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1、1011國貿(mào)商英實習作業(yè) (第四組) 學號:10/14/20 姓名:2011年12月29日 About the founderNestls philosophyThe brands of NestlNestls Main ProductsThe development of NestlNestls marketing philosophyThe culture of Nestl corporateNestl in China About the founder In 1867, A Swiss pharmacist who called Henri Nestl founded the Nest

2、l company. Nestls philosophy Nestl means little nest, this warm nest as a sign of Nestle, would lead people to think of a loving mother, infant feeding scenarios by consumers know and love. It also represents Nestls philosophy: caring, safe, natural, nutrition As the worlds largest food company, Nes

3、tle uphold the philosophy and principles of people-oriented, quality as the most important countries in the worlds consumers with quality food, bringing a better life.The brands of NestlNestls Main ProductsDairyCoffeeCerealsBaby foodsBottled waterChocolate & ConfectioneryThe development of Nestl In

4、2005, Nestl has more than 500 plants worldwide, 25 million employees and annual sales of $ 91 billion Swiss francs. Production of baby food also developed from a village workshop into the worlds leading food company, Nestl have gone through 130 years of development. Nestls marketing philosophyMarket

5、ing concept - customer needs Nestl has been committed to consumer demand, products, brands and peoples attention for a long time. Social marketing concepts - social interests One hundred and thirty years, Nestle has created a benefit all parties, mutual trust, public way.Great marketing ideas - mark

6、et environment Over the years, Nestle has always insisted the principle of in any country and the citys business activities must comply with local interests The culture of Nestl corporate People - our most valuable assetAll along, Nestle Nestle employees will bring the spirit has always been a key f

7、actor in life. It is this human spirit of the village to lead a workshop from Nestle developed into the worlds leading food companies. Nestle employees are the most valuable asset. Nestle todays best performance from employees around the world, a strong effort and loyalty. As a company committed to

8、produce quality food, create a better life, Nestle is also very concerned about their employees. Nestles managers and employees formed between intimate working environment, so that Nestle to become an employer of first choice.Nestl in China Swiss-based Nestle, the worlds largest food company, has a long history in China. A century, Chinese consumers are very trust and familiar with Nestls brand. As early as 1908 in the last century, Nestle has opened its fi

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