【素材】國外商學(xué)院MBA案例分析

1、【素材】國外商學(xué)院MBA案例分析2IntroductionThis file PowerPoint Timesaver contains a large number of preformatted dummy slides that are ready to be copied and pasted onto your own presentation for further processing, therebydramatically reducing lay-outing and formatting timeensuring consistency of lay-out throug

2、hout your presentationThe structure of the slides is conform:Headings: 20 points Bold VerdanaSub-headings 16 points VerdanaBullet slides according to template (automatic), jump-in with Tab, jump-back with Shift-TabText 14, 12 or 10 points VerdanaFootnotes 8 points Verdana*Excluding special charts (B

3、ubble, Merrimekko, Skyline, Brickyard etc.); these are available to licensed practitioners through the StratBridge Strategic Surveyor tool3Generic Blocks, Circles and Arrows - Copy/Paste the Objects Below or Use the Paint Brush on the Formatting Toolbar to Copy Colors onto Other Objects11Standard Da

4、rk BlueRGB Code: 51 - 102 -153Standard Light BlueRGB Code: 222 - 211 - 182 GreenRGB Code: 153 - 204 - 000Preferred Colors14All charts in this document comply to this global PowerPoint paletteR = 9G = 29B = 93R = 156G = 209B = 0R = 221G = 210B = 181Primary coloursHighlight colors using standard Power

5、Point palette (charts & diagrams)To be used as an accent or highlight color onlyTo be used as a background color behind charts and graphs onlyThe color palette has been adjusted in PowerPoint to allow for better onscreen projectionR = 161 G = 61B = 58R = 89 G = 110B = 110R = 102 G = 51B = 104R = 145

6、 G = 125B = 74R = 151 G = 115B = 174R = 220 G = 130B = 64R = 87 G = 125B = 61R = 84 G = 156B = 1815AgendaStructured textGraphsPicturesService Line Charts6Text Blocks - Unrelated List.7Text Blocks - Causes and Effects.Subtitle comes here8Text Blocks - Matrix.Subtitle comes here9Text Blocks - Cause an

7、d Effect.Subtitle comes here10Text Blocks - Sequence of Causes and Effects.Subtitle comes here11Text - Sequential Vertical. . . . .Subtitle comes here12Text - Making Points. . . Subtitle comes here13Text - Bullits.Subtitle comes here14Text Blocks - Influencing.Subtitle comes here15Text Blocks - Lead

8、ing to.Subtitle comes here16.Text - Enveloping Elements.Subtitle comes here17Text Blocks - Elements Leading To.Subtitle comes here18Text Blocks - Resulting From.Subtitle comes here19Text - Interrelations.Subtitle comes here20Multiple Boxes.21Org Chart.Subtitle comes here22Logic Tree - One Level Plus

9、 Text.Subtitle comes here23Logic Tree - Two Levels.Subtitle comes here24Logic Tree - Vertical.Subtitle comes here25Driver Tree - Arrows Showing Trend.Subtitle comes here26Driver Tree - Arrows Showing Base Trends.Subtitle comes here27Driver Tree - Moons Showing Base Trends.strongweakSubtitle comes he

10、re28Driver Tree - Text with General Trends.Subtitle comes here29Driver Tree - Expanded Text. . . .30Range of possible outcomesUncertainties.Range of Outcomes.Subtitle comes here31Standard Table - bulleted cellsSubtitle comes hereColumn headingColumn headingColumn headingColumn headingEnter textEnter

11、 textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter textEnter text32Standard Table LayoutSubtitle comes hereColumn headingColumn headingColum

12、n headingColumn heading33AgendaStructured textGraphsPicturesService Line Charts34Bar Chart - StackedSource: .UnitsCharttitle comes here35Bar Chart - Two StackedSource: .UnitsCharttitle comes hereUnitsCharttitle comes here36Bar Chart - Three StackedSource: .UnitsCharttitle comes hereUnitsCharttitle c

13、omes hereUnitsCharttitle comes here37Bar Chart - Four ParallelSource: .UnitsCharttitle comes hereUnitsCharttitle comes hereUnitsCharttitle comes hereUnitsCharttitle comes here38Bar Chart - PairedSource: .UnitsCharttitle comes here39Bar Chart - Two PairedSource: .UnitsCharttitle comes hereUnitsChartt

