BEC口語常用模板句型及商務(wù)常識

1、PART1Mynameis.Youcancallme.IamanassistantandworkingforacommunicatingcompanywhichsellsequipmentIlikemyjobforthechancetopracticemyselfandlearningsomepracticeknowledgeinadministration.PART2Whenwetalkingabout/makereferenceto/itcomestowhatisimportantin*,therearethreepointforthisproblem.1/2/3.Tomypoint,1i

2、sthemostconsiderable/significant/important/crucial/reason,because/forthereasonsbelow:Positivereason1. Increasesales/profits/customerloyalty/employee/staffsatisfaction.2. Appealingto/attractpotentialcustomer/client.3. Enrichproductcategory.4. Launch/carryoutmarketresearch,analysisclienthabitanddemand

3、.5. Provideuswithconvenience.6. Stimulatecustomer'sdesire,tapstaffs'potential.7. Isanessentialelementincompanyoperating/management8. Broadenmarketingarea,enlargeourcustomerscope,9. Savetime/cost/spacerelievestress/burden10. havegoodadvancepreparations,Passivereason1) Bringgreatlosstobothindi

4、vidualandthewholecooperation.2) Greatmassoftime=awasteoftime3) Doharmtoourharmony/safe/environment/health.4) RaisethefinancialburdenPART3Areyouready?Shallwestart?You'reright/Asisknowntoall/Soundsexciting.Thefirstthingtodoisofcoursetomaketravelandaccommodationarrangements,suchaschoosinganairlineo

5、fferinggoodservicesandtheflightoftherighttimesothatwecanarrangethingswellandinaneffectiveway.Inaddition/atthesametime/what'naore,itwouldbeuseful/beneficial/advantageous/assistanttoknowaboutsomebusinesscustomsintheUS,includingcommonlyacceptedbusinesspractices,waysofdoingbusiness,andlawsandregulat

6、ions,etc.Peopleattachmuchimportancetoformalagreementandcontractswithdetailedtermsandconditions.Itwillbeeasierforourcompanytogainanlargermarketingperformance,ifwetakeactions/measures/stepstodealwith/manage/handle/settle/resolve/figureoutthisproblems/issues.Wehavedifferentapproaches/ways/measurestoCom

7、pletingTasks.Raisetheattractiveofourcompany,andbuildup/accelerate/growin/promote/boost/improve/increasethecustomerloyalty.Establish/setup/builda/ansuitable/adequate/proper/appropriatePricing/advertising/ProductStrategy.Example1Asisknowntoall,itisveryimportantforacompanyto*.Ithinkacompanyshouldtryeve

8、rypossiblewayto*.First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossibleitmayprovidesomeincentivestoits01dcustomers.Forexample,

9、itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.Allinall,acompanyshouldtryitsutmost/best

10、tokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.附商務(wù)知識首先是Marketing,一般presentation部分考官會給三個題目供你選擇，可以說必有一道是關(guān)于Marketing的，所以這方面的材料要好好準(zhǔn)備。以下是我當(dāng)時準(zhǔn)備的一些常用材料。I.PricingStrategyI .theproductitself:thecostofproducingplusyou

11、rexpectingprofit2.similarproducts,therivalfirms:Whataretheirprices?Whatareyourproduct'competitiveadvantages?Inwhataspectdoesyourproductsuperiortoothers?Thiscanaddextravaluetoyourproduct.3.targetcustomer:Whethertheyarewealthyornot?Cantheyaffordtheprice?Ex:Howtoensurethatpricelevelsfornewproductsa

12、resetappropriately?0Thefirstproblemiswhoyourtargetcustomersare.Theirincome,occupation,preference.C2Domarketresearchtomakesurewhetheryourtargetcustomerscanaffordthepricelevel.Therearemainlyfourwaysofdoingmarketresearch:survey,telephoneinterview,observationandquestionnaire.C3Testyourproductinasmallreg

13、ion.Findouthowitsells,getthefeedbacksofthecustomers.Decidewhethertomakeanyadjustment.II .ProductPackageEx:Theimportanceofpackagingproductsappropriately0Traditionally,thepurposeofpackagingaproductistoprotecttheproductortomakeitconvenientforcarrying,assomeproductsareliquidorsticky.C2Today,thepackagead

