麥肯錫筆試在線測試題及答案

經(jīng)典word整理文檔，僅參考，雙擊此處可刪除頁眉頁腳。本資料屬于網(wǎng)絡整理，如有侵權(quán)，請聯(lián)系刪除，謝謝！類別：SHL問題數(shù)：13130分1d分值：10分：LoweringthepriceofselectKosherFranks’productsB：IntroducingnewproductsintotheKosherFranks’rangeC：RemovingacategoryofproductsfromtheexistingKosherFranks’rangeD：IncreasingtheadvertisingofKosherFranks’productsinthemassmedia分值：10分：Revenuefor“Otherproducts”wasmorethan$20millionfiveyearsagoB：Hotdogrevenuewasmorethan$350millionfiveyearsagoC：Salesofslicedmeatsgrewbynolessthan1.2%ineachofthelastfiveyearsD：TotalsalesforKosherFranksdidnotgrowatallinthelastfiveyears4C分值：10分：$441mB：$495m：ThetrendsinKosherFranks’hotdogsalesinthelastfiveyearsareverysimilartothoseofotherkosherfoodproductsB：AllofKosherFranks’majorgroceryncustomershaveshoppingaislesdedicatedtokosherfoodsC：Inarecentconsumersurvey,theawarenessoftheKosherFranks’labelwasthreetimesashighamongJewishrespondentsthanamongotherrespondentsD：AllstoreswhostockKosherFranks’hotdogsareinareaswithaboveaverageconcentrationsofJewishhouseholds：ConsumerspurchaseKosherFranks’hotdogsbecausetheybelievetheytastebetterthanotherhotdogsandaremadefromfresheringredientsB：KosherFrankshasneverusedapricereductionmarketingstrategyonhotdogsinthe100D：Alllargegrocerychainsstockonepremium,onemid-range,andoneeconomyhotdogproductandthe5%reductionwouldmoveKosherFranks’hotdogsfrompremiumtomid-rangeE：AsimilarstrategywasattemptedforoneofKosherFranks’picklesproductsrecentlyandB：$0.67C：$1.67D：$2.00分值：10分：20%B：30%C：40%D：50%分值：10分：Inarecentsurvey,KosherFranks’consumersquoted“price”asthesecondmostimportantindicatorofqualityinalistoftenfactorsB：Inarecentsurvey,KosherFranks’consumersquoted“price”astheeighthmostimportantfactoroutoftenintheirdecisiontobuyaproductC：Inarecentsurvey,78%ofKosherFranks’consumerssaidtheywouldstillbuyKosherFranks’hotdogsevenwitha10%priceincreaseD：Inarecentsurvey,34%ofKosherFranks’customerssaidtheywouldneverconsiderbuyinganotherbrandofhotdog分值：10分：BuildawarenessthroughtrialsandadvertisingcampaignsonthetasteandqualityoftheKosherFranks’hotdogsB：DevelopaprogramthatrewardsconsumersforfrequentpurchasesofKosherFranks’hotdogsC：AskallgrocerystorestoremoveKosherFranks’hotdogsfromthekosherfoodaislesandinsteadstocktheminthepackagedmeataislesD：IncreasethepriceofKosherFranks’hotdogsby1%acrossallrocerystores11分值：10分：OfferlowerpricesatgrocerystoreswherecustomersappeartobemorepricesensitiveB：MonitorcompetitorpricesandmaintainKosherFranks’pricesatafixedpremiumtothosepricesC：EnsureKosherFranks’hotdogsarenotjustplacedonthekosheraislesofretailstoresD：Setuptastetrialsinthenon-kosheraislesofmajorretailstores分值：10分：Spend6monthsofthenextyeardoingonlymassmediamarketingandthenanother6monthsdoingonlytargetedmarketingtodeterminewhichismosteffectiveB：Suspendallmarketingcampaignsfor6monthstodeterminewhetheranyofthecampaignsaresignificantlycontributingtosalesC：Increasealltypesofmarketingcampaignsslowly,one-by-one,todetermineifthereisasignificantincreaseinsalesdrivenbyaspecificcampaignD：Decreaseeachtypeofmarketingcampaignslowlyone-by-onetodetermineifthereisasignificantdecreaseinsalescausedbytheremovalofaspecificcampaign：HeisconcernedthatKosherFrankswillneverbeabletoachievethesalesgrowthtargetsB：HeisconcernedthatFoodIncwilldemandaggressivesalesgrowthtargetsimmediatelywithouttakingintoaccountthetimeneededtomakesignificantchangestoKosherFranksC：HeisconcernedthatFoodIncsetssalesgrowthtargetsthataretooaggressiveandnototherFoodInccompanieshavebeenownedbyFoodIncforquitesometimeandarewellE：established答案C：ScenarioCD：ScenarioD？