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BEC2閱讀關(guān)鍵詞組與短語(1)閱讀一共30分,共5個(gè)PART,每個(gè)PART6分。時(shí)間安排,Part1要15分鐘;Part2要用15分鐘;Part310分鐘;Part412分鐘;Part58分鐘。Part-15分鐘,先讀選項(xiàng)句子,劃出關(guān)鍵詞;再讀第一段,然后再讀選項(xiàng);再讀第二段,再讀選項(xiàng)。。。;總有一個(gè)試題相對(duì)比較難,目的是為了拉開距離,不要戀戰(zhàn)。Part2-15分鐘,先讀選項(xiàng),然后讀文章(第一段必須要讀),重要邏輯承接(句間邏輯,段間邏輯),總有一個(gè)試題相對(duì)比較難,目的是為了拉開距離,不要戀戰(zhàn)。有一種智慧叫做放棄,有一種愛叫做放手。Part3-10分鐘,先讀問題(精讀題干,泛讀選項(xiàng));也可以先讀文章,邊排除邊選擇。Part4-12分鐘,完形填空,考核語法以及搭配能力,邏輯能力,綜合能力,不好提高。不能翻譯(大路考法),按照段落為單位同時(shí)做幾個(gè)選擇。Part4-8分鐘,改錯(cuò)。按照句子為單位讀,注意從句的合用,注意多余的介詞、冠詞,代詞,連詞。Collection2/1Thetestontheoppositepage(n)Theuseofcoachinginstaffdevelopment(n)Applywhathasbeentaughttoroutinework(v)Onsubsequentoccasions在隨后場(chǎng)合(adv)Inanon-the-jobsituat(yī)ion在職形勢(shì)下(adv)Inanon-threateningatmosphere(adv)assistindividualstofunctionmoreeffectively(v)skills-basedtraining基于技能的培訓(xùn)(n)questiontheirreasonsfordoingthings(v)intheory-------inpractice理論/實(shí)際(adv)behaviorpatterns行為模式(n)Meetskillsshortages(v)Atshortnotice(adv)Be/getstuckin困于,陷于(v)Beaccustomed/usedto(doing)sth(v)Acat(yī)eringcompany餐飲公司(n)choosethebestsentencefromtheoppositepagetofilleachofthegaps(v)Wo(hù)rkatatake-awayfoodbusinesstosupplementherincomeduringherstudentdaysatEdinburghuniversity(v)比較caterer17yearson2023來(adv)withaturnoverofalmost$6m.(adv)Forsale待售/供出售(特別是從主人手里)(availabletobebough,especiallyfromtheowner)(v)I’msorry,it’snotforsale.抱歉這個(gè)不賣(v)They’veputtheirhouseupforsale他們房子現(xiàn)在出售(v)Anincreaseinthenumberofstolenvehiclesbeingofferedforsale用于待售的被盜車輛在數(shù)量上的增長(zhǎng)(n)A‘forsale’sign待售標(biāo)志(n)Be(up)forsale供出售(v)Putsthupforsale/auction供出售/拍賣(v)Onsale(常用于商店)出售/上市(availabletobebought,especiallyinashop/store);折價(jià)銷售/減價(jià)出售(especiallyAmE;beingofferedatareducedprice)Ticketsareonsalefromthebookingoffice售票處正在售票(v)Thenewmodelgoesonsalenextmonth新款下月上市(v)Allvideoequipmentisonsaletodayandtomorrow所有錄像設(shè)備今明兩天降價(jià)出售(v)Onsaleor/andreturn(BrE)剩貨包退(任何售不出去的商品都可以推給供應(yīng)商)Salesprice/goods特價(jià)/特價(jià)商品(n)Iboughtacoatinthesales我在打減價(jià)時(shí)買了一件外套(v)Sales這里是“特價(jià)出售/便宜出售”的意思(n)Salesforce/figures銷售隊(duì)伍/額(數(shù)據(jù))(n)Atonepoint在某處;在某一時(shí)刻/一度(adv)Thereere26foodoutletswithina5-kilometerradius(v)Causehersomeanxiety(v)Rovertsonisnotsomeonewhoiseasilyputoff.Outgrowanothersite(v)benotassmoothasitsounds(v)inretrospect(adv)Theluckintervened運(yùn)氣成分(v)beclosetotheedgeduringthegrowthperiod(v)Presentthemselvesintheworldofwork(v)Brandandpositionyourself(v)theimplicationsofthis(v)Havemasters’degree(cuò)sininformat(yī)ionscienceandpolitics(v)Hard-hitting有活力的/積極的/強(qiáng)有力的;用力打擊的(a)hard-hittingnews有影響力的新聞(n)Sheusedtohidethathard-hittingside(v)Playwithmydegreesandmanagementbackground(v)off-puttinga.1.令人厭惡的2.