2008奧迪全車系試駕活動策劃方案-82p

08年度南區(qū)奧迪全車系試駕活動策劃方案Planning

Project

for

2008

South

Area

AUDI

Car

Test

Drive

Activity廣州國云風(fēng)GAAC,

GZ

officeContents試駕活動策略思路Strategyfor

Test

Drive

Activity試駕 及活動亮點Themeand

HotSpot

ofTest

Drive試駕活動內(nèi)容介紹和Introduction

tothe

Contents

of

Test

Drive

Activity

andBudget試駕活動媒介建議Suggestions

on

Media

for

Test

Drive

Activity一、試駕活動策略思路Strategy

for

Test

Drive

Activity本次活動任務(wù)Assignment

of

the

activity為了提升品牌形象，增加積客率，提升奧迪銷量，南部區(qū)希望在合適時間進(jìn)行奧迪全系車型試駕活動。今年是奧運(yùn)年，希望能緊密結(jié)合奧運(yùn)元素進(jìn)行創(chuàng)意。在南部區(qū)選擇6個城市進(jìn)行此項活動。In

order

to

improve

the

brand

image,

increase

the

rate

of

potential

consumers,increase

the

sales

volume

of

AUDI,

South

Area

is

expecting

to

hold

AUDI

Test

DriveActivity

at

suitable

period

in

2008.2008

is

also

the

year

for

holding

Olympic

Games,

it

is

expecting

to

design

combingwith

the

Olympic

Games

elements.Select

6

cities

in

South

Area

for

the

activity.國云風(fēng)對本次活動的理解Understanding

of

GAAC

to

the

activity是奧迪南部區(qū)08年整體試駕體驗的重要組成部分，通過這一活動加深目標(biāo)客戶對品牌和產(chǎn)品的深入了解。It

is

the

important

part

for

AUDI

south

area

08

test

drive

experience,

and

canpromote clients

to

know

the

brand

and

products.奧迪聯(lián)手奧運(yùn)，相對奔馳寶馬，我們拿到了最好的一張牌，本次活動是奧迪在南區(qū)提升形象的絕佳時機(jī)。AUDI

cooperates

with

the

Olympic

Games,

compared

with

BENZ

and

BMW,we

have

got

the

best

card,

this

activity

is

the

best

opportunity

for

AUDI

toimprove

image

in

south

area.和 市場相比，南區(qū)有自己的區(qū)域與消費(fèi)特征，在活動策略上要更有針對性。Compared

with

the

national

market,

South

Area

has

different

regionaland

consuming

properties,

therefore,

it

shall

be ed

for

the

strategyof

theactivity.本次活動在南區(qū)面臨的挑戰(zhàn)Challenges

of

the

activity

in

South

Area競爭品牌：在品牌形象上急需與奔馳、寶馬直接較量Competitive

brand:

AUDI

follows

BENZ

and

BMW

in

terms

of

brand

image南區(qū)是日系車的大本營，帶動著雷克薩斯在南區(qū)市場的飛速發(fā)展，需要進(jìn)一步拉開與雷克薩斯的差距。奔馳寶馬在南區(qū)市場占有率較高，在品牌形象上也領(lǐng)先于奧迪，奧運(yùn)將是一個很好的轉(zhuǎn)折點，在品牌形象上實現(xiàn)奧迪的全新跨越。South

Area

is

the

campus

for

Japanese

cars,

whichpromotes

the

fast

development

of

LEXUS

in

south

area,therefore,

it

requires

to

differential

AUDI

with

LEXUS.BENZ

and

BMW

have

high

market

share

in

South

Area

withbetter

brand

image

compared

with

AUDI,Olympic

Gameswill

be

a

perfect

milestone

for

AUDI

for

achieving

leapdevelopment

in

brand

image.本次活動在南區(qū)面臨的挑戰(zhàn)Challenges

of

the

activity

in

South

Area奧迪自身：需要借助奧運(yùn)深化奧迪文化與科技內(nèi)涵It

requires

deepening

the

cultural

and

technical

connotations

of

AUDI

with

theOlympicGames對潛在用戶而言，對奧迪的品牌文化和領(lǐng)先科技缺乏深入的了解，此次活動則是一個很好的窗口。奧運(yùn)的贊助企業(yè)很多，作為2008年北京奧運(yùn)會正式高級用車，奧迪到底有什么特別之處，應(yīng)該更加形象、直觀的展示給消費(fèi)者。To