14、dvaluetotheproduct,especiallytotheconsumergoods.Thepackageistheproduct'firstimpressiontothecustomer.Theymayjudgethequalityoftheproductbyitspackageanddecidewhethertobuyitornot.Sometimes,agorgeouspackageisasymbolofidentity,especiallywhentheproductservesasagiftorpresent.C3Youhavetopackagingyourprod

15、uctsappropriatelysothatyourproductscanstandoutfromthecrowdandbeboughtbythecustomers.III .DiversificationEx:Theimportanceofproductdiversificationtothesuccessofabusiness.這時你可能對productdiversification并不是很熟悉，可以舉一些案例，比如,thecaseofcoca-cola:despiteofitsregularcola,itproducedietcolaforpeoplewhogetdiabetesora

16、diposityproblems.然后借以說明productdiversification的作用。0Meettheneedsofdifferentcustomers.C2Increasethecompany;smarketshares/marketpenetration.C3Marketingsegmentation:thedivisionofpotentialbuyersaccordingtoage,sex,lifestyle,etcwiththeaimofdesigningandpromotinggoodsandservicestomeettheirspecificneed.（此定義引自牛

17、津英漢雙解商務(wù)英語辭典，我認為很不錯的一本商務(wù)英語詞典,每個詞匯都有在商務(wù)方面的中英兩種解釋和例句）IV .Advertising1.Media0Thetypesofmedia:TVandradiocommercial,newspapersandmagazine,posterandbillboard,directmail,theInternet,etcC2Advantagesanddisadvantagesofthemajortypes2TV:highattention,combinationofsight,soundandmotion;highcostandlessaudienceselec

18、tivity.Newspaper:flexibility,goodlocalmarketcoverage,broadacceptance;shortlife,poorreproductionquality.Magazine:highgeographicanddemographicselectivity,credibility,longlife,goodpass-alongreadership;havingrivalsinthesamemagazine.Directmail:audienceselectivity,flexibility,noadcompetitionwithinthesamem

19、edium;relativelyhighcost,junkmailimage.Internet:highreachofinternationalaudience,similareffectasTVcommercial,interactive;theusersofInternetarelimited,comparedwithTV.C3Consideryourtargetaudienceandyourbudgettomakeawisedecision.2.Agency0SelectasuitableagencyA.Considerthereputationandpastperformancesof

20、theagency.Agenciesprovidetheclientwiththeservicesofhighlyskilledindividualswhoarespecialistsintheirchosenfield.B.Samecompensationphilosophies.Differentcompensationsystemsmayresultindisagreement.C.Stabilityinagency'policies.Mergersandacquisitionsmayleadtopolicychanges.Thiswillhavenegativeeffecton

21、theperformanceoftheagency.C2Ensurethatagenciesmaintainahighlevelofeffectiveness.A.Regularreviews:financialandqualitativeassessments.B.Financialaudit:Itisdesignedtoverifycostsandexpenses,salariesfortheemployees,andpaymentstothemediaandoutsidesuppliers.C.Givedetailedinstructionsorcertaintrainingstothe

22、agenciesabouthowtorepresentacompany.D.Makefulldisclosureofanypotentialandexistingconflictofinterest.Oneagencycannotruntwoaccountswhichareindirectcompetitionwitheachother.Insomecases,evenindirectcompetitionwillnotbetolerated.3.Tradefairandexhibition0Typesofexhibition.Whatareexhibited?Whetheritisrelat

23、edtoyourfield?Whetheryoucanfindpotentialcustomers,suppliers,orpartners?C2Scaleofexhibition.Howmanyparticipantsarelisted?Whetheritislocalornationalorinternational?C3Publicityofexhibition.Howfaristheorganizerwillingtoincreasepublicawareness?Whethertheyareabletoattractpublicattentionandtheleadingcompan

24、iesofthefield?C4Costofadmission.Someoftheexhibitionsarerelativelyhigh,becausetheywishtoattractonlytheprofessionalsoftheirownfield.Someareadmissionfree,becausetheirtargetmarketistheentirepopulation.Otherpoints:Location,transportation,accommodationandtime.Ex:Theimportanceofselectingappropriatememberso

25、fstafftoattendexhibitions.0Theexhibitionisastageforacompanytoexhibititsproduct,capacityandcredibility.C2Themembersneedtoknoweveryaspectoftheproductandthecompany,andwhatthecompanywantsintheexhibition.C3Theyshouldhaveeloquencetopromotetheproductandtheflexibilitytoadapttothechanges.C4Becausetheyreprese

26、nttheimageofthecompany,theyshouldalsohaveagoodphysicalappearance.V .MarketResearchThedefinitionofmarketresearch:studycarriedoutbyacompanybeforelaunchinganewproduct,intotheneeds,lifestyle,income,etcofpotentialbuyersandtomeasurethesuccessofsimilarproductsthatarealreadyavailable.Itmayinvolveinterviewin

27、gpeopleinthestreetorgivingawaysampleproduct.0Marketresearchcanbedoneforbothaproductandacompany.Asforaproduct,itisthefirststepwhenpromotinganewproduct.Itcanfindoutwhetherthemarketaccepttheproductornot.Asforthe3company,marketresearchcanfindoutthecustomersOpinionabouttheafter-salesservicesandcorporatei

28、mage.C2Therearegenerallyfourwaysofdoingmarketresearch,observation,survey,questionnaireandtelephoneinterview.C3Therearefourprocedureswhiledoingmarketresearch.First,representsuitablequestions.Second,recordthecustomersfeedbacks.Third,gatherthesestatistics.Forth,analysethemanddrawaconclusion.VI .SalesEx

29、:Howtosellaproducteffectivelyininternationalmarkets.0Advertising.Chooseamediatoadvertiseyourproductsinaforeigncountry,TVcommercials,magazines,billboard,oretc.Makesureitsuitsthelocaltastes.Maybeyoucantrytosellonthenet;itwillreceivetheworld-wideattention.C2Domarketresearch.Findoutwhethertheproductsare

30、acceptedbyforeigncustomers.Itcanbecarriedoutassurveys,observations,andquestionnaires.C3Adjustyourproducttothelocaltastes.Althoughthecaseofyourproductsarethesame,youcanchangesomedetails.TakeIKEA,thelargestfurnitureretailer,forexample,isdoingwellinsuitingthelocaltaste.C4WhatIwanttoputemphasisonisfranc

31、hising.Franchisingisagoodwaytosellyourprosuctinaforeigncountry.Aslocalbusinessmenunderstandtheirownculturebest.其次是HRManagement,這一部分也很重要，而且這些材料在寫作時都可以派上用場I.RecruitmentEx:Howtoensurethatthebestcandidateforapostisselected.Howtoorganiseaneffectiverecruitmentdrive.0Hiringanewemployeeisaninvestment.Gettin

32、ganichepersonforanicherolewilladdvaluetoanorganization.Organizationcanneverbesurethattheyhaveselectedtherightpersonuntilheorshestartsworking,butanefficientrecruitmentandselectionprocesscanreducetherisk.C2Produceanaccuratejobdescription,alistofskills,experience,attitudesandsoon.C3Choosethebestrecruit

33、mentmethod:internalrecruitment,jobadvertisements,recruitmentagenciesandheadhunting/executivesearch.C4Ashortlistofcandidateswillthenbedrawuptobeputthroughthecompany;srecruitmentprocesses,usuallyinterviews.Thiswillproducetheidealcandidate.C5Negotiatetermswiththiscandidate.Itshouldbebothaffordableforth

34、ecompanyandattractiveenoughtogettheidealcandidate.II.MotivationEx:Howtoachieveandmaintainhighmotivationamongaworkforce.Theimportancetoacompanyofhavingwellmotivatedstaffs.0Wellmotivatedstaffscanaddvaluetothecompany.Theyareenthusiastic,creativeandloyal.Theyincreasetheproductivityandquality.2Spiritualm

35、otivation.A.Giveemployeesguidancewhentheyarejustrecruited.Demonstrateacommitmenttocareerdevelopmentandpromotionfromwithin.C.Forsterasenseofteamspirit.D.Publiclyrecognizeandcongratulateemployeesforgoodwork.C3Materialmotivation.A. Setincentiveschemes:profitsharing,bonusscheme.4B. Fringebenefits:compan

36、ycar,contributiontopension/healthscheme,relationallowance.C.Establishtheincentive-basedcompensationsystem.III. CareerdevelopmentEx:Theimportanceofhavingacareerplaninordertoachievehighlevelsofsuccessatwork.Theimportanceofacquiringarangeofskillsthroughoutyourcareer.Howtoassessthecareeropportunitiespro