老是推托的(a)Tendtobeveryoff-puttingwiththeirhigh-frontedreceptiondesks令人非常不舒適的高前頂?shù)慕哟溃╲)Spendmillionsonnewofficeinteriors花費(fèi)百萬到辦公室內(nèi)部(v)Withoutanunderlyingchangeofattitudes沒有態(tài)度的主線轉(zhuǎn)變(adv)Amerechangeofwardrobe(n)wardrobe衣柜;行頭;所有戲裝['w?:dr?ub](n)Beyondadviceonappearance(adv)Personalvalues個(gè)人價(jià)值(n)lifelonglearningisessential(v)Haveanup-to-the-minuteCVreadytoprintout(v)up-to-the-minute最新的;最近的;直到現(xiàn)在的(a)比較up-to-date(a)Blindspots盲點(diǎn)(n)(比較publicself公眾自我,公眾知道;privateself內(nèi)在自我,只有自己知道)Inthefirst/second/thirdparagraph(adv)Updateregularlytheirwrittenproofofwhattheycando(v)書面證據(jù)/證明(n)ChoosethebestwordorphrasetofilleachgapfromA,B,CorDontheoppositepage(v)Foreachquestion,markoneletter(A,B,CorD)onyouanswersheet(v)Carryouttheiraccountingonayearlybasis(v)Similarpatternsoftenoccurinthemarket(v)Planningfornextyearmaystartninemonthsormoreinadvance.(v)Reviewprogressagainsttargets(v)bepointless無意義(v)respondtoanysuddenchanges(v)Nee(cuò)dtoplanmorethanoneyearahead(v)reflectthetimeittakestocommissionandbuildanewproductionplant(v)commission為動(dòng)詞(v)Reachacertainpositioninthemarket(v)Becomethepreferredchoiceamongstbusinesstravelersoncertainroutes(v)Everyone-yearplan(n)theirthree(cuò)-yearplan(n)Itiseithergrammat(yī)icallyincorrectordoesnotfititwiththemeaningofthetext.Writethee(cuò)xtrawordinCAPITALLETTERSonyouranswershee(cuò)t(v)AppointaCustomerServicesDirector(v)bewellknownasaproducerofbrandedproducts(n)Thefocalpoint[光][數(shù)]焦點(diǎn);(活動(dòng)、愛好、注意力等的)中心;(疾病的)主患部;(地震的)中心部(n)Keepthemuptodateatalltimeswiththeprogressoftheirorders(v)Thisroleisachallengingoneandcallsforanindividualwithtop-levelinterpersonalandcommunicationskillsandagoodunderstandingofprocessmanagement(v)thecompanyofferstherightcandidat(yī)eahighlycompetitivesalaryandbenefitspackage(v)makesomehandwrittennotes(v)Writeoneortwowordsoranumberinthenumberedspacesonthenotesorformbelow(v)Afteryouhavelistenedonce,replayeachrecording.(v)10minutes’transfertime(n)Aformeremployee/name曾經(jīng)的員工/曾用名(n)Holdthepostof…擔(dān)任…職位(v)personnelrecord人事記錄(n)Describeaproblemwithanorder(v)Atthefrontgate(adv)Anexpenseclaimform費(fèi)用報(bào)銷單(n)abankstatement銀行結(jié)單(n)Thelinksbetweendevelopmentteamsandseniormanagement(n)Younowhave10minutestotransferyouranswerstoyouranswershee(cuò)t.(v)----------------------------------------Interlocutorframes考官用卷(n)Follow-onquestions后續(xù)問題(n)比較follow-upquestions后續(xù)問題(n)Speaking14minutesPART1(Theinterview-about3minutes)Inthisparttheinterlocutorasksquestionstoeachofthecandidat(yī)esinturn.Youhavetogiveinformationaboutyourselfandexpresspersonalopinions.(v)PART2(Minipresentations-about6minutes)Inthispartofthetestyouareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.PART3(Collaborat(yī)ivetaskandDiscussion-about5minutes)Inthispartofthetestyouaregivenadiscussiontopic.Youhave30secondstolookat(yī)thepromptcard,anexampleofwhichisbelow,andthenaboutthreeminutestodiscussthetopicwithyourpartner.Afterthatthee(cuò)xaminerwillaskyoumorequestionsrelatedtothetopic.Promptcard:提醒卡(n)Taskprompt任務(wù)提醒(n)Follow-onquestions后續(xù)問題(n)比較follow-upquestions后續(xù)問題(n)---------------------------------------------------------(2)Collection2/2Therearebenefitsinseeingthingsfromthespeaker’sperspective(v)Befaultless無錯(cuò)的(v)taketheminutesofalongmeeting做會(huì)議記錄(v)Quizthespeakerforadditionalinformationorforclarification(v)Quiz:挖苦;張望;對(duì)…進(jìn)行測(cè)驗(yàn);追問/提問測(cè)驗(yàn)(v)挖苦;張望;對(duì)…進(jìn)行測(cè)驗(yàn)(n)Allowyourmindtowanderontosomethingelse游蕩…(v)Themostcommonbadhabit(n)addrudenesstoinattentiveness(v)goodlistenersdon’tinterrupt(v)Explainthemainideaof…(v)putyourselfintheotherperson’splace(v)Bothintellectuallyandemotionally(adv)Spiritually,mat(yī)erially,intellectuallyandemotionally在精神上、物質(zhì)上、理智上和感情上(adv)See(cuò)nopointincontinuing(v)know-all自認(rèn)為無所不知的人(n)自認(rèn)為無所不知的(a)aknow-all(n)Takeonmanynewroles(v)besidestheday-to-dayrunningofthebusiness(adv)Formostmanagersofsmallormedium-sizedenterprises(adv)Betrainedandcompetentforallaspectsofthetask(v)Takealotofmoneyinadvance提前收了一大筆錢(v)Apileof一堆;很多(n)apileofCVs(n)Acoupleofshortinterviewsandtwocautiousreferences(n)Fitintotheirteam(v)peopleinthetoppositions(n)guaranteeasuccessfultransferofskills(v)Whateverthecandidate’squalifications,theirpersonalqualitiesarejustasimportant…(v)Integratewith…(v)bythemid-1990s(adv)Presentyouwithashortlistofpeoplewhonotonlyhavetheskills,butwhoarelikelytofitinwithyourcompany’swayofdoingthings(v)Ithadbecomedull(v)dull鈍的;遲鈍的;無趣的;呆滯的;陰暗的(a)使遲鈍;使陰暗;緩和(v)Decidedly果斷地;斷然地;明顯;毫無疑問(adv)worstofall(adv)Showapreferenceformorefashionablebrands(v)Havebeenrisingsteadily(v)sincethen(adv)takethebolddecisiontodosth(v)interiordesigner室內(nèi)設(shè)計(jì)師(n)Thegoodsondisplay(n)Haveambitiousplansforthestore(v)Playabiggame(v)Fallbehindthecompetition(v)Provideat(yī)raditionalservicetargetedatmiddle-aged,middle-incomecustomers(v)Thecustomerbasewasgraduallycontracting…(v)Overtakeitscompetitors(v)leadtoboostinsales(v)Theuniformthathadhardlychangessincedayonehasnowdisappeared(v)Sportsfans運(yùn)動(dòng)迷(n)ensurecustomersatisfaction(v)breakcompanyrulesinthehopethat…(v)inthehopeof/that從句懷著……的希望(adv)takethecredit(for..)居功(v)反義taketheblamefor承擔(dān)過錯(cuò)(v)Manageacareeronthewayup(adv)individualsonthewayup(n)thepeopleunderthem=subordinate(n)peopleatthesamelevelasyourself(n)thebookpromotestheideaof/that從句….提倡/推動(dòng)….的思想(v)Careeradviserorguide(n)alteryourrelationshipwithyourmanger(n)Inthelineofbusiness(adv)Themostsuccessfulwaytorunyourworkinglife(n)Putsboff(doing)sth使某人失去愛好/泄氣(v)Putsboff使某人失去愛好(v)Putsboff:makesomeonedislikesomethingorsomeone,ortodiscouragesomeonefromdoingsomething(v)thewinnerofabusinessaward(n)winanaward(forsth)(v)Beshocked被震驚(v)Afteraday-longsessionoftests,interviewsandexercises.(adv)Pleaseconfirmreceiptofourpurchaseorder(v)Thesamecan/can’tbesaidofsth…….同樣也可以說/…不能這么說(v)Declareoperatinglossesclosetoamillionpounds(v)Consolidat(yī)etheirthreehomeimprovementchainsintoone,undertheFrescaname(v)Hideastee(cuò)pdropinthesharepricesofmanyothercompanies(v)Onlytodosth不料…(v)句型延伸用法為onlyforsbtodosth不料…,forsb表達(dá)邏輯主語(v)onlyfor[方言]要不是,假如沒有(adv)We’vesee(cuò)severalperiodsofrapidexpansioninthissector,onlyforittobeovertakenashorttimelaterbythestrongfinancialinstitution(v)Opening/closingprice/figure開盤/收盤價(jià)格/指數(shù)(n)attheopening/close(of)在開始/結(jié)束時(shí);在開盤/收盤時(shí)(adv)tidyuptheirworkplace(v)(3)Collection2/3Ruboutanyansweryouwishtochangewithaneraser(v)WriteyouranswerclearlyinCAPITALLETTERS(v)Intheanswerhasmorethanoneword,leaveoneboxemptybetweenwords(v)Ifnotalreadyprinted,writenameinCAPITALSandcompletetheCandidateNo.grid(inpencil)Youfactorywillsoonhaveavisitfromhealthandsafetyinspectors(v)Takenoticeofyourboss’slifeawayfromwork關(guān)注你老板的工作外生活(V)Inapositivespirit(adv)impressyourbosswithyourthoroughness徹底/十分認(rèn)真/非常仔細(xì)(v)Becapableofworkingatahigherlevel(v)beleftalone(v)Nasty令人不快的;流的;骯臟的;脾氣不好的;險(xiǎn)惡的(a)令人不快的事物(n)Nobosslikenastysurprises(v)Adoomedstrat(yī)egy注定失敗的策略(n)likepraiseasmuchasanyemployee(v)Earntherighttocriticize(v)moveuptothenextlevel(v)earlyon早些時(shí)候(adv)Haveagoodeyefordetail(v)distinguisheffectivelybetwee(cuò)n….(v)likeitif從句(v)Thebigpicture大局(n)seethebigpicture顧全大局(v)Theirwayofworkingandthepressurestheyareunder(n)appreciatewhycertainreactionsmightarise鑒別(v)Kee(cuò)pthelinesofcommunicationwithyourbossopen保證溝通渠道開放(v)Discusspersonalissuesfromoutsidetheworkplace(v)thegapbetwee(cuò)nyourandyourbossisreduced(v)Taketheglorywhenthingsgowell(v)接受榮耀…Deserve/takesomeofthecredit居功(v)findoutaboutyourboss’soutsideinterests(v)Havesth/aninterestincommon(v)arequestfromyoumaybeunwelcome(v)Researchindicatesthat…(v)Haveseen2msalesmessagesbythetimetheyare30(v)Actastheinterfacebetweencommerceandculture(v)miniat(yī)ureworksofart微型藝術(shù)品(n)Deliveranimportantmessage(v)Protectandpromoteaclient’sbrandandextendgreaterchoicetotheconsumer(v)Insteadofbeingfree(cuò),ManyTVchannelswouldonlybeavailableonsubscriptionpackagesofabout$500permonthandnewspapersmightcostsixtimesmorethantheirpresentcoverprice.Coverprice封面價(jià)格,標(biāo)價(jià)(v)subscriptionpackages訂閱包(n)Bedesignedtodothesamething(v)offset抵消/補(bǔ)償;平版印刷;支管抵消(n);填補(bǔ);用平版印刷術(shù)印刷(v)Others,suchasanti-smokingcampaigns,aimtogetyounottodosth.Someadvertsarenotaimedatconsumersat(yī)all,butatretailers,shareholders…(v)petrolcompanies(n)emphasizehowenvironmentallyfriendlytheyare(v)Advertisetheirproductsintrademagazinestoreassureretailersthatanewbrandwillbewidelypromoted.Offsetanynegativepublicperceptionsoftheindustryratherthantopersuadeconsumerstobuyanindividualbrandofpetrol(v)distress危難,不幸;貧困;悲痛(n)使悲痛;使貧困(vt)distressselling便宜出售(n)distresspurchase:refersapurchasemadeatsomecriticalpoint,usuallyduringafailure,trafficleaporotherunplannedevent,一般不到最后不買,假如發(fā)生了不得不買(v)Themainaimofadvertisingistoattributeemotionalqualitiestoaproduct(v)Thedetermining/deciding/decisivefactor(v)abagofpeas一包豌豆(n)emotionalengagementwith情感投入(n)Beindifferentto不在乎…;對(duì)…漠不關(guān)心(v)Bebrandloyaltosuchaproduct(v)Thepersonconcerned(n)regardlessofpurpose(adv)Beinasstrongapositionasthosewhocanpointtosignificantindividualachievement(v)Asideeffectoftheincreasinginteractionacrossdepartmentsandfunctionaldivides(v)副作用…(n)Addafurtherdimensiontoteamwork增長(zhǎng)了一維/元進(jìn)入團(tuán)隊(duì)合作(v)Inthelightof根據(jù),按照;當(dāng)作(adv)inthelightoftheirimpactonthelocalmarket(adv)Somemanagersareonasmanyassevenoreightdifferentteams.