雀巢飲用水新春年會(huì)活動(dòng)策劃方案-48P

1、雀巢飲用水 新春年會(huì) Nestle Water Annual Dinner第二輪提案簡(jiǎn)報(bào)回顧挑戰(zhàn)與思考Budget & Others2nd roundBriefing Recap Our Challenge& Approach0102Performance &Event Rundown04表演與流程預(yù)算及其他032nd round Briefing Recap 01雀巢飲用水 新春年會(huì) Event OutlineNestle water annual dinner2017日期 Date：時(shí)間 Time： 場(chǎng)地 Venue:來(lái)賓 Attendee ：2017年1月20日 ， 20th Jan.

2、2017 17:30 共52桌 520 pax 17:30 20:30 浦東外高橋喜來(lái)登宴會(huì)廳Sheraton Shanghai Waigaoqiao HotelPreviously在第一輪的提案中，我們達(dá)成共識(shí) , 以 “雀巢水世界之旅”為概念進(jìn)行主題設(shè)計(jì)Further to 1st round discussion， we aligned Event Theme “a vacation in the nestle water kingdom”雀巢水世界之旅Nestle water is the water kingdom of with infinite possible 世界 的雀巢水：

3、 健康 補(bǔ)水專家優(yōu)活 品牌理念擁有無(wú)限可能的水王國(guó)a vacation in the nestle water kingdom 2017 annual dinner Event themeResearch & Insightsto showcase what kind of high quality water and good life nestle can bring us.PreviouslyNewRequirement氛圍與新年年會(huì)相契合，中英文年會(huì)標(biāo)語(yǔ)再斟酌“水世界之旅” 除了沙灘海洋，可以有更廣義的衍生。年會(huì)布置結(jié)合雀巢水旗下產(chǎn)品呈現(xiàn)。（主推巴黎水、 圣培露，其他用產(chǎn)品組合的形式呈

4、現(xiàn)）外場(chǎng)以產(chǎn)品展示與拍照為主，避免來(lái)賓在外場(chǎng)做長(zhǎng)時(shí)間停留。內(nèi)場(chǎng)舞臺(tái)位置調(diào)整方向 Amend the tagline in line with the Chinese New Year atmosphere. Broaderunderstanding of “ the nestle water kingdom” not only tropical island but also city and people .Nestle water product Perrier, SANPELLEGRIN, nestle water should be incorporatedinto theme dis

5、play area.To avoid congestion , foyer area are for photo and display only.Place the stage into new direction.Our Challenge & Approach02如何在保留現(xiàn)有“水世界之旅”主題的同時(shí)，更多融合中國(guó)年的節(jié)日氛圍？Our ChallengeHow to maintain the current theme and meanwhile mix it with Chinese New Year atmosphere?Our Approach在此次的設(shè)計(jì)中我們保留水紋元素，但改變

6、主色調(diào)以迎合中國(guó)新年主題營(yíng)造熱鬧的節(jié)日氛圍We keep water wave as the key design element as identity for water kingdom ,but change the main colour from cold blue to red and purple to increasethe festivalatmosphere Design Element beforeAfterOur Approach雀 躍 2017水有界 心無(wú)限從員工的角度而非品牌角度出發(fā)調(diào)整年會(huì)標(biāo)語(yǔ).作為雀巢水世界的締造者，增加員工的參與度和自豪感。We explore

7、 something deep from the nestle culture. Change the Event tagline to indulge participants with sense of participation, belonging and commitment. From the view of brand & productFrom the view of Nestle staff Bottled water，un-bottled lifeEmbrace Nestle，embrace the worldEvent tagline beforeAfterKey Vis

8、ualKey VisualKey Visual入口處活動(dòng)簽到,領(lǐng)取漂流瓶All participants sign in and get a bottle message with raffle ticketbeforeAfter波浪元素，串聯(lián)所有場(chǎng)地布Fully utilization of wave element to view all the event space as a wholeFoyer：Check-in AreaFoyer：Display Option A （City）Photo Area波浪元素，串聯(lián)所有場(chǎng)地布Fully utilization of wave eleme

