核按鈕高考英語一輪復(fù)習(xí) Unit 5 Inside advertising考點(diǎn)突破課件 新人教選修9

1、選修九Unit 5Inside advertising 1. 課前自測2. 課堂學(xué)案2021/8/8 星期日1詞匯接龍 1. _(adj. 不誠實(shí)的)_(adj. 誠實(shí)的)_(n. 誠實(shí))2. _(adj. 不道德的；邪惡的)_ (adj. 道德的) _(n. 道德；美德；品行)3. _ (n. 消費(fèi)者；顧客)_(vt. 消耗；吃喝；毀滅) _(n. 消耗；消費(fèi))4. _(v. 任命；約定；指定)_(n. 約會(huì)；任命；職位) _(adj. 約定的；指定的)5. _(vt. 登廣告；宣傳；告知)_(n. 廣告；宣傳) _(n. 登廣告者；廣告客戶)6. _(v. 促進(jìn)；提升；促銷)_(n. 提升

2、；晉升；促進(jìn)；促銷) _(n. 促進(jìn)者；發(fā)起人；催化劑)課前自測 Key:1. dishonest； honest; honesty2. immoral; moral; morality3. consumer; consume; consumption4. appoint; appointment; appointed5. advertise; advertisement; advertiser6. promote; promotion; promoter2021/8/8 星期日2詞匯接龍 7. _(n. 邀請(qǐng)；邀請(qǐng)函；招待；招致)_(vt. 邀請(qǐng)；請(qǐng)求；招致；招待)_(adj. 吸引人的；誘

3、人的)8. _(vt. 使發(fā)生聯(lián)系；使聯(lián)合；結(jié)交 adj. 副的；聯(lián)合的 n. 伙伴；同事) _(n. 協(xié)會(huì)；聯(lián)系；關(guān)聯(lián))_(adj. 聯(lián)合的；相關(guān)的)9. _(adj. 有價(jià)值的；可敬的)_(adj. 值得的；有價(jià)值的 n. 價(jià)值；財(cái)富)_(adj. 不值錢的)_(adj. 值得做的；值得花時(shí)間的)10. _(vt. 告訴；通知 vi. 檢舉；告密)_(n. 信息；情報(bào)；資料；通知)_(adj. 見聞廣博的；提供有用信息的) _(adj. 見多識(shí)廣的；消息靈通的；有學(xué)問的) Key:7. invitation; invite; inviting8. associate; associatio

4、n; associated9. worthy; worth; worthless; worthwhile10. inform; information; informative; informed2021/8/8 星期日3詞塊互譯1. 把我們變成移動(dòng)廣告 _ walking advertisements2. 避免被左右 avoid _3. _ identify your target4. 付費(fèi)給展示廣告的媒體 pay the media for _ their ads5. 使產(chǎn)品融入適應(yīng)他們的生活 make products _ their lives6. 喚起我們的良知 _ our cons

5、cience7. 依靠視覺效果 _ visual effects8. _ generate emotional responses9. _ have no use for10. _ prevent advertisers (from)promoting immoral behavior Key:1. turn us into2. being controlled3. 識(shí)別你的目標(biāo)4. displaying5. fit into6. appeal to7. rely on8. 產(chǎn)生情感反應(yīng)9. 不需要；厭惡10. 防止廣告商宣傳不道德行為2021/8/8 星期日4句型補(bǔ)全 1. _ the ta

6、rget group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. 明確了廣告的目標(biāo)群體后，研究人員就會(huì)盡量搜尋這個(gè)群體的有關(guān)信息，例如他們的好惡，以及如何使產(chǎn)品適合他們的生活。(非謂語動(dòng)詞作狀語)2. Television adverts are expensive _. 電視廣告的制作與播放是非常昂貴的。(be adj. to

7、 do句型)3. However, it would be no use _ on radios if the ad relies on visual effects. 但是如果一則廣告要依靠視覺效果，那么它在收音機(jī)里的播出就毫無意義了。(its no use doing sth.句型)4. On the other hand, _ advertisements can help to change our opinions over time. 另一方面，經(jīng)常處于廣告的包圍中，我們的想法有可能隨著時(shí)間的流逝而發(fā)生變化。(動(dòng)詞-ing形式作主語)5. As we are flooded wit

8、h advertisements in our modern world, many school believe _ to educate students about advertising. 由于現(xiàn)代社會(huì)廣告泛濫，許多學(xué)校認(rèn)為他們有責(zé)任對(duì)學(xué)生進(jìn)行有關(guān)廣告的教育。 (it作形式主語)Key:1. Having identified2. to make and to show3. advertising products 4. being constantly exposed to5. it is their duty 2021/8/8 星期日5課文回顧Key:1. attached2. f

9、illing3. being cotrolled4. to5. Unfortunately6. dishonest7. though/if8. consumer9. for10. it 閱讀下面材料，在空白處填入適當(dāng)?shù)膬?nèi)容(1個(gè)單詞)或括號(hào)內(nèi)單詞的正確形式。Every day, we come across various ads. Even some of the casual garments we wear have brand names _1_ (attach) to them. With so many messages from advertisers _2_ (fill) ou

10、r lives, its important to know how to avoid _3_ (control) by them.In order to persuade people to do something, ads often appeal _4_ our hopes and dreams or our emotions. _5_ (fortunate), not all advertisers are honest. Unless we have ways to protect ourselves, these _6_ (honest) advertisers will use

11、 methods that may mislead us. Even _7_ there are laws and advertisers codes of conduct, some bad ads do get made. This is why many countries have a government organization which examines complaints about ads. A _8_ (consume) can complain to the organization, giving reasons for their complaint.You ma

12、y have heard the saying: “Buyer Beware.” This means that the consumer is responsible _9_ checking the product before buying. When _10_ comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves. 2021/8/8 星期日6課堂學(xué)案1. feature n.