potential

clients,

they

don’t

have

deep

knowledge

onthe

brandculture

and

leading

technologies

of

AUDI,thisactivity

will

be

a

perfect

window.Olympic

Games

has

a

lot

of

sponsor

enterprises,

as

theformal

and

high

grade

car

for

2008

Olympic

Games,

itrequires

directly

and

visually

display

the

advantages

ofAUDI.07年寶馬全車系試駕分析07

BMW

test

drive

ysis試駕前的全車系展示Exhibition

before

test

drive07年寶馬全車系試駕分析07

BMW

test

drive

ysis試駕培訓(xùn)和休息區(qū)Training

and

rest

area

for

test

drive嘉賓簽到處Guestsregistration

place試駕前講解Introductionbefore

test

drive體驗區(qū)1Game

experiencearea

1體驗區(qū)2Game

experiencearea

2音樂體驗區(qū)Music

experiencearea全車系試駕07年寶馬全車系試駕分析07

BMW

test

drive

ysisBMW

test

drive07年寶馬全車系試駕分析07

BMW

test

drive

ysis試駕形式比較簡單，以全車系展示結(jié)合道路試駕為主；帳篷休息區(qū)設(shè)置非常人性化，分 體驗區(qū)、音樂區(qū)等 區(qū)域；參加活動的客戶相對較年輕、時尚；test

drive

has

simple

mode

and

mainly

thecars

exhibition

and

road

test

drive;Tent

rest

area

is

people-oriented,

and

include

theracing

game

experiencearea,

music

and

other

entertainment

areas;Clients

who

attend

the

activity

are

relatively

young

and

fashionable;如何應(yīng)對挑戰(zhàn)——我們的活動思路How

to

face

the

challenges

---

Our

ideas本次全車系試駕不應(yīng)是單純的產(chǎn)品體驗活動，更是一個展示奧迪品牌和文化的絕佳機(jī)會；The

test

drive

shall

be

the

best

opportunity

for

exhibition

AUDI

brand

andculture

instead

of

simple

product

experience

activity;將奧迪和奧運(yùn)完美融合，給予消費(fèi)者全新的品牌文化體驗；Perfectly

combine

Olympic

Games

with

AUDI,

provide

brandnew

culture

experience

for

consumers;二、試駕

及活動亮點Theme

and

Hot

Spot

of

Test

Drive試駕活動主題Them

of

the

Test

DriveActivity奧迪激情全體驗AUDI

Enthusiastic

Experience展示奧迪與奧運(yùn)所共有的“激情”，“全體驗”突出這次是作為全車系的試駕活動。Show

the

common

“Enthusiastic”

and

“Experience”

of

AUDI

and

Olympic

Games,highlight

this

is

the

test

drive

activity

ofall

AUDI

cars.試駕活動主題-備選1Theme

of

Test

Drive

Activity

–

Option

1世界隨我而動World changeswith

me突出領(lǐng)導(dǎo)者形象，突出“動感”與“運(yùn)動”，引領(lǐng)08年的高檔車潮流。Show

the

image

as

the

leading

role,

highlight

the

“dynamic”

and

“sporty”,lead

thefashion

of

high

grade

cars

in

2008.活動亮點介紹Introduction

to

the

Hot

Spot

of

Activity奧迪奧運(yùn)百年全體驗展示Exhibit

the

history

of

AUDI

brand

and

Olympic

Games目的：通過奧迪和奧運(yùn)的百年歷史的介紹，展示奧迪的品牌光輝歷史內(nèi)容：在試駕休息帳篷內(nèi)設(shè)置奧迪奧運(yùn)品牌展示區(qū)，以

配合多 形式，向消費(fèi)者展示百年奧運(yùn)和百年奧迪的光輝歷程，奧迪與奧運(yùn)的百年輝煌，交相輝映。Purpose:

show

the

brilliant

history

of

AUDI

throughintroducing

the

history

of

AUDI

and

Olympic

GamesContents:

Set

AUDI

Olympic

Games

brand

exhibition

area

in

tent

rest

area,

show

the

brilliant

history

ofAUDIthrough

introducing

the

history

of

AUDI

and

Olympic

Games

withpictures

and11896-1899–1896年第1屆雅典奧運(yùn)會舉辦–1896,

the

1st

Athens

OlympicGames

washeld1899年，奧古斯特

(Horch)在科隆Ehrenfeld區(qū)創(chuàng)立了A.Horch

&

Cie.公司1899,

Horch

set

up

the

A.

Horch

&Cie.Company

in

Ehrenfeld

District

in

Cologne19321932年，第9屆奧運(yùn)會在洛杉磯舉辦1932,

the

9th

Olympic

Gameswas

held

in

Los

Angeles1932年，奧迪開始采用四環(huán)徽標(biāo)，它象征著奧迪與小(DKW)、霍希(Horch)和漫游者(Wanderer)在克姆尼茨理合并為汽車

公司。1932,

AUDI

started

to

apply4-ring

logowhich

shows

that

AUDI

is

united

as

thecar

alliance

company

together

withDKW,

Horch

and

Wanderer

inChemnitz.1936-19371936，柏林奧運(yùn)會，-歐文斯成為了體育田徑名將杰西，他贏得了100米、200米、4×100米接力和跳遠(yuǎn)4枚金牌1936,

in

the

Berlin

Olympic

Games,American

track

and

field

starJesseOwens

became

the

sports

hero,

andwon

4

gold

medals

in

100m,

200m,4×100m

relay

and

long

jump1937，汽車

轎車在標(biāo)準(zhǔn)公的速度率先超過了400公里/小時，創(chuàng)造了世界

。1937,

the

speed

of

Car

Alliance

carexceeded

400km/h

on

standard

road,which

created

the

world

record.活動亮點介紹s!Introduction

to

the

Hot

Spot

of

Activity奧迪奧運(yùn)

