電信行業(yè)-在線計(jì)費(fèi)在下一代IP業(yè)務(wù)中的應(yīng)用( 65)

1、The contents of this presentation are Copyright (c) Intec Telecom Systems PLC 2005. All rights reserved. This presentation may contain forward-looking statements based on current business performance that are subject to risks and uncertainties that are not necessarily stated here. Intec Telecom Syst

2、ems PLC does not warrant the continuing accuracy of these statements, and does not accept any obligation to update the contents over time as business conditions change.在線計(jì)費(fèi)在下一代IP業(yè)務(wù)中的運(yùn)用Online Charging System For Next Generation IP ServicesAgenda公司引見(jiàn)IP技術(shù)對(duì)于運(yùn)營(yíng)商收入的影響如何使現(xiàn)有的OSS/BSS系統(tǒng)實(shí)如今線計(jì)費(fèi)挑戰(zhàn)和方案在線計(jì)費(fèi)的運(yùn)用挪動(dòng)數(shù)據(jù)業(yè)

3、務(wù)Micro TransactionIMS案例分析公司引見(jiàn)公司簡(jiǎn)介Key Facts公司上市在倫敦證券買賣所 A FTSE 250 company listed in London世界上增長(zhǎng)最快的主要OSS/BSS廠家 Worlds fastest growing major OSS/BSS company全球頂級(jí)200軟件廠家之一，全球4個(gè)頂級(jí)OSS廠家之一，全歐洲最頂級(jí)廠家全球最頂級(jí)100名運(yùn)營(yíng)商有60%依托Intec的產(chǎn)品，包括前10名中有7個(gè)。Over 60% of the worlds top 100 carriers now rely on Intec products, incl

4、uding 7 of the Top 10。Intec的業(yè)務(wù)收入不斷增長(zhǎng)，市場(chǎng)份額不斷擴(kuò)展，發(fā)布新的產(chǎn)品，研發(fā)投資也不斷添加 Intec is generating cash, growing market share, launching new products, and investing in its future。1700 staff31 officesIntec的市場(chǎng)時(shí)機(jī)5Fixed LineWirelessIP/NGNCableCONVERGENT BILLINGCUSTOMER MANAGEMENTINTERCONNECT BILLINGPRODUCT CATALOGUECON

5、VERGENT MEDIATIONSERVICE ACTIVATIONPARTNER MANAGEMENTCARRIER ACCESS BILLINGRATING & CHARGINGTRADING & ROUTINGCENTRALISED ERROR MANAGEMENTACTIVE MEDIATIONNB: All published numbers are reported under IFRSProductsIntec Convergent BillingIntec Customer ManagementIntec Active MediationIntec Charging and

6、RatingIntec InterconnectIntec Carrier Access BillingIntec Centralised Error MgmtIntec ActivationIntec Convergent MediationIntec Partner ManagementIntec Product CatalogueIntec Trading and RoutingSolutionsIntec IPTV Business SolutionIntec Mobile Business SolutionIntec Wholesale Business Management Sol

7、utionIntec VoIP Business SolutionIntec的產(chǎn)品線Business ManagementCustomersService ManagementPartners/Service ProvidersCONVERGENT BILLINGRating & Transaction Engine CUSTOMER MANAGEMENT Process Engine FINANCIAL ASSURANCE Process Engine INTERCONNECT BILLINGInterconnect CABS - ITUPARTNER MANAGEMENTOPTIMISED

8、 ROUTINGMULTI-SERVICEMEDIATIONIP CHARGINGSERVICE ACTIVATIONENTERPRISE CATALOGUELifecycle Management SuiteCONVERGENT CHARGINGR&TE Commerce EngineAny ServiceAny Network全球客戶部分 Global customer Installations7002005700個(gè)多勝利案例在70多個(gè)國(guó)家全球頂級(jí)運(yùn)營(yíng)商中超越60%正在運(yùn)用，其中包括10大頂級(jí)運(yùn)營(yíng)商中的7家IP技術(shù)對(duì)于運(yùn)營(yíng)商收入的影響TeleworkingVirtual OfficeVi

9、deo ConferencingVoiceIP CentrexPush to TalkInstant MessagingCall CentresConferencingUnified MessagingIP技術(shù)將浸透我們的生活CommunicationIP into the HomeHome shopping / bankingMultimedia EntertainmentInteractive TV/ IPTVIP技術(shù)將浸透我們的生活TV / Radio over mobile Samsung怎樣使運(yùn)營(yíng)商的收入最大化?Put yourself in a position where you

10、 can offer ALL of your innovative services to ALL of your customer types (Post, Pre and Now paid)Win new customers by differentiating yourself from competitorsEnsure you are charging for ALL of the services that are being consumedEliminate FraudSource: OvumPAYMENT多角度的交融計(jì)費(fèi)MobileFixedCircuit Switched

11、VoiceIPCircuit Switched VoiceIPTECHNOLOGYMARKET交融的支付方式和效力Data AccessReal-time AAAConcurrent service accessDifferentiated ChargingDynamic Bandwidth ManagementPremium ContentPrepaid Content ChargingValue Based Charging Content Access ControlDigital Rights ChargingVoice over IPReal-time AAAConcurrent s

12、ervice accessDifferentiated ChargingDynamic Bandwidth ManagementOnline CommerceReal-time funds authorisationMicro-paymentsPrepaid, Post-paid, Now paid從電路交換到分組網(wǎng)的預(yù)付費(fèi)SS7 based Circuit-Switched CoreIP CoreStovepipe approachStandard IN approachCounters with the ability to disconnectSimple rating - one pr

13、ice per “tickProprietary network integrationCharging driven approachComplex servicesComplex settlementOpen Platform ApproachInteraction with multiple service providersPersonalised approachIndividual pricing plansDifferentiate with tailored service offeringsSIP, H.323, MEGACO, RTPINAP, AIN, ISUPIN no

14、t meetingActive Mediation for OCSInterface to Network ElementsControl SessionsAuthenticate and authorize userInterface to External systemsExport CDRs to mediation, legacy systems, etcNETWORK DOMAINOSS/BSS DOMAINActive Mediation如何使現(xiàn)有的OSS/BSS系統(tǒng)實(shí)如今線計(jì)費(fèi)維護(hù)投資The simple casePost Event MediationCRM SystemNet

15、workBilling EngineRating EngineNetwork ActivationIN SCP (prepaid)Inventory Management/ other OSS維護(hù)投資The realityPost-paid CRM SystemNetworkRatingOSSRatingM/WM/WOSSOSSOSSMedMedMedActActBillBillBillBillBillBillININININININRatingM/W Prepaid CRM System現(xiàn)有系統(tǒng)集成的挑戰(zhàn)Single View Customer (balances, usage, produ

16、cts)Operational (maintenance, training)Financial (revenues, costs)PerformanceE.g. in-memory cachesScalabilityIntelligent database design practisesService Delivery TimeAbstract core code from interface logicConfiguration rather than codingFlexible SolutionNetworkInterfacesActiveOr PassiveMediationRes

17、ourceDefinition/ ResolutionProduct/ServiceDefinition/ ControlSubscriptionsContractRevenueshareSettlementBillingSystemCM SystemService Broker / ScriptingSessionManagerPolicyServerBalanceManagerCredit & CollectionsTreatment在線計(jì)費(fèi)方案Resource GUIProduct GUIPRM GUIReal-timeRatingPostRatingNETWORK DEVICES (e

18、.g. SCP, Probe etc)方案概述API Integration FrameworkActiveMediation & Session Control (IP)Post-EventMediationServiceActivationIVR & Self CareCall Control(Circuit Switched)OrderEntryOrderManagementTroubleTicketingProductCatalogueWholesale Billing & Partner ManagementCustomerManagementVoucher ManagementCo

19、nvergentRating & Balance ManagementSIM& Number InventoryPayments & AdjustmentsProspectsConvergentBilling & InvoicingTaxationTreatmentsDepositsPrintVendorGeneral LedgerPoint Of SalePayment GatewayCredit VerificationExternal SystemsNetwork Facing ComponentPre and Post Paid ComponentPost-Paid Only Comp

20、onentConfiguration & Management InterfaceGTPadapterOSA / PARLAYadapterRADIUS / DIAMETERadapterSS7 / SIGTRANadapter方案概述Convergent customer management, order entry & order management.Convergent rating / billing & balance management.User configurable product catalogue.Integrated wholesale billing & par

21、tner management.Integrated multi-service mediation and activation.Pre-configured templates for common business functions.Integrated call control, IVR & voucher management.Integrated active mediation & session control.Standards-based API integration framework.API Integration FrameworkActiveMediation

22、& Session Control (IP)Post-EventMediationServiceActivationIVR & Self CareCall Control(Circuit Switched)CustomerManagementOrderEntryOrderManagementVoucher ManagementTroubleTicketingProspectsConvergentRating & Balance ManagementConvergentBilling & InvoicingProductCatalogueSIM& Number InventoryWholesal

23、e Billing & Partner ManagementTaxationPayments & AdjustmentsTreatmentsDepositsPrintVendorGeneral LedgerPoint Of SalePayment GatewayCredit VerificationExternal SystemsNetwork Facing ComponentPre and Post Paid ComponentPost-Paid Only ComponentConfiguration & Management InterfacePARTNERPARTNERPARTNER架構(gòu)

24、組件Network Protocol AdaptersNETWORK DEVICES (e.g. SCP, Probe etc)預(yù)留扣費(fèi) - 例子ServicePlatformBusiness RulesEngineRating EngineReservationCreated1Commerce Engine111111111111Accountcustomersaccountsbalancesbusiness rulestariffsratingCB DatabaseRequestSessionRetrieveRateTokenReturnedReturnRateDataCached1111

25、11111111Real-time BalanceReservationsAccountCreateReservation1預(yù)留扣費(fèi) - 例子ServicePlatformBusiness RulesEngineRating EngineReservationExtended1Commerce Engine111111111111AccountCB DatabaseRequestExtensionRetrieveRateTokenReturnedReturnRate111111111111Real-time BalanceReservationsAccountExtendReservation

26、1InitialReservationspent預(yù)留扣費(fèi) - 例子ServicePlatformBusiness RulesEngineRating EngineReservationCommitted (removedand remainingamount appliedto account)1Commerce Engine111111111111AccountCB DatabaseCallCompleteRate111111111111Real-time BalanceReservationsAccountUpdateAccountStore11Reservationpartiallysp

27、ent111預(yù)留扣費(fèi) - 例子ServicePlatformBusiness RulesEngineRating EngineCommerce Engine111111111111AccountCB DatabaseRequestExtensionTokenReturned111111111111Real-time BalanceReservationsAccountExtendReservation2ndRequestTokenReturnedCreateReservation111RetrieveRateReturnRateRetrieveRateReturnRate11Reservati

28、onCreatedReservationExtendedOCS 的運(yùn)用挪動(dòng)數(shù)據(jù)業(yè)務(wù)Micro TransactionsIMS挪動(dòng)數(shù)據(jù)業(yè)務(wù)挪動(dòng)數(shù)據(jù)業(yè)務(wù) 背景Data services over 2G technology were not popularMaximum speed was between 9.6Kbps 57.6KbpsNot a pleasant user experience!GPRS and 3G technology makes it feasible to offer true “3G services that people want (and enjoy) usin

29、g!Growth in revenues from voice services slowing alreadyRevenues from mobile data services will reach 32% of total revenues by 2021 (Pyramid Research)40% of all calls will be made over the internet by the end of 2006 (France Telecom, The Economist)挪動(dòng)數(shù)據(jù)業(yè)務(wù)的現(xiàn)狀The last 12-18 months has seen mass consume

30、r uptake of mobile data services in EuropeMP3, Mobile ringtones, themes, games etc740m spent in UK alone in 2005, up from 40m in 2002 (Source: The Register, Sept 2005)MMSMore camera phones in the world now than conventional cameras!Instant messaging, Yahoo, MSN, Agile etcSimilar growth in business s

31、ervices such as 3G data cards for laptops市場(chǎng)驅(qū)動(dòng)Most of these services have been around for some time, but it has taken time for them to be adopted on a wide scaleWidespread availability of handsets supporting the technologies (e.g. realtones, MP3, Java)Availability of “print quality camera phones (2 m

32、egapixel +) and adequate storage capacity on phonesGrowing willingness to pay for what was previously free!“The desire for personalisation drives mobile users to pay a premium for ringtones with downloads at $1.99 as compared to $0.99 they pay for the entire track online. (Telephia, Oct 2005)可以做得更好!

33、Charging for mobile data most frequently carried out using premium SMS (e.g. ringtones) or volume-based (e.g. )Certain models will become unsustainable as volumes growTypically the operator is not at the centre of the value chain, but may still be exposed to potential adverse publicity and complaint

34、s about the servicesOperators need to move closer to the customer and be able to offer & charge for mobile data services to all subscribers in real-time需求什么?Real-time service control & charging function that is:Subscriber awareIntegrated with other OSS/BSS componentsAbility to manage the entire subs

35、criber base (pre & post paid) from one applicationAbility to apply the same level of sophistication to pricing across all services and payment methodsA 360o view of customer & product data to enable innovative profiling, pricing, cross-selling and drive ARPU網(wǎng)絡(luò)環(huán)境Customer IVR / Self CareRetailer / Poi

