金茂店十一銷售總結(jié)

2013年10月18日

山西金茂店十一銷售總結(jié)4十一宣傳安排1123十一銷售總結(jié)十一銷售分析十一宣傳安排站街條幅、早市國慶宣傳國慶宣傳小區(qū)宣傳國慶宣傳小學(xué)、站牌宣傳國慶宣傳超市宣傳十一銷售分析9.1-10.14A類門店銷售達成情況：單位：萬元門店任務(wù)銷售額進度同期銷售額同比下元2844.572346.8982.50%1763.3633.09%長風(fēng)5315.214024.4575.72%4357.21-7.64%金茂2657.611973.4474.26%1992.52-0.96%五一4413.763222.0273.00%3193.580.89%天龍3442.22503.8372.74%2572.83-2.68%東方家園3579.092558.371.48%2761.21-7.35%9.1-10.14金茂店各品類銷售達成情況：品類任務(wù)占比任務(wù)金額銷售金額銷售達成實際占比同比數(shù)碼4.50%119.59146.59122.57%7.43%52.10%電腦4.50%119.59141.09117.98%7.15%107.30%音響0.20%5.325.195.95%0.26%-55.10%廚衛(wèi)9.00%239.18201.2584.14%10.20%12.83%通訊11.00%292.34217.7174.47%11.03%7.50%冰洗23.00%611.25445.5872.90%22.58%-3.00%空調(diào)4.50%119.5984.570.66%4.28%37.02%彩電37.00%983.32625.5363.61%31.70%-19.74%小家電6.20%164.77103.7862.98%5.26%-15.90%合計100.00%2657.611973.4474.26%100.00%-0.96%單位：萬元各階段達成情況考核階段分部階段任務(wù)門店階段任務(wù)品類品類銷售任務(wù)品類銷售達成率第一階段9.1-9.175500437.80冰洗100.6958.1757.77%彩電161.9977.0247.55%空調(diào)19.707.538.07%通訊48.1649.95103.72%電腦19.7037.67191.21%音響0.881.88214.71%數(shù)碼19.7052.72267.60%廚衛(wèi)39.4027.1268.83%小家電27.1424.8491.53%合計437.80337.1577.01%單位：萬元各階段達成情況考核階段分部階段任務(wù)門店階段任務(wù)品類品類銷售任務(wù)品類銷售達成率第二階段（9.18-9.21）4000318.40冰洗73.2337.1750.76%彩電117.8169.3458.86%空調(diào)14.334.6132.17%通訊35.0225.7973.64%電腦14.3321.33148.87%音響0.640.231.41%數(shù)碼14.3312.5587.59%廚衛(wèi)28.6614.3550.07%小家電19.747.3437.18%合計318.40192.8560.57%單位：萬元各階段達成情況考核階段分部階段任務(wù)門店階段任務(wù)品類品類銷售任務(wù)品類銷售達成率第三階段（9.22-9.29）5000398.00冰洗91.5455.5260.65%彩電147.2674.0750.30%空調(diào)17.9117.6898.72%通訊43.7831.5872.13%電腦17.9112.3168.73%音響0.800.94118.09%數(shù)碼17.9122.86127.64%廚衛(wèi)35.8228.5379.65%小家電24.6811.647.00%合計398.00255.564.20%單位：萬元各階段達成情況考核階段分部階段任務(wù)門店階段任務(wù)品類品類銷售任務(wù)品類銷售達成率第四階段（9.30-10.7）160001273.60冰洗292.93271.2192.59%彩電471.23372.7579.10%空調(diào)57.3150.9788.93%通訊140.1092.6766.15%電腦57.3162.2108.53%音響2.550.727.48%數(shù)碼57.3155.797.19%廚衛(wèi)114.62112.0597.76%小家電78.9647.8660.61%合計1273.601067.4183.81%單位：萬元各階段達成情況考核階段分部階段任務(wù)門店階段任務(wù)品類品類銷售任務(wù)品類銷售達成率第五階段（10.8-10.14）2887229.81冰洗52.8623.5144.48%彩電85.0332.3538.05%空調(diào)10.343.7436.17%通訊25.2817.7270.10%電腦10.347.5873.30%音響0.461.38300.25%數(shù)碼10.342.7626.69%廚衛(wèi)20.6819.292.84%小家電14.2512.1485.19%合計229.81120.5452.45%單位：萬元各品類品牌投入情況：彩電品牌金額折扣積分合計投入率BOE12990000TCL456772338320338327.41%長虹2943512962802962810.07%創(chuàng)維1247393172444017244413.82%海爾4298956266806266814.58%海信831795118370100011937014.35%康佳6227268377308377313.45%樂華25980000.00%樂金2117793599647104070619.22%清華同方0000#DIV/0!樂視74990000.00%三星689148135848220013804820.03%三洋1868082196102196111.76%索尼620176141950121014316023.08%夏普608239122403480012720320.91%熊貓142890000.00%合計62247679588731392097279315.63%單位：元各品類品牌投入情況：冰箱各品牌投入品牌銷售折扣金額積分投入率博世1021451493610014.62%創(chuàng)維1948720001.03%海爾81515995870567512.46%海信19280237759019.58%晶弘2099400019.06%卡薩帝20718033488200016.16%美的9446918891020.00%美菱29424144766100015.21%容聲31575761919019.61%三星14197029730020.94%上菱3458000.00%西門子1767401983160011.22%新飛5604810703019.10%伊萊克斯544649512017.46%各品類品牌投入情況：洗衣機各品牌投入品牌銷售折扣金額積分投入率博世793277973100010.05%創(chuàng)維6594000.00%海爾78551383221175010.59%海信15788028709018.18%卡迪52087454508.73%卡薩帝790901003760012.69%美的19580129506.61%三星5496011058020.12%三洋2698798029.58%上菱4063000.00%松下21273528952013.61%西門子181717175176009.64%小天鵝20814426582012.77%小鴨25089000.00%新樂1448000.00%各品類品牌投入情況：空調(diào)品牌銷售積分蘭卡單臺紅卡投入率TCL450810023005.10%格力196148490014870010.08%海爾300043032451010.80%海信44980000美的252519520027490012.90%伊萊克斯4176400678016.20%合計8400531010074811908011.10%廚衛(wèi)品牌銷售紅蘭卡積分投入率法羅力145390982906.80%方太1833197874000.60%海爾46582392915019.90%卡薩帝49789789960017.07%老板188755758004%史密斯26108660000.20%帥康239389418601.70%萬和2998450015%西門子7690612305170018.25伊萊克斯305199220030.20%櫻花45478136503%各品類品牌投入情況：小家電重點品牌投入品牌銷售積分蘭卡投入率美的50.079243200275.80%飛利浦15.52283099028.20%沁園6.392168203.40%格蘭仕7.163659071.80%九陽9.9910560

