家樂福與沃爾瑪?shù)谋容^課件

1、Differences between Wal-mart and Carrefour Members: 張舒凱 李曉潔 王露 周云 Corporate Culture Corporate culture can be affected by local culture, therefore, different company in different places have different corporate culture. In this article, our group mainly analyzes the culture differences between Wal-ma

2、rt and Carrefour, which represent American culture and French culture respectively. Page 2BothCarrefour Our three Key PointsWal-martHere comes your footer Page 4Wal-mart Wal-Mart Stores, Inc. was founded on principles developed by Sam Walton. These principles carried out everyday by hard-working and

3、 friendly associates have created a unique corporate culture that is the key to Wal-Marts competitive edge. The basic beliefs guiding Wal-Mart Stores, Inc. are :The basic beliefs guiding Wal-Mart Stores, Inc. are :Respect for the IndividualService to the CustomerStrive for Excellence Page 5Respect f

4、or the Individual Every associates opinion is respected. Managers are considered servant leaders who help new associates realize their potential through training, praise and constructive feedback. An open door management philosophy encourages associates to raise questions and concerns in an open atm

5、osphere. This belief reflect one of American core value individuality.Service to the Customer The customer is the boss. Everything possible is done to make shopping at Wal-Mart and SAMS CLUB a friendly, pleasant experienc. The Ten-Foot Attitude means that associates are to greet each person they see

6、. Sam Walton, the Wal-Mart Founder, encouraged associates to take a pledge with him: . I want you to promise that whenever you come within 10 feet of a customer, you will look him in the eye, greet him and ask him if you can help him. The Satisfaction Guaranteed refund and exchange policy allows cus

7、tomers to be fully confident of Wal-Mart and SAMS CLUBs merchandise and quality. Strive for Excellence Wal-Mart and SAMS CLUB associates share an exceptional commitment to customer satisfaction. At the start of each day, store associates gather for the Wal-Mart or SAMS CLUB cheer and review sales fr

8、om the previous day, as well as discuss their daily goals. The Sundown Rule requires a continual sense of urgency, with questions asked in the morning answered before the end of the day. Sam Walton once said, All Associates work for the customers who buy our merchandise. In fact, the customers can f

9、ire everybody in our Company. And they can do it by simply spending their money somewhere else. The greatest measure of our success is how well we please the customer, Our Boss. Lets all support Aggressive Hospitality and have our customers leave 100% satisfied every day. BothCarrefourOur three Key

10、PointsWal-martHere comes your footer Page 9Carrefour Over the past 40 years, the Carrefour group has grown to become one of the worlds leading distribution groups. The worlds second-largest retailer and the largest one in Europe. The Carrefour group currently has over 15,500 stores, either company-o

11、perated or franchises.Carrefour The misson of Carrefour is to make Carrefour a business that is recognised and loved for helping its customers and consumers enjoy a better quality of life, each and every day. To achieve this dream, their employees should be committed, caring and positive everyday. T

12、hese three values bring them closer to customers and consumers and reflect their personality. They look for and find the best possible solutions for customers every day. Page 11Carrefour in ChinaI.The Chinese retail market A.Analysis of the Chinese retail market B.A picture of Chinas retail market:

13、facts and figures C.What are the requirements to set up an hypermarket in China?II.Carrefour in China A.Carrefours profile in the world B.The beginning in Asia and the strategy in China C.Comparison with other French groupsIII.The future challenges of Carrefour China A.The difficulties Carrefour enc

14、ountered and which are likely to last B.One predominant future challenge: become the leader. Thanks to which strategies? C.The role Carrefour could play in the Chinese society Page 12BothCarrefourOur three Key PointsWal-martHere comes your footer Page 13Multi-FORMAT VS Single-FORMAT Unlike Wal-Mart,

15、 which developed its presence in the hypermarkets format exclusively, Carrefour adopted a multi-format strategy, with the opening of smaller outlets under the Dia chain in the discount format, which gives the group another area for growth. Although discounters expanded rapidly between 2002 and 2007,

16、 driven by Carrefour and its main rival, Bright Foods, the popularity of this channel remains modest, especially compared to its development in western Europe Western Europe. Page 14Commited They are committed. They constantly strive to exceed everyones expectations by providing better value and finding new solutions for a better quality of life.Here comes your footer Page 16Caring They are caring towards their customers and consumers. They are receptive to their needs, each and every day. They welcome customers to their stores and meet their needs with kindness, warmth and attentio