珠峰活動全程展示Show

of

Audi

Olympic

Games

Torque

Everest

Activity目的：讓

的目標(biāo)群體通過一系列的制作資料了解及認(rèn)知全程奧運(yùn)

珠峰活動！展現(xiàn)登頂?shù)膴W迪品牌形象

；Purpose:

Make

more clients

realize

the

Audi

Olympic

Games

Torque

Everest

Activitythrough

a

series

ofShow

the

Audi

brand

image;內(nèi)容：在活動的帳篷區(qū)設(shè)置奧迪奧運(yùn)

珠峰活動的展示區(qū)域；Content:

Set

Audi

Olympic

Games

Torque

Everest

Activity

show

area

in

the

tent

area

of

theactivity;傳遞的接近兩個月的車（Q7）展示；1.Show

the

special

car

forpassing

torque(Q7);活動攝影 展示；2.

Show

the

pictures

of

2-monthtorque

activity;3.全程活動拍攝專題片現(xiàn)場 ；

3.

Play

the

special

film

of

theentire

activity

on

site;活動亮點介紹Introduction

to

the

Hot

Spot

of

Activity現(xiàn)場

擁有奧迪元素的奧運(yùn)紀(jì)念品Give

OlympicGames

souvenir

with

AUDI

elements

on

site目的：增加用戶參與的熱情；內(nèi)容：向參與試駕的嘉賓

擁有奧迪元素的奧運(yùn)紀(jì)念品，如綁有奧迪圍巾的福娃等Purpose:

Arouse

the

enthusiasm

of

clients

to

attend

the

activity;Contents:

Give

OlympicGames

souvenir

with

AUDI

elements

on

site

to

guests,

such

as

lucky

doll

withAUDI

scarf

etc.活動亮點介紹2Introduction

to

the

Hot

Spot

of

Activity奧迪全車系車隊巡游Audi

motorcade

rounds目的：通過全車系巡游展示增加城中熱門話題，吸引目標(biāo)人群關(guān)注和參與；內(nèi)容：活動當(dāng)天上午選擇城中主干道進(jìn)行車隊巡游，奧迪全車系的集體亮相將會引起當(dāng)?shù)氐木薮筠Z動；在試駕的過程中奧迪車隊不斷展現(xiàn)在城市公

，吸引

關(guān)注度；Purpose:

Increasethe

hot

topic

through

exhibiting

the

products,

attract

the

attention

of

clients;Contents:

Cruise

in

the

main

roads

in

the

city

at

the

noon,

the

exhibition

of

AUDI

cars

will

arouse

high

stir

inlocal;三、試駕活動內(nèi)容介紹Introduction

to

the

Contents

of

Test

Drive

Activity

andBudget試駕活動內(nèi)容介紹Introduction

to

the

Contents

ofTest

Drive

Activity帳篷區(qū)效果圖時間、地點選擇建議活動總體流程集客與客戶邀請試駕與體驗追蹤與反饋Suggestion

on

site

and

dateGeneral

procedures

of

the

activityGroup

Client

and

Individual

Clients

InvitationTest

Drive

andExperienceTrack

and

feedback帳篷總效果圖百年奧迪展示區(qū)簽到區(qū)及奧迪珠峰火炬展示區(qū)休閑 區(qū)及商務(wù)洽談區(qū)自助餐飲區(qū)百年奧運(yùn)展示區(qū)舞臺帳篷外觀選擇帳篷外展示物料帳篷平面圖活動時間建議Suggestion

on

Date-7月27日Suggestion

on

Date:June

7st-JULY

27st,2008活動時間建議：時間選擇依據(jù)：Reference正好選擇這兩個項目之建議活動在6月開始進(jìn)行，預(yù)留活動報名及嘉賓邀請所需的時間；為配合奧迪總部在4月－6月奧迪珠峰火炬?zhèn)鬟f項目以及奧迪A5上市后作為一個延接，

的連貫讓奧迪品牌提升到一個新的高度；活動時間盡量安排在周六日方便客戶的到來；9－12月為冬季，某些城市氣候較冷，且年底企業(yè)活動頻繁，

和客戶邀約較時期進(jìn)行活動。，故不建議在這It

is

suggested

to

hold

the

activity

in

June,

confirm

the

registration

and

invitation

date

for

guests

forassuring

to

focus

on

potential

Audi

clients,In

order

to

meet

the

Audi

OlympicGames

Torque

Everest

Activity

of

Audi

Head

Office

andthelaunching

of

Audi

A5,

the

activity

held

on

this

date

continues

above

two

projects,

improve

Audibrand

to

a

new

height

through

continuous

activities;Arrange

the

date

on

Saturday

and

Sunday,

which

is

convenient

for

clients;September-December

is

winter,

it

is

cold

in

some

cities,

additionally,

there’re

more

enterpriseactivities

at of

the

year,

and

it

is

difficult

to

invite

media

and

clients,

therefore,

it

issuggested

not

to

hold

the

activity

during

this

period.活動地點建議Suggestion

on

Site試駕地點及試駕路線選擇依據(jù)：Reference

on

Test

Drive

Site

and

Route

：建議活動選擇在一、二級城市里面的城市廣場或體育中心內(nèi)舉行，場地較大，人流相對比較密集，配以良好的、可行的試駕路線，有助提高活動宣傳效果；基于安全及車輛運(yùn)營考慮，試駕路線不建議設(shè)定太多的換乘點，故不能滿足嘉賓能夠試駕試乘奧迪的全部車型，但保證每位嘉賓能夠體驗其中4款車型；每站的試駕線路盡量

，時間控制在20－30分鐘/次以內(nèi)；–

It

is

suggested

to

select

the

plazas

or

stadiums

in

the

Grade

1-2

cities,

which

has

big

size

and

densestream

of

people,

withfeasible

test

drive

route,

it

can

assist

to

strengthen

the

propagandizing

effect

of

the

activity;–– Take

the

safety

and

vehicleconsideration,

it

is

not

suggested

to

set

too

many

transferring

pointsalong

the

test

drive

route,

therefore,

it

can’t

meet

guest’s

demands

on

testing

all

cars,

but

it

assuresthat

every

g an

experience

2cars;Test

drive

route

shall

be

the

same

for

each

station,

the

time

shall

less

than

1

hour;活動時間建議Suggestion

on

Date奧迪

全體驗分站賽：2008年6月－7月Audi

EnthusiasticExperience

Sub-Station

Competition:

June-JULY,

2008周六:客戶+潛在客戶Saturday:

Clients

+Potential

Clients周五:彩排Friday:Rehearsal周三:進(jìn)場Wednesday:launch

site周四:

搭建Thursday:Construction周日:客戶+潛在客戶+Sunday:

Clients

+

PotentialClients

+

Media城市City地點Site日期Date鄭州Zhengzhou8號演播廳Henan

TV

No.8Performance

Hall2008/06/7-8Wuhan國際會展中心Wuhan

InternationalConference

and

Exhibition

Center2008/06/14-15長沙Changsha賀龍體育館Helong

Stadium2008/06/28-29Quanzhou僑鄉(xiāng)體育館Qiaoxiang

Stadium2008/07/12-13Shenzhen國際會展中心International

Conference

andExhibition

Center2008/07/19-20佛山

Foshan世紀(jì)蓮體育中心Shijilian

Stadium2008/07/26-27s

X

2

days,

altogether

200奧迪

全體驗AUDI

Enthusiastic

Experience

：活動人數(shù)：100人X

2天，共200人Attendants:100：20人

Media:

20

s大客戶：60人

Key

Clients:

60

s奧迪潛在客戶：80人AUDI

potential

clients:80ss4.

奧迪車主：40人（吸引再次 ）

AUDI

car

owner:

40s

(attract

them

to

buy

again)活動參與嘉賓Guests

for

the

Activity活動車輛

路線Car

Transportation

Route廣州（始發(fā)）Guangzhou

(Begi

)鄭州（第一站）Zhengzhou

(1stStation)（第二站）Wuhan

(2nd

Station)長沙（第三站）Changsha

(3rd

Station)（第四站）Quanzhou

(4th

Station)佛山（第六站）Foshan

(6th

Station)（第五站）Shenzhen

(5thStation)①②③④⑤⑥站活動Shenzhen

Station

Activity－國際會展中心Shenzhen

-International

ExhibitionCenter國際會展中心位于市中心區(qū)城市中軸線上，南鄰寬闊的濱河大道，北隔著名的深南大道與市民中心相望，位置顯要，交通便利，環(huán)境優(yōu)美，與大中華、市民中心等代表性建筑一起形成了城市中軸線上南部的靚麗景觀。Shenzhen

