2022年考研考博-考博英語-中國地質(zhì)大學(xué)考試名師押題精選卷I（帶答案詳解）試卷號57

住在富人區(qū)的她2022年考研考博-考博英語-中國地質(zhì)大學(xué)考試名師押題精選卷I（帶答案詳解）（圖片可根據(jù)實際調(diào)整大?。╊}型12345總分得分一.綜合題(共50題)1.單選題

JustasoneneedsaJ.D.tobecomealawyerinAmerica,onemustobtainaM.D.inordertoqualifyasaphysician,thoughthedegreeisnottheonlyrequirement.

問題1選項

A.JustasoneneedsaJ.D

B.aM.D

C.qualifyasa

D.thoughthedegreeisnottheonly

E.沒有問題

【答案】E

2.填空題

Johnhasagreatvoice,butwiththatcoldhewon't（

）verygoodifhetriestosing.

【答案】

sound

【解析】語法分析?？疾橄祫釉~。hewon’tverygood是個主系表結(jié)構(gòu)，空白處應(yīng)填入一個系動詞,此處填sound合適。

3.單選題

Theshort,smilingmanwhointroducehimselfasthemanagerdeniedthatwehadpaidmorethanotherpeople,thoughhedidadmitthatwehadbeenputina“special”room.

問題1選項

A.whointroducehimself

B.asthemanagerdenied

C.didadmit

D.hadbeenput

E.沒有錯誤

【答案】A

【解析】語法題。時態(tài)錯誤。introduce改為introduced。謂語動詞為denied,是一般過去時,因此A項定語從句中的動詞Introduce也應(yīng)該用過去式。

4.單選題

ManysocialobserversinChinaareconcernedthatchildrengrowingupinvillagesawayfromtheirmotherandfatherlackofparentalloveandmayhavetroublebecomingresponsibleadultsastheyentertheirtwenties.

問題1選項

A.areconcernedthat

B.lackofparentallove

C.troublebecoming

D.astheyentertheirtwenties

E.沒有錯誤

【答案】B

【解析】動詞誤用。Lack后面去掉of。動詞lack(缺乏)為及物動詞,可以直接作謂語動詞,不需要加介詞of。

5.填空題

WhenLiSanwenttothehospitalforhis（1）healthcheck-up,thedoctor

onceagainadvisedhimtoquitsmokingand（2）weight.HealsotoldLitogetmore（3）andcutdownonthe（4）ofsaltinhasdiet.Lihasheardthismanytimesbefore,buthewillprobably（5）theadvice,（6）hehasinthepast.I’mafraiditwilltakeaheartattacktomakehim（7）hisattitude.

【答案】1.regular

2.lose

3.exercise

4.amount

5.ignore

6.as

7.change

【解析】1.語義題。regularhealthcheck-up常規(guī)健康體檢

2.固定搭配。Loseweight減肥。

3.語義題。getmoreexercise加強鍛煉

4.語義題。Amount數(shù)量。

5.語義題。Ignoretheadvice忽視意見。

6.語義題。As正如。

7.固定搭配。changeone'sattitude轉(zhuǎn)變觀念。

6.填空題

Thecompanyheadquartersincludeatechnicallibraryandabigresearchlaboratory.I’vevisited（1）lab,whichisvery（2）equipped.Iwouldn'tmindworkingtheremyself.

【答案】1.the

2.well

【解析】1.語法題?？疾槎ü谠~。這里應(yīng)該用定冠詞the來表示特指前面出現(xiàn)過的laboratory。

2.固定搭配。Bewellequipped設(shè)備齊全精良。

7.單選題

Onceyouhavefinishedreadingthesedocumentsfromourconsultant,wewouldliketohaveyouropinionregardingthevalueoftheadvicesreceivedsofar.

問題1選項

A.Onceyouhave

B.regarding

C.valueoftheadvices

D.sofar

E.沒有問題

【答案】E

8.填空題

Yesterdayafternoon,whileJohnandLindawerebothatwork,thieves（1）intotheirflatand（2）money,jewelryandanexpensivenewcomputer.

