新視野商務(wù)英語(上)課程教案

《新視野商務(wù)英語（上）》課程教案主講教師任課班級授課時(shí)間學(xué)時(shí)8學(xué)時(shí)教學(xué)題目unitonecustomers教學(xué)目的makethestudentsfullyunderstandthebusinessmatters,thekeywordsandsentences,andalsotheusageofsomeimportantwordsandexpressions,masterthegrammarmentionedinthetext.教學(xué)重點(diǎn)thekeywordsofthewholetext,theusageofsomeexpressions.教學(xué)難點(diǎn)thecomprehensionofsomeofthedifficultsentences.教學(xué)方法double-sideteachingmethodandstudent-centeredteachingmethod教學(xué)內(nèi)容seethefollowingpages教研室: 系部: 教務(wù)處:Unit1CustomersObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeableto?providinginformationoncustomersandservicecollectinginformationoncustomersandservice.LanguagefocusDirectandindirectformsPronunciation:weakandstrongformSkillsWriting:capitallettersReading:kwit-FitadvertisementListening:customerserviceBusinessCommunicationMakingoffersKeyVocabularyCustomersgoodsservicesrepeatbusinesscustomerloyaltycodeofpracticecustomercareserviceLead-inwhatdoeseachcompanyofferthecustomer?whatotherexamplesofgoodcustomerscarecanyouthinkof?Wordsandexpression:Inperson:bythemselvesHampers:n.packing-caseorbasketwithalid,esponeusedforsendingfood.Balance:capitalOptional:whichmaybechosenornotasonewishes;notcompulsoryAssembly:masscometogetherLanguageFocusSentencesandclauses①Directandindirectquestions直接疑問句和間接疑問句UseWeusuallyusedirectquestionstogetinformation.

通常用直接疑問句來獲得信息Howmuchdoesitcost?Doesthecompanyhaveacodeofpractice?Weuseindirectquestionstoaskdifficult,orpersonalquestionsorwhenwewanttobepolite.間接疑問句通常提出“難”問題或私人問題,或者表示禮貌Couldyoutellmewhatqualificationsyouhave?CanyoutellmewhereIgotoarefund?FORMDirectquestions:presentsimpletense直接疑問句:一般現(xiàn)在時(shí)Weformdirectquestionswiththeauxi1iarydo.由助動詞do構(gòu)成直接疑問句。Wheredoyoushop?BUTwedonotusetheauxiliarydowiththeverbtobe.但助動詞tobe不用助動詞doWhereisthecustomerservicedesk?AuxsubjectverbAuxsubjectverbWh-/Howquestions特殊疑問句Questionwordsauxiliaryverbsubjectverb疑問句助動詞主語動詞Howmuchdoesitcost?Withbe帶動詞be的特殊疑問句Questionwordsverbsubject疑問詞助動詞主語Howmuchisit?Yes/Noquestions一般疑問句助動詞主語動詞Do1/you/we/you/theywork?Doeshe/she/itwork?Withbe帶動詞be的一般疑問句Tobesubject主語Am1/you/we/you/theyOK?Ishe/she/itOK?Indirectquestions:presentsimpletense間接疑問句:一般現(xiàn)在時(shí)Wh-/howquestions特殊疑問句Politeintroductionquestionword(s)subjectverb表示禮貌疑問詞主語助動詞主語動詞Do1/you/we/you/theywork?Doeshe/she/itwork?Withbe帶動詞be的一般疑問句Tobesubject主語Am1/you/we/you/theyOK?Ishe/she/itOK?Indirectquestions:presentsimpletense間接疑問句:一般現(xiàn)在時(shí)Wh-/howquestions特殊疑問句Politeintroductionquestionword(s)subjectverb表示禮貌疑問詞主語動詞Couldyoutellmehowmuchitcosts?Withtobe帶動詞的特殊疑問句Politeintroductionquestionword(s)subjectverb疑問詞主語動詞Couldyoutellmehowmuchitis?Politeintroductionquestionword(s)subjectverb疑問詞主語動詞Couldyoutellmehowmuchitis?Yes/Noquestions?般疑問句Politeintroifsubjectverb表示禮貌if主語動詞CouldyoutellmeifI/you/we/you/theywork?Politeintroifsubjectverb表示禮貌if主語動詞CouldyoutellmeifI/you/we/you/theywork?Couldyoutellmeifhe/she/itworks?InindirectYes/Noquestionsweuseif.InindirectYes/Noquestionsweuseif.在間接疑問句的一般形式中使用if。