設(shè)計(jì)管理(1)(1)課程教學(xué)大綱

1、- 6 -設(shè)計(jì)管理教學(xué)大綱課程代碼130151課程名稱(chēng)設(shè)計(jì)管理英文名稱(chēng)Design Management課程類(lèi)別專(zhuān)業(yè)領(lǐng)域課課程性質(zhì)選修學(xué)時(shí)總學(xué)時(shí)：32上機(jī)學(xué)時(shí)：0實(shí)驗(yàn)學(xué)時(shí)：0實(shí)踐學(xué)時(shí)：0學(xué)分2開(kāi)課學(xué)期第六學(xué)期開(kāi)課單位設(shè)計(jì)學(xué)院適用專(zhuān)業(yè)設(shè)計(jì)等授課語(yǔ)言中文授課先修課程無(wú)畢業(yè)要求（專(zhuān)業(yè)培養(yǎng)能力）本課程對(duì)學(xué)生達(dá)到如下畢業(yè)要求有如下貢獻(xiàn)：1、2、3、4、51.工程知識(shí)：掌握扎實(shí)的基礎(chǔ)知識(shí)、專(zhuān)業(yè)技能，并學(xué)習(xí)設(shè)計(jì)行業(yè)部分運(yùn)營(yíng)知識(shí)，為解決企業(yè)復(fù)雜問(wèn)題打下基礎(chǔ)。2.問(wèn)題分析：能夠應(yīng)用本專(zhuān)業(yè)基本原理、方法和手段和設(shè)計(jì)行業(yè)營(yíng)運(yùn)知識(shí)，識(shí)別、表達(dá)、并通過(guò)文獻(xiàn)研究分析設(shè)計(jì)中的復(fù)雜問(wèn)題，以獲得有效結(jié)論。3.設(shè)計(jì)/開(kāi)發(fā)解決方案

2、：能夠制定針對(duì)設(shè)計(jì)的復(fù)雜問(wèn)題的解決方案，設(shè)計(jì)滿(mǎn)足特定人群和用戶(hù)需求的產(chǎn)品、系統(tǒng)、服務(wù)，并能夠在設(shè)計(jì)環(huán)節(jié)中體現(xiàn)創(chuàng)新意識(shí)，考慮社會(huì)、健康、安全、法律、文化以及環(huán)境等因素。4.研究：能夠基于科學(xué)和人文綜合研究方法對(duì)設(shè)計(jì)問(wèn)題進(jìn)行研究，5.使用現(xiàn)代工具：能夠針對(duì)復(fù)雜設(shè)計(jì)問(wèn)題，開(kāi)發(fā)、選擇與使用恰當(dāng)?shù)募夹g(shù)、資源和信息技術(shù)工具，包括對(duì)設(shè)計(jì)問(wèn)題的預(yù)測(cè)與模擬，并能夠理解其局限性。課程培養(yǎng)學(xué)生的能力（教學(xué)目標(biāo)）該課程是工業(yè)設(shè)計(jì)專(zhuān)業(yè)的一門(mén)重要的學(xué)科基礎(chǔ)課程。目標(biāo)是讓學(xué)生學(xué)習(xí)了解與累積有關(guān)設(shè)計(jì)活動(dòng)、設(shè)計(jì)組織、設(shè)計(jì)生產(chǎn)力、設(shè)計(jì)企劃、設(shè)計(jì)策略、設(shè)計(jì)產(chǎn)業(yè)、設(shè)計(jì)專(zhuān)案管理、設(shè)計(jì)品質(zhì)管理的知識(shí)。課程簡(jiǎn)介本課程面向設(shè)計(jì)專(zhuān)業(yè)講授設(shè)計(jì)管

3、理項(xiàng)目、組織、流程的基本概念和原則。設(shè)計(jì)管理在人與人關(guān)系中的整合特性，商業(yè)和企業(yè)的基本知識(shí)，金融和經(jīng)濟(jì)的一般程序，以及營(yíng)銷(xiāo)和品牌傳播的知識(shí)。觀點(diǎn)剖析和案例分析貫穿全課程，有助于學(xué)生更好地理解設(shè)計(jì)管理面對(duì)的諸多挑戰(zhàn)來(lái)自設(shè)計(jì)、商業(yè)、創(chuàng)造與創(chuàng)新領(lǐng)域的客戶(hù)、顧問(wèn)和消費(fèi)者的挑戰(zhàn)。教學(xué)內(nèi)容與學(xué)時(shí)分配（一）設(shè)計(jì)管理概述 4學(xué)時(shí)（二）設(shè)計(jì)管理技術(shù)與策略 4學(xué)時(shí)1.設(shè)計(jì)企業(yè)文化2. CI戰(zhàn)略3. 設(shè)計(jì)評(píng)價(jià)決策(三)設(shè)計(jì)管理營(yíng)銷(xiāo)和品牌傳播 4學(xué)時(shí)1.用戶(hù)、消費(fèi)者和市場(chǎng)2.市場(chǎng)營(yíng)銷(xiāo)3.品牌傳播4.Zipcar愿景：建立世界上最大的汽車(chē)共享俱樂(lè)部(四)設(shè)計(jì)創(chuàng)新管理 8學(xué)時(shí)1.設(shè)計(jì)、管理和創(chuàng)新2.以設(shè)計(jì)為驅(qū)動(dòng)的創(chuàng)新3.