36、nt of SalePartnerGSM NetworkInternetGPRS/UMTS NetworkIP ProbeMobile Business SolutionContent ProviderApplication ProviderMicro TransactionsMicro TransactionsC2B e-commerce is a multi-billion dollar marketService Providers are not getting a piece of the actionConsumers pay with credit cards on mercha

37、nt websiteMicro Transactions insert Service Providers into the content value chainOn-line transactions from $0.01 to $100Aggregated and then paid by check, credit card or direct debitReal-time Micro Transactions for digital content, e.g:MusicMoviesRing tonesGamesAttractiveness to Service ProviderEna

38、ble sub dollar transactionsExpand target group to kidsGet revenue sharesTighten relationship to subscriber MerchantIncreased visibility (if on portal)Expand target group to kidsEnable sub dollar transactions ConsumerSafe purchasing for kidsSpending controlNo credit card exposureMicro Transaction方案Ex

39、isting BSS InfrastructureMicro transaction billingBalance managementParental controlsWeb customer care Web customer self-careAccount hierarchiesAuto-refundingStored value cardsRecurring subscriptionsMerchant integration toolkitMerchant refundingMerchant managementRevenue sharing and settlementPartne

40、r relationship management portalSBC的Micro Transaction計(jì)費(fèi)Option for SBC Subscribers to pay online purchase on the SBC billOperatorSBCConsumer /SubscriberMerchantBillSBC的Micro Transaction計(jì)費(fèi)FeatureBenefitIntec MTSReservationsCustomer is only charged when content deliveredParental ControlSafe purchasing

41、enables merchants to target kidsSpending ControlsEnables families to let kids spend within limitsPhone BillingTies consumer to service providerMicro TransactionsSmall ticket item purchases economically feasibleAuto RefundingReduces call center costsMerchant Self-CareReduces merchant management costs

42、Revenue SharingCreates new revenue steams for service providerIMS(IP Multimedia Subsystem)IMS 完全交融的規(guī)范IP Multimedia Subsystem“The technology that will merge the Internet with the cellular worldA 3GPP and 3GPP2 standardThe KEY to Fixed-Mobile ConvergenceEnabling true multi-application servicesKey tech

43、nologiesSIP (session establishment and control)RTP (transport bearer for voice and multimedia)DIAMETER (AAA)IMS架構(gòu)ServicesSession ControlAccess NetworkPush to TalkMultimedia ConferencingGamingVideo TelephonyPresenceInstant MessagingMedia SharingSIP based IP Core Wireless Fixed Broadband 802.11 WiMAX

44、Legacy TDM Network Cable IP CentrexMedia StreamingIMS 計(jì)費(fèi)需求Complex service bundlesMultiple bearer channelsDetect addition/drop of services within the same sessionReal-time tariff changesQoS based chargingE.g. streaming audio/videoQoS changes during sessionCorrelationRoamingOffline ChargingPost-eventP

45、ost-paid SubscriptionsOnline ChargingReal-time Prepaid UsersIETF Diameter protocol is used for both charging mechanismsRFC 3588離線計(jì)費(fèi)Offline ChargingP-CSCFI-CSCFS-CSCFASMRFCMGCFBGCFCCFxDRsBilling SystemRf Interface DIAMETERIMS Charging Collection FunctionKey Diameter MessagesAccounting Request (ACR)Ac

46、counting Answer (ACA)ACR Message TypesSTART_RECORDINTERIM_RECORDSTOP_RECORDEVENT_RECORDSession3GPP Release 5 在線計(jì)費(fèi)Online ChargingS-CSCFAccount Balance Management FunctionRating FunctionOCFASMRFCIMS-GWFOnline Charging System (OCS)3GPP Release 6 Ro Interface DIAMETERRoRoSIPRcRePre-delivery ChargingResu

47、lts of charging request impact service deliveryOnline Charging ModelsImmediate Event ChargingEvent Charging with Unit ReservationSession ChargingKey Diameter MessagesRelease 5Accounting Request (ACR)Accounting Answer (ACA)Release 6Credit Control Request (CCR)Credit Control Answer (CCA)Online Chargin

48、g Function IMS 計(jì)費(fèi)方案ServicesIMS Core NetworkP-CSCFI-CSCFS-CSCFASMRFCMGCFBGCFExisting BSS InfrastructurePush to TalkMultimedia ConferencingGamingVideo TelephonyPresenceInstant MessagingMedia SharingMedia StreamingIP CentrexOnline FlowOffline FlowCONVERGENT BILLING案例分析歐洲客戶案例美洲客戶案例歐洲客戶 -Total MediationI

