.02%0.31%0.14%0.04%0.32%0.13%0.47%0.48%0.22%23:150.27%0.02%0.20%0.14%0.04%0.21%0.09%0.41%0.29%0.17%23:300.28%0.01%0.14%0.13%0.04%0.18%0.07%0.39%0.26%0.16%23:450.17%0.09%0.11%0.04%0.11%0.05%0.33%0.20%0.14%北京地區(qū)主要電臺(tái)的聽(tīng)眾占有率時(shí)間中央電臺(tái)中國(guó)之聲中央電臺(tái)經(jīng)濟(jì)之聲中央電臺(tái)音樂(lè)之聲中央電臺(tái)都市之聲北京新聞廣播北京交通廣播北京體育廣播北京音樂(lè)廣

22、播北京文藝廣播首都生活廣播北京經(jīng)濟(jì)廣播中國(guó)國(guó)際廣播電臺(tái)0:0015.04%4.42%4.42%2.65%8.85%3.54%23.01%32.74%3.54%0.88%2:007.50%12.50%2.50%7.50%25.00%10.00%17.50%12.50%2.50%2.50%3:006.98%11.63%2.33%6.98%20.93%9.30%18.60%18.60%2.33%2.33%6:0032.10%11.11%4.94%1.23%9.88%4.94%6.17%9.88%8.64%2.47%6:1529.63%8.33%7.41%1.85%7.41%13.89%4.63%8.

23、33%6.48%1.85%2.78%6:3053.85%0.42%4.37%0.83%17.05%6.03%1.04%5.20%5.61%1.66%0.62%1.25%6:4551.53%0.41%3.26%0.81%16.90%5.91%1.02%6.52%6.72%1.63%0.61%1.63%7:0021.17%1.55%4.99%0.69%24.96%11.53%1.72%9.29%15.66%1.55%0.52%3.79%7:1519.44%1.67%5.74%1.30%21.11%12.22%1.85%8.15%17.78%3.15%0.56%4.44%7:3014.86%2.87

24、%7.09%2.20%17.74%12.33%4.73%7.77%19.59%3.72%0.68%3.72%7:4511.43%3.30%8.57%2.86%9.67%12.75%6.15%9.01%23.30%4.18%0.44%4.62%8:0013.02%4.34%10.85%2.96%9.66%13.81%6.31%8.28%19.13%3.75%0.39%3.75%8:1516.46%4.11%17.41%2.53%9.18%16.46%5.38%5.70%11.71%6.01%0.63%2.53%8:3014.57%3.36%15.69%3.36%12.89%15.41%3.92%

25、4.76%13.73%3.64%3.36%2.52%8:4514.29%2.50%17.86%4.29%10.71%14.29%1.43%5.71%16.79%2.14%3.93%3.21%9:0010.58%3.34%15.04%3.90%10.03%21.45%0.84%5.57%17.83%2.23%3.34%3.06%9:155.00%3.21%14.64%4.29%6.43%23.93%1.07%6.79%20.71%2.86%3.93%3.93%9:304.75%5.76%16.27%3.73%5.76%23.39%1.02%6.78%17.63%4.07%3.73%3.73%9:

26、455.04%6.30%17.23%5.04%5.46%21.43%1.68%7.56%17.65%4.62%0.42%4.20%10:004.26%6.59%18.22%6.20%4.65%18.60%1.55%8.53%17.83%4.26%0.39%3.88%10:153.33%2.86%21.43%7.62%4.76%20.48%1.90%8.57%17.62%3.33%0.48%3.33%10:305.73%2.64%19.82%7.49%7.49%18.94%2.20%8.37%16.30%3.52%0.44%3.08%10:456.60%1.52%21.32%7.61%7.11%

27、17.26%2.54%8.12%15.74%4.06%0.51%3.55%11:006.43%0.80%17.27%6.02%6.83%14.06%2.81%12.05%22.89%3.21%0.40%4.02%11:156.10%0.47%16.90%4.23%8.45%11.27%3.29%13.15%25.82%0.94%0.47%5.16%11:306.97%0.82%15.98%4.92%7.38%11.89%2.87%14.75%25.00%0.82%0.41%4.51%11:457.23%0.43%14.89%4.26%8.09%12.77%2.98%14.47%24.68%1.

28、70%1.28%4.68%12:008.98%0.25%11.97%3.49%5.24%10.47%3.99%17.46%30.67%2.49%1.25%1.25%12:1510.98%0.29%11.27%3.18%3.76%10.12%4.91%17.34%29.77%2.89%1.45%1.16%12:309.74%0.46%9.98%3.48%5.34%13.92%4.64%16.94%28.54%1.62%1.62%0.93%12:4510.77%0.28%9.39%3.04%6.08%14.92%3.59%17.40%27.07%1.66%1.38%1.10%13:009.63%0

29、.49%8.15%2.72%6.91%17.78%2.72%17.53%24.69%3.21%1.23%1.48%13:155.56%0.69%9.72%2.43%9.38%20.14%2.78%20.49%17.71%3.47%1.39%2.08%13:307.69%0.70%9.09%2.10%9.09%21.33%2.45%20.28%16.08%3.50%1.40%2.10%13:458.97%0.45%9.42%1.79%7.62%25.56%3.14%16.14%13.45%4.48%0.90%2.69%14:008.02%0.42%10.13%2.53%8.02%24.47%3.

30、38%16.46%13.08%4.22%0.84%2.95%14:1510.58%12.17%2.65%5.29%22.22%3.17%11.11%15.34%4.23%5.29%3.70%14:3012.68%0.94%10.80%2.35%3.29%21.13%3.76%13.62%15.49%3.76%5.16%3.29%14:4510.70%1.60%11.23%2.14%3.74%23.53%3.21%14.44%16.58%4.28%2.14%3.74%15:009.91%11.79%1.89%4.72%20.75%3.30%16.04%19.34%4.72%1.42%3.30%1

31、5:1511.35%0.54%14.05%2.16%4.86%16.76%2.70%16.22%20.00%5.41%0.54%2.70%15:3010.82%1.55%14.43%2.06%4.64%15.98%2.58%13.40%21.13%5.15%1.03%2.58%15:458.05%1.72%15.52%2.30%4.60%17.24%2.30%14.94%20.69%5.17%1.15%2.87%16:009.30%1.86%13.02%1.86%3.26%19.07%2.33%13.49%19.53%4.19%6.51%2.33%16:159.79%1.03%12.37%1.

32、03%3.09%19.07%2.58%15.46%18.56%4.12%7.22%2.58%16:3010.09%0.92%11.01%2.29%4.13%19.72%3.21%13.76%18.35%4.59%6.42%2.29%16:4510.45%1.00%9.95%2.99%4.48%18.41%4.98%14.93%15.42%4.48%6.97%2.49%17:009.09%1.09%10.18%2.18%9.45%25.45%3.64%11.27%15.64%4.73%3.64%1.82%17:259.09%1.19%11.46%1.98%9.09%30.43%3.16%9.49

33、%16.21%2.37%1.19%1.58%17:309.27%1.16%11.97%1.54%6.95%32.05%3.47%9.65%16.60%2.70%0.77%1.54%17:457.86%0.87%11.79%1.75%6.99%32.75%2.62%11.35%16.59%3.06%0.87%1.75%18:0013.91%0.59%11.24%2.37%13.61%24.56%4.44%7.69%14.50%2.37%1.48%1.18%18:1515.02%0.64%11.50%3.51%14.70%18.53%4.79%8.31%15.65%2.56%1.60%1.28%1

34、8:3015.02%0.60%12.01%3.60%16.52%16.52%4.50%9.01%14.41%2.40%2.10%1.20%18:4514.98%0.70%13.59%4.18%17.07%13.24%3.83%8.71%14.98%2.79%2.44%1.39%19:0030.03%0.78%9.92%2.35%17.49%8.62%3.13%9.14%11.49%1.83%2.61%1.04%19:1523.05%1.12%11.15%2.23%12.64%10.78%2.23%11.52%14.13%2.60%3.72%1.49%19:3013.68%1.40%11.93%

35、3.16%11.23%10.53%1.75%17.89%20.00%2.81%1.40%1.40%19:459.43%3.69%12.30%3.28%4.92%11.07%1.23%21.31%23.36%3.69%1.64%1.64%20:008.16%3.06%12.59%3.06%3.74%10.54%2.72%22.11%23.47%4.08%1.36%2.04%20:1510.00%3.46%12.31%4.23%2.69%11.92%3.08%21.15%18.85%5.00%1.15%1.54%20:308.91%2.64%10.23%4.62%2.31%14.19%2.64%2

36、3.10%20.13%4.62%1.32%1.32%20:457.36%2.33%10.47%4.65%2.33%16.67%3.10%21.71%20.16%5.43%0.78%1.55%21:005.34%1.69%17.13%3.65%1.97%14.33%2.25%25.28%19.10%3.37%1.40%1.97%21:155.29%0.29%17.06%2.65%2.94%13.24%2.35%25.00%20.00%3.82%1.76%2.06%21:305.05%0.80%14.63%1.86%2.93%14.36%4.52%26.06%18.62%3.72%1.86%1.8

37、6%21:455.09%0.90%15.27%1.80%2.40%15.57%4.79%26.65%18.26%3.59%0.90%1.80%22:003.61%0.48%15.63%2.64%2.40%13.22%5.29%24.04%18.27%6.97%1.44%1.92%22:154.64%0.62%14.55%3.41%2.79%13.31%6.50%15.48%20.43%8.67%1.86%2.48%22:304.05%0.93%13.40%3.12%2.80%13.40%6.85%15.89%21.81%8.41%1.87%2.49%22:455.04%1.80%12.95%2

38、.88%2.88%14.03%6.83%15.47%21.22%9.71%1.44%2.16%23:0010.00%0.97%11.94%5.48%1.61%12.58%5.16%18.39%18.71%8.71%1.29%1.29%23:1513.57%0.90%9.95%7.24%2.26%10.86%4.52%20.81%14.93%8.60%0.90%23:3015.57%0.47%8.02%7.55%2.36%10.38%3.77%21.70%14.62%8.96%0.94%23:4512.79%6.98%8.14%2.91%8.14%3.49%25.00%15.12%10.47%1

39、.16%沈陽(yáng)地區(qū)聽(tīng)眾收聽(tīng)廣播的情況電臺(tái)名稱周到達(dá)率排名日到達(dá)率排名中央電臺(tái)中國(guó)之聲11.26%27.08%1沈陽(yáng)電臺(tái)經(jīng)濟(jì)臺(tái)9.24%55.69%5沈陽(yáng)電臺(tái)體育健康臺(tái)3.79%111.39%11沈陽(yáng)電臺(tái)交通臺(tái)11.73%16.97%2沈陽(yáng)電臺(tái)文藝臺(tái)11.14%46.03%3沈陽(yáng)電臺(tái)新聞臺(tái)6.99%74.59%6遼寧電臺(tái)新聞臺(tái)4.74%102.37%10遼寧電臺(tái)交通臺(tái)11.26%25.84%4遼寧電臺(tái)文藝臺(tái)6.04%82.69%9遼寧電臺(tái)經(jīng)濟(jì)臺(tái)5.92%93.66%7遼寧電臺(tái)生活?yuàn)蕵?lè)臺(tái)7.94%63.55%8沈陽(yáng)地區(qū)主要電臺(tái)的到達(dá)率沈陽(yáng)地區(qū)廣播聽(tīng)眾經(jīng)常收聽(tīng)的電臺(tái)（單位：分）沈陽(yáng)地區(qū)聽(tīng)眾對(duì)各主要電臺(tái)

40、的滿意度評(píng)價(jià)沈陽(yáng)地區(qū)主要電臺(tái)的收聽(tīng)率沈陽(yáng)電臺(tái)經(jīng)濟(jì)臺(tái)沈陽(yáng)電臺(tái)體育健康臺(tái)沈陽(yáng)電臺(tái)交通臺(tái)沈陽(yáng)電臺(tái)文藝臺(tái)沈陽(yáng)電臺(tái)新聞臺(tái)遼寧電臺(tái)新聞臺(tái)遼寧電臺(tái)交通臺(tái)遼寧電臺(tái)文藝臺(tái)遼寧電臺(tái)經(jīng)濟(jì)臺(tái)遼寧電臺(tái)生活?yuàn)蕵?lè)臺(tái)中央電臺(tái)中國(guó)之聲0:000.07%0.03%0.07%0.03%0.03%0.01%0.05%0.04%0.02%2:000.02%0.03%0.06%0.01%0.01%0.05%0.03%0.03%0.01%3:000.03%0.26%0.36%0.03%0.06%0.26%0.16%0.19%0.06%6:002.53%0.30%0.98%0.63%3.38%0.27%1.91%0.33%1.01%0.22

41、%0.05%6:152.47%0.30%0.84%0.60%3.29%0.24%1.90%0.30%0.98%0.16%0.05%6:302.16%0.39%1.00%0.37%2.53%0.33%1.94%0.29%0.84%0.12%4.49%6:452.16%0.41%0.76%0.14%2.33%0.23%2.00%0.31%0.60%0.12%3.96%7:003.07%0.33%2.02%0.64%2.87%0.76%4.16%0.38%0.27%0.18%3.80%7:152.24%0.23%1.88%0.54%1.08%0.56%3.25%0.12%0.02%0.14%2.38

42、%7:304.52%0.28%2.01%0.69%1.24%0.51%4.01%0.15%0.05%0.30%0.10%7:453.91%0.09%1.60%0.49%0.78%0.28%3.08%0.09%0.07%0.28%0.09%8:003.10%0.11%4.32%0.71%0.80%0.42%2.41%0.16%0.22%0.31%8:150.73%0.05%2.99%0.36%0.21%0.16%0.73%0.11%0.18%0.16%8:300.78%0.09%2.85%0.34%0.22%0.26%0.72%0.12%0.16%0.16%8:450.40%0.05%2.74%0.16%0.21%0.21%0.69%0.07%0.26%0.07%9:000.40%0.07%2.57%0.77%0.70%0.20%0.84%0.25%0.15%0.20%9:150.27%0.06%0.86%0.74%0.61%0.13%0.42%0.25%0.05%0.17%9:300.30%0.14%0.88%0.74%0.62%0.13%0.43%0.32%0.05%0.1