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1、Part II 實踐與實戰(zhàn)Extreme Sports 極限運動 口譯教程 P76 音頻位置:實踐與實戰(zhàn)In the past, young sportspeople would play hockey or baseball. Today, they want risk andexcitement -he closer to the edge the better. They snowboard over cliffs and mountain-bike down steep mountains. They wind-surf near hurricanes, go white-water

2、rafting through rapids, and bungee-jump from towers.Extreme sports started as an alternative to more expensive sports. A city kid who didn't hmoney to buy expensive sports equipment could get a skateboard and have fun. But now it has become a whole new area of sport, requiring specialized equipm

3、ent and high levels of skill. There 's evean special Olympics for extreme sports, called the Winter X-Games, which include snow mountain-biking and ice-climbing. An Extreme Games competition is held each summer in Rhode Island. It features sports such as sky-surfing, where people jump from airpl

4、anes with surfboards attached to their feet.What makes extreme sports so popular I think the main reason is that people love the thrill. City people in particular want to be outdoors on weekends and do something challenging. With the new equipment available today people can take greater risks withou

5、t getting hurt. And the risk itself is part of the appeal. Once you have been mountain biking or snow- boarding, it 's impossible to go back to cycling or skiing. They are just too boring.Extreme sports are certainly not for everyone. Most people still prefer to play baseball or basketball or wa

6、tch sports on TV. But extreme sports are definitely gaining in popularity. These fresh and exciting sports could well be the wave of the future.Extreme Sports 極限運動 譯文過去, 愛好體育的年輕人玩的是曲棍球或棒球, 如今他們追求的是冒險和刺激越接 近極限越好。 他們踩著踏板從懸崖上方滑過, 騎著山地車沿著陡峭的山峰而下, 乘風帆迎著 颶風沖浪,在湍急中漂流,從塔臺往下蹦極跳。極限運動最初是作為昂貴的運動項目的替代品。城市里的孩子如果買

7、不起貴的運動器 材,買個滑板也能玩得興趣盎然。 但現(xiàn)在極限運動已經(jīng)成為體育運動中一個全新的領域, 需 要有特制的裝備和高超的技巧。 甚至還有專為極限運動而設立的稱為冬季極限運動會的特奧 會,比賽項目包括雪山賽車和攀冰運動等。 每年夏天在美國的羅得島都會舉行極限運動競技 比賽,比賽項目包括沖浪式特技跳傘, 即在打開降落傘前踩著小沖浪板乘風翱翔的一種特技 跳傘等。是什么原因使得極限運動如此受歡迎呢我向主要是因為人們喜愛驚險刺激。 特別是城市 居民渴望在周末走到戶外從事一些具有挑戰(zhàn)性的運動。 借助現(xiàn)代先進的裝備, 人們能參與更 驚險的運動而無損毫發(fā)。 危險正是極限運動的部分魅力所在。 一旦你嘗試過山

8、地騎車或是雪 地滑板,會覺得普通的自行車或滑雪運動很乏味,難以退而去享受它們的樂趣。當然, 極限運動并不適合所有人。 大多數(shù)人還是更喜歡玩籃球、 棒球或是觀看電視上的 體育節(jié)目。 不過極限運動確實是越來越受歡迎了。 這種新穎刺激的運動很可能在將來成為風 潮。體育比賽賽前新聞發(fā)布會 口譯基礎 P44 音頻位置:實踐與實戰(zhàn)大家好, 歡迎大家參加本次國際馬拉松比賽的賽前新聞發(fā)布會。 首先我想向各位介紹一 下這次比賽的幾點特色,然后再回答媒體朋友的提問。首先,這次馬拉松賽是世界級的高水平賽事。目前已經(jīng)確定有 17 名海外馬拉松高手參 賽,他們分別來自西班牙、肯尼亞、坦桑尼亞、厄瓜多爾、巴西、埃塞俄比亞

9、和朝鮮等 7 個國家。同時我們還邀請到曾參加全國馬拉松錦標賽和奧運會馬拉松選拔賽的國內(nèi)運動員 120 人參賽。這些國內(nèi)外優(yōu)秀選手的加入,必將使本次比賽的競爭更加激烈,賽事更加異彩 紛呈,引人關(guān)注。其二, 本次比賽選用的賽道在往年的基礎上有所調(diào)整, 更改后的賽道更加平坦, 有利于 運動員出成績。 比賽線路中大部分路段位于環(huán)島路和大型綠化廣場范圍內(nèi), 風景如畫, 空氣 清新宜人,被許多專家譽為舉辦馬拉松比賽的絕佳線路。第三,本次比賽將采用航拍現(xiàn)場直播整個賽程。 屆時, 中國中央電視臺和廈門電視臺將 與全國 15 家省級電視臺同時對賽事進行電視現(xiàn)場直播。第四,比賽將采用電子芯片及時,保證比賽成績的準

10、確性。第五,今年比賽的獎金有了全面的提升。其中,創(chuàng)世界紀錄獎由去年的 50 萬美元提高 到了 100 萬美元;男子冠軍由萬美元提高到 3 萬美元;女子冠軍由 2 萬美元提高到 3 萬美 元。獲得 2 到 8 名的運動員的獎金同樣都有提高。我的介紹就到這里,現(xiàn)在歡迎大家提問。體育比賽賽前新聞發(fā)布會 譯文Thank you all for attending the press conference on the international marathon. First of all, I will brief you on the following features of this year

