T-ZGYC 001-2023 網(wǎng)絡(luò)表演 直播與短視頻 術(shù)語

03.200A22

ZGYC

001—2023網(wǎng)絡(luò)表演

直播與短視頻

術(shù)語online

live

performance

(streaming

and

short

video)

中國演出行業(yè)協(xié)會(huì) 發(fā)

布T/ZGYC

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II

4.1

4.2

5.1

5.2

6.1

6.2

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3.1

video)3.2

(streaming,short

video)

platform3.3

live

streamer

creator3.4

online

performance

(streaming,short

video)

talentagency

4.1

number

of

acfive

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PV

page

view

UV

unique

visitor

per

capita

online

time

public

traffic

private

traffic

account

tag

comment

and

censorship

live

4.1.10

response

plan4.1.11

parental

control

4.1.12

comments4.1.13

注：4.2

WebRTC

web

real-time

communicationsT/ZGYC

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live

stream

algorithmic

code

audio

push/publish

content

delivery

decode

rendering

and

presentation4.2.10

4.2.11

4.2.12

resolution4.2.13

per

second

fps

4.2.14

protocolT/ZGYC

00120234.2.15

4.2.16

AIGC AI

content4.2.17

virtual

streamer4.2.18

virtual

streamer

網(wǎng)絡(luò)表演（直播、短視頻）經(jīng)紀(jