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1、 fiCONTENT Part.10304$fi08$flPart.214fi15$fi 22$fi$fi | $fi42$ | fi | $Part.347$fi=Part.1fifl倎$.$.#fifi3:fi9fl,$: 30 倎 $Jfl$flfi,fl fi$fl , 2019 flfl 2.2%,EJfifl 9$E%$ fi9,fi$-2.2% 19 8032 18 8211 * :$I$ :2018 ,2019 ,$fififl$,2019 fi GDPfi 6.1%,fi q COVID-19 ,2020 “ GDP flfl 6.8%fi GDP fifi9.6%7.9%7

2、.8%7.4%7.0%6.8%6.9%6.7%6.1%10.6%2010201120122013201420152016201720182019* :fifi :2010 -2019 fl$) ,2018 9 $)fi 6.5%,J 2019 fl 5.8%,) fl $, $ $fi$ flfl,fl$)fi,fififl$fl$ fl fi,2019 ,fifikfl 59%:flfi9fl,$,Jflfi$,$q$)fl$ / $yfl8.28 8.17.6 7.7 7.477.3 7.57.36.5 6.5 6.3 6.36.6 6.6 6.6 6.56.86.5 6.15.82014

3、Q3 2015Q1 2015Q3 2016Q1 2016Q3 2017Q1 2017Q3 2018Q1 2018Q3 2019Q1 2019Q3kfik34%36%39%45% / GDP49%53%58%19%18%24%27%28%30%2007200920112013201520172019* :fifi :2007 -2019 fl)fifl$fiflyfi$fi%$fifl$,Jflfi$fi$L2016 $IflzL $:%$fi ,fl%$ flfi$fifi$“fifl”$fl,flfififlfi$, 2018 flfiflfi 1%,J 2019 ,flfifi$flfl-

4、6-1 -4-6-3-4-0.6-2-1-1.5$ 1702 1704 1706 1708 1710 1712 1803 1805 1807 1809 1811 1902 1904 1906 1908 1910 19120.10.1 0.2 0.11.222 134.13.2265.34.386.11110.27.714.721.425.1* :fifi :2017 1 $ -2019 12 $#fi,fifl)fl$Lfi 80 fi 90 fi 倎#$fi$ #$,=$fl,#$fi:$, 2019 #flfl 1500 fl/$Th$#19831988199320162017201820

5、193000200010000fl$ 40001465152317231786214424842080* :fifi :1983 -2019 #,$fl$ $ 2013 $,$fl fl,2019 #fiflflfl,$yfl;$,flfl$fl$312.112.4$1313.2 13.5 13.112.8$ / $fl8.29.5119.911.410.610.19.5 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019* :fifi :2005 -2019 $fi)fl)$,Th$fl2016

6、 fi GDPfi 6.8%,fi)“6fi” fi$)3y,fl$)q$,fi%)$ 2014 13.4% 2016 6.3%, 7 $yA,J$倎)fi;fi)qflz$fi$)flfl$,$fiflfly$13.49.16.35.5201420152016201711.59.17.56.5201420152016201710.39.28.37.220142015201620179.38.38.48.020142015201620176.75.68.19.62014201520162017)()fi$)$fi)qfl()flfl)(20%)$(20%)$)(20%)$1(20%) 倅)(2

7、0%)* :fifi :2014 -2017 fifi,2019 flfiflflfl 0.9%,%$倎fi 6000- 8000 y$3fi,fl 9%Jfl倎flfiflfi,2000 yfiflfiflflfi 5%,flyfiLfifl 16%2000-4000-6000-8000-10000-10000+6.410.919.535.317.26.511.920.235.816.310.79.220182019* :GfK $ :2018 ,2019 )fififi$1fi$侞fi$ $ $Lfiflflfl$,GfK $,fl$Lfl$fifi,2019 Lflfi 33.6%, 2

8、018 $ 2.3%fiflfly$ ,Lfl $%$ 2000 yfiflfi Lfl 66%,2000-4000 yfi$ 40% fiL L fi 倎,LflflflflLflflqfl,4000 yfifl)fifiLfl$倎 fi,J$倎fiLfifl$flLfifl%)fififl$fiqflLfl6.16.36.88.511.815.324.527.642.937.066.258.433.631.3Total2000-4000-6000-8000-10000-10000+93.993.793.291.588.284.775.572.457.163.033.841.666.468.

9、72018 20192018 20192018 20192018 20192018 20192018 20192018 2019* :GfK $ :2018 ,2019 fl flfififl,: flfifi$ .fi$fi3fifl)fi q$,Jfi $fi“fl 3”GfK $ fi ,2019 flfi倎 58%, $, fl倎%y#fi fi fiJ ), ,fi$1fiflfi$fl201774%67%2018100%79%201958%86%* :GfK $ :2017 -2019 flfl,$fififl)flfiflflflfi,flflfiflfl:flfl fiflJ,

10、 flflfl fiflfifl%,%32019 ,fififl 85%, 61%Jfl:$.flflL)fiflfl$%flflfl $fl,fl 2019$ 7 fifiL fififlflflfl$fl$50%85%75% flfl$fifi flfl$fi61%48%17%20172018201920172018201972%70%59%fifl flfl$fi201720182019* :GfK $ :2017 -2019 fifl;$.fifi39,fififi$ GfK $fi$fi ,2019 fifififl$yfi 31% 64%y fi,2019 fififi fl $f

11、i,%$fl 24%,fl 39%flfififi fifl,fi$fi flfiflfifi5%fl)31%fi fi)24%2019 20%2018 10%flfiflflfi fi) %fl)11%fl)64%fi fi)39%2019 30%2018 27%flfiflflfi fi) %fl)* :GfK $ :2018 ,2019 fififi :, fiflfifl2019 fifififl$fi,fifiJ$fl),3Jfififi fifl,fiflfi倎$2018 2019 453646fl134248fi fi3fl1539917447fifi2018 2019 1401

12、03fl10199fi fi3fl289247196186fifi* :GfK $ :2018 ,2019 fififi:$fi)fi,$3fl$fi:fifi,fl8$fiflfl 2017-2018 倎fi$)fi,2019 2018 $ fifi, fl$ 60%flfl fifl ,fl$fififlEflfi $ fi 10 ;$fi$fl倎 fi fl, fl$fl$,$flfl倎,$flfi$,fl$2019 $ $fi 85 , $y $ fiflflfl.;$倎flfl,fly;$ $fi59.6%12.2% 18 358.6 fl 19 572.3 fl 18 544.3

13、19 610.6 3.4%15.7% 18 61.7% 19 65.1%$fl 18 74.9s 19 86.7s$ fi* :fi , :2018 ,2019 16:,flfl2019 fl$flfl倎fi$,$,fl$ fi$fi,fl 2020 1 $ 4 flfi $ T,$fl倎$fl$倎$2019 $ $fl,fl倎 fi$fl, $fifi$,2019 $%$ fiL$fl$ $fl 50% fiL fi flfi$fi$ fi, 30% A3 fi,$fififl$Afifi187.0%339.3% 18 803.9 fl 19 2307.4 flfi 18 248.2 19

14、1090.6 53.1%29.8% 18 3088.1 19 4726.5fi 18 75.0 19 97.3fiA* : :2018 ,2019 $,$fl$倎fi$%flfl,fl$,Afi$flfiflflfiAfifi* : :2019 $:,$fl$倎y,fl$flfl$yflflfl$ 倎,y$ z$flfi%J$,$y,J$fl倎flfl$fiy$,fiflfi$.$ 倎,fiflfl$flfi,fl %fl$fi 倎,%$fifi $flfi“fl”fl$; fifl咺fi$,fi$fifi$fi$倎.$咺$倎fi%$倎.fi$fifi$ $flflfl咺y$,倎fififif

15、i$倎flfifi$倎$qflz凒$fl182019 fl$fiTGI咱TGIfifiTGIflfi1497718-2324-3031-4041-5050-10110110492105fifififi=fifififififififi113103103979495fl$9710118-2324-3031-4041-5050-529197107133fifififi=fifififififififi931071041009596 $6511618-2324-3031-4041-5050-141124998181fifififi=fifififififififi11710299969599Th87

16、10618-2324-3031-4041-5050-1131111078781fifififi=fifififififififi1049910010099100$fi 19fiTGI咱TGIfifiTGIfi6011818-2324-3031-4041-5050-238813210042fifififi=fifififififififi97100100991011041209118-2324-3031-4041-5050-1241149983104fifififi=fifififififififi10310299981001005012318-2324-3031-4041-5050-89100

17、10310879fifififi=fifififififififi10310210210398861258818-2324-3031-4041-5050-8210098105103fifififi=fifififififififi979998101102102* :fi , :2019 :fiflfifi,$#$fififl,flAfi$fl,Afififiqfi$fifl QuestMobile ,2019 12 $fifiAfifl$ 11 $ 400 flZfi,J$fi 2000 fl, fifiAfififififiAfififl:flflfi2019 ,fifl 70%, fifi

18、 75%,fl$fi$, 3 2019 fl$fi%, flfl3flfl 30%, fifl23.8%76.2%13.4%2019 86.6%2018 $fi fl$* :fi , :2018 ,2019 fl$y,fl$,$fifi$fl$Afl,$fi:,flflfl.$ fly3flfi倎,flfl$fi$,flfl $flfl$,“”fiflfi倎, $14.3%4.0%8.1%10.4%fi10.3%Th22.2% $11.8%$7.8%fi$20182019$fififl 9.9% 17.7% 7.8% 19.6% 11.8% 34% 8.8% 19.1% 15.4% 25.8%

19、 4.9% 13% 7.8% 11.8% 8.9% 23.2%* :fi , :2018 ,2019 :$fl,fifi$flfifl,$ UGC fi,fl$fl $,PGC #fl$,flfififlflfl$fl$,flfl 1.6%, 54.5%,fl$倎$fl 45 A. 32 $flfi倎Afififl%fi,fi$倎fi,fl$54.5%fl$fi()1.6%fl$ fiflfl$ fifl* : :2019 fi$:fi$,$fl$flfl,fiflfi$fi.倎fi3fi,fi$,$fl.fi$fifi,$yfi$%fi$,fi$%$ fififi,fifl$%fi$,$fi

20、,fiflfl,$L$flfifi$fifi445.9%276.8%303.7%204.4%261.1%176.9%282.3%511.0%fififl$flfiTh $11.5%20.3%6.6%15.1%5.6%-9.8%18.9%26.8%* :fi , :2018 ,2019 flfiflfl,$flfi$fi$=:%: fififi$ $flfl.倎3,fi$ ;,Jflfl$fi3fi, fl$fi $;3%=: )fi凒%,fifl fi.4fi.;3fl 3C $ fi , $, )$fiflfi3fifl$fl,fi 60 $yflfi , fifl.fi$flflfiyfi

21、:$fl y$fi ,.$.$.fi$fi 2-5 fl fifl, fiflfi;fi$y$flE 50% $,Jfl$ y, fi fi$ $ Thfi$ $ Thfi* :fi , :2018 ,2019 fi$flyyfi flfi.fi.fiflyfi$fly$A:$.3fi$flyy$fi,$fiflfiJflfi$.$,y,fi$fl,$yyfi$fi fi$ fi12.2%12.2%339.3%339.3%$ fi $ fi12.2%12.2%339.3%339.3%Th fi12.2%339.3%* :fi , :2018 ,2019 $:fi$fl$:$fl$3fi:fi$

22、,$fi8;,fifififlqfl,yflfiqfl$fifififlfl fi$ fifi,2019 $ 2018 fiflfifi%$fiflfl$flfl:,Lfl $fi:L23.6%$fiqfl 19 1002 18 811* :fi , :2018 ,2019 fly,fi$倎$,fl fi$fi,)fi3$fi,$fififl倎,;fifl$fiflfl ,.fi 30% fiL %$fl倎Lfl倎fi,qflfi$,fl:$flJfi%qflfifi$fi$qfl22.6%19.6%fi13.5%31.3%15.7%fl$20.5%flfi30.8% $21.4% 408Th

23、2018 2019 336 53 65 56 67 74 84 67 88 89 103 205 247 227 297* :fi , :2018 ,2019 fi%fifl$fifi,flfl3flfl$fl),$fl$32018 $ fi$ 20% fiL fl 2019 $,$fl$ fl 2019 $ 35%fifi$ 3$fi 2018-2019 flflflfl $25.1%42.8%Th21.7%35.5%flfi21.5%35.2%10.4%31.8%5.7%23.1%fi5.4%20.9%fl$7.9%20.4%6.8%17.9%* :fi ,:2018 ,2019 :201

24、8 $fi,2019 fi:2018 fi,2019 $fiflfl$,$yfi%$fl fl倎fi$=:$fi$fifi.flfifi3A,flfifl$倎 yfifi;$fifi$fi,$)fi倎,yfi$,$fi 2019 fl40%35.7%26.7%flfi20.7%fl$14.3%fi14.3%Th9% $7.9%* :fi , :2019 fifi,$fl 2018 fl fl%fl$, J 2019 $fi,fl fifl: $ fififlfi$ fi ,$ 2019 $ fifiA$fl;LAfi$,fl$flfi fififi$,fl;fi$,fl係, fl$fifl %

25、$fiflfifi 2019 倎 $, flfi$.$fl$,fl$,%flfi$fiflLfi$,fi,fl$fl 80% fiL,flflflfl .;4fifl$ %:,%$,$fi“、$”2019 $ fi373412750;217227700 fl19411430086516200 71894150 4fi67549550 66670650 TCL4986860043521450 33924750* :fi , :2019 1912920061038505991900fl94298005723200fi5060350$fi 31545530045416504043750TCL4023

26、9003544250fi2972300fi2562250fi3953200$35020503488050fi347100043449250%$3215650fl30007007034800768280010849250fiflfi17799400810435013426100fiTh322019 fl$4576300fi4075250k2920450fl1022550fi%962550794200769650fi7190500677330031732003037100fi290750028030002657500633470004fi296059800fi217208700;fi1127870

27、023832200fi33924750$fi 3337341750TCL347028502134625020495350fi1802945015190800%92096509629750fi5078450$40596004k39921004fi39590002263200$18431003885100TCL4505300fi$9851600179051950fl8504330035377700342019 fl$3270230018756000fi7692350倅7589800$75684007518850$47485503861250fl3457100fi28804002787500fi15

28、833001445050993350* :fi , :2019 $:$, $ ;fl3$fl,$fiz$fi,fi3$3$fi fl$ $fifl ,fl$flTOP5 flfl$ ,TOP10 flfifl flfiflflfi,3$fifl TOP 3fl ,$.fl3$ 倎,TOP10 3 90% fiL,%fl 3flfl 10%$ TOP5 3fl 2018 $ 30% fi,fiflfi %fi.;.4fi3fi ),fl$flfi,$fi$fifi,%flflfl3$,fiflflTOP6-10 fl ,.$.flfl 20% fiL,$flfl$fl TOP5 $fl TOP

29、$flTOP5TOP10201954.6% 77.2%201858.4% 75.1%fl$TOP5TOP10201946.5%74.5%201871.2%87.5%flfiTOP5TOP1082.3%201969.2%201863.7%79.4%fiTOP5TOP1093.9%201983.1%201858.9%81.0%$TOP5TOP1084.7%201971.0%6201852.6%8.5% TOP5TOP1092.8%201984.4%87.2%201874.6%ThTOP5TOP106201953.8%8.6%65.0%201852.2%TOP5TOP10201955.1%76.0%

30、201851.5%70.2%* :fi , :2019 3$%fifi,flyfi,$;flfiflfl TOP10 qfl$fi,$fl TOP fi;,Jfi$fi%$.TOP10 fi,%$ 2019 TOP10 $ 6 fl 2018 $fi 10, $ 3 $L flfl 2019$ )TOP5,fiflfififl$ fl$TOP10 $TOP5TOP6-10Total033fl$213flfi033fi101 $134033Th336022* :fi , :2019 fi fi:fi$ fi$,fi. $fiflA3$Efl,flfi$flfififl$fiflflflfiflf

31、i.%L,flfiflflfiL$fifi 2018.2019 fl TOP200 fi$fifl fi fl TOP200 $fl 87%, 2018 7%fl $ ,fifi 254% $,Jflfi$fl,%Efl倎$fifi$fl254.0%-2.1% 18 4.1 19 14.4 fi$ 18 143 19 140fi109.8%5.3% 18 0.9 19 2.0 $ 18 57 19 60* :fi , :2018 ,2019 flyfl,.$.fi$fiflfifl, 90% fiL 2018 ,$fi fl$,fi%$fl 22%fl$fi ,$.fl$ 10% fiL $