分值：10分C：LoweringthepriceofselectKosherFranks’productsB：IntroducingnewproductsintotheKosherFranks’rangeC：RemovingacategoryofproductsfromtheexistingKosherFranks’rangeD：IncreasingtheadvertisingofKosherFranks’productsinthemassmedia？分值：10分A：Revenuefor“Otherproducts”wasmorethan$20millionfiveyearsagoB：Hotdogrevenuewasmorethan$350millionfiveyearsagoC：Salesofslicedmeatsgrewbynolessthan1.2%ineachofthelastfiveyearsD：TotalsalesforKosherFranksdidnotgrowatallinthelastfiveyears4C分值：10分D：$441mB：$495mC：$549mD：$603m？分值：10分B：ThetrendsinKosherFranks’hotdogsalesinthelastfiveyearsareverysimilartothoseofotherkosherfoodproductsB：AllofKosherFranks’majorgrocerychaincustomershaveshoppingaislesdedicatedtokosherfoodsC：Inarecentconsumersurvey,theawarenessoftheKosherFranks’labelwasthreetimesashighamongJewishrespondentsthanamongotherrespondents·：AllstoreswhostockKosherFranks’hotdogsareinareaswithaboveaverageconcentrationsofJewishhouseholds？分值：10分C：ConsumerspurchaseKosherFranks’hotdogsbecausetheybelievetheytastebetterthanotherhotdogsandaremadefromfresheringredientsB：KosherFrankshasneverusedapricereductionmarketingstrategyonhotdogsinthe100yearsofitsexistenceandmanyoftheseniormanagementwouldfeelthatsuchamove·C：wouldnotsuitthebrandvaluesD：Alllargegrocerychainsstockonepremium,onemid-range,andoneeconomyhotdogproductandthe5%reductionwouldmoveKosherFranks’hotdogsfrompremiumtomid-range·E：AsimilarstrategywasattemptedforoneofKosherFranks’picklesproductsrecentlyandonlyresultedina2%growthinsalesvolume,whichtranslatedtoa3%reductioninsalesrevenue？分值：10分A：$0.33B：$0.67C：$1.67D：$2.00？分值：10分D：20%B：30%C：40%D：50%分值：10分A：Inarecentsurvey,KosherFranks’consumersquoted“price”asthesecondmostimportantindicatorofqualityinalistoftenfactors·B：Inarecentsurvey,KosherFranks’consumersquoted“price”astheeighthmostimportantfactoroutoftenintheirdecisiontobuyaproduct·C：Inarecentsurvey,78%ofKosherFranks’consumerssaidtheywouldstillbuyKosherFranks’hotdogsevenwitha10%priceincrease·：Inarecentsurvey,34%ofKosherFranks’customerssaidtheywouldneverconsiderbuyinganotherbrandofhotdog？分值：10分C：BuildawarenessthroughtrialsandadvertisingcampaignsonthetasteandqualityoftheKosherFranks’hotdogs·B：DevelopaprogramthatrewardsconsumersforfrequentpurchasesofKosherFranks’hotdogs·C：AskallgrocerystorestoremoveKosherFranks’hotdogsfromthekosherfoodaislesandinsteadstocktheminthepackagedmeataislesD：IncreasethepriceofKosherFranks’hotdogsby1%acrossallgrocerystores11？分值：10分A：OfferlowerpricesatgrocerystoreswherecustomersappeartobemorepricesensitiveB：MonitorcompetitorpricesandmaintainKosherFranks’pricesatafixedpremiumtothoseprices·C：EnsureKosherFranks’hotdogsarenotjustplacedonthekosheraislesofretailstoresD：Setuptastetrialsinthenon-kosheraislesofmajorretailstores？分值：10分D：Spend6monthsofthenextyeardoingonlymassmediamarketingandthenanother6monthsdoingonlytargetedmarketingtodeterminewhichismosteffective·B：Suspendallmarketingcampaignsfor6monthstodeterminewhetheranyofthecampaignsaresignificantlycontributingtosales·C：Increasealltypesofmarketingcampaignsslowly,one-by-one,todetermineifthereisasignificantincreaseinsalesdrivenbyaspecificcampaign·：Decreaseeach