【答案】1.broke;

2.took

【解析】1.固定搭配。breakinto闖入。因此此處填break的過去式broke。

2.語義題。第二空也填動詞的過去式,由其賓語money可知填took(帶走了)。

9.填空題

Myparentshavebeen（1）meto（2）marriedforthelasttwoyears,butIstillhaven’tmadeupmy（3）.

句意:在過去的兩年里，我的父母一直讓我結(jié)婚，但是我仍舊沒有做好決定。

【答案】1.asking

2.get

3.mind

【解析】1.固定搭配。Asksb.todo要求某人做某事。此處表示“一直”,用現(xiàn)在完成進行時,所以填asking。

2.固定搭配。Getmarried結(jié)婚。

3.固定搭配。Makeupone’smind下決心。

10.單選題

Sincethedatafromtheexperimentsarenoteasytobeanalysed,itwillbeseveralweeksbeforeweknowwhetherwearefreetoproceedwiththesecondpartofourresearchprogram.

問題1選項

A.from

B.arenoteasy

C.tobeanalysed

D.freetoproceedwith

【答案】B

【解析】語法錯誤。主謂不一致。are改成is。主語thedata為單數(shù)，故系動詞應(yīng)該用is。

11.單選題

Howdoyouaccount（1）

Thegraphintheupperpartofthescreen（2）

問題1選項

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問題2選項

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問題3選項

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問題4選項

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問題5選項

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問題6選項

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問題7選項

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問題8選項

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問題9選項

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問題10選項

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

【答案】第1題:M

第2題:H

第3題:T

第4題:O

第5題:K

第6題:F

第7題:D

第8題:J

第9題:N

第10題:G

【解析】（1）句意:你如何解釋1995年以來鳥類種群急劇減少的現(xiàn)象？

固定搭配。accountfor解釋，說明（某事）。

（2）句意:屏幕上方的圖表顯示了從1990至2012年生產(chǎn)水平的變化。

語法題。根據(jù)已知信息判斷后面要接一個謂語動詞,主語是graph(圖標(biāo)),所以匹配H。

（3）句意:為什么速凍蔬菜和直接從菜園摘的蔬菜幾乎一樣好？

語義連接。而且almost后面接形容意義的詞。

（4）正如你可以看到，大多數(shù)例子都取自最近的出版物。

語法題。mostof后面接復(fù)數(shù)名詞。干擾項為E。但是E(大部分學(xué)生在城市中長大)不符合實際。

（5）句意:喜歡講話，好玩的人不可能在精通書面英語上進步非?？?。

邏輯銜接。enjoytalking與playful前半句的關(guān)鍵，因此得出后面結(jié)論:在書面英語上不可能取得很快的進步。

（6）句意:大壩就是構(gòu)成一個障礙的一堵墻，以便阻止水往前流。

語法題。句中dam是前半句關(guān)鍵詞，前半句已經(jīng)是完整句子,后面需要接個表解釋說明意思的從句或分詞結(jié)構(gòu)。

（7）句意:當(dāng)王建國的英語口語變得更好時，他發(fā)現(xiàn)自己從閱讀中也獲得了更多。

邏輯銜接。as引導(dǎo)時間狀語從句，后面為主句表示結(jié)果或伴隨。

（8）句意:在我看見一輛昂貴的小車撞倒一個青年的那天，我正在沿著街道散步。

語法題。句子前半句為主句,后半句為when引導(dǎo)的時間狀語從句。when:當(dāng)...時候，表示正好發(fā)生了什么。

（9）句意:我要是早知道他不舒服，我就取消會議了。

語法題。考查虛擬語氣。表過去的條件句中的虛擬語氣，從句用had+過去分詞，主句would+have+過去分詞。

（10）句意:根據(jù)這個時間表，我們預(yù)計35分鐘后到達(dá)成都。

邏輯銜接。句中timetable是關(guān)鍵，是在講行程安排。

12.單選題

Asyoucantellfromhowanimatedheis.Charlesisnottiredenoughtogotobedyet.Hewouldn’tsleepifhegoestobednow.

