地產(chǎn)項目園林示范區(qū)開放暨明星活動策劃方案

1、美好，恰逢其時EMERALD MANSIONITS BEAUTIFUL, ITS PERFECT萬科翡翠東第園林示范區(qū)開放暨國際知名導(dǎo)演活動概念案THE CONCEPT CASE OF OPEN ACTIVITY IN VANKE EMERALD MANSION DEMONSTRATION AREA翡翠東第美式私屬園林，源于洛克菲勒莊園靈感，極盡奢華卻低調(diào)沉穩(wěn)，經(jīng)得起時間的沉淀不浮華而又耐人尋味EMERALD MANSIONROCKEFELLER MANOR, EXTREMELY LUXURIOUS BUT LOW-KEY CALM, CAN WITHSTAND THE PRECIPITATI

2、ON OF TIME IS NOT FLASHY BUT THOUGHT-PROVOKINGRETURN TO NATURE AND ACHIEVE INNER COMFORT AND SERENITYTO BECOME PEOPLES DESIRE FOR AN IDEAL HABITAT回歸自然，實現(xiàn)內(nèi)心的舒適寧謐成為人們對理想人居的渴望EMERALD MANSION在紛紛擾擾的喧囂中，放慢腳步感受浪漫、優(yōu)雅的美好生活方式EMERALD MANSIONSLOW DOWN AMID THE TUMULTFEEL THE ROMANTIC, ELEGANT LIFESTYLE策劃思路示范區(qū)開放

3、氛圍以洛克菲勒莊園天鵝為主元素，將洛克菲勒莊園的稀缺性與高貴性優(yōu)雅展現(xiàn)，現(xiàn)場以純凈的白色為主色調(diào)，造景夢幻，利用花藝、煙霧等元素，營造出洛克菲勒莊園仙境，整場活動的高雅格調(diào)與氣質(zhì)盡顯無遺，在開放的同時引入國際知名導(dǎo)演、奢侈品展等資源作為噱頭，符合項目美式風(fēng)情調(diào)性的同時吸引關(guān)注。 PLANNING IDEASTHE OPEN ATMOSPHERE OF THE DEMONSTRATION AREA IS DOMINATED BY ROCKEFELLER ESTATE SWANS.SHOWING THE SCARCITY AND ELEGANCE OF VANKE EMERALD MANSION,

4、THE SCENE IS DOMINATED BY PURE WHITE, WHICH MAKES THE SCENE DREAMY.USING FLOWERS, SMOKE AND OTHER ELEMENTS TO CREATE A WONDERLAND ALONG THE ROCKEFELLER ESTATE.THE ELEGANT STYLE AND TEMPERAMENT OF THE WHOLE EVENT WERE FULLY DISPLAYED.WHILE OPENING UP, RESOURCES SUCH AS STAR AND LUXURY EXHIBITIONS ARE

5、 INTRODUCED AS GIMMICKS.IN LINE WITH THE PROJECT AMERICAN STYLE TONE WHILE ATTRACTING ATTENTION.活動主題：美好，恰逢其時 萬科翡翠東第園林示范區(qū)開放暨明星活動活動時間：2021.05（待定）活動地點：萬科翡翠東第園林示范區(qū)及銷售中心活動人數(shù)：待定活動嘉賓：項目領(lǐng)導(dǎo) 邀約客戶 媒體活動形式：園林示范區(qū)開放+國際知名導(dǎo)演見面會+奢侈品靜展活動調(diào)性：美好、浪漫、奢華、沉穩(wěn)活動概況ACTIVITY PROFILE活 動 亮 點T H E A C T I V I T I E STHE SWAN IS A RI

6、VERSIDE SPIRIT莊園秘境 湖畔精靈 天鵝湖上最優(yōu)雅的天鵝如雪蓮綻開，姿態(tài)輕盈優(yōu)美THE MOST GRACEFUL SWAN IN SWAN LAKESUCH AS SNOW LOTUS BLOOMING, LIGHT AND BEAUTIFUL GESTURECARTIER LUXURY EXHIBITION歷久彌新 極盡奢華美國匯聚了眾多最受歡迎的奢侈品牌Tiffany全球人仕的奢華夢想THE UNITED STATES IS HOME TO MANY OF THE MOST POPULAR LUXURY BRANDSTHE LUXURY DREAM OF TIFFANY PE