9、nt to view all the event space as a whole.Foyer：Display Option B（Tropical island）與展示模特一同在合影區(qū)內(nèi)拍照，照片將在大屏幕滾動(dòng)Guest can take photo hereFoyer：Display Option C（Outdoor activity）Foyer - Interview Area采訪大屏實(shí)時(shí)直播Live InterviewBallroom: StageBallroom: StageBallroom: StageBallroom: Stage舞臺(tái)設(shè)計(jì)采用波浪元素The stage also t

10、ake design inspiration from water wave 通過(guò) 燈光色彩的改變調(diào)整整個(gè)氛圍滿足不同的表演需要By changing the light color we change the whole atmospheres of the ballroom to meet the different needs of performance. Check in AreaNestle Water Kingdom （display area）OP AOP BOP CMain StageFloor planPerformance & Event Rundown03Time Co

11、ntent-17:30員工大巴抵達(dá)酒店 Guest Arrival 17:30-18:30年會(huì)簽到 - 許愿瓶 Check-in外場(chǎng)： 參觀 互動(dòng)（Foyer） Guest visit display area and take photo來(lái)賓隨機(jī)采訪直播 Live interview來(lái)賓入場(chǎng) Access to the ballroom18:30-18:40安全官演講 Speech 18:40-18:45開場(chǎng)秀 Opening Show18:45-18:55高層祝酒開席 Toast18:55-19:25員工節(jié)目+ 抽獎(jiǎng)+頒獎(jiǎng) 1 Performance &Awarding &Luckydra

12、w119:25-19:55員工節(jié)目+抽獎(jiǎng)+頒獎(jiǎng) 2 Performance &Awarding &Luckydraw219:55-20:25員工節(jié)目+抽獎(jiǎng)+頒獎(jiǎng) 3 Performance &Awarding &Luckydraw320:25-20:30EndingEvent RundownCheck - in抽獎(jiǎng)聯(lián)兌獎(jiǎng)聯(lián) NO.00001NO.00001兌獎(jiǎng)聯(lián) NO.00001帶走抽獎(jiǎng)聯(lián)NO.00001Participants take the vice coupon with them and throw back the message bottle to “the ocean” for

13、 lucky draw.All participants check in and get a message bottle with raffle ticket, tear off the vice coupon and put ticket back to the bottlePhoto Taking假裝在度假 Inviting the guest taking photo to celebrate the first vacation of the new year來(lái)賓可到和合影處， 選取各種活動(dòng)道具與場(chǎng)景模特一同合影，照片將在內(nèi)行大屏幕滾動(dòng)。采訪來(lái)賓隨機(jī)在外場(chǎng)接受采訪，大屏現(xiàn)場(chǎng)直播Gu

14、est will be live interviewed at random.外場(chǎng) - 采訪 (Foyer) onsite intiview內(nèi)場(chǎng) - 大屏直播 (Ballroom) live on LEDOn-site InterviewWAVE DANCE 人浪舞Open Show表演推薦1 Hawaii Live band performance 夏威夷風(fēng)情樂隊(duì)表演Performance表演推薦2 HULA DANCE 夏威夷呼啦舞PerformancePerformance表演推薦3 Flame cocktail Performance 火焰雞尾酒比表演表演推薦4 African dru

15、m performances非洲鼓表演Performance表演推薦5 belly dance 肚皮舞演奏PerformancePerformance表演推薦6 Special Medly 音樂串燒PerformanceLets PPAP表演推薦7 PPAP dance and sing performance I have a bottle I Have a nestleBang!I have a nestle bottle Performance表演推薦8 (mixdance) I have a date with spring舞蹈串燒 我和春天有個(gè)約會(huì)Performance表演推薦9 P

16、eking Opera Princess現(xiàn)代京劇王妃PerformanceEnding Show： Staff Fashion show “My vacation is coming. ”SHOW FORMATSHOW FORMATLucky Draw漂流瓶抽獎(jiǎng) PPT抽獎(jiǎng)環(huán)節(jié)中，抽獎(jiǎng)嘉賓可在在抽獎(jiǎng)箱中抽取漂流瓶，取出副聯(lián)the Presenter can draw the bottle at random. Each bottle has a vice coupon of raffle ticket 。抽獎(jiǎng)聯(lián)NO.00001Budget & Others04Gift Idea雙人機(jī)票Figh

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