問題1選項

A.Asyoucan

B.howanimatedheis

C.tiredenough

D.hegoestobed

E.沒有問題

【答案】D

【解析】時態(tài)錯誤。hegoestobed改為weretogotobed,主句和從句部分都是表示與將來事實相反，主句用would/could+動詞原形，從句用wereto/should+動詞原形。

13.單選題

1.Twelvemonthsago,LululemonAthleticawasoneofthehottestbrandsintheworld.Salesofitshigh-pricedyogagearwereexploding;thecompanywasexpandingintonewmarkets;expertswereinaweofits“cult-likefollowing.”Asoneobserverputit,“They’remorethanapparel.They’realifestyle.”Butthencustomersstartedcomplainingaboutpillingfabrics,bleedingdyesand,mostmemorably,yogapantssothinthattheyeffectivelybecametransparentwhenyoubentover.Lululemon'sfoundermadethingsworsebysuggestingthatsomewomenweretoofattowearthecompany’sclothes.AndthatwastheendofLululemon’scharmedexistence:thefoundersteppeddownfromhismanagementrole,and,afewweeksago,thecompanysaidthatithadseensales“deceleratemeaningfully.”

2.It’satruismofbusinessschoolthinkingthatacompany'sbrandisits“mostimportantasset,”morevaluablethantechnologyorpatentsormanufacturingprowess.Butbrandshaveneverbeenmorefragile.Thereasonissimple:consumersaresupremelywellinformedandfarmorelikelytoinvestigatetherealvalueofproductsthantorelyonlogos.AbsoluteValue,anewbookbyItamarSimonson,amarketingprofessoratStanford,andEmanuelRosen,aformersoftwareexecutive,showsthat,historically,theriseofbrandswasaresponsetoaninformation-poorenvironment.Whenconsumershadtorelyonadvertisementsandtheirpastexperiencewithacompany,brandsservedasproxiesforquality;ifacarwasmadebyGeneralMotors,oraketchupbyHeinz,peopleassumedthatitwasprettygood.Itwashardtofigureoutifanewproductfromanunfamiliarcompanywasreliableornot,sobrandloyaltywasawayofreducingrisk.Asrecentlyasthe1980s,nearlyfour-fifthsofAmericancarbuyersstayedloyaltoabrand.

3.Todayconsumerscanreadreamsofresearchaboutwhatevertheywanttobuy.This

startedbackwithConsumerReports,whichpublishedobjectivestudiesofproducts,andwithJDPower'squalityrankings,whichrevealedwhatordinarycustomersthoughtofthecarstheyhadbought.Butwhathasreallyweakenedthepowerofbrandsistheinternet,whichhasgivenordinaryconsumerseasyaccesstoexpertreviews,userreviewsanddetailedproductdata,inanarrayofcategories.ArecentPricewaterhouseCoopersstudyfoundthat80percentofconsumerslookatonlinereviewsbeforemakingmajorpurchases,andahostofstudieshaveloggedthestronginfluencethosereviewshaveonthedecisionspeoplemake.Theriseofsocialmediahasacceleratedthetrendtoanastonishingdegree:adudproductcanbecomealaughingstockinamatterofhours.IntheolddaysyoumightbuyaSonytelevisionsetbecauseyouhadownedonebefore,orbecauseyoutrustedthebrand.TodaysuchconsiderationsmattermuchlessthanreviewsonAmazonandEngadgetandCNET.AsSimonsontoldme,“eachproductnowhastoproveitselfonitsown.”

