大學(xué)體驗(yàn)英語第二冊(cè)Unit3課文A課件

1、UNIT 3 （Passage A）ADVERTISING Oct.21-25, 2013Week 8Presentation Passage A The Ad Council at a GlanceText StructurePara 1Para 2-3Para 4Para 6-7Para 5Testified by 4 Examples Content Awareness Para 1You may not immediately know us by name, but you do know us. For 59 years, the Ad Council has created _

2、and _ public service messages for our nation. Our slogans and characters are more than _ they raise awareness, inspire individuals to take action, and save lives. The following results testify to the power of the Ad Councils messages to make _ and _ social change:timelycompellingmemorablelastingposi

3、tiveExamples adopted to testify to the power of the Ad councils messages.Introduced in 1985save 75,ooo livesSince 1972help 300,000 studentsThe lowest fatalitiesthe most recognized sloganLaunched in 1944longest- running & famous95%77%70%15,935$1.4 billion21%70%Make lasting and positive social changeC

4、ontent Awareness Para 1Content Awareness Para 1Smokey Bears Campaign is an effort to help educate people about the importance of _ accidental, human-caused wildfires.The focus of the campaign was on promoting wildfire prevention, and Smokey Bear as a teacher, as a friend, and as the guardian of our

5、land.preventingContent Awareness Para 1Vince and Larry, the two crash test dummies, were developed by the National Ad Council and National Highway Traffic Safety Administration and the United States Department of Transportation. They came alive to tell everyone about _ and what happens when you dont

6、 wear safety belts. safety belts Content Awareness Para 2Since creating the category of public service advertisements (PSAs) in 1942, the Ad Council has played _in our changing society. The War Advertising Council, a private, non-profit organization, was founded to _ support for _ efforts.rally v. (

7、cause to) come or bring together for a purposeThe War Advertising Council, which was not established by the government or for profit , was aimed at encouraging people to support World War II.an increasingly critical role rallyWorld War II-related Content Awareness Para 3 War bonds are debt securitie

8、s (債券) i_ by a government for the purpose of fi_ military operations during times of war. War bonds ge_ capital for the government and make civ_ feel involved in their national militaries. issuedfinancinggenerateciviliansContent Awareness Para 3 Victory gardens, also called war gardens or food garde

9、ns for defense, were vegetable, fruit and herb gardens planted at private residences and public parks in the United States, during World War I and World War II to _ the pressure on the public _ supply brought on by the _ effort. reducefoodwarContent Awareness Para 3 Rosie the Riveter is a cultural i

10、con of the United States, representing the American women who worked in factories during World War II, many of _ produced war supplies. These _ sometimes took entirely new jobs replacing the _ workers who were in the military. Rosie the Riveter is commonly used as a symbol of feminism and womens _ p

11、ower.whomwomenmaleeconomicContent Awareness Para 3 After the War, the President asked the War Ad Council to continue as a _ to help solve the most _ of the day. _, the Ad Council was born.peacetime public service organization pressing social issuesHenceContent Awareness Para 4The Ad Councils mission

12、 is to _ a select number of significant public issues and _ action on those issues through communications programs that make a measurable difference in our society. To that end, the Ad Council _ volunteer talent from the advertising and communications industries, the facilities of the media, and the

13、 resources of the business and nonprofit communities to _ awareness, _ understanding and _ action.identifystimulatemarshalscreatefostermotivatePSA created by Ad councilCrime preventiondrug abuseChild abuserecyclingAIDSCritical issues?Content Awareness Para 5Commitment 2000Content Awareness Para 5Con

14、tent Awareness Para 6S1. For the past two years the Ad Council has been frequently listed as a Top 25 Internet Advertiser, according to Nielsen /NetRatings rankings, registering approximately 11 billion impressions in 2000. S2. The organizations website, , features all of the campaigns. TranslationC

15、ontent Awareness Para 6S3.The Ad Councils pledge is to remain committed and vigilant in establishing a foothold for public service advertising in a rapidly changing media landscape.Translation廣告委員會(huì)保證，要在這個(gè)瞬息萬變的傳媒世界，忠于職守，保持警覺，為公益廣告建立一個(gè)立足之地。Content Awareness Para 7Content Awareness_ 1 The slogans and c

16、haracters created by the Ad Council are meant for people to remember them. _ 2 Since the Ad Council began its “Friends Dont Let Friends Drive Drunk” campaign, 75 000 lives have been saved. _ 3 “Rosie the Riveter” was a character introduced by the War Ad Council to encourage women to join the job for

17、ce. _ 4 “Commitment 2000” is a campaign that helps American children to have a better chance of achieving their full potential. _ 5 In the Internet age, the Ad council still succeeds in establishing a foothold for public service advertising. TFTTFLanguage FocusRead and complete: Exercise 4 Exercise

