X年月全國快速消費品品類經(jīng)營回顧

Confidential&ProprietaryCopyright?2010TheNielsenCompanyCross-categoryOverview

May2013

品類回顧

2013年05月Copyright?2012TheNielsenCompany.Confidentialandproprietary.MacroEconomyParametersQuarter12013Copyright?2012TheNielsenCompany.Confidentialandproprietary.GDPGrowth

vs.YA％

國內(nèi)生產(chǎn)總值對比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)數(shù)據(jù)來源：國家統(tǒng)計局（季度更新）GDPGrowth

vs.YA％

國內(nèi)生產(chǎn)總值對比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)數(shù)據(jù)來源：國家統(tǒng)計局（季度更新）NationalTotalRetailSalesofConsumerGoods

ValueGrowthvs.YA％

社會消費品零售銷售總額對比去年同期增幅％Datasource:NationalStatisticsBureau(MonthlyUpdate)數(shù)據(jù)來源：國家統(tǒng)計局（月度更新）*Jan13數(shù)據(jù)未公布在國家統(tǒng)計局網(wǎng)站NationalCPI全國居民消費價格分類指數(shù)Datasource:NationalStatisticsBureau(MonthlyUpdate)數(shù)據(jù)來源：國家統(tǒng)計局（月度更新）ChinaConsumerConfidenceIndex

中國消費者信心指數(shù)Source:NielsenConsumerConfidenceSurvey(QuarterlyUpdate)數(shù)據(jù)來源：尼爾森消費者信心調(diào)查（季度更新）ChinaCCI,CPI,FMCGGrowthRatevs.YA

中國消費者信心指數(shù)，物價指數(shù)，快速消費品增長率Source:NielsenConsumerConfidenceSurvey,RetailMeasurement

(QuarterlyUpdate)數(shù)據(jù)來源：尼爾森消費者信心調(diào)查/零售研究（季度更新）3,289,0143,401,0833,315,905StoreCount(No.ofOutlets)MonthlyFMCGACV(BillionRMB)3%

-3%16%

11%1%

0%8%

-8%20%15%14%16%20%15%46%17%ModernTrade現(xiàn)代渠道Grocery傳統(tǒng)渠道Others其它65.779.191.2Grey:10vs.09Growth/Blue:11vs.10Growth灰色：10年對比09年增幅/藍色：11年對比10年增幅TotalCity&TownRetailMarketDevelopment

全國零售市場發(fā)展ModernTradeDevelopmentbyStoreType

全國現(xiàn)代渠道不同店鋪類型發(fā)展115,415133,572148,86829.733.939.2Minimarket小型市場Supermarket超級市場Hypermarket大賣場CVS便利店MT-StoreCount(No.ofOutlets)MT-MonthlyFMCGACV(BillionRMB)16%

11%9%

9%3%

7%17%

10%19%

19%14%

16%9%

10%12%

17%21%

18%26%

22%Grey:10vs.09Growth/Blue:11vs.10Growth灰色：10年對比09年增幅/藍色：11年對比10年增幅Copyright?2010TheNielsenCompany.Confidentialandproprietary.RetailIndex(RI2012)Cross-categoryOverviewMay2013品類回顧2013年05月ChinaCrossCategoryInformation59NielsendefinedCategories59尼爾森產(chǎn)品品定義Note:CategoriesinblueareBabyProducts注意：藍色色標注為嬰嬰兒產(chǎn)品Source:NielsenRetailIndex(MonthlyUpdate)數(shù)據(jù)來源：：尼爾森零零售跟蹤調(diào)調(diào)查（月度度更新）Food,Non-FoodMATValueGrowthRateinNationalTotal全國食品品類和非食食品類MAT銷售額增長長率Food,Non-FoodQuarterlyValueGrowthRateinNationalTotal全國食品品類和非食食品類季季度銷售額額增長率Food,Non-FoodMonthlyValueGrowthRateinNationalTotal全國食品品類和非食食品類月月度銷售額額增長率Food,Non-FoodBySuperGroupsMATVal.GrowthRateinNationalTotal全國食品品類和非食食品類MAT銷售額增長長率Non-Food非食品Food食品Food,Non-FoodbySuperGroupsQuarterlyVal.GrowthRate