4.Ithasbeenarguedthatthewelterofinformationwillactuallymakebrandsmorevaluable.AstheinfluentialconsultancyInterbrandputsit,“Inaworldwhereconsumersareoftenoverwhelmedwithinformation,theroleabrandplaysinpeople’sliveshasbecomeallthemoreimportant.”Butinformationoverloadislargelyamyth.“Mostconsumerslearnveryquicklyhowtogetagreatdealofinformationefficientlyandeffectively,”Simonsonsays."Mostofusfigureouthowtofindwhatwe’relookingforwithoutspendinghugeamountsoftimeonline."Andthishasmadecustomerloyaltyprettymuchathingofthepast.Only25percentofAmericanrespondentsinarecentErnst&Youngstudysaidthatbrandloyaltyaffectedhowtheyshopped.

5.Forestablishedbrandsthisisanightmare.Youcannevercoastonpastperformance—thepercentageofbrand-loyalcarbuyershasplummetedinthepasttwentyyears—andthepricepremiumthatarecognizedbrandcanchargehasshrunk.Ifyouaremakingabetterproduct,youcanstillchargemore,but,ifyourproductismuchlikethatofyourcompetitors,yourpriceneedstobesimilartoo.Thatistheclearestindicationthattheeconomicvalueofbrands—traditionallyassessedbythepremiumacompanycouldcharge—iswaning.Thisisn’ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct(Coca-Cola,say),orwheretheyconferstatus,aswithluxurygoods.Butevenheretheinformationdelugeistransformative;luxurytravel,forinstance,hasbeenprofoundlyaffectedbywebsiteslikeTripAdvisor.

6.Forconsumersthisisideal:theyaremakingbetterchoices,andheightenedcompetitionhasraisedqualityandhelddownprices.Andtheyarenottheonlybeneficiaries;upstartsnowfinditeasiertocompetewiththebigboys.Ifyoubuildabettermousetrap,peoplewillsoonknowaboutit.Adecadeago,personal-computercompanieslikeAsusandAcerhadalmostnobrandidentityoutsideTaiwan.Nowtheyaremajorplayers.Roku,amakerofstreamingentertainmentdevices,hasthrivedeventhoughitsproductshavetocompetewithsimilaronesmadebyApple(whichisusuallycitedastheworld'smostvaluablebrand).AndtheKoreancarmakerHyundaihasgonefrombeingajoketosellingfourmillioncarsayear.Formuchofthe20thcentury,consumermarketswerestable.Todaytheyaretumultuous,andyouareonlyasgoodasyourlastproduct.ForbrandslikeLululemonthereisonlyoneconsolation:makesomethingreallygreatandyourpastsinswillbeforgotten.

1.AccordingtotextA,whichwaspublishedrecently,withinthepastyearLululemonAthletica（

）.

2.Thebestoppositeoftheverbtodecelerate(usedinparagraph1)isto（

）.

3.Acompany'sbrandisits“mostimportantasset”'(paragraph2).TextA（

）.

4.Americanconsumersusedtobeloyaltobrands（

）.

5.Inparagraph3,socialmediaarementioned（

）.

6.BasedontheevidencepresentedintextA,（

）

7.Tojudgefromwhathewrites,theauthoroftextA（

）.

8.TheauthorcitesHyundaiasanexampleofafirmthat（

）.

問題1選項

A.hasemergedasanewreligiousgroup.

B.hassuccessfullypersuadedoverweightwomentoavoidwearingyogapants,

C.bothoftheabove.

D.neitheroftheabove.

問題2選項

A.bumup.

B.speedup.

C.growup.

D.riseup.

問題3選項

A.offersabundantsupportforthisview.

B.showsthatthestatementwaseventruerinthepastthanitisinthe21stcentury

C.showsthatthisviewhasalwaysbeenfalse.

D.suggeststhatthisviewisincreasinglyoutofdate.