International

Exhibition

Center

is

located

in

the

central

axisin

Shenzhen

neighboring

thewide

Binhe

Avenue

in

the

south

and

facing

the

Citizens

Center

crossing

the

famous

Shennan

Avenuein

the

north

withadvantaged

location,

convenient

traffic

and

beautiful

environment,

and

forms

thebeautiful

scenery

together

with

such

typical

buildings

as

Dazhonghua,

Citizen

Center

etc.國際會展中心ShenzhenInternationalExhibition

Center福華三路3rd

FuhuaRoad金田路Jintian

Road濱海大道BinhaiAvenue益田路Yitian

Road國際會展中心ShenzhenInternationalExhibition

Center國際會展中心ShenzhenInternationalExhibition

Center福華三路3rd

Fuhua

Road濱海大道Binhai

Avenue濱海大道Binhai

Avenue金田路Jintian

Road益田路Yitian

Road站試駕路線Shenzhen

test

drive

route現(xiàn)場展示及體驗Site

show

andexperience活動現(xiàn)場搭建品牌帳蓬，向參加活動的嘉賓提供休息的場所Construct

brand

tents

in

the

site

as

therest

houses

for

guests制作一套可拆卸活動標(biāo)準(zhǔn)物料用于本次活動中，有利于品牌形象的塑造與Make

a

set

of

flexiblestandard

materialfor

this

activity

for

creating

the

brandimage設(shè)計百年奧運(yùn)，百年奧迪的現(xiàn)場展示，讓現(xiàn)場嘉賓能親身感受到奧迪運(yùn)動、進(jìn)取的品牌內(nèi)涵，并對奧迪成為奧運(yùn)的指定用車信息有更深入的了解。Design

history

corridor

of

100-Year

OlympicGames

and

100-Year

AUDI,

make

guests

to

feelthe

sporty

and

progressive

brand

connotation

ofAUDI

with

deep

realization

that

AUDI

is

thespecific

car

for

Olympic

Games.奧迪奧運(yùn)

珠峰活動展示區(qū)域，現(xiàn)場展示在攀登珠峰傳遞

的

車輛（Q7），以及活動

和VCR，讓現(xiàn)場嘉賓感受到奧迪創(chuàng)造這個劃時代的壯舉。Audi

Olympic

“Surpass

theEverest”

Activity

Show

Area,show

the

special

car

(Q7)

which

is

used

for

passing

thet

r

ue e

clim

i

g

E

r t

a

d

pi

t

r

s

and

VCRof

the

activity

make

guests

feel

th

feat

created

by

Aud體驗奧迪科技Experience

AUDI

technologies邀請技術(shù)顧問現(xiàn)場向嘉賓講解各款奧迪車型的技術(shù)亮點與試駕要點；Invite

technical

consultants

to

introducethe

technical

advantages

and

test

driveskills

of

AUDI

cars;各款奧迪車上配備銷售顧問對嘉賓進(jìn)行一對一的要點講解，指導(dǎo)嘉賓以最佳方式感受車輛的各項性能；Prepare

AUDI

sales

onthe

car

forintroducing

one

by

one

and

guide

theguests

to

realize

the

performances

ofthe

cars;試駕安排Arrangement

of

Test

Drive試駕；試駕路線及場次安排Arrangement

of

testdrive

route每天預(yù)約100位嘉賓到現(xiàn)場進(jìn)行試駕活動，分別為上午40名嘉賓下午60名嘉賓，預(yù)設(shè)第2天上午為為了讓

能夠試駕的奧迪車型，整條試駕路線控制在20－30分鐘左右，路線上安排1個安全的位置作為嘉賓的換乘點，保證每位嘉賓能試駕4－5款車輛；Invite

5

teams

of

guestsfor

test

drive

on

siteeach

day,

3

teams

inthe

morning

and3

teams

intheafternoon,

arrange

the

5th

team

on

the

second

day

is

media

test

drive;The

entire

test

drive

route

shall

be

about

60

minutes,

arrange

3

safety

places

as

transferring

points

alongthe

route,assure

every

g an

experience

2

cars;試駕路線的設(shè)計包括城市路面及高速公路The

test

drive

route

including

the

city

road

and

speedway試駕嘉賓安排Arrangement

of

guests嘉賓人數(shù)：100人/天；Attendants:

100

s/day;每臺試駕車安排2名嘉賓進(jìn)行試乘試駕，并可安排嘉賓的朋友/家屬進(jìn)行試乘；Arrange

2

driving

guests

in

one

car,

and

their

family

or

friends

can

pany

with

them試駕安排Arrangement

of

Test

Drive簽到Registration進(jìn)入活動區(qū)

Enter

intoActivity

Area填寫試駕協(xié)議/駕駛證確認(rèn)Fill

intoTest

Drive

Agreement

/Confirm

Driver’s項目及講解區(qū)Itemsand

Explanation

Area品牌展示Brand

Show大客戶/潛在消費(fèi)者/試駕Key

Clients

/Potential

Clients

/Media

Test

Drive進(jìn)入休息區(qū)/茶點/Enter

rest

area

/tea

and

snacks

/game結(jié)束End運(yùn)送；嘉賓分組安排

Arrange

guests整個車隊分為2隊，車隊1與車隊2，每隊分別以奧迪R8領(lǐng)航，每車隊配以5款奧迪車型；每天接待100位嘉賓，分別是上午40人和下午60人；嘉賓全部在各自的經(jīng)銷商店集中，由大巴每輛試駕車容納2位試駕嘉賓，10位/1天/輛，10輛車共100位；試駕車隊通過1個換乘點進(jìn)行試駕嘉賓換乘，保證每位嘉賓能試駕4－5款奧迪車；鑒于奧迪R8只能提供試乘，但名額有限故不能讓所有嘉賓都可以試乘，每天提供試乘名額20名，嘉賓可在試駕開始前參與奧迪知識小問答