13、特征；特色；容貌；特寫；故事片 vt. 以為特色；由主演；特寫 1. (2013上海卷) The first step appears to be an analysis of the physical features of a persons face, which is similar to how we scan the bar codes of our groceries. 第一步似乎是對(duì)一個(gè)人的面部容貌進(jìn)行特征分析，這就類似于我們掃描雜貨上的條形碼。2. The magazine will be running a special feature on environment ne

14、xt week. 該雜志下周將發(fā)表一篇關(guān)于環(huán)境的專題文章。3. Family affection seems to feature heavily in all of his books. 親情似乎是他所有作品中的主要特色。 2021/8/8 星期日7【詞塊助記】common feature 共同特征physical features 體格特征；物理性質(zhì)feature film 故事片；正片feature in 在中起重要作用；在中占重要地位 1. (2013江蘇卷改編) One of the _ (feature) of Jurassic oceans was an abundance of

15、 large sharks and crocodiles, both of _ were fond of ichthyosaur(魚龍)lunches. 2. (2013山東卷改編) The TV ads of Sparrow focused on entertainment and featured original songs performed by a _ (vary) of stars.Key：1. features; which2. variety 2021/8/8 星期日82. budget n. 預(yù)算；經(jīng)費(fèi) vt. & vi. 編制預(yù)算；節(jié)省開支 1. If you can c

16、ut out all of that advertising budget, then you can sell the product for much cheaper. 如果你把廣告預(yù)算都去掉，產(chǎn)品就可以賣得便宜地多。2. (2013浙江卷)If you put things off at the last minute, you might find that you havent budgeted enough minutes to finish the necessary tasks. 如果你把事情拖到最后一刻，你會(huì)發(fā)現(xiàn)你根本沒辦法安排足夠的時(shí)間去完成必要的任務(wù)。 balance t

17、he budget 平衡預(yù)算family/annual budget 家庭/年度預(yù)算be on a tight budget 緊張的預(yù)算；拮據(jù)budget ones time 安排時(shí)間budget for sth. 為計(jì)劃開支 【詞塊助記】2021/8/8 星期日91. They have budgeted for their time carefully.2. Im learning how _ (budget)Key：1.去掉for2. to budget 2021/8/8 星期日103. promote vt. 促進(jìn)；提升；促銷；提拔 1. (2014遼寧卷) Vitamins C an

18、d E help protect eyesight and promote eye health. 維C和維E有助于保護(hù)視力和促進(jìn)眼部健康。2. (2014天津卷) Sweetie, my company wants to promote me but needs me to work in Brazil. 親愛的，我的公司想要提拔我，但是需要我在巴西工作。3. The airport to be completed next year will help promote tourism in this area. 明年竣工的機(jī)場將帶動(dòng)該地區(qū)的旅游業(yè)。 promote economic and

19、 cultural exchanges 促進(jìn)經(jīng)濟(jì)文化交流promote world peace 促進(jìn)世界和平promote awareness of environmental issues 提高環(huán)保意識(shí)get promoted 得到提拔promote sb. to/as 提拔/擢升某人為某職務(wù) 【詞塊助記】【構(gòu)詞】promotion n提升；晉升；促銷；促進(jìn)；發(fā)揚(yáng) 2021/8/8 星期日111. While waiting for the opportunity to get promote, Henry did his best to perform his duty.2. Last y

20、ear, their company spent a lot of money _ advertising and promotion.Key：1. promote改為promoted2. on 2021/8/8 星期日12【詞塊助記】4. expense n. 價(jià)錢；費(fèi)用；代價(jià) 1. Her airfare and hotel expenses were paid by the committee. 她乘飛機(jī)和住酒店的費(fèi)用由該委員會(huì)承擔(dān)。2. Advertisers go to a lot of trouble and expense to make adverts and so they

21、want to make sure they achieve their purpose. 廣告商在廣告上花了不少精力和財(cái)力，因此，他們要確保能達(dá)到他們的目的。 at ones expense 由某人付費(fèi)或承擔(dān)費(fèi)用at any expense spare no expense 不惜成本；不惜一切代價(jià)at the expense of 以為代價(jià)cut down on expenses 削減開支free of expense 免費(fèi)go to the expense of 在某事上花錢 2021/8/8 星期日131. He finished the job in the expense of hi