1.00%各品類品牌投入情況：各品牌投入率—3C品類品牌投入投入率電腦聯(lián)想115564.40%惠普773914.80%戴爾1314510.30%蘋果265483.90%華碩1813714.30%宏基80659.80%三星434915.40%明基00.00%數(shù)碼佳能8.5420%尼康6.4519%索尼2.789%卡西歐0.8716%手機三星14.769%HTC0.164%諾基亞0.344%聯(lián)想0.156%2013年2012年品類銷售數(shù)量金額單品值品類銷售數(shù)量金額單品值彩電134462552924654彩電180177945444328冰洗184644557592414冰洗195245933682353廚衛(wèi)103820125191939廚衛(wèi)96517836831848小家電28121037843369小家電30211234562409空調(diào)2048449914142空調(diào)1496167134139數(shù)碼51214659342863數(shù)碼803693767864電腦132614109041064電腦6736805511011手機120121770651813手機143620245861410音響7750958662音響134113609848合計12301197344171604合計1323711925193901門店單品值單位：元門店差異化達成情況單位：萬元類別門店任務(wù)利潤率利潤任務(wù)利潤9.1-10.14整體銷售利潤率利潤進度A類山西下元門店0.97%31.9322.392321.880.96%70.12%山西長風(fēng)店0.98%51.3735.323991.230.89%68.76%山西金茂店0.93%24.5613.301949.870.68%54.17%山西東方家園店0.94%32.717.232531.370.68%52.71%山西新天龍店0.93%32.3517.002470.890.69%52.56%山西五一店0.94%44.0922.443184.400.70%50.91%A類合計

217127.7016449.650.78%58.85%門店延保達成情況單位：萬元類別門店延保（萬）9.1-10.14延保銷售截止