14、itle comes here40Column Chart - StackedSource: .UnitsCharttitle comes here41Column Chart - Two StackedSource: .UnitsCharttitle comes hereUnitsCharttitle comes here42Column Chart - PairedSource: .UnitsCharttitle comes here43Column Chart - Two PairedSource: .UnitsCharttitle comes hereUnitsCharttitle c

15、omes here44Column Chart - MultipleCountryUnitsCountryCountryCountryCountryCharttitle comes here45Pie ChartSource: .Charttitle comes here46Radar ChartCharttitle comes here47Line ChartSource: .UnitsUnitsStraight LineDotted LineGreen LineCharttitle comes here48Line Chart - TwoSource: .UnitsUnitsStraigh

16、t LineDotted LineGreen LineCharttitle comes hereUnitsUnitsStraight LineDotted LineGreen LineCharttitle comes here49Waterfall ChartUnitsSource: .Charttitle comes here50Wave ChartEase of ImplementationBenefitsWave 1Wave 2Wave 3Source: .HighHighLowLowInitiativeInitiativeInitiativeInitiativeInitiativeIn

17、itiativeCharttitle comes here51Driver Tree Chart / Dupont Chart.XSource: .-/-/-Subtitle comes here52AgendaStructured textGraphsPicturesService Line Charts53MoonsstrongweakSubtitle comes here54Traffic LightsNegativeNeutralPositiveSubtitle comes here55ArrowsPositiveNeutralNegativeSubtitle comes here56

18、DonutsCompany A00 01 02 03Company B00 01 02 03Company C00 01 02 03Company D00 01 02 03Criterium .Criterium .Criterium .Criterium .Criterium .Criterium .Criterium .strongweakSubtitle comes here57TimelineWeek numberStarts onMilestoneMilestoneMilestoneMilestoneSubtitle comes here58Value Chains - Loose

19、Arrows.Subtitle comes here59Value Chains - Touching ArrowsSubtitle comes here60Interrelated Stages.Subtitle comes here61Movements.Subtitle comes here62Circle - Overlapping Arrows.VirtuousViciousSubtitle comes here63Circle - Integrated Arrows . .VirtuousViciousSubtitle comes here64Closed Loop.Subtitl

20、e comes here65Process Ending in a Closed LoopSubtitle comes here66Wheel of FortuneSubtitle comes here67Puzzle - Four Pieces Fitting TogetherSubtitle comes here68Puzzle - Five Pieces Fitting TogetherSubtitle comes here69Puzzle - Pieces Not Fitting TogetherSubtitle comes here70Puzzle - Pieces Might Fi

21、t TogetherSubtitle comes here71QuotesSubtitle comes here72Circles of InfluenceSubtitle comes here73Eggs.Subtitle comes here74Circles - Interrelated.Subtitle comes here75Circles - OverlappingSubtitle comes here76Expansion.Subtitle comes here77CubeSubtitle comes here78Maps - NetherlandsSubtitle comes

22、here79Maps - Western Europe, The World ungroup to select countries Subtitle comes here80Life Cycle - GenericUnits soldTime since launchProduct AProduct BProduct CProduct DSubtitle comes here81Life Cycle - CountriesEmergingMatureDevelopmentStageNetherlandsSwedenU.K.FranceItalyGermanySubtitle comes he

23、re82Cost CurveCost/unitCumulative Volume.Subtitle comes here83Downward and upward slopes123Time321TimeSubtitle comes here84RecognitionFor TeachingRecognitionOf Research85FunnelsSubtitle comes here86Building blocksSubtitle comes here87Spectrum.LowHighSubtitle comes here88Balance.Subtitle comes here89

24、Cross.Subtitle comes here90Pyramid.Subtitle comes here91Historyxxxxx2005Subtitle comes here92Trackers - Place in Top Right Corner of SlideSubtitle comes here93AgendaStructured textGraphsPicturesService Line Charts94Generic Strategy Development Framework - EnglishEnvironmental AnalysisBusiness Impera

25、tivesBusinessDefinitionBusinessConstraintsBusinessImperativesExternal AnalysisInternal AnalysisKey InsightsFutureIndustryScenariosFuture IndustryScenariosStrategic Options AnalysisStrategy ImplementationImplementActionPlansMonitorActionPlansActie-plannenStrategic OptionsRisk and RewardStrategic Dire