37、videdbydifferenttypesofcompanies.0Whenpeoplefirstenteringacompany,manydreamthattheywillonedayberunningamajorbusiness,wieldingpowerandinfluencingmarket.Butonlyafewofthemsucceed.Fortherest,compromise,mediocrityandalternativecareerwillbetheirlot.C2Ifyouwanttoclimbuptothesummit,thefirstthingyouhavetodoi

38、shavingacareerplan.Itshouldbealong-runplanandbesetoutonestepafteranother.Maybeyoucanstartwithincreasingyoursalesvolumeby10%.Makeamarvelousproposaloftheproblemhappenstoyourdepartmentanddrawthemanager'sattentiontopromoteyoutotheManagerAssistant.Thenyouknowwhatyoushoulddo,workhard,becreativeandwait

39、forthenextpromotion.See,stepbystep,youwillachievehighlevelofsuccessatwork.IV. TrainingEx:Howtomonitorinternalstafftrainingschemeeffectively.Theimportanceofacumulousprogramofstafftrainingwithinacompany.Howtoevaluatetheeffectivenessofcompanytrainingprogram.0Stafftrainingisawin-winsituation.Itbothbenef

40、itthecompanyandthestaffmembers.Itoffersopportunitiestostaffswhowanttoacquiresomespecializedskillsandimprovethemselves.Italsoincreasetheefficiencywhichmeansmoreprofittothecompany.Moreover,thecompanycanpassitscorporateculturetothestaffsduringthetraining.C2Asfortheinternalstafftraining,thetrainingandEn

41、terpriseCouncilsshouldtakethisresponsibility.Beforethetraining,theyfirsthavetodoasurveytofindoutwhichtrainingcourseiswelcomedbystaff,compareitwiththecompany'sobjectives,andthenmakeafinaldecision.Second,theywillselectatrainerandmakeascheduleforthecourse.Itcanbeanonthejobtraining,whichmeansemploye

42、eslearnwhileundertakingthejob,oroffthejobtraining,whichmeansemployeesaretrainedawayfromtheactualjob.Itreallydepends.C3Afterthetraining,theHRDepartmentshouldarrangeinterviewswiththeemployeeswhotookpartinthetrainingandgetfeedbackstoimprovethetraininginthefuture.Theevaluationsystemalsocontainsevaluatet

43、heperformancesofthesestaffsandmakecomparisonsbetweenthepreviousperformancesandthepresentones.Ifthepresentperformancesarebetterandstaffsmakemoreprofitsthanbefore,thetrainingprogramcanbeseenaseffective,especiallywhenthecompany'outputiswelloveritsinput.V. CommunicationEx:Howtoensureappropriatelevel

44、sofconfidentialityoverthelong-termstaffingplansofacompany.0Weallheardaboutthebusinessespionage.Onecompanysendspeopletoanothercompanytogathersensitiveinformation.Thelawforbidstheseindecentbehaviors.Butthesebehaviorsarealwaysdifficulttolegallyidentify.Whatthecompanycandoistakingcareofitselfandmakethes

45、ensitiveinformationconfidential.C2Firstly,thecompanyshouldbeawareoftherecruitmentprocess.CVorresumecansometimestellwhetheracandidateissentbyitscompetitors.C3Secondly,givedifferentrightstodifferentlevelsofstaffonaccesstothecompany'important5documents.C4Thirdly,addcodetothecomputerandinstallfirewa

46、ll.Ex:Theimportanceofprovidingemployeeswithclearjobdescriptions.0Itispartoftheincentiveschemesandcommunication.Itimprovesthecommunicationwithyouandyouremployeesandmotivatesthem.Theywillfeelbeingrecognizedpubliclyanddevotethemselvestotheirwork.C2Thejobdescriptionsincluderequirementofanyskills,respons

47、ibilityandpayment.VI. HealthandSafetyEx:Theimportanceofasafeworkingenvironmentformaintainingstaffmorale.Howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementofacompany.Theimportancetoacompanyofhavingahealthandsafetypolicy.0Itisanessentialpartoflawsconcerningtheworkplace.Healthandsafetyregulationmustbefollowedbyemployersandemployeestopreventaccidentsandprotectthehealthofpeopleatwork.IntheUK,thereregulati