取得試乘名額；活動程序Flow

of

Single試駕安排Arrangement

of

Test

Drive具體試駕操作Specific

Test

Drive試駕車隊安排（每車兩位嘉賓，每次可滿足22位嘉賓進(jìn)行試乘試駕）：Arrange

test

drivecar

team

(2

guests

a

car,

1

24

guests

for

test

drive

eachtime):試駕車輛組合以進(jìn)口＋國產(chǎn)進(jìn)行搭配，務(wù)求嘉賓得到全方位的體驗；Cars

for

test

drive

shall

be

imported

+

home

made,

make

guests

to

experience

comple

y;①領(lǐng)航車R8Navigation

carR8

A4A8②Q7③TT④A6⑤①領(lǐng)航車R8Navigation

car

R8

A4S8②Q7③A5④A6⑤車隊1車隊2試乘試乘試駕安排Arrangement

of

Test

Drive換乘點Transferring

Point國際會展中心ShenzhenInternationalExhibition

Center福華三路3rd

Fuhua

Road濱海大道Binhai

Avenue濱海大道Binhai

Avenue金田路Jintian

Road益田路Yitian

Road具體試駕操作Specific

Test

Drive人性化的安排People-oriented

arrangement采用預(yù)約形式邀請嘉賓，有利于活動現(xiàn)場的管理，減少嘉賓等候的時間Invite

guests

through

reserving

inadvance,

benefit

the

site

management,and

reducing

the

waiting

time

forguests現(xiàn)場安排茶點提供給嘉賓，讓嘉賓在等候時或試駕體驗后能充分體現(xiàn)品牌的人性化Provides

snacks

for

guests,

makeguests

comple y

experience

thepeople-oriented

nature

when

waiting

fortestdrive人性化的安排People-oriented

arrangement模擬游。嘉賓

區(qū)域，現(xiàn)場設(shè)置仿真戲供嘉賓在等候或試駕后休閑Set

up

the

Relaxing

area,

provide

theemulational

racing

game

for

the

waitingtime;全系車型試駕體驗活動講解Introduction

of

test

drive

event全系車型試駕體驗 Test

driving

of

all

Audi

items茶點供應(yīng)時間嘉賓

離開

tea

time

/

Leave午餐

/

休息 Lunch

time

of

Staffs

/

Rest嘉賓到達(dá)Guests

Registration活動開始

/

致辭

Start

the

Activity

/

Speech

of

Leadership全系車型試駕體驗活動講解Introduction

of

test

drive

event全系車型試駕體驗Test

driving

of

all

Audi

items09：00–09：15

嘉賓簽到Guests

Registration09：15

–

09：25

活動開始

/

致辭

Start

the

Activity

/

Speech

of

Leadership09：25

–

09：4009：40

–

11：4009：00

–

11：4012：0012：00

–

13：0013：00

–

13：1513：15

–

13：2513：25

－

13：4013：40

–

17：4013：00

–

18：0018：00茶點供應(yīng)時間嘉賓

離開

tea

time/Leave活動日程安排Schedule

of

Activity嘉賓體驗日Experience

Day活動日程安排Schedule

of

Activity上午（

40人）下午（

60人）09:00嘉賓簽到/禮品09:15致辭09:25試駕活動講解09:401－10試駕（車隊1）11－20試駕（車隊2）21－40帳篷內(nèi)活動10:1021－30試駕（車隊1）31－40試駕（車隊2）1－20帳篷內(nèi)活動10:401－10試駕（車隊2）11－20試駕（車隊1）21－40帳篷內(nèi)活動11:1021－30試駕（車隊2）31－40試駕（車隊1）1－20帳篷內(nèi)活動11:40試駕結(jié)束12:00結(jié)束離開休息13:00嘉賓簽到/禮品13:15致辭13:25試駕活動講解13:401－10試駕（車隊1）31－40試駕（車隊2）嘉賓帳篷內(nèi)活動14:1011－20試駕（車隊1）41－50試駕（車隊2）嘉賓帳篷內(nèi)活動14:4021－30試駕（車隊1）51－60試駕（車隊2）嘉賓帳篷內(nèi)活動15:101－10試駕（車隊2）31－40試駕（車隊1）嘉賓帳篷內(nèi)活動15:4011－20試駕（車隊2）41－50試駕（車隊1）嘉賓帳篷內(nèi)活動16:1021－30試駕（車隊2）51－60試駕（車隊1）嘉賓帳篷內(nèi)活動16:40試駕

試駕結(jié)束17:4018:00結(jié)束離開活動車輛需求車型Demands

on

Car

for

the

Activity數(shù)量

提供方用途A4SLINE帳幕外展示Q7奧迪奧運(yùn)珠峰火炬活動展示A4試駕車隊領(lǐng)航A4試駕A6試駕A8試駕A5試駕Q7試駕TT試駕R8試駕S8試駕服務(wù)車維修應(yīng)對救護(hù)車緊急事件應(yīng)對備用車A6現(xiàn)場待命備用車Q72