7、OPLE ALL OVER THE WORLDSTAR SUPPORT BRIGHT BLOOM知名導(dǎo)演助陣 璀璨綻放 國際知名導(dǎo)演賈樟柯重回山西故土，現(xiàn)場助陣洛克菲勒莊園溫情綻放HONG KONG ACTRESS SHEH SHEMAN JOINED THE CROWDROCKEFELLER MANOR IS IN FULL BLOOM園林示范區(qū)開放活動DEMONSTRATION AREA ACTIVITIES氛 圍 營 造ACTIVITY ARRANGEMENTPLANAR PROGRAM平面規(guī)劃 主題門頭 簽到區(qū)域 鏤空花藝立體字 舞臺區(qū)域 小景展示 花柱路引MODELLING DOOR

8、簡約造型門頭時尚簡約的白色造型門頭，把我們帶入浪漫的洛克菲勒莊園。FASHIONABLE AND SIMPLE WHITE ARCHES,TAKE US TO THE ROMANTIC ROCKEFELLER ESTATE.SIGN IN THE BACKMAGNIFICENT WHITE SWAN BACK PLATE,BEND YOUR NECK AND WAIT FOR THE GUESTS.天鵝造型簽到背板華貴的白天鵝造型背板，曲頸低頭，等待嘉賓的到來。STEREOSCOPIC WORD鏤空花藝立體字將EMERALD MANSION項目英文，用鏤空花藝立體字呈現(xiàn)。ENGLISH FOR

9、 EMERALD MANSION PROJECT,USE HOLLOW FLOWERS WITH THREE - DIMENSIONAL WORD PRESENTATION.THEME KEI CHAN小景展示浪漫唯美的小景展示，利用花藝營造出洛克菲勒莊園仙境。ROMANTIC AND BEAUTIFUL SMALL SCENE SHOW,USE FLOWER ART TO CREATE THE WONDERLAND OF EMERALD MANSION.THEME KEI CHAN小景展示浪漫唯美的小景展示，利用花藝+立體字體現(xiàn)洛克菲勒莊園完美配套。ROMANTIC AND BEAUTIFU

10、L SMALL SCENE SHOW,USE FLOWER ART TO CREATE THE WONDERLAND OF EMERALD MANSION.SOUNDS OF NATURETHE EVENT SITE RECEPTION AREA SET UP THE AIR CONCERT HALL TO CREATE THE ULTIMATE AUDITORY FEAST, IN THEEMERALD MANSION ENCOUNTER THE AUDIO ACME.天籟之音活動現(xiàn)場迎賓區(qū)設(shè)置天籟之音外籍樂隊打造極致聽覺盛宴，在洛克菲勒莊園邂逅聽覺極致。STYLE ROAD LED花柱路引

11、一種簡潔，干凈，同時又極附浪漫的花柱，一個充滿詩意的世界慢慢靠近。A SIMPLE, CLEAN, ROMANTIC STYLE,A WORLD FULL OF POETRY SLOWLY CLOSE.THE MAIN STAGE天鵝綠植舞臺天鵝不僅是洛克菲勒莊園的主角，更是我們的主角。THE SWAN IS NOT ONLY THE PROTAGONIST OF THE EMERALD MANSION,ITS OUR MAIN CHARACTER.FOREIGN MODELS華服模特外籍模特身著高定系列禮服，手足之間盡顯洛克菲勒莊園高端精致生活。DRESS IN DOLCE AND GAUD

12、IN,IT SHOWS ROCKEFELLER ESTATE HIGH-END AND EXQUISITE LIFE BETWEEN HANDS AND FEET.STATIC DISPLAYTiffany靜態(tài)展示鉆石就如同寶藏，佩帶鉆石讓人顯得更加高貴而活力四射。園林示范區(qū)開放結(jié)合Tiffany靜態(tài)展示，符合項目調(diào)性的同時，更具吸引力。DIAMONDS ARE LIKE TREASURE, WEARING DIAMONDS MAKES PEOPLE APPEAR MORE NOBLE AND ENERGETIC.THE DEMONSTRATION AREA IS OPEN AND COMBI

13、NED WITH THE DISPLAY OF VINTAGE EUROPEAN CARS, WHICH IS IN LINE WITH THE TONALITY OF THE PROJECT AND MORE ATTRACTIVE.THE INVITATION鏤空天鵝邀請函定制萬科翡翠東第專屬鏤空天鵝邀請函，讓嘉賓感受到尊貴感。THE INVITATION LETTER FOR EXCLUSIVE HOLLOW SWAN IN VANKE EMERALD MANSION MADE GUESTS FEEL HONORED.活 動 內(nèi) 容ACTIVE CONTENTONLY BEAUTIFUL

14、BALLET唯美芭蕾舞開場身穿小天鵝服裝的芭蕾舞演員，彷如洛克菲勒莊園天鵝湖畔的精靈在舞動。A BALLERINA IN A LITTLE SWAN COSTUME,LIKE THE ELVES OF THE ROCKEFELLER ESTATE SWAN LAKE.THE HOST STARTS,INTRODUCE THE GUESTS AND ACTIVITIES.HOST OPENING主持人開場主持人開場，介紹到場嘉賓及活動內(nèi)容。THE HOST INVITED PROJECT LEADERS TO GIVE SPEECHES SUCCESSIVELY.LEADERSHIP SPEEC