(v)runaconferenceonthissubject(v)Getonwiththeircoretasks(v)Becomeanendinitself自身變成了目的(v)Feeltheneedtodosth/forsth感覺有….需要(v)fee(cuò)ltheneedtobelong(v)Theideabehindteamworking(n)asetofobjectives(n)winamat(yī)ch(v)beclearabout(v)Aforcedevelopswhichisgreaterthanthesumoftheirindividualtalents(v)Reachunexpectedheights得到意想不到的高度(v)Moveontogreaterthings(v)Turninto變成;進(jìn)入(v)shootdown擊落;駁倒,否決,堅(jiān)決拒絕(v)shootdownimpracticalideas(v)Resolvethetensionthatnat(yī)urallyoccurinateam(v)Provideaclearandachievabletargetat(yī)theoutset(v)Comefirst名列第一/最早來/一方面要考慮到的(v)Peoplecomefirst員工優(yōu)先(v)intheearly1990s(adv)Codeofpractice實(shí)行規(guī)程/業(yè)務(wù)守則(n)thecommunicationofcompanyobjectivestoemployees(n)Thesettingofindividualtrainingandpersonaldevelopmentplans(n)Theholdingofregularperformancereviewsforallstaff(n)beindispensableto/for…(v)Replacethetraditionalhierarchywithaflatterorganizationalstructure(v)Broadly-defined廣義定義的(a)giveemployee(cuò)smorebroadlydifinedroleswithinthecompany(v)Cross-disciplinary交叉學(xué)科的,跨學(xué)科的(a)workincross-disciplinaryprojectteams(v)Interpersonalskills(n)Thereisagreatdealofgoodwillamongemployee(cuò)s(v)Respectthefactthatcustomersat(yī)isfactionistheorganizat(yī)ion’schiefaim(v)Forone’ssake=forthesakeof…為了…;為了…的利益(adv)Forthereasonof為了…的因素(adv)Claimtopursuetheiraimforitsownsake(v)Asameansofearningprofitsforshareholders(adv)ThemostimportantattributeCBAlooksforinpotentialrecruits(n)Graduatesaretakenonforat(yī)wo-yearperiodandexposedtoallareasofretailfinancialservices.(v)Bytheendofthistrainingperiod(adv)takeanexam(v)meettheirperformancetargets(v)Secureajobatthebank(v)allthepeoplepresent在場(chǎng)的所有人(n)Thecompanyhasrecentlyintroducedanewpolicyonpay,anditisnowlinkedtoperformancethroughbonusschemes,withtheobjectivebeingtorewardemployeesfortheirachievementsandeffort.(v)Getthebestoutofthesituationandthosepresentinaslittletimeaspossible(v)Somanyareunproductiveresultsanddon’tneedtotakeplace(v)Fulfillthequotainhalfthetime只用一半時(shí)間完畢了定額(v)Achievethedesiredresultsinhalfthetime(v)Setadeadlinefor….(v)(4)Collection2/4Thecentrewillbeaccessiblebyroadandrail.(v)Thepotentialforconsumerspendingisthehighestinthecountry(v)Becomeamodelforfutureurbandevelopmentplans(v)Bemarketedbythedevelopersasthebestplaceintheareatoshop(v)Othershoppingdestinationsarelocatedclosetotheagreedsiteforthiscentre(v)Forcommentandapproval(adv)experiencesustainedgrowthovertime(v)Intheheartofthecity(adv)withextensiveexperienceof具有豐富經(jīng)驗(yàn)(adv)Facilitatean$800minvestmentinBiRegenerate40acresofthecitecenterwithinthenextdecade(n)Planningpermission[主英國(guó)英語](建造或改建房屋前必須獲得的)建筑/規(guī)劃許可(n)Ashortdistancefromexistingprimeretailareas(n)Provideparkingspacefor3200cars(v)ThePrivate-publicpartnershipbetween..(n)Managethe$500mregenerationofthetown’scenter(v)Awaittheoutcomeofconsultantwithlocalresidents(v)Beexpectedtosetthestandardfortowncenterregenerationschemestocome(v)Facilitategreatimprovementsintheregion’stransportinfrastructure(v)Asymbolofretailexcellence(n)Throughauniquecombinationof….