18、5 Exercise 6Read and translate: Exercise 7Read and simulate: Exercise 81.We gave up the house, because of _ considerations.economic abuse inspire concerning estimate economic distribute motivate measurable maximize create2.The value of the painting was _ at several thousand dollars.estimated Ex. 4Fi

19、ll in the blanks with the words given below. Change the form where necessary.3.The new tax will not have any _ impact on the lives of most people.measurable 4.I was greatly _ to work hard by her example.inspired Ex. 4Fill in the blanks with the words given below. Change the form where necessary.abus

20、e inspire concerning estimate economic distribute motivate measurable maximize create5.The companys main function is to _ profit.maximize6.The profit-sharing plan is designed to _ the staff to work hard.motivateEx. 4Fill in the blanks with the words given below. Change the form where necessary.abuse

21、 inspire concerning estimate economic distribute motivate measurable maximize create7.Almost all our electricity is _ by heating water to form high-pressure steam.created8.Thousands of soldiers are working to _ food and blankets to the refugees.distributeEx. 4Fill in the blanks with the words given

22、below. Change the form where necessary.abuse inspire concerning estimate economic distribute motivate measurable maximize create9.Let me see all the official documents _ the sale of this land.concerning10.Drug and alcohol _ contributed to Brians early death.abusesEx. 4Fill in the blanks with the wor

23、ds given below. Change the form where necessary.abuse inspire concerning estimate economic distribute motivate measurable maximize createEx. 5Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.1.Although its a big company, the director know

24、s all the staff _. by name2.The actress really hated to play the sweet, passive woman that audiences _ her _.identify, withEx. 5Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.3.The town council decided not to _ the financial affair of t

25、he firm. participate in4.Im ready to decide, but I cant _ my colleagues.speak forEx. 5Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.5.The police had to _ firm _ to deal with the riots. take, actionEx. 6Fill in each blank with a word fr

26、om Passage A according to the definition given in the brackets. The number of the paragraph in which the target word appears is also supplied in the brackets. Change the form where necessary.1.Environmental _ has increased dramatically over the past decade. (understanding: Para. 1) awareness2.We are

27、 having difficulties in _ well-qualified staff. (get somebody to join something: Para. 3)recruiting3.There is little we can do to _ these kids to work hard at school. (stimulate the interest of somebody: Para. 4) motivate4.Police are anxious to hear any information _ his whereabouts. (about: Para. 5

28、)concerningEx. 6Fill in each blank with a word from Passage A according to the definition given in the brackets. The number of the paragraph in which the target word appears is also supplied in the brackets. Change the form where necessary.5.The new tax would force companies to _ energy-saving measu

29、res. (take: Para. 5) adoptEx. 6Fill in each blank with a word from Passage A according to the definition given in the brackets. The number of the paragraph in which the target word appears is also supplied in the brackets. Change the form where necessary.1.我發(fā)現(xiàn)量入為出地過日子越來越難了。(increasingly)live within

30、incomeI find it increasingly difficult to live within my income.Ex. 7Translate the following sentences into English. increasingly difficult2.現(xiàn)代政治家們都試圖以電視講話來影響普通百姓。(reach out)reach out to ordinary peopleModern politicians try to reach out to ordinary people in their TV speeches.Ex. 7Translate the fol

31、lowing sentences into English. 3.應(yīng)該幫助學(xué)生對(duì)人生采取積極的態(tài)度。(adopt) adopt a positive attitudePupils should be helped to adopt a positive attitude to life.Ex. 7Translate the following sentences into English. 4.希望全班同學(xué)參加這些討論。(participate in)Everyone in the class is expected to participate in these discussions.Ex

32、. 7Translate the following sentences into English. participate in these discussions5.如果你犯了罪就必須受到懲罰。(crime)commit a crimeIf you commit a crime you must expect to be punished.Ex. 7Translate the following sentences into English. Ex. 8Read and compare the English sentences, paying attention to their ita

33、licized parts, and then translate the Chinese sentences by simulating the structure of the English sentences.1.You may not immediately know us by name, but you do know us.You may not know the theories, but you do know how to operate the machine.你可能不懂得電腦是怎樣工作的，但你一定知道電腦是我們?nèi)粘Ｉ畈豢苫蛉钡囊徊糠帧?Simulated repro

34、duction:Simulated translation:You may not know how a computer works, but you do know that it is an inseparable part in our daily life.Reference:2.Our slogans and characters are more than memorable they raise awareness, inspire individuals to take action, and save lives.For him, teaching is more than

35、 a means to make a living it is a lifelong career.對(duì)我們來說，電腦不僅僅是一個(gè)計(jì)算工具它能使人們做很多事情，例如搜索信息，與朋友在線交流，網(wǎng)上購物等等。 Simulated reproduction:Simulated translation:Computers are more than a calculating tool they enable people to do a lot more things, such as searching for information, communicating with friends online, shopping via the Internet, etc.Reference:3.Since the Crash Test Dummies, Vince and La