4、以品牌為驅(qū)動(dòng)的創(chuàng)新4.大型企業(yè)的設(shè)計(jì)管理5.中小型企業(yè)的設(shè)計(jì)管理6.飛利浦設(shè)計(jì)：為可持續(xù)社會(huì)而設(shè)計(jì)（五）設(shè)計(jì)項(xiàng)目管理4學(xué)時(shí)1.設(shè)計(jì)項(xiàng)目管理技術(shù)2.項(xiàng)目實(shí)施程序管理3.設(shè)計(jì)質(zhì)量管理（六）課程設(shè)計(jì)展示8學(xué)時(shí)實(shí)驗(yàn)教學(xué)（包括上機(jī)學(xué)時(shí)、實(shí)驗(yàn)學(xué)時(shí)、實(shí)踐學(xué)時(shí)）教學(xué)方法課程教學(xué)以課堂教學(xué)、課外作業(yè)、綜合討論、課程論文形式等共同實(shí)施?？己朔绞狡綍r(shí)作業(yè)和課堂表現(xiàn)：30%期末課程論文：70%教材及參考書(shū)1.海軍 (作者, 叢書(shū)主編).設(shè)計(jì)管理:體驗(yàn)的機(jī)會(huì)平裝 2013年7月12日2.凱瑟琳貝斯特 (Kathryn Best).設(shè)計(jì)管理基礎(chǔ)平裝 2012年10月1日“Design Management” Syllab

5、usCourse Code130151Course TitleDesign ManagementCourse CategorySpecialty-related CourseCourse NatureElective CourseClass Hoursclass hours: 32 class hours (experiment): 0 class hours (practice): 0 Credits2SemesterThe 6th semesterInstituteSchool of DesignProgram OrientedDesignTeaching LanguageChineseP

6、rerequisitesNoneStudent Outcomes (Special Training Ability)Distribution of this course for the students fulfilling the following graduation requirements: 1, 2, 3, 4, 51. Design knowledge: Master solid basic knowledge and professional skill; be able to solve the problems of design practice by knowled

7、ge and theory of art and design 2. Problem analysis: Be able to use professional knowledge and theory of design, and to identify, express, and analyze the complicated design problems by review documents.3. Design/Development solution: Be able to pose the solution for complicated design problems, to

8、design all kinds of product designs and service system design according to special requirements, to express creation in the process of designing in order to consider factors such as economy, culture, environment, security, technique and beauty.4. Research: Be able to research the complicated problem

9、s of product design on the basis of design and art principle by scientific methods, including design experiment, observing and analyzing phenomenon, local culture and art thinking; to form the reasonable and effective design fruit in the process of information collecting and sorting. 5. Using modern

10、 tools: Be able to choose and use appropriate design technique, modern information tools and recourse for complicated product design problems, including forecast and practice of complicated product design problems, and to understand limitations.Teaching ObjectivesThis course is a disciplinary basic

11、course of the industry design. The objective is in order to make student to understand and accumulate the knowledge of design action, organization, production force, company plan, strategy, industry, case management, product management.Course DescriptionThe basic concept and principle of this course

12、 is facing to design management project, organization and flow process. The design management will focus on integration of relations of people, basic knowledge of business and enterprise, general procedure of finance and economy, the knowledge of marketing and brand spreading. The views analysis and

13、 case analysis will be across the whole course. It is good for the students further understand design management challenge from design, business, creation, and creative field customer, adviser, and consumer. Teaching Content and Class Hours Distribution(I) Introduction to design management 4 class h

14、ours(II) Skill and Strategy Design Management 4 class hours1. Design enterprise culture2. CI Strategy3. Design assessment decision(III) Spreading of design management marketing and brand spreading 4 class hours1. User, consumer and market2. Marketing3. Brand spreading 4. Zipcar outlook: Building the

15、 biggest automobile sharing club in the world. (IV) Design creative management 8 class hours1. Design, management and creation2. Creation driven by design3. Creation driven by brand4. Design management of large scale enterprise5. Design management of S&M scale enterprise6. Philips design: Design for

16、 sustainable society(V) Design project management 4 class hours1. Management skill of design project2. Procedure Management of Project implementing3. Design quality management(VI) Course design display 8 class hoursExperimental TeachingTeaching MethodThe teaching will be performing jointly in the forms of classroom teaching, homework, discussion, course thesis. Examination MethodDaily homework and attitude in class: 30%Final