(adv)Thecenter,surroundedbyparkland,issituatedinthecountry’smostaffluentregion(v)Withacombinedspendingpowerpredictedtoexceedarecord$5.5bn.(adv)record創(chuàng)紀(jì)錄的(ad)Livewithin60minutesofthecenter(v)Setaprecedentintheindustrybydoingsth樹立了先例(v)Constructionisunderway…(v)Promotetheenterastheunrivalledshoppingdestinationoftheregion(v)Theeconomicbaseofthearea經(jīng)濟(jì)基礎(chǔ)(n)clientbase=customerbase=userbase(n)Duetothefastexpansionofthebiomedicalandservicesectors(adv)BeprovingattractivetoleadingUKretailers(v)Performancereviews(n)staffappraisals(n)grumbleat(yī)抱怨…(v)Grumblethat(yī)…抱怨(v)Wedon’t.payyougoodmoneytoenjoyyourself(v)Jacoby’ssentimentsusedtobecommon(v)Undertake/carryoutregularstaffappraisals(v)Discussonetoonewiththeirlinemangertheirambitionsandhope(v)Theirachievementsandtheirdisasters(n)Forastart(adv)ofones’ownaccord自愿地/積極地(adv)outofone'saccordwith同……不一致(adv)Employmentlegislation就業(yè)立法(n)Itcanworktotheiradvantage(v)freeenterprise自由公司(n)self-interest利己/私利(n)underlie成為……的基礎(chǔ);位于……之下/引起(v)underlieself-interest=worktoone’sadvantage(v)wheninjuniorpositions(adv)checkoutthejobspecification(v)Valuesb/sth/theinsightstheygavemeintobeingonthereceivingendofmultinationalmarketing(v)Beat/onthereceivingendof…的接受方/承受方/承受不快樂事情(v)=Tobethepersonthatanaction,ect.isdirectedat(yī),especiallyanunpleasantone(v)Shefoundherselfonthereceivingendofagreat(yī)dealofcriticism(v)Givemembersofstaffachancetoexpresstheirownviewsabouttheirperformance(v)Inapositivespirit(adv)withgoodintention(s)(adv)Theatmosphereintheappraisal(n)passionate熱情的;熱烈的,激昂的;易怒的(a)Defendthemselvespassionately(v)respondfiercelytoacriticalassessment(v)Feelunjustlycriticizedwhentheirbossmakescommentsontheirperformance(v)Regardappraisalsaspartofacontinuingprocess(v)Take…seriously(v)Makeitcleartoemployeesthatnewgoalsandstrategiessuggestedinthemaretobetakenseriouslyandaretobeactedupon(v)thesepiecesofadvice(n)sometimestheappraisergoestofartheotherway(v)Problemarea問題區(qū)/問題域/問題所在(n)problemscope問題范圍(n)Bringnewproductsontothemarket(v)Thetimingofmarketentry(n)becriticaltothesuccessofanewproduct(v)Competetoenteranewproductmarket(v)waitforacompetitortotakethelead(v)Despitethelimitat(yī)ionsofexistingresearch(adv)denythat….(v)Thereareadvantagestobeingapionee(cuò)ringcompany(v)performanceadvantage性能優(yōu)勢(shì)(n)Therehasbee(cuò)nagooddealofevidencetoshowaperformanceadvantageforpioneers(v)Beunsureaboutthecontributionofproductcharacteristicsandfeat(yī)urestotheproduct’svalue(v)Desiredlevel盼望的水平(n)Preferencesfordifferentcharacterisiticsandtheirdesiredlevels(v)Enablethepioneeringcompanytoshapecustomerpreferencesinitsfavour(v)Setthestandardtowhichcustomersreferinevaluatingfollowers’products(v)Afloodof一大批/大量的(n)openupafloodofsimilarproductsontothemarket(v)Exemplify例證,例示(v)asexemplifiedby….