11、's competition, and then I would like to answerquestions raised by friends from media.First, the international marathon is a world class competition. So far, it has been confirmed that 17 foreign marathon runners have signed up for it. They come from seven countries including Spain, Kenya, Tanza

12、nia, Ecuador, Brazil, Ethiopia and North Korea. We have also invited 120 Chinese athletes who have attended other nationwide marathon championships and qualification competitions for the Olympic marathon. With the participation of those athletes from home and abroad, we are expecting a fierce, exhil

13、arating and thrilling competition.Second, this year the race course has been readjusted based on last year 's results, to make it flatter and more conductive to better performance. Most of the route lies along Island Ring Road and its large-scale landscaped squares, providing beautiful scenery a

14、nd fresh air. The route is acclaimed to be the most pleasant one for marathons.Third, the whole competition will be covered by aerial view. CCTV,Xiamen TV Station and 15 other provincial TV stations will be conducting live broadcast.Fourth, electronic chips will be used for timing, so as to ensure t

15、he accuracy of the result.Fifth, prize money is higher than that of last year. It is now one million dollars, rather than last year's 500,000 dollars, for a World Record Award; 30,000 dollars, rather than last year's 25,000 dollars, for Men 's Champion; and 30,000 dollars, rather than la

16、st year 's 20,000 dollars for Women 's Champion. In addition, prize money for athletes ranking second to eighth has also increased.That 'sall for my briefing. Now the floor is open for questions.體育與商業(yè):阿迪達斯的品牌戰(zhàn)略 口譯基礎 P45 音頻位置:實踐與實戰(zhàn)楊瀾:海納先生, 非常感謝您來到我們的節(jié)目。 首先要祝賀這次精彩的世界杯給世界帶來了巨大的歡樂和激情。 我知道阿迪達

17、斯公司在本次世界杯上業(yè)績出色, 你們一共銷售出 了多少個足球Hainer: We sold a lot of soccer balls, around 50 million, with the new design of Teamgeist ball. This was definitely a number which we did not foresee before.But this World Cup wasgreat in lots of respects. Of course, for us as a company with our financial results, but

18、I think more for the country of Germany because all of the German people turned into real football fans.楊瀾:您有到比賽現(xiàn)場嗎您到現(xiàn)場看了幾場比賽Hainer: Of course Iv'e been to the games as I myself am a great football fan. I played when I was young. So I went to 19 games, many of them were exciting, some of them we

19、re mediocre. But honestly, I enjoyed all of them.楊瀾:我聽說阿迪達斯在本次世界杯上沒有贊助很多球隊。 你們只贊助了 6支球隊, 對嗎你 們的競爭對手卻贊助了 12 支球隊。Hainer: Yes, this is correct and I got this question several times before the World Cup. And my answer was always the same. I said, “I don 'tthink quantity is what counts, quality is wh

20、at counts”. The second point I made, especially when we talk about our competitor who has twelve teams, is that after the first round you will see a lot of teams dropping out, and finally Adidas has more teams in the quarter final than anybody else. We have more teams in the semi-final than anybody

21、else, and Adidas-sponsored team won in the final.楊瀾:隨著例如北京奧運會這類大型賽事的贊助費不斷攀升, 您認為成為這類大型賽事的官 方合作伙伴仍然物有所值嗎你們在銷售上會有相應的匯報嗎Hainer: Definitely. Otherwise, we wouldn 'tdo it. Nobody is forcing us to do it. It is a good market strategy. If you look back at World Cup 2002, the World Cup in Japan and Korea

22、, we were outfitting the Japanese team. Great would cup, lots of success, Adidas sold 650,000 Japan shirts at that time. And in 2005, three years later, we became the market leader in Japan. So you can see there is a benefit for us as a brand if you do it right.楊瀾:那么,通過阿迪達斯和北京奧組委的合作,您想達成什么目標呢Hainer:

23、 It is a logical question following my previous explanation. It is plain. Our target is to become the market leader in 2008 in the Chinese market.楊瀾:海納先生,謝謝您接受我們的采訪。也祝愿你們的產(chǎn)品能在中國市場取得成功。Hainer: Thank you! The pleasure is mine. It was very enjoyable talking to you.體育與商業(yè):阿迪達斯的品牌戰(zhàn)略 譯文楊瀾: Mr. Hainer, than

24、k you very much for being in our show. First of all, congratulations on this wonderful world cup that has brought to the world such great joy and excitement. Adidas did very well during this World Cup. How many soccer balls did you sellHainer: 我們賣了很多足球。新設計的“團隊之星”就賣了五千萬個。這個數(shù)字我們之前都 沒有預見到。本屆世界杯在很多方面都非常

25、出色。當然對于我們公司,我們收獲一 些經(jīng)濟上的回報,但對于整個德國而言收獲更多,它使得許多德國人成為真正的足 球迷。楊瀾: Were you at the game How many matches did you watch yourselfHainer: 我當然看比賽了。 我本人就是球迷。 年輕的時候也踢過足球。 我一共去看了 19 場比 賽。很多都很激動人心,也有個別一般的。但坦白地說,所有比賽我都喜歡。楊瀾: I heard that Adidas didn 't sponsor many teams during the World Cup. You only sponsored six, right And your competitors sponsored twelveHainer: 是的,沒錯。世界杯前我也被問及這個問題多次。我的回答都是一樣的。我說

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