問題4選項

A.becausetheyeitherweretoobusyorlackedtheeducationtoseekreliableinformationonproductquality

B.becauseoftheimpactofadvertising,whichineffectprogrammedconsumerstorespondtothecalculatedappealofcertainbrands

C.thatexperiencehadtaughtthemtotrustinordertoreducethelikelihoodofmakingcostlymistakes

D.thattheyhadlearnedtorecognizeovertheyearsbyreadingConsumerReportsorsimilarpublications

問題5選項

A.asamajorfactorintheInternet'serosionofwhatremainsofbrandloyalty.

B.asanexampleofhowconsumersgainaccesstoexpertopiniononproductquality.

C.toshowthatbrandloyaltyisgrowingastheinternethelpspeopletoavoidundesirableproductsassociatedwithquestionablebrands.

D.asanexampleofwhatadvertiserscandotostrengthentheappealofabrand.

問題6選項

A.onecansafelypredictthatbrandswillsoonceasetobeafeatureofmarketing.

B.itisclearthatexpertsallagreeonhowthenewabundanceofproductinformationwillaffectconsumerchoices.

C.thereappearstobecontinuingdisagreementoverthefuturevalueofbrandsasamarketingtool.

D.itseemsthatprofessionalmarketanalystssharetheviewthatbrandloyaltywillreemergefollowingtheongoingtumult,whichistheresultofrapidtechnologicalchange.

問題7選項

A.suggeststhattheriseoftheinternet,andaboveallofsocialmedia,doombrand-basedcommerce.

B.feelsthatconsumersarebeingwellservedbythevastincreaseinaccesstoproductinformationonline.

C.believesthatthetrendsheoutlineswillmakeiteasierforbigcompaniestocontinuetodominateconsumermarkets.

D.thinksthatcompanieswillbeabletousetheinternettodesignproductsthatreflectconsumerpreferencesmoreeffectively.

問題8選項

A.oncehadapoorreputationbutisnowsuccessfulinitsindustry.

B.hassolveditsearlierimageproblembysellingmillionsofautomobiles.

C.offersevidenceofthegreatstabilityofconsumermarketsinthe20thcentury

D.showshowimportanthumorisinmarketingproductstotoday’sconsumers.

【答案】第1題:D

第2題:B

第3題:D

第4題:C

第5題:A

第6題:C

第7題:B

第8題:A

【解析】1.細(xì)節(jié)事實題。第一段指出:112個月前，露露檸檬公司還是世界上炙手可熱的品牌之一。它的昂貴的瑜咖裝備的銷量激增,但是之后消費者們開始抱怨容易起球的布料，會褪色的染料，以及最顯著的瑜伽褲子實在太薄了，以至于當(dāng)你彎腰時褲子實際上就變得透明。露露檸檬公司的創(chuàng)始人的言論使得情況雪上加霜，他暗指一些女性是因為太胖，才穿不下公司的衣服。由此推測D項正確。

2.詞義題。第一段最后一句中的“deceleratemeaningfully.”最可能指代“公司的銷售減速”，由此它的反義詞是“加速”。

3.細(xì)節(jié)事實題。根據(jù)第二段第二句“Butbrandshaveneverbeenmorefragile.但是品牌從未像如今這般脆弱不堪”及第三句“Thereasonissimple:consumersaresupremelywellinformedandfarmorelikelytoinvestigatetherealvalueofproductsthantorelyonlogos.理由很簡單：現(xiàn)在的消費者消息非常靈通，與其依賴品牌形象，更愿意去調(diào)查產(chǎn)品的真實價值”知D項“暗示這種觀念正在漸漸過時"正確。

4.細(xì)節(jié)事實題。第二段:Whenconsumershadtorelyonadvertisementsandtheirpastexperiencewithacompany,brandsservedasproxiesforquality(當(dāng)消費者不得不依賴廣告以及他們在該公司的購物體驗時，品牌起到了產(chǎn)品質(zhì)量代言人的作用),以及后面指出:...sobrandloyaltywasawayofreducingrisk.所以品牌忠誠度是一個降低風(fēng)險的方式,由此可知知C項“經(jīng)驗教會他們信任品牌，以減少犯代價昂貴的錯誤的可能性”正確。

5.細(xì)節(jié)事實題。第三段指出:Butwhathasreallyweakenedthepowerofbrandsistheinternet,whichhasgivenordinaryconsumerseasyaccesstoexpertreviews,userreviewsanddetailedproductdata,inanarrayofcategories(然而真正削弱了品牌力量的是互聯(lián)網(wǎng)，網(wǎng)絡(luò)使得普通消費者也可以很容易地獲取分門別類的專業(yè)評價、用戶評價，以及詳細(xì)的產(chǎn)品數(shù)據(jù)),以及后面:Theriseofsocialmediahasacceleratedthetrendtoanastonishingdegree:...(社交媒體的出現(xiàn)己在一個令人驚訝的程度上假設(shè)了這種趨勢（即削弱了品牌力量的趨勢)，由此可知A項“已成為互聯(lián)網(wǎng)削弱品牌忠誠度的一個主要因素”正確。

6.推理判斷題。根據(jù)第四段第六句“Andthishasmadecustomerloyaltyprettymuchathingofthepast.這導(dǎo)致消費者忠誠度的講法成為過去”及第五段中“Thisisn'ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct（Coca-Cola,say）,這并非一概而論：品牌保留價值，因為品牌聯(lián)想是產(chǎn)品體驗不可或缺的一部分(如可口可樂)”知C項“在品牌作為營銷工具的未來價值上貌似存在持續(xù)的爭議”正確。

7.推理判斷題。由第五段中“Thisisn’ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct（Coca-Cola,say）這并非一概而論：品牌保留價值，因為品牌聯(lián)想是產(chǎn)品體驗不可或缺的一部分(如可口可樂)”知A項“暗示互聯(lián)網(wǎng)的出現(xiàn)，尤其是社交媒體的出現(xiàn)使基于品牌的商業(yè)失敗”的說法過于絕對；第五段:Forestablishedbrandsthisisanightmare.Youcannevercoastonpastperformance...(對已確定的品牌而言，這是一個噩夢，你決不能不費力氣或沒有麻煩地依靠你之前的功績),由此可知C項“認(rèn)為他例舉的趨勢將讓大企業(yè)更容易繼續(xù)去支配消費者市場”不正確。D項“認(rèn)為企業(yè)將能利用互聯(lián)網(wǎng)去設(shè)計更能有效地反應(yīng)消費者喜好的產(chǎn)品”在文中沒有提及。第六段:Forconsumersthisisideal:theyaremakingbetterchoices,andheightenedcompetitionhasraisedqualityandhelddownprices(對消費者而言，他們在在做更好的選擇，提高的競爭提升了產(chǎn)品的質(zhì)量且也降低了產(chǎn)品價格)。可知B“認(rèn)為消費者通過大量獲取互聯(lián)網(wǎng)上的產(chǎn)品信息而正受到得到更好的服務(wù)”正確。

8.推理判斷題。根據(jù)第六段中“AndtheKoreancarmakerHyundaihasgonefrombeingajoketosellingfourmillioncarsayear.而且，韓國汽車生產(chǎn)者現(xiàn)代集團己從一個笑話變成一個每年銷售四百萬汽車的企業(yè)”知A項“曾經(jīng)聲譽不好，但現(xiàn)在在它的行業(yè)卻獲得了成功”正確。

14.填空題

Ourinitialfieldworksite（1）outtobecompletelyunsuitable.Ourteam（2）overaweektherebeforewerecognizedthatwe（3）neverfindthequalityoffossilswewere（4）forinthatspot.

【答案】1.turned;

2.worked;

3.would;

4.looking

【解析】1.固定搭配。turnouttobe被發(fā)現(xiàn)是，結(jié)果是。而且此處應(yīng)為過去式turned。

2.語義題。第二空填不及物動詞,因此worked符合句意。

3.語法分析。第三空填would表示過去將來時。

4.固定搭配。wewerefor是定語從句修飾thequalityoffossils,那