(adv)Abignovelty(n)appearonthemarket(v)capturecustomeranddistributorattention(v)Bemixedupin/with(v)bemixedupwithcompetitors’campaigns(v)Occupythebestlocat(yī)ions(v)benotkeentotakeonsecondandthirdproducts(v)Requirelargeinventoriesofspareparts(v)Introducedifferentiatedproducts(v)giveawaypublicityproducts贈(zèng)送宣傳品(v)giveaway放棄;泄露;分發(fā);出賣(v)beoftenwillingtogiveawayproductstobuildthemarketquickllyandsetastandard(v)developalikingfor…(v)makecomparisonswith(v)inthat(yī)…由于;由于;既然(adv)Ideasandsuggestionstabledat(yī)formalmeetingsarevoicedat(yī)theappropriat(yī)etime(n)Keeptotheordershownontheagenda遵循議程的順序(v)Thereisnopointindiscussingideastodowithitemsixontheagenda(v)Suchdeviat(yī)ionsfromtheagenda(n)resultinconfusionamongthepeopleatthemeeting(v)Loseconcentration注意力不集中(v)makecentain/surethatthemeetingprocee(cuò)dsinanorderlyfashion(v)Establishsomegroundrules(v)restricttheircommentstothetopicunderdiscussion(v)Encourageonepersontospeakat(yī)atime(v)atatime每次/一次;在某時(shí)(attimes)(adv)Insequence依次/逐個(gè)/按順序(adv)inarow連續(xù);成一長(zhǎng)行(adv)Followthevariousissuesinaconsistentmanner(v)lateron后來;稍后;過些時(shí)候(adv)Getachancetohavetheirsay(v)haveone’ssay發(fā)表意見;有發(fā)言權(quán)(v)Moreoutspokencolleagues心直口快的/直言/坦率的同事(n)beinthehabitofthinkingbeforetheyspeak(v)Generatethebestideas(v)Inreality事實(shí)上;事實(shí)上(adv)incontrast與此相反;比較起來(adv)Takeonnewstaff(v)adelicat(yī)ecalculat(yī)ion精密的計(jì)算(n)increasetheworkforce(v)Makeenoughofextrasales(v)buildyoursalesuptothenewlevelyouneed(v)Throwawayyouradvantagebyemployingthewrongtypeperson(v)(5)Collection3/1Beanadvantageforwinningcertaincontracts(v)Consultcustomersbeforedevelopinganewproduct(v)Producegoodsforspecialistmarkets(v)Changethefunctionofoneofitsfacilities(v)Utilizeitscurrentexpertisetoenteradifferentmarket(v)Considerclosingitscurrentproductionfacility(v)Growitsbusiness(v)Fashionaccessories時(shí)尚飾品(v)Facedwithashrinkingmarket…(adv)Moveintoamorepromisingmarket(v)Exploitexistingskillsandcontracts(v)agiantleap一次奔騰(n)Takesthin(one’s)stride從容解決/泰然處置(v)Getinto/hitone’sstrike進(jìn)入狀態(tài)/開始順利做某事(v)Re-equiptheirfactoryandcouldusenon-UKsourcing(v)Beinshortsupply供應(yīng)局限性(v)Havethefundamentalsofasurvivalstrategy(v)asurvivalstrategy生存策略(n)Holdthekeytosuccess(v)locatesomeoftheirproductioninanothercountry(v)Meetchangingcustomerdemands(v)atsomepoint在某一時(shí)刻(adv)Regularlymonitorproduction(v)Thinkaboutoutsourcingallthisworkabroadatsomepoint(v)Thoroughmarketresearch(v)Beattheirrivalsinahighlycompetitivemarket(v)High-specificationproducts(n)inacycleofcontinuousdevelopment(adv)Thedemandforfashionaccessoriesisrelativelyflat(v)onecompetitiveedge/advantage(n)Exploitnichemarketstoimprove/increaseitsmargins(v)tier層,排;行,列;等級(jí)(n)使層疊(v)[ti?]two-tier雙層/.雙重的的(a)Havetwo-tiersupplychains兩級(jí)供應(yīng)鏈(v)Focusontop-uporders補(bǔ)充訂單(v)Topup加滿;充值/加(v)Investigateothersaleschannelssuchasmailorder(v)Evaluatetheworkofcompanydirectors(v)Escapetheannualortwice-yearlyperformancereview(v)Haveinplaceaformalappraisalprocessfortheirboardofdirectors(v)In/intoplace在恰當(dāng)(對(duì)的)位置/準(zhǔn)備妥當(dāng)(Inthecorrectposition;readyforsth);在工作/準(zhǔn)備就緒(Workingorreadytowork)(adv)Carefullylayeachslabinplace仔細(xì)鋪好每塊石板(v)Thereceiverhadalreadyclickedintoplace聽筒咔一生放回原位了(v)Allarrangementsarenowinplacefortheirvisit他們來訪的一切安排都就緒了(v)Have/putsthinplace把…放在適當(dāng)位置;使準(zhǔn)備妥當(dāng)/就緒(v)Begoingplaces事業(yè)順利/春風(fēng)得意(v)Outofplace位置不妥(notinthecorrectplace);不得體/不恰當(dāng)(notsuitableforaparticularsituation)(adv)Someofthesefilesseemtobeoutofplace有些檔案似乎沒有放對(duì)地方(v)Herremarkswereoutofplace出言不妥(v)Ifeltcompletelyoutofplaceamongallthesesuccessfulpeople在這些成功人中間,我覺得格格不入(v)Feeloutofplace(在某活動(dòng)/群體/場(chǎng)合等)感到拘束/尷尬/不自然/不自在(v)Havea/noplace(in)在…中出現(xiàn)/在…占有一席之地(v)Keep/knowone’splace知趣/識(shí)相;保持自己的地位(v)Assesstheperformanceoftheirboard(v)Managetogetroundtoestablishinganysuchprocedure(v)Reviewtheperformanceoftheboard(v)formthebasisforfuturediscussion(v)Preventthemfrommakingbasicmistakes(v)It’sgenerallyagreedthat…(v)Putalimitonthepowerofthechairmantoassessfellowdirectors(v)Remarkon評(píng)論;談?wù)?;議論(v)discussissuesrelatingtothis(v)Thereissomeevidencetoshowthat..(v)Putaboardappraisalprocessinplace(v)theircounterparts(n)Beachallengetotheirstatus(v)Improveonit(v)ataverybasiclevel(adv)Attheotherendofthescale(adv)Beappraisedinasystematicmannerbyacombinationofthechairmanandfellowdirectors(v)Haveself-assessmentschemes(v)meeteachboardmemberindividually(v)Talkaboutitsprogressinopensession(v)askforpeople’sopinionsonsth(v)Beinvolveddirectlyorindirectlyintheappraisalofallmemberoftheboards(v)receivecriticism(v)GotoAmericaonaventurewhichmaygenerateexportearnings(v)Inyearstocome=inafewyears’time在未來的幾年內(nèi)(adv)A$3-millionmediacampaign(n)afortnightofeventsandexhibitions(n)Thistimeround/around此時(shí)此刻/這一次(adv)Insteadofexclusivelypromotingthemajorcorporations(adv)thereismoree(cuò)mphasisonsupportingthesmaller,moreunusual,nichebusinesses(v)FreshinthememoriesofallthoseconcernedistheknowledgethatAmericahasbeentheendofmanyalargeandapparentlysuccessfulbusiness(v)manya許多的(后面接單數(shù)名詞)(a)Betheendof成為…毀滅的因素;是…致死的因素(v)Turnouttobeacommercialdisaster(v)showsomethegreatAmericanstoresaretailingtrickortwo(v)Conquersb戰(zhàn)勝…(v)Rideon依靠;騎在…上面;取決于(v)AnotherveryBritishbrandthatrodehighforyearsongoodprofitsandhugecityconfidence..(n)PositionitselfintheUSasaniche,luxurybrand,sellingshirtsthat(yī)werepricedat$40intheUKfor$125inthestat(yī)es(v)Takeon/occupythemiddlemarket(v)drainaway漸漸枯竭;排去;流盡(v)Playalargerolein(doing)sth)(v)theupmarketstationer(n)Takesthseriously(v)Pat(yī)ronize惠顧;資助;保護(hù)(v)Patronizing屈尊俯就的;顯出優(yōu)越感的;神氣十足的;傲慢的(a)bepatronizingabout(v)Tapinto挖掘;接進(jìn)(v)beskilledattappingintoanidealizedEnglishnessthananyEnglishcompany(v)It’sboundtobesuccessful(v)don’tbothertostudythemarket(v)Americancompaniesarebrilliantatthemass,middlemarketandpeoplewho’vetriedtotakethemonatthislevelhavefounditverydifficult(v)Thee(cuò)nthusiasmformassive,centralizedretailchains(n)banal陳腐的;平庸的;老一套的(a)[b?'nɑ:l,'bein?l]Peoplewantthingswithsomesortofindividuality(v)Befedupwithbanal,middle-of-the-roadtaste(v)Frompartnerships(v)attractmediacoverage(v)lookforfinancebackingfromsb(v)Becautiousabout..(v)besuperiortoAmericanrival(v)Attractadifferenttypeofcustomer(v)Sellproductsinthemid-pricerange(v)AdoptamoreAmericanapproachtomarketing(v)Persuadethemid-rangeconsumer

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