26、ctionReassess the Business ImperativesDesk Research and InterviewsInterviews and WorkshopsWorkshops and AnalysesBusiness Plan WritingCrea-tivitySubtitle comes here95Generic Strategy Development Framework - DutchExterne en interne analyseBepaling uitgangspuntenMissie en VisieRand-voorwaar-denUitgangs

27、-puntenExterne AnalyseInterne AnalyseInzichtFutureIndustryScenariosScenariosStrategische keuzeImplementatiePlannenMeet-puntenActie-plannenStrategi-sche optiesRende-ment en risicosStrategieHeroverweeg de uitgangspuntenDesk research en interviewsInterviews en workshopsWorkshops en analysesUitwerking p

28、lannenCreati-viteitSubtitle comes here96Strategy Development - The FishChosenStrategyProjects &ResourcesMonitoringFinancial PositionStrategic PositionCapital MarketEconomic ProfitabilityGrowthCommercial MarketMarketAttractivenessCompetitive PositionInsightCSFs & KPIsStrategic IssuesScope & ContextCr

29、eativityScenarios& OptionsSubtitle comes here97Strategy Development - The LoopCAPITAL MARKETMANAGED PERFORMANCEStrategy ExecutionStrategy FormulationDynamic StrategyCOMMERCIAL MARKETSTRUCTURE & RESOURCES Strategic PositionStrategic PositionCompetitive PositionMarket AttractivenessScope & ContextStra

30、tegic Issues InsightValue CreationFinancial PositionGrowthEconomic ProfitabilityCritical Success Factors & Key Performance Indicators Performance Monitoring & Incentive CompensationOrganizational ArchitectureProjects & ResourcesChosen StrategyScenarios & OptionsCreativity Subtitle comes here98Backwa

31、rd Strategic Planning FrameworkTIMEGOALActions driven by strategyWhere are we now? Mission: Why are we in business?Values: What are our enduring principles and beliefs?Vision: Where do we want to be in 2010?Strategy: How do we get there?Subtitle comes here99Incremental versus Dynamic Strategic Plann

32、ing FrameworkVersusIncremental Planning ProcessDynamic Strategic Planning ProcessIncrementalismOne reason why companies stagnateTIMEGOALWhere weare now?Actions taken in response to circumstancesWhere can we be next year?FocusOne reason why companies growTIMEGOALActions driven by strategyWhere are we

33、 now? Vision of where we need to be five years from now100Strategic Disciplines.Subtitle comes here101Activity Map - Generic.AdvantagedNeutralDisadvantaged.Subtitle comes here102Activity Map - Very DetailedGeographic markets Distribution channel Customer End use Industry System design /Application e

34、ngineeringInstallation Service Customised StandardSub-systems Food packagingCanning Bottling SystemSales forceOEMDirectIndependentAgentMNCRegionalNationalN.AmericaL.AmericaW.EuropeE.EuropeMiddle East & AfricaAsiaJapanAustralasiaLiquidHybridDryProcessedPumps Valves Homogenisers Tubular heatexchangers

35、 Food ProcessingEvaporators Tanks OtherOhmic heatersFreezers & Refrigerators Plate heatexchangers SeparatorsAir treatment AutomationWrapping DryersCartoning Systems Subcontractor management3rd party maintenanceUpgrades/ modificationsContract Time/material Own maintenanceConveyer systems Aseptic proc

36、essing systems Blow moulding equipmentFiltration equipment Thermal & energy technology Control systems Sealing Labelling Global StandardDairyBrewingSoft drinksJuices Cheese Ice Cream BakedSnacks/ ConfectioneryCerealsSoups/sauces Baby FoodOil/fats/margarinesProject managementFilling linesNew business

37、 strengthsInstalled base strengthsCanning Bottling Pumps Valves Homogenisers Tubular heatexchangers Evaporators Tanks Ohmic heatersPlate heatexchangers SeparatorsWrapping DryersCartoning Sealing Labelling Filling linesConvenience foodCustomer DIYSpareparts Freezers & Refrigerators AutomationConveyer

38、 systems Aseptic processing systems Blow moulding equipmentFiltration equipment Control systems Strong positionAverageWeak positionNo position103Activity Map - Competitor Overview.AdvantagedNeutral.DisadvantagedSubtitle comes here104Activity Map - Synergy Analysis.AdvantagedDisadvantagedNMAAverage.BSubtitle comes