地方經(jīng)銷商1

奧迪總部1

南部區(qū)代表處2

南部區(qū)代表處2

南部區(qū)代表處1

南部區(qū)代表處1

南部區(qū)代表處2

南部區(qū)代表處1

南部區(qū)代表處2

南部區(qū)代表處1

南部區(qū)代表處1

地方經(jīng)銷商1

國云風(fēng)1

地方經(jīng)銷商1

地方經(jīng)銷商現(xiàn)場待命總數(shù)20活動車輛需求Demands

on

Car

for

the

ActivityVEHICLEYSUPPLYPURPOSEA4

SLINE2Dealerfor

signature

and

exhibition

in

all

stationsQ71Audi

headofficeAudi

Olympic

Games

EverestTorqueActivityA41Audisouth

area

officeNavigationA42Audisouth

area

officeTestdriveA62Audisouth

area

officeTestdriveA81Audisouth

area

officeTest

driveA51Audi

south

area

officeTestdriveQ72Audisouth

area

officeTestdriveTT1Audisouth

area

officeTestdriveR82Audisouth

area

officeTestdriveS81Audisouth

area

officeTestdriveService

car1Dealerservice

onsiteAmbulance1GAACEmergencySpare

A61Dealeronsite

standbySpare

Q71Dealeronsite

standbyTotal20人員需求Demands

on

personnel人員類別提供方人數(shù)職能奧迪領(lǐng)導(dǎo)代表處1活動致辭，歡迎來賓奧迪技術(shù)顧問經(jīng)銷商1現(xiàn)場向嘉賓講解各款奧迪車型的技術(shù)亮點銷售顧問經(jīng)銷商4嘉賓簽到，禮品發(fā)放，負(fù)責(zé)帳篷內(nèi)的嘉賓接待并疑問解答領(lǐng)航人員經(jīng)銷商2負(fù)責(zé)領(lǐng)航車的駕駛及車隊路線的播報試駕陪同人員經(jīng)銷商10向試駕嘉賓講解駕駛操作技巧，講解車上各項功能，保證試駕過程中嘉賓及車輛的安全維修人員經(jīng)銷商2負(fù)責(zé)定時檢測試駕車輛的安全性，對受損車輛進(jìn)行快速修復(fù)現(xiàn)場主持人國云風(fēng)1調(diào)動現(xiàn)場氣氛，安排試駕順序禮儀國云風(fēng)4負(fù)責(zé)帳篷內(nèi)的茶點及衛(wèi)生醫(yī)護(hù)人員國云風(fēng)1具有醫(yī)生執(zhí)照的醫(yī)護(hù)人員，對突發(fā)的情況進(jìn)行應(yīng)對VarietyProviderPersonsFunctionsAudi

OfficerOffice1Give

speech,greet

the

guestsAudi

Technical

ConsultaDistributors1Explain

the

technical

bright

spots

of

Audi

cars

for

the

guests

on

siteSalesDistributors4Registration

and

gifts,

serve

guests

and

explain

guest's

enquiry

in

the

tentNavigatorDistributors2Drive

the

navigation

car,

report

the

route

of

the

teamTestDrive

paniesDistributors10Explain

the

drive

skill

to

the

guests,

explain

the

functionsof

the

car,

assure

the

safety

ofguests

and

cars

during

test

driveRepairing

TechniciansDistributors2Periodically

check

the

safety

of

test

drive

cars,

quicklyrepair

the

damaged

carsSite

PresiderGAAC1Arouse

the

site

atmosphere,

arrange

the

test

driveAmenityGAAC4Tea,

foods

and

sanitation

in

the

tent其它城市場地及路線選擇Site

and

Route

Selection

in

Other

Cities鄭州－

8號演播廳Zhengzhou

–

No.

8

Stereo

Hall

of

Henan

TV8號演播廳位于花園路北段No.

8

Stereo

Hall

of

Henan

TV

is

located

in

the

north

section

of

Huayuan

Road中原首家五星級夢幻劇場。劇場所在園區(qū)總占地面積104畝，劇場舞臺總面積2300平方米。舞臺系統(tǒng)由主舞臺、后舞臺和左右側(cè)臺組成，配備國內(nèi)先進(jìn)的2米旋轉(zhuǎn)升降舞臺和觀眾區(qū)升降臺。The

5-star

Dream

Theatre

in

Central

China.

The

area

of

the

park

of

thetheatreoccupies

104

mu,

and

the

total

area

of

the

stageis

2300m2.The

stage

composes

ofmain

stage,

rear

stage,

left

and

right

side

stages,

and

is

equipped

with

advanced

2mrotating

and

lifting

platform

aswell

as

audience

area

liftingplatform.8號演播廳No.