15、H領(lǐng)導(dǎo)致辭主持人邀請項目領(lǐng)導(dǎo)等相繼致辭。STAR SUPPORT INTERACTION, SEND THE MEANING OF THE BARLEY, IN ORDER TO EXPRESS THE BLESSING OF THE PROJECT, AND LET THE STARS OFFER THE BLESSING OF THE PROJECT.STAR LIZ知名導(dǎo)演助陣明星助陣互動，送上寓意大賣的大麥，以表示對項目的祝福，并讓明星獻上對項目的祝福。THE OPEN CEREMONY開放儀式項目領(lǐng)導(dǎo)、明星嘉賓進行開放儀式剪彩。PROJECT LEADERS CUT THE RIBB

16、ON AT THE OPENING CEREMONY.LAUNCHING CEREMONY開放儀式-放飛氣球在天鵝主題背板的夾層里放滿藍色氣球，隨著領(lǐng)導(dǎo)剪彩的同時，萬千藍色氣球與藍天融為一體，將現(xiàn)場氣氛推向高潮。BLUE BALLOONS WERE PLACED IN THE INTERLAYER OF THE SWAN THEME BACKPLANE. AS THE LEADER CUT THE RIBBON, THOUSANDS OF BLUE BALLOONS AND THE BLUE SKY WERE INTEGRATED, PUSHING THE ATMOSPHERE TO THE

17、CLIMAX.AFTER THE OPENING CEREMONY,GUESTS ARE FREE TO VISIT THE DEMONSTRATION AREA.TOVISIT THE PARK參觀示范區(qū)開放儀式結(jié)束后，來賓可自由參觀園林示范區(qū)。WITH THE RITUAL優(yōu)美的水晶天鵝，宛如一件精雕細琢的藝術(shù)品般耐人尋味。BEAUTIFUL CRYSTAL SWANS,IT IS AS INTRIGUING AS A FINELY CRAFTED WORK OF ART.隨手禮-水晶天鵝擺件銷售中心奢侈品展LUXURY EXHIBITION類別編號名稱數(shù)量內(nèi)容與備注及參考價格珠寶 JEW

18、ELRY1Tiffany T系列 TWO圈形項鏈1 官方價格：22000 RMB 2Tiffany 愛心項鏈1 官方價格：32300 RMB 3Tiffany smile 項鏈1 官方價格：34000 RMB 4Tiffany T系列 戒指1 官方價格：15500 RMB510克拉黃鉆1 18K金/濃彩黃鉆/鉆石 官方價格：510W RMB6鉑金六爪鑲嵌鉆戒1 官方價格：20W RMB7Tiffany T系列 手鐲1 官方價格：32000 RMB8Tiffany玫瑰金手鐲+鉆1 官方價格：49400 RMB9Tiffany 鑰匙項鏈1 官方價格：52000 RMBTiffany 蒂芙尼珍寶藝術(shù)

19、展 類別編號名稱數(shù)量內(nèi)容與備注及參考價格香水 PERFUME10鉆石1 官方價格：900 RMB 11Tiffany&Love1 官方價格：1300 RMB 高定禮服 HIGH SET DRESS12Tiffany高定禮服3 Tiffany 蒂芙尼珍寶藝術(shù)展 其他細節(jié)OTHER DETAILS幻樂之城系列HIGH SET DRESS高定禮服伊甸園系列HIGH SET DRESS高定禮服潘多拉系列HIGH SET DRESS高定禮服FLOWERS FLORAL胸花花藝甜品：馬卡龍、巧克力歌劇院、鮮蝦撻、鮮果慕斯杯等飲品：巴黎蘇打水、sunqucik預(yù)調(diào)果汁、檸檬薄荷鮮果特飲等EXQUISITE TEA美式主題茶歇STARS RECOMMENDATION助陣嘉賓推薦賈樟柯，中國導(dǎo)演，山西汾陽人，中國第六代導(dǎo)演代表人物之一。2004年，擔(dān)任都靈國際電影節(jié)評委會主席。2005年，擔(dān)任日本山形國際電影節(jié)評審。2007年，任戛納國際電影節(jié)評委會主席。2010年8月5日，獲得第63屆洛迦諾國際電影節(jié)終身成就獎。2015年獲戛納影節(jié)金馬車獎，成首位獲獎華人導(dǎo)演。2016年5月8日，賈樟柯憑借山河故人獲得第23屆北京大學(xué)生電影節(jié)最佳