共享單車的商業(yè)模式分析

1、Analysis of Business Model of BikeSharingAnalysis of Business Model of Bike SharingAbstractAs a product of the times, the emergence of bike sharing shows that science and information technology and sharing economy are fundamentally changing the social form, social norms and peoples way of life and m

2、inds. As bike sharing brings people a lot of convenience, it has a great significance.This paper will make a research on and analysis to the development process and business model of bike sharing. Based on the analysis of these points, it can be seen that bike sharing has also experienced tortuous d

3、evelopment. Through the analysis of different types of sharing bicycles in different periods, people can further understand its business model. This paper will also analyze the business model of bike sharing from its advantages and disadvantages. People can also get the suggestions of sharing econom

4、y and its products in the period of economic globalization. From the research and analysis of the business model of bike sharing, people can also come to know the changes of information resources and business resources in the era of sharing economy so as to draw the conclusion that if bike sharing w

5、ants to develop continuously, the people, bike sharing enterprises and the government need to work together to communicate and cooperate with each other.Keywords: bike sharing, business model, economic globalization, sharing economy共享單車的商業(yè)模式分析摘要共享單車作為時(shí)代的產(chǎn)物，它的出現(xiàn)表明科學(xué)信息技術(shù)和共享經(jīng)濟(jì)正在從根 本上改變著社會(huì)形態(tài)、社會(huì)規(guī)范以及人們的生活

6、方式和思想觀念。由于共享單車 給人們帶來(lái)了很多便利，因此共享單車的出現(xiàn)具有重要意義。本文將對(duì)共享單車的發(fā)展歷程和商業(yè)模式進(jìn)行研究和分析。通過(guò)對(duì)共享單車 這些發(fā)展歷程和商業(yè)模式的詳細(xì)分析，也可以看出共享單車經(jīng)歷了曲折的發(fā)展。 通過(guò)對(duì)不同時(shí)期不同類型共享單車的分析研究，人們可以深入了解其商業(yè)運(yùn)作模 式。本文還將從共享單車的優(yōu)缺點(diǎn)來(lái)分析它的運(yùn)營(yíng)模式。人們也可以從經(jīng)濟(jì)全球 化時(shí)代中得到共享經(jīng)濟(jì)及其產(chǎn)物的一些建議。通過(guò)對(duì)共享單車商業(yè)運(yùn)轉(zhuǎn)模式的詳 細(xì)剖析，人們也可以從共享經(jīng)濟(jì)時(shí)代中了解到許多信息資源和商業(yè)資源的變化情 況，從而得出這一結(jié)論：共享單車要想持續(xù)發(fā)展，需要人、共享單車企業(yè)以及政 府三方共同努力、

7、合作發(fā)展。關(guān)鍵詞：共享單車；商業(yè)模式；經(jīng)濟(jì)全球化；共享經(jīng)濟(jì)Contents TOC o 1-5 h z Abstract I摘要IIIntroduction2The Advantages and Disadvantages of Bike Sharing3The Advantages of Bike Sharing3The Disadvantages of Bike Sharing3The Development of Bike Sharing5The Initial Development of Bike Sharing5The Middle and Later Period Develop

8、ment of Bike Sharing6Business Model Analysis of Bike Sharing9Developing Concepts9The Concept of Low-Carbon Transportation9The Concept of Sharing Development Economy10Business Model Development of Bike Sharing11Initial Profit Model11Rental Business11Deposit Model11Advertising Model Platform11Data Inf

9、ormation Business Model12Medium-Term Profit Model12Industrial Financing Expansion12Services and Brands12Later-Term Profit Model13Ready to Be Listed13Momentum of Price Hike13Conclusion15References17Acknowledgments17IntroductionBike sharing is a new type of transportation rental business. It is a time

10、-based rental mode and a new type of green sharing economy. The bikes are mainly put nearby the campus, business districts, subways and bus stations, and other public service areas. In 2016, with the rapid development of mobile Internet and science and technology, Internet bike sharing began to rise

11、. “Its emergence greatly optimizes the use and allocation of resources, which can be said to be an economic and practical service. (Huang, 2018). So why is bike sharing rising in recent years? The rapid development of network technology applications is the first important factor, just like the rapid

12、 development of mobile payment in recent years, handling all kinds of affairs can be realized by using mobile applications, people are more and more skilled in the use of mobile applications and also used to using mobile applications, so the rapid development of convenient and fast mobile applicatio

13、ns is a very important factor. The second factor is that there are more and more sharing activities springing up, and sharing economy provides a good opportunity. So under the influence of globalization, bike sharing mode has attracted a large number of investors5 attention. In addition, the operati

14、on of some sharing projects, such as Didi Taxi and Uber is relatively successful. So sharing economy has attracted more and more attention with the trend of the times. The third factor is that our country has a large population base, so there are lots of people prefer to use independent transportati

15、on. When there is only a short distance to get to the destination, bicycles would be the most convenient transportation means and be peoples to priority. Compared with the bus, subway, cars, riding the bicycle is cheaper and more convenient. Therefore, the bike sharing mode serves many people who are willing to ride bicycles to solve the problem of short-distance commuting or short trip. Especially for the young people, they are the main users of the shared bikes. Young people who would like to follow the new trend also have more willingness to accept th