中醫(yī)藥的網(wǎng)絡推廣

11/11Bar-IlanGraduateInternationalMBAProgramMarketingDr.Amirflint-GoorMARKETINGPLAN(Outline)TraditionalChineseMedicalCareTheGlobalNetworkforTCMService11/3/2003TABLEOFCONTENTSPlanSummary 2History/Management/Organizations 2Product/ServiceDescription 2Market&Customers 3Competitors 4CompetitiveAdvantages/S.W.O.Tanalysis 4Environment 5Objectives 5MarketingMix 5ProformaFinancialReport 5PlanSummaryTraditionalChineseMedicalCare(TCM)isfamousintheworld.WecanusuallyfindTCMsectionofficesintheIsraelihospitals(Forexample:thesectionforChinesephysiotherapyinSherreZedakhospitalinJerusalem;AcupunctureandtraditionalherbstotreatcancerinHerzliyahospital,etc),alsoinmosthospitalsintheworld.ButcomparetotheprofoundTCMCare,whatwecanfindinIsraelandintheothercountriesisonlyasmallpartoftheTCM.DependonInternet,wearegoingtodoagreatjobtoofferaperfectservicetoourcustomersinIsraelandthepeopleallovertheworld:TraditionalChineseMedicalCareTheGlobalNetworkforTCM<Missionstatements>

“Makeahealthierworld”:WewillprovidesafeandeffectiveproductstoourcustomersallovertheworldandcomprehensiveonlineTCMservicestomakeahealthierworld.History/Management/Organizations(PASSOVER)

Product/ServiceDescriptionOffertheTCMinformationtothecustomersandrelatedorganizations.Offertheservicestothecustomersandrelatedorganizations.TotheindividualcustomerThebasicknowledgeofTCM:ThedifferencebetweentheWesternMedicine(WM)systemandtheTCMsystem;TheadvantagesandemphasisoftheTCM,Chineseherbalmedicine,Chineseacupuncture,Fit-inmassage,Qigong,Shadowboxingetc.TheDatabaseandintroductionofwell_knownTCMsectionofficesallovertheworld.TheDatabaseofthefirst-classChineseHospitalsandherbalistdoctors.CustomersOnlineDatabaseTheknowledgeofSelf-health-carebyTCMOnlineSearch:symptomdiseaseTCMOnlineConsultation(websiteoremail)OnlinediagnosesandJoint-diagnosesfromdifferentcountries(Thevideomeetingthroughthebroadband)DiseaseAlertE-Tradeservice:B-2-C(Incomesource)

1)EspeciallyfortheE-tradeofsuperiorTCMproducts

2)Theregisteredcustomerswillgetcharacteristicservices.

Totheorganizationalcustomers(relatedorganizations):

Platform:forthetechnicalintercommunionofWesternMedicineScienceandTraditionalChineseMedicineScience;Tech-cooperation.(Incomesource)Window:Toissuethepatents,toissuethesupply&demand.Consultant:InternetSurvey(Incomesource)Advertising(Incomesource)E-Tradeservice:B-2-B(Incomesource)Collect(website)theDemandandSupplyinformation(individual&organization)fromourcustomersallovertheworld.Maketheordertothesuppliersanddeliverytheproducts.Makeprofitformtheservicefee.

Market&CustomersTCMandWMhavedifferentemphasisandadvantages.TCM:1)Useherbalmedicine,almosthasnoside-effect;2)emphasizeonRecuperatinganddailyhealthcare.MoreandmoreIsraeliandWesternpeoplerecognizethatTCMisagoodchoicetohelpthemhealthier,toimprovetheirlivingquality.TheyareinterestedingettingmoreknowledgeaboutTCMandusetheTCMtotheirdailyself-health-care.Andthepatients,especiallythechronicdiseasepatientsprefertousetheTCMtoavoidtheside-effectcausedbythewesternmedicine.

Soourtargetmarketsandcustomerarethepeopleallovertheworld.Especiallythedevelopedcountries’markets.Fromourwebsite,weissuealltheinformationtheyneed,weofferourservices(long-distance-diagnose,onlineconsultant,onlinesurveyandsoon)throughInternet,andwedelivertheproducts(B-2-B/B-2-C)toourcustomers.CompetitorsDirectCompetitors:InChina,therearesomecompanyofferingthesimilarservices.Suchas‘’,‘999.’etc.IndirectCompetitors:SomeChinesecompanymadebranchesoverseastoselltheirproducts.Forexample:‘TianShi’isaChinesecompany,theyhavemorethan50interlockingshopsinIsraeltosaletheChinesehealth-caremedicine.PotentialCompetitors:Moreandmorestar-upcompanywillcometosharethismarket.CompetitiveAdvantages/S.W.O.TanalysisStrengths:Background:HavemanyyearsexperienceinthismarketinChina.Location:HeadquartersinIsraelandChina.WecanuseIsraelihigh-technologytoenhanceouronlineservice;andwemakefulluseofChineseresourceofTCM.Pricingpolicy:lowcostlowprice.Management-EveryonehasanMBAf