8

Stereo

Hall

of

Henan

TV花園路北段North

section

of

Huayuan

Road中州大道ZhongzhouAvenue

國道107No.107NationalHighway8號演播廳

No.8Stereo

Hallof

HenanTV花園路北段North

section

of

Huayuan

Road8號演播廳No.

8

Stereo

Hall

of

Henan

TV國道107No.

107

National

Highway鄭州站試駕路線Zhengzhou

test

drive

route-

國際會展中心Wuhan

-Wuhan

International

Exhibition

Center漢口解放大道Wuhan

Hankou

Jiefang

Avenue國際會展中心位于解放大道商業(yè)中心地帶的東側(cè)，緊鄰 百貨中心店、世貿(mào)廣場、 廣場、SOGO太平洋百貨以及中山公園、新華路體育場、漢口汽車站。

Wuhan

International

Exhibition

Center

is

located

in

theeast

ofJiefang

Avenue

BusinessCenter,

neighboring

New

World

Department

Store,

Wuhan

World

Trade

Plaza,

WuhanPlaza,

SOGO,

Zhongshan

Park,

Xinhua

Road

Stadium

and

Hankou

BusStation.國際會展中心Wuhan

InternationalExhibition

Center解放大道Jiefang

Avenue友誼南路South

Youyi

Road沿河大道Yanhe

Avenue知音橋Zhiyin

Bridge龍陽大道Longyang

Avenue漢新大道Hanxin

Avenue濱江大道Binjiang

Avenue友誼南路South

Youyi

Road國際會展中心

Wuhan

InternationalExhibition

Center解放大道

JiefangAvenue友誼南路

SouthYouyiRoad沿河大道

YanheAvenue濱江大道

BinjiangAvenue知音橋

ZhiyinBridge龍陽大道

LongyangAvenue漢新大道

HanxinAvenue站試駕路線Wuhan

test

drive

route長沙－賀龍體育館Changsha

-Helong

Stadium湖南

沙市勞動西路228號No.

228,

West

Laodong

Road,

Changsha,

Hunan大型室內(nèi)網(wǎng)球場賀龍體育文化中心（“新世紀(jì)文化中心”）位于湖南沙市城南的天心區(qū)內(nèi)，由芙蓉中路、勞動西路、白沙路與城南西路合圍的大片區(qū)域，總面積約為70公頃。具備體育、全民

、購物與休閑等多項功能。2003年 陸第五屆城運(yùn)會在長沙召開，賀龍體育文化中心為這次大賽的主場館之一。Helong

Stadium

is

abig

interior

tennis

court

(“New

Century

Culture

Center”)

is

located

in

TianxinDistrict

of

Changsha,

with

thetotal

area

of

the

big

zone

including

Central

Furong

Road,

West

LaodongRoad,

Baisha

Road

and

West

Chengnan

Road

with

the

functions

of

sportscompetition,

all-peoplesports,

shop and

entertainment.

In

2003,

the

5th

City

Games

of

mainland

was

held

in

Changsha,and

Helong

Stadium

is

one

of

the

major

stadiums

of

the

games.賀龍體育館Helong

Stadium賀龍體育館Helong

Stadium勞動西路WestLaodong

Road芙蓉中路Central

FurongRoad

芙蓉南路South

FurongRoad中意路Zhongyi

Road韶山南路SouthShaoshanRoad韶山中路CentralShaoshanRoad賀龍體育館

Helong

Stadium勞動西路West

LaodongRoad長沙站試駕路線Changsha

test

drive

route僑鄉(xiāng)體育館位于 僑鄉(xiāng)體育中心南側(cè)，建筑面積7679平方米，總投資2500萬元，館內(nèi)可容納觀眾3400多人。該館是僑鄉(xiāng)體育中心的首期工程，于1992年12月正式動工，1994年元月建成。Quanzhou

Overseas

Chinese

Stadium

is

located

in

the

south

of

Quanzhou

Overseas

Chinese

Sports

Centerwith

floor

area

reaching

7679m2and

total

investment

25

mil with

the

area

for

over

3400

audiences.It

is

the phase

engineering

of

Overseas

Chinese

Sports

Center

and

started

construction

in

December1992

and

finished

in

January

1994.－僑鄉(xiāng)體育館Quanzhou

-Overseas

Chinese

Stadium僑鄉(xiāng)體育館QuanzhouOverseasChineseStadium刺桐東路East

CitongRoad江濱大道JiangbinAvenue城西路ChengxiRoad西街Xijie

Street東街Dongjie

Street東湖路Donghu

Road站試駕路線Quanzhou

test

drive

route僑鄉(xiāng)體育館

QuanzhouOverseasChineseStadium刺桐東路

East

CitongRoad城西路

ChengxiRoad東湖路

DonghuRoad佛山世紀(jì)蓮體育中心座落在東平河畔新城區(qū)中心組團(tuán)公園內(nèi)，總面積42公頃。它由德國GMP公司設(shè)計，建成后它將