inNationalTotal全國食品品類和非食食品類季季度銷售額額增長率Food食品類Non-Food非食品類FoodSuperGroupsMonthlyValueGrowthRateinNationalTotal全國食品品類子類月度銷售額額增長率Non-FoodSuperGroupsMonthlyValueGrowthRateinNationalTotal全國非食食品類子類類月度銷售額額增長率Val.MarketSizeisrankedbyMATDec12Data,Semi-annuallyUpdate銷售額市場場規(guī)模以12年12月滾動年度度數(shù)據(jù)排序序，半年度度更新FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal全國食品品類MAT銷售額/銷售量/平均價格增長率Val.MarketSizeisrankedbyMATDec12Data,Semi-annuallyUpdate銷售額市場場規(guī)模以12年12月滾動年度度數(shù)據(jù)排序序，半年度度更新Non-FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal全國非食食品類MAT銷售額/銷售量/平均價格增增長率FoodMATValueGrowthRate食品類MAT銷售額增長長率FoodMATValueGrowthRate食品類MAT銷售額增長長率Non-FoodMATValueGrowthRate非食品類MAT銷售額增長長率Non-FoodMATValueGrowthRate非食品類MAT銷售額增長長率BabyProductsMATValueGrowthRate嬰兒產(chǎn)品MAT銷售額增長長率CosmeticTop30ProductsMATValueGrowthRate化妝品店Top30品類MAT銷售額增長長率mAY2013ScanTrackHypermarketCross-categoryOverview品類回顧2013年05月Copyright?2010TheNielsenCompany.Confidentialandproprietary.AvailableScanTrackHyperServiceCities(18)with2Yrbackdataforthecategoriesonthefollowingpage18城市大賣場場北京Beijing杭州Hangzhou上海Shanghai無錫Wuxi成都Chengdu西安Xi’an廣州Guangzhou重慶Chongqing哈爾濱Haerbin深圳Shenzhen沈陽Shenyang東莞Dongguan大連Dalian武漢Wuhan濟南Jinan昆明Kunming天津Tianjin蘇州SuzhouScanTrackCrossCategoryInformation75NielsendefinedCategories75尼爾森定義義品類Food,Non-FoodMATValueGrowthRateinHypermarkets大賣場食食品類和非非食品類MAT銷售額增長長率Food,Non-FoodWeeklyValueSalesinHypermarkets大賣場食食品類和非非食品類周周銷售額額Periodsisfrom2011Week05to2013week04,totally2years期數(shù)從2011年第第5周到到2013年第第4周，，共共2年Food,Non-FoodBySuperGroupsMATVal.GrowthRateinHypermarkets大賣賣場場食食品品類類和和非非食食品品類類MAT銷售售額額增增長長率率Non-Food非食食品品Food食品品5Food,Non-FoodQuarterlyValueGrowthRateinHypermarkets大賣賣場場食食品品類類和和非非食食品品類類季季度度銷銷售售額額增增長長率率QuarterlyFood,Non-FoodbySuperGroupsQuarterlyVal.GrowthRateinHypermarkets大賣賣場場食食品品類類和和非非食食品品類類季季度度銷銷售售額額增增長長率率Food食品品類類Non-Food非食食品品類類QuarterlyFoodSuperGroupsWeeklyValueSalesRateinHypermarkets大賣賣場場食食品品類類子子類類周銷銷售售額額Periodsisfrom2011Week05to2013week04,totally2years期數(shù)數(shù)從從2011年第第5周到到2013年第第4周，，共共2年Non-FoodSuperGroupsWeeklyValueinHypermarkets大