ReadingPuncture:smallholemadebysth.Sharpsep.onemadeaccidentlyinapneumatictyre補(bǔ)胎Premises:statementonwhichreasoningisbased.Valve:(sortOf)mechanicaldeviceforcontrollingtheflowofair,liquidorgasintoorthroughatube,pipeetc,byopeningorclosingapassage,氣門Exhaust:(outlet,inanengineormachine,for)steam,vapouretcthathasdoneitsworkexhaustpipe排氣管HomeworkandchecklistforUnit1Whatdoescustomerloyaltymean?Givetwoexamplesofgoodcustomercare.whatdoesBritishAirwaysofferitscustomer?《新視野商務(wù)英語（上）》課程教案主講教師任課班級授課時(shí)間學(xué)時(shí)8學(xué)時(shí)教學(xué)題目UNITTWO COMPANIES教學(xué)目的MAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.教學(xué)重點(diǎn)THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教學(xué)難點(diǎn)THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.教學(xué)方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室:系部:教務(wù)處:Unit2companiesObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeableto?providinginformationoncompaniesandproductscollectinginformationoncompaniesandproductsWarmingup:Youarequiteoftentobeaskedtointroduceyourcompany.Whattosay?Howtosay?ThatiswhatwearegoingtopracticeinUnit2.However,let'strytoworkoutwhatwouldbeimportantinformation?Discuss.LanguageFocusPresentsimpleandpresentcontinuousPronunciation:thirdpersonsingularsentencestressSkillsWriting:avoidingrepetitionReading:FTGraduateTrainingProgramListening:fourmajorcompaniesBusinesscommunicationPresentinginformationKeyVocabularyBuying,selling,marketingandproduction,informationtechnology,telecommunications, filmandcarManufacture,multinationals,operate,parentorholdingcompany,subsidiariesMultinational:companieswhichoperateinanumberofcountriesSubsidiaries:branchesInaspects:inal1kindsofMakesurethatthecompaniesareknownbythestudents.Diamler-Benz（奔馳）,Siemens（西門子）,Brother（兄弟）,Toyota（豐田）,Fiat（菲亞特），Gucci（古琦）,LeviStrauss（李維斯）,Microsoft（微軟）.Discuss:Whatdotheydo?Diamler-Benz（奔馳）,aGermancarmanufacturerSiemens（西門ナノ,aGermanmanufacturerofelectronicsandelectronicappliances,Brother（兄弟），aJapanesecarmanufacturer,Toyota（豐田），aJapanesecarmanufacturer,Fiat（菲亞特），anItaliancarmanufacturer,Gucci（古琦），anItaiiangarmentandfashionmaker,LeviStrauss（李維斯），afamousJeansmakerintheUSA,Microsoft（微軟），aprogramminggroupintheUSA.Matchthecompanytothecitywhereitsheadquartersare.Suggestedanswer:Diamler-Benz Stuttgart,Siemens Munich,Brother Nagoya（名古屋），Toyota NagoyaFiat Turin,Gucci Milan,LeviStrauss SanFrancisco,Software_SeattleLanguageFocusDueto:becauseofIntegral:wholePharmaceutical:ofmedicinaldrugGrammar:Irregularpresentsimple一般現(xiàn)在時(shí)的不規(guī)則形式Thoseverbsareirregularmustberemembered動詞不規(guī)貝リ動詞:Have:he/she/ithasDo:he/she/itdoes

Presentcontinuous現(xiàn)在進(jìn)行時(shí)USEWeusethepresentcontinuoustotalkabout;Thingswhicharehappeningatthetimeofspeaking.現(xiàn)在進(jìn)行時(shí)用來表示說話時(shí)正在發(fā)生的事情I*mtryingtocallGeoffPeters.Heisn'tworkingtoday.Whatareyoudoing?Thingswhicharehappeningaroundthetimeofspeaking.說話前后正在發(fā)生的事情Thecompanyisdevelopinganewdrugagainstasthma.Thecompanyisn*trecruitingatthemoment.Whataretheyplanningtodo?Someverbsarenotusuallyusedinitthecontinuousform.有些動詞一般不用進(jìn)行時(shí)hearseesmelltastelikedislikehatelovewantwishhopebelievefeel(=think)forgetknowmeanrememberthink(=haveanopinion)understandcontainhave(=own)oweownpossessThesearestativeverbs;theydescribestatesorsenses.這些動詞是狀態(tài)動詞,用于表示狀態(tài)或感覺。FORMBe+ing形式Positiveandnegative肯定形式和否定形式am/'mamnot/'mnotam/'mamnot/'mnotflyingarenot/aren'tflyingisnot/isn't flyingflying?arenot/aren'tflyingisnot/isn't flyingflying?flying?flying?He/she/it isQuestion疑問形式AmIAre you/we/you/theyIs he/she/itVerbsthatendinaconsonantfollowedbye以輔音字母e加結(jié)尾的動詞去掉e再加!ngtaketakingmanage managingBUT但是Verbsthatendinvowel+e以元音字母e結(jié)尾的動詞直接加ingagreeagreeing,seeseeingvowe1+consonantdoubleconsonantWhenthelastsyllableisstressed,weusuallydoublethefinalconsonant.以元音字母加輔音字母結(jié)尾的動詞,如果最后ー個(gè)音節(jié)重讀,通常雙寫末尾的輔音字母再加ingfitfittingbeginbeginningcontrolcontrollingSpeakingPairwork.Findoutaboutyourpartner*scompanyandmakenotesUsefulexpressions:Whodoyouworkfor?Wherearetheheadquarters?Whereareyoubased?Doyouhavebranchesoversea?TalkingabouttypesofbusinessThetipsforbusinessletterwriting:brief(statetheaimatheverybeginning),clear(whatyouexpectorneedinspecificway),polite(dear,Yourssincerely,andaneatform).Homework:WriteanenquiryforChemextoSKin4Asizedpaper.Note:FollowingthesampleonD.(Dateline)DearSir/Madam,WearelookingforacompanytohelpustodistributeproductsintheUSAandAsia.Wemanufactureawiderangeofchemicalproducts.AtpresentweexporttoEurope,butwewouldliketodevelopourmarketsintheUSAandAsia.Enclosedpleasefindourbrochurewhichgivesthedetailsaboutourcompany.Welookforwardtohearingfromyou.Yourssincerely(signature)《新視野商務(wù)英語（上）》課程教案主講教師任課班級授課時(shí)間學(xué)時(shí)8學(xué)時(shí)教學(xué)題目UNITTHREE TRAVEL教學(xué)目的MAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.教學(xué)重點(diǎn)THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教學(xué)難點(diǎn)THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.教學(xué)方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室: 系部: 教務(wù)處:Unit3TravelObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeableto?providinginformationontravelcollectinginformationontravelarrangementonbusinesstripWarmingupIntroducetheactivityandthearrangementsthathavetobemadeforatrip.IfyourfamiliesaregoingtoseeyouinFushunQI:Whatwouldyouliketoarrangeforthem?Q2:Wheretheyaregoingtostay?Q3:Wheretheyaregoingtovisit?Studentsanswerthequestionsandthusentertoday'stopic.Youarequiteoftentobeaskedtohaveabusinesstravelforyourcompany.Whattosay?Howtosay?ThatiswhatwearegoingtopracticeinUnit3.However,let'strytoworkoutwhatwouldbeimportantinformation?Discuss.LanguageFocusPresentcontinuousforfuture:fixedarrangementsPronunciation:contractionsoftobeSkills:Writing:faxesReading:TheJapaneseinBritainListening:internationaltravelBusinessconrnunicationIntroductionsandsocializeKeyVocabularyTravelitineraryforeignbusinesstripmakegooduseofcolleaguesbusinesspartnerculturaldifferencessocialconventionsnationalitiescultureitinerary:planfordetailsorrecordsofa)journey,routeconvention:generalconsent;practiceorcustombasedongeneralconsentLanguageFocusGoonatourhavelunchhavecoffeelistentoaCDHaveameetinglistentoapresentationGuessing:topredictvocabularyitemstheywouldexpecttooccurinthetext.Checkstudentsunderstandalltheheadingsandthengetthemtoreadthearticleandmatchtheheadingstotheparagraphs.Understandthese:1)culture,2)sightseeing,3)restaurants,4)weather,5)transport,6)daytripsGetthestudentstolookatthepassageanddoacoupleofexamplestogether.Writemoresentences,e.g.Ifyouareinterestedinoldminingtowns,youshouldgotoFushun;Ifyouareinterestedinmarkets,youshouldvisittheQueenVictoriaMarket.PresentationandlisteningCollocationexercise:waysofmaking,acceptinganddecliningoffersExplainthesituationtotheclass.Makesuretheyunderstandthattheyareorganizingavisitor*sfreetimeandarrangements.Askstudentstothinkaboutwaysinwhichtheycouldhelpavisitortotheircompany.Matchtheverbstothenouns.Playtherecordingforthefirsttimeforthemtocheckthecollocations.Readthemessage.Playtherecordingagainandasklearnerstocompletethenotes.Suggestedphrases:Cal1ataxi/theairport/hotelBookahotel/table/seatFindoutaboutatourReserveatable/seatMeetyouattheairport/hotelPickyouupattheairport/hotelArrivingFridaymorningat10Travelingbybusfrom….ReservetableforFridayeveningLeavemessageabouttimetopickupathotelLanguagefocusStudentswriteoffersforthesituations. ShallI…/Wouldyoulikemeto…/DoyouwantmetoDividetheclassintopairs.Onestudentmakesoffers,theotheracceptsordeclinesthem,inthelattercasegivingareasonfortherefusal.studentschangepartnersandroles.Suggestedphrases:Shal1I/Wouldyoulikemeto/Doyouwantmeto,,,getyouataxi?,,,reserveatable?,??bookyouaseat?,,?findoutabouttickets??,?callataxi???,dropyouoff?,,?callthestation???,findoutabouttraintimes?Usefulquestions: Wherecanyougoforameal? Whatkindoffooddoestherestaurantserve? Howoftendothesightseeingtoursdepart? Howmuchisaticketforthesightseeingtour? Wherecanyougoswimming? Isthereanywheretoplaytennis? Wherecanyouseeaplay? Whatcanyoudoifyouareinterestedinantiques?2.Elicitafewoffersfromstudents,e.g. Wouldyoulikemetoreserveatableat??,? ShallIbookyouaseatonthetour?Suggestedandusefulsentences:HereissometouristinformationaboutBath.Thebustourisverygood.Youcanseealotofthecities,andyoucangetonandoffasyoulike.IcanrecommendTheVaultsrestaurant.Weoftenentertainclientsthere.Doyouwantmetoreserveatableforyou?Finally,I'msureyouwouldenjoyMuchAdoAboutNothing.It'sveryfunny,andtheRoyalShakespeareCompanyisexcellent.Wouldyoulikemetofindoutabouttickets?Ilookforwardtoseeingyounextweek.Speaking:freepracticeofthelanguagepresentedinthisunitExplaintheactivity.Userealinformationintheirsituation.Pointoutwaysofintroducinganoffer:areyouinterestedin,,,?etc.Dividetheclassintohostsandvisitorsanddotheactivity.Changerolesandpartnersiftimepermit.DiscussionIntroducetheactivitybyelicitingfromlearnerswhatguestsdotoshowappreciationindifferentcountries.Learnersreadthroughthearticleandcomparewhatisthesameanddifferentwithwhattheyknow.LanguagepointsThankpeopleandtakeleaveindifferentcultures.Inpairs,learnersmatchthephrasestoasuitablereply.Theycanchecktheiranswerfromtherecording.Establishthedifferentcontexts,e.g.afterameal,asportingactivity,andtowhomtheremarksaremade(businesspartners,colleagues,etc.)Studentspracticetheexchangeinpairs.Keypoints:Wehavelearntthefutureaswill+infinitive.WhileinEnglishapresenttenseisoftenusedtotalkaboutthefuture,inparticularwhenanarrangementhasalreadybeenmade.Studentslookattheexamples.Wecanseethattherearetheuseoftimeexpressiontoindicatethatthefutureisbeingtalkedabout.Studentslookatthediaryandthenwritesentencesbasedontheschedule.Suggestedphrases:She'shavinglunchwiththedirectoronTuesday.She'shavingdinnerwithanewagentonTuesdayevening.She'smeetingMr.EnriqueonWednesdayafternoon.She'sflyingtoMelbourneonThursdaymorning.Grammar:ContractionoftobeinthepresentcontinuousDiscussionWiththeinformationfromthereadingandlistening,learnerscannowworktogethertoproduceaplanofwhattheywouldliketoseeanddoontheirfreeweekend.Whentheyhavefinished,askafewpairsofstudentstotellsomeothersaboutwhattheyhavechosentodoandwhytheywouldliketodothesethings.SpeakingGroupthestudentsinthreeorfourandaskthemtodrawuplistsofinformationthatwouldbeofinteresttoavisitortotheirhometown.ComparetheirlistsandtalktoeachotherabouttheirreasonswhytheyhavechosensuchplaceforthevisitorsintheirhometownPairwork.Findoutaboutyourpartner'stravelandmakenotesUsefulexpressionsinspeaking:Whereareyougoingonholiday/whowithHowyouaregoingtotravel/whereyouaregoingtostayHowlongyouaregoingtostay?Sum-up:Finishedstudyingofhowtoenjoyabusinesstripexceptforbusiness,makingproperoffersindifferentsituations,acceptanddeclinetheoffersinapoliteway,andatlastdealingwiththerightwayshowtoshowthankfulnesstothehosts.Homework:Answerthequestion:

Whattwousesdoyouknowforthepresentcontinuoustense?Thinkoffivecountriesandnamethenationalityforeachcountry.Fromthereadingarticleinthisunit,whatdotheJapanesethinkofBritain?Whatdoyousaywhenyoumeetsomeoneforthefirsttime?《新視野商務(wù)英語（上）》課程教案主講教師任課班級授課時(shí)間學(xué)時(shí)8學(xué)時(shí)教學(xué)題目UNITFOURTROUBLESHOOTING教學(xué)目的MAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.教學(xué)重點(diǎn)THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教學(xué)難點(diǎn)THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.教學(xué)方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室: 系部: 教務(wù)處:Unit4TroubleshootingObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoDealingwithvariousproblemsindoingbusinessorsolvingtheproblemsonbusinessCollectinginformationontroubleshootingWarmingup:Youarequiteoftentomeetalotoftroubleswhenyoudobusiness.Asklearnerswhatkindofproblemscanoccurwhenorderinggoodsfromanothercompany.Whattosay?Howtosolvetheproblems?ThatiswhatwearegoingtopracticeinUnit4.However,let'strytoworkoutwhatwouldbeimportantinformation?Discuss.LanguageFocusShould,oughtto:makingrecommendationsPronunciation:politeintonationSkillsWriting:clausesofpurposeReading:Ford*sspyteamListening:projectmanagementandtroubleshootingBusinesscommunicationReportwriting:recommendationsKeyVocabularyAchieveone'goalobjectivemanagementconsultantanalyseinthiscasestrategyoutsidermanagementconsultantperformancerecommendanalysisopportunitythreattroubleshootingTroubleshooting:dealingwithdifficultproblemsTroubleshooter:apersonwhogoesintoacompanytohelpwithspecificproblems.Goal:objectiveSWOT:strength;weaknesses;opportunities;threatsLanguagepoints:1.Gettheidea sayingwhattheproblemis askingformoredetails givinginformation givingthereasonfortheproblem apologizingandsayingwhatcouldbedonefortheproblemGrammar:ModelVerb:Weusemodelverbsto:giveadviceandmakerecommendations.(Should,oughtto)expresspossibilitytalkaboutthefuture(will)Shouldandoughtto(recommendations)Use:Weuseshouldandoughttorecommendchange,ortogiveadvice,Yououghttohireamanagementconsultant.Theyshouldlistentowomen'sviews.Youshouldn'ttrytochangethethingsyoucan'tchange.Yououghtnottopostponethemeeting.Whatshouldwedo?/Whatoughtwetodo?Shouldwechangeourcodeofpractice?Oughtwetochangeourcodeofpractice?SpeakingPairwork.Findoutsomeproblemsinyourpartner'scompanyandmakenotesSum-up:Welearnedfromthisunitfirstofallthegeneralproblemsthebusinesspeoplemaycomeacrossinplacinganorder,thenfocusonhowtodealwithsomeafter-salesproblems,atlast,practicehowtocomplainabouttheproblemsandhowtomakeanapology,bothinspokenformandwrittenform.Homework:Questions:Whatdoyouunderstandbythetermtroub1eshooting?Whatcanyoudotoavoidproblems?Whatsortofanalysiscanyoudotoassessacompany*ssituation?Whatverbscanyouusetomakerecommendations?WhyareyoulearningEnglish?《新視野商務(wù)英語（上）》課程教案主講教師任課班級授課時(shí)間學(xué)時(shí)8學(xué)時(shí)教學(xué)題目UNIT5COMPANYHISTORY教學(xué)目的MAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.教學(xué)重點(diǎn)THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教學(xué)難點(diǎn)THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.教學(xué)方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室:系部:教務(wù)處:Unit5CompanyHistoryObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationonsomecompanieseg.Fordcollectinginformationonsomecompanieseg.Ford.LanguagefocusPastsimple:regularandirregularverbPronunciation:pastsimpleending/t//d// /id/SkillsWriting:sequencingideasReading:companyhistoryofBicListening:companyhistoryofZurichFinancialBusinessCommunicationCompanypresentationKeyVocabularyCompanydetailhistorymarketingliteratureannualreportpresentationinformationfounderkeydateseventsLead-inwhichkeyeventsfromthecompanyhistorydoyouthinkeachphotorepresent?Whendoyouthinkeacheventhappened?WhendidFordstart?WhendiditcometoBritain?Wordsandexpression:Patent:togetalegaldocumenttostopothersmanufacturingaproductAnti-establishment:notinagreementwithgovernmentorauthority.Rebel:someonewhofightsagainstauthorityCustomized:designedforaparticularcustomerLanguageFocusSequencemarkersandconnectorsWeusesequencemarkerstolistandsequencethings.First;firstofall;firstlySecondsecondlythirdthirdlythenafterthatnextlastlyfinallynow/todayWhenwelistideasorargumentsweusuallyuse:Firstly,secondly,thirdly,lastly,finallyThereareanumberofreasonsforthis:firstlytheeconomyisweak,secondlylabourcostsarehighandfinallythereisstrongcompetition.Whenwetalkaboutactionsweusuallyuse:firstofall,then,next,afterthat,next.Firstofall,theydesignedanewtypeofshoe,thentheyfoundamanufacturertomakeit.Afterthattheystartedtoexportit.Thebuildingwhichstandsnearthetrainstationisasupermarket.ReadingRefine:improveModify:makesmallchangesSynonymouswithadisposableage:representsourfast-movingworldGillette:majormanufacturerofrazorsandtoiletriesManufacture:afirmwhichmakesorproducesgoods.HomeworkandchecklistforUnit5WhatdoyouknowaboutFord?Whatisthepasttenseof:make,de4velop,build,sell,go?NamethreeBicproducts.Howdoyoupronouncetheseregularpasttenseverbs?

stoppedworkedopenedformedstartedendeddescribetwokeyeventsinthecompanyhistoryofZurichFinancialServiceGroup.《新視野商務(wù)英語（上）》課程教案主講教師任課班級授課時(shí)間學(xué)時(shí)8學(xué)時(shí)教學(xué)題目UNIT6REATAILING教學(xué)目的MAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.教學(xué)重點(diǎn)THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教學(xué)難點(diǎn)THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.教學(xué)方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室: 系部: 教務(wù)處:Unit6RetailingObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationonretailingcollectinginformationonretailingLanguagefocusDefinite,indefinite,zeroarticlesDefiningrelativeclausesPronunciation:weakandstrongformSkillsWriting:expandingnotesReading:barcodesListening:shoppingatIKEABusinessCommunicationTelephoningKeyVocabularyRetailersgoodsservicesmanufacturewholesaler,consumerretailoutletsupermarketdepartmentstore theinternetTVshoppingchannelsmail-ordercataloguesmarginLead-in5.Whatarethetwomainreasonspeopledon'tlikeshopping?Whatcanretailerssoaboutthesetwoproblemsinyouropinion?Doyoulikeshopping?Whatdoyouthinkaboutcatalogueshopping,internetshoppingand24-hourshopping?Wordsandexpression:Supermarket:alargeself-serviceshopsellingfoodanddrinkandalsosmallhouseholditems.Hampers:n.packing-caseorbasketwithalid,esponeusedforsendingfood.Balance:capitalOptional:whichmaybechosenornotasonewishes;notcompulsoryHypermarket:averylargesupermarketoftenlocatedontheedgeofatownorcity.Shoppingmall:acoverareawithshops,supermarketsandrestaurants.Chainstore:oneofagroupofshopsownedbythesamecompany.LanguageFocusDefiningrelativeclausesTheseclausesgiveimportantinformationaboutthenoun.Aretailerisapersonwho/thatbuysgoodsaboutthemanufacturer.Thisisthedepartmentstorewhich/whichPetersonowns.WechoosearelativepronoundependingonwhetherthenounisapersonorathingPerson:who;thatThings:that;whichPlace:whereTime:whenMoreexamples:Idon'tlikedoor-todoorsalespeoplethatputunderpressureandtrytosellyouthingsyoudon'twant.IlikeshoppingmallswhereallmyfavoriteshopsareinoneplaceIlikeshopsthatofferawidevarietyofgood.Iprefersalesassistantswholetmelookaroundbymyself.Ithinkitisimportanttohavepackagingthatclearlyshowstheingredients.ThewomanwhoisstandingbytheclassroomisourEnglishteacher,ThisistheroomwhereLuXunonce1ived.ThetrainthathasjustleftisforShanghai.Ishallneverforgetthedaywhen(onwhich)wemovedintoournewhouse.Thebuildingwhichstandsnearthetrainstationisasupermarket.ReadingCheckoutcounter:thepaydeskinaself-serviceBarcode:apatternofthickandthinlinesthatrepresentsinformationManufacture:afirmwhichmakesorproducesgoods.Tilldisplay:anelectronicscreenwhichshowsyouhowmuchtopay.Supplier:anagentwhoprovidesgoodsandservices.Stock:allthegoodsaretailoutletkeepstoselltoitscustomersHomeworkandchecklistforUnit6Namefivedifferenttypesofretailoutlet.Whatinformationdobarcodescontain?Whyaretheyimportant?Whichofthesenounscanweusetheindefinitearticlewith?Why?Whichofthesenounscanweusetheindefinitearticlewith?Why?新視野商務(wù)英語（上）》課程教案主講教師任課班級授課時(shí)間學(xué)時(shí)8學(xué)時(shí)教學(xué)題目UNIT7Products教學(xué)目的MAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.教學(xué)重點(diǎn)THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教學(xué)難點(diǎn)THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.教學(xué)方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室: 系部: 教務(wù)處:Unit7ProductsObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationonProductscollectinginformationonProductsLanguagefocusOrderofadjectivesComparativeandsuperlativeadjectivesPronunciation:weakformsSkillsWriting:linkingwordsofcauseandeffectReading:DysonproductlaunchListening:advertisingproductsBusinessCommunicationProductpresentationKeyVocabularyProductuniquesellingpoints(USPs)advertisementcustomerprofilefeaturesbenefitsLead-inWhatarethefeaturesoftheproduct?Whataretheproduct,sbenefitstothecustomer?WhataretheUSPs?Whattypeofcustomerprobablybuysthisproduct?Wordsandexpression:Salesperson:Weareproudtopresentthisimportantnewadditiontoourrange.Itcomeswithactivespeakersanditsgreatnewcoloursarestylishandfashionable.Aswellasthespeakers,weofferyouallthefeaturesyounormallyexpect—thishigh-specproducthasa22-trackprogrammablememory,randomplayandmore.Wethinkyou*11find&79.99isanamazingprice,andwe'resureyou'11bekeentoorderyourpersonalplayerrightaway.Features:2000FileOrganiser:smallelectronicorganizer,canbeusedwithyourcomputer.Solarwatch:smartwatchpoweredbysolarenergy.Aerobicworkoutmachine:exercisemachineformenandwomen.CDplayer:small,fashionablycolouredcompactdiscplayer.Benefits