22、s health.2. Should new teachers continue to _ (train) for two years at public expense?Key：1. in改為at2. be trained 2021/8/8 星期日14【詞塊助記】5. ban vt. 取締；禁止 n. 禁止；禁令 1. She was banned from athletics for two years after failing a drug test. 她在藥檢中被查出服用禁用藥物而被禁賽兩年。 2. The ban against foreign books has been wit

23、hdrawn in that country. 國家對(duì)外國書籍的禁令已經(jīng)解除。3. There is to be a total ban on smoking in the office. 辦公室將徹底禁止吸煙。 remove a ban on sth. 解除對(duì)的禁令put/lay a ban on 禁止ban sth. 禁止某事ban sb. from doing sth. 禁止某人做某事be banned from doing 被禁止做某事under a ban 被禁止 2021/8/8 星期日151. After the accident, he was banned from _ (d

24、rive)2. The government put a ban in the sale of that drug.Key：1. driving2. in改為on 2021/8/8 星期日166. turninto 把變成；譯成 1. Joan has turned into quite a skilled musician. 瓊已然變成一個(gè)技藝精湛的音樂家。2. (2015湖北卷) Dont worry. Im sure your missing glasses will turn up sooner or later. 別擔(dān)心，我確信你弄丟的眼鏡遲早會(huì)被找到的。3. (2015北京卷)Un

25、able to see far, he accidentally turned off the path. 由于看不見前方的路，他不小心駛離了車道。4. (2014廣東卷)It turned out that the woman, Natalie Smith, had read something on a friends refrigerator: “Practice random kindness and senseless acts of beauty.” 原來那位女士，納塔利史密斯是從她朋友冰箱上看到了一句話， “隨心隨意求美，無來無由行善?！?. (2014江蘇卷)He tried

26、for the football team, but the coach turned him down for being too light. 他曾想為足球隊(duì)效力，卻因?yàn)轶w重太輕被教練拒之門外。 2021/8/8 星期日17【頭腦風(fēng)暴】turn away 轉(zhuǎn)過臉去；拒絕幫助；拒絕進(jìn)入turn down 聲音關(guān)??；拒絕，駁回turn in 呈上，上交；告發(fā)turn off 關(guān)掉；轉(zhuǎn)向；使離開turn on 打開；使感興趣turn out 結(jié)果是；原來是turn over 翻轉(zhuǎn)；仔細(xì)考慮；移交turn to 求助于turn up 出現(xiàn)，找到；開大 2021/8/8 星期日18【微解析】7. T

27、heir money would be wasted if the message didnt reach its target audience, in other words the people the advertisement intends to persuade. 如果信息不能傳達(dá)給它的目標(biāo)群體，即廣告意圖說服的人群，那么他們的錢就白花了。 該句為虛擬句。與現(xiàn)在事實(shí)相反時(shí)主句用would/should/could動(dòng)詞原形，if條件句用一般過去時(shí)。if引導(dǎo)的條件虛擬語氣用法如下表：說明if條件句謂語主句謂語與現(xiàn)在事實(shí)相反動(dòng)詞的過去式(be動(dòng)詞用were)would/should/c

28、ould/might 動(dòng)詞原形與過去事實(shí)相反had動(dòng)詞的過去分詞would/should/could/mighthave過去分詞與將來事實(shí)相反1)動(dòng)詞的過去式2)should動(dòng)詞原形3)were to動(dòng)詞原形would/should/could/might 動(dòng)詞原形2021/8/8 星期日19注意：省略if的虛擬條件句，當(dāng)條件句中有were, had, should 時(shí)，可以省略if，把were, had, should 放在主語前，構(gòu)成倒裝結(jié)構(gòu)。 【仿寫】1. (2015湖北卷改編)If she had been aware that the mushrooms were poisonous

29、, she _ them for dinner. 要是知道這些蘑菇有毒，她不會(huì)采來做晚餐了。2. Had you worked harder, you _ in the competition. 你工作再努力些，你就不會(huì)在競爭中失敗了。3. If I hadnt stood under the ladder to catch you when you fell, you _ now. 你掉下來的時(shí)候要不是我站在梯子下把你抓住，你現(xiàn)在可就笑不起來了?！締尉涓腻e(cuò)】4. (2012湖北卷改編) Had we not used an out-of-date train schedule, we wou

30、ld not missed the train. Key：1. wouldnt have picked2. wouldnt have failed 3. wouldnt be smiling4. 在missed前加have 2021/8/8 星期日208. When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everyth

31、ing that is said in advertisements. 涉及廣告時(shí)，消費(fèi)者需要了解廣告商所使用的伎倆，這樣他們才能對(duì)廣告宣稱的內(nèi)容作出自己的判斷，而不至于盲目地接受廣告中所說的一切。 When it comes to意為“當(dāng)談及到，一提起”，此句型中的to是介詞，后接名詞或動(dòng)詞-ing形式。 【微解析】【仿寫】1.(2015福建卷改編)_， the author thinks it necessary to sustain a colorful lifestyle. 當(dāng)談到情感支撐的話題時(shí)，作者認(rèn)為保持豐富多彩的生活方式是有必要的。【單句改錯(cuò)】2. (2015重慶卷改編)When it comes to sell houses, businesses also use high