49、ntec SolutionTotal MediationDCP handles in real-time pre-paid IP service access, checks credit on home Pre-Paid platform and returns authorisationNo knowledge of subscribers or subscriptionNo Rating No Balance Management,Pure Active Mediation; Event Collection, transformation, enrichment, Session ma

50、nagement, guiding of event to Pre-Paid systemsIntermediatE mediates ALL post-paid events from heterogeneous Network objects to legacy BSS歐洲客戶 -Total MediationServices to be controlled by DCPInternet access via GPRSIP traffic, volume based chargingFTP, volume based chargingWap accessBee Online conten

51、t portal, volume based chargingother external content provider portals via CPA GW, event based chargingMMS service Charging for sending MMS is event basedSMS serviceCharging for sending SMS is event based.歐洲客戶 -Total MediationNetwork ElementsOSS/BSSAlcatel GGSNMMS-CSMS-CCPA GWBOLBercut PPLDAPBOLCPA

52、GWEricsson GGSNNokia GGSNCisco GGSNComverse PPEricsson SASNIntec Total MediationDWHCCBS/AdocsOffline CDRsSubscription-lessmode歐洲客戶 -Total MediationPSTNMSCThe InternetSCPSGSNGGSNBSCGMSCSSPIN Pre-Paid PlatformExternalContent PortalIntec DCPIPEricsson GGSNNokia GGSNAlcatel GGSNCisco GGSNComverse SMSCEr

53、icsson MMSCCPAGatewayBercut PPComverse PPAepona PrePaidBee OnlineContent PortalIN Pre-Paid Platform美洲客戶 Online ChargingAggressive approach to mVASOpen Business ModelMobile VAS as a value chainMobile operator as the enabler32 content providers100+ applications5,000+ unique items on catalogActive medi

54、ationSupport to standard AAA protocolsCustomizableReal time, pre-delivery rating & chargingContent and volume-based ratingFlexible rating rulesFlexible service packagingCentralized access controlBalance managementPre/Postpaid convergent solutionFramework architectureExisting environmentPost-delivery

55、Prepaid revenue lossLimited to two plans美洲客戶 Online ChargingDCP Controls the IP Network elementsDCP enrich with Content informationDCP authorize using SubServicesDCP Balance Cache and Rating is usedDCP export information for Settlement IcT CPM/PRM NetworkInterfacesResourceDefinition/ ResolutionSubSe

56、rviceDefinition/ ControlSubscriptionsContractRevenueshareSettlementBillingSystemCRM SystemService Broker / ScriptingReal-timeRatingBalanceManagerSessionManagerPolicyServerBalanceManagerAccount PaymentAccount ReceivableIntec Online Charging SolutionResource GUISubService GUIPRM GUIMapping toIntec OCS

57、Solution美洲客戶 Online ChargingNetwork ElementsOSS/BSSMMS-CEricssonSMS-CLogicalLegacy CRMPrepaid SysTecnomenSMS ProxyTangramIP ProbeCisco CSGBilling SystemCP Charge InterfaceContentdefinitionProductdefinitionServicepackagedefinition美洲客戶 Online ChargingSCFServiceBrokerSessionManagerTecnomenPrePaidSystem

58、MasterDBPackagedefinitionsTecnomenintf over CorbeSubServicelookupBMPDiameterGTPRadiusContentSMS CDRs import/ “BMFCisco CSGEricsson SCAPAccessRSL Scripts“PackageGUICSGMMS-CSMS-CSMS proxyCP chargingWLAN AP美洲客戶 Service Mapping ExamplesWAP/AccessIP ProbeSMS ContentSMS ProxySMS SMS-CHotBillingSMS Chat Ap

59、plication ServerWAPaccessSMS A2PMMS P2PContentAPIMMSMMS-CSMS P2PMMS A2PAccess (WAP, CSD, GPRS/EDGE)MessagingMessaging (POP, SMTP) per mailMSN, ICQ, Yahoo X$Send/0$ReceiveChat (SMS) Chat (WAP)Ringtones mono/polyphonic (WAP)Ringtones monophonic (SMS)PhotoAlbum (WAP) time basedPhoto (MMS) per messagePh

60、otoBlog (WAP) time basedNE“BaseService“SubServiceSMS Chat美洲客戶Package of SubServicesNeed for flexibility Add new content to existing customersChange condition for existiong content, including:5 game download gives 5 free p2p SMSMore than 10 upload to fotoblog in a week imply 10 discountSubscribe to o