32、flfl,$.$flfi$fi$. $fi$fifl$fifi$fl2018 2019 $ $84.0%88.4%4.4%72.0%74.1%2.1%-3.1%84.0%80.9%-22.1%94.4%72.4%fl$flfi91.1%90.5%-0.6%68.3%66.7%-1.6%-0.6%75.6%75.0%19.4%71.3%90.8%fi $56.6%67.9%11.4%62.1%66.7%4.6%0.2%78.0%78.3%2.3%91.3%93.6%Th71.7%74.1%2.4%66.4%66.3%0.0%1.4%70.8%72.2%0.3%77.6%77.8%* :fi ,

33、:2018 ,2019 fl$ :fififi$fifl$,$%$ fi,flfi $fi 5G fi ,$fl3$.3$q,fi$.fl$fl.fl3 9,fiflflfifl,$fl%$fififi$,$,fiflfifi$ $fi,$,gflfi,Lyfifl$:fifififi$”,fi.fl 3fifi$fiflL$A,$ flfi$fifl$ TOP10fi 4fi;%fiLG TC Lfl* :fi , :2019 flfi,$倎$flfl$ $flfi,%fl$ TOP10 $fl 85% TOP10 fl4fi3.7%fi84.7%0.5%fi2.3%2.4%2.6%$0.5

34、%fi0.6%;1.0%1.8%* : :2019 $:fl丌$倅$)flfifl,Jfi$E$fl,fl$ fi.fifl$fl,$flfifl$fl, flfi$fififlfl$,fifi$fifi,$ TOP5fl$,fi$.$fi fifi$.$fi$fi$fi:fi$,fififi$flfi$,$fl, fl $fl.$倎 , 40% fiL,%$fl.$ y 60% 50% fiLfl$,fi$.$fl fi$ $ 40% fiL$fifl$ fi丌15148.6%$11640.6%fi11217.1%fi10648.6%fi10316.9%$丌12640.1%$11624.2%

35、10551.0%$10540.1%$10526.3%fl丌17661.1%$13650.1%11218.9%$11127.8%fi10644.8%* :fi , :2019 fi:fi$,fifi$fl%fi,%$fl$fifiTOP200 $,fi$9 $fi flTOP200 $,$yfi$fi $yfl,%$flyfi fi倎,%fi$Jflfi$%fl係flfl,flfi,flfifl TOP200 fi$fi$75$58$fl35fl侹27%fl5* : :2019 $:flfiflfl侹fififl$fl$fi$flqfl,$fi$A$fl flqfl$,$fi$fi,$A$fl.

36、fi 3Jfifi$fl.fififi倎,$fl$.3fi, fi$fl係.fi.flfi3$qfl3,fl$flfl$fi$flfi$Aqfl$ $fl340.1%157.2%81.4%fl53.3%49.1%fi47.5%38.1%37.6%37.1%flfl32.8%53.3%48.6%48.0%fl33.5%30.8%y27.0%25.8%19.1%16.7%16.1%$ $q66.2%61.8%fl56.6%55.5%flfl54.3%53.3%50.6%45.4%fl42.4%41.9%fi352.4%39.7%35.6%fl33.3%31.4%y27.9%27.8%25.6%fl

37、fifi23.8%23.1%30.6%29.6%27.9%fl25.7%16.3%14.8%fl$9.5%4.9%y4.5%-1.6%$ $fi346.4%fl35.4%28.3%27.2%19.9%flfi16.7%12.8%11.1%10.4%9.6%36.2%fl30.4%28.7%26.7%26.0%Th13.9%12.2%flfl11.8%9.5%5.8%135.1%fl95.8%63.7%62.3%56.4%53.3% $52.2%50.8%flfl44.0%42.6%* :fi , :2019 $fi=fi:2019 flflfi$fl %$.=fififi$3,fiflfi倎flflfifl ,3000 yfifl)fififl $,Jfl$fi10000yfiL倎fiflflflfifi$fiflfiflfi$fi,=fifi$,倎fiflfifi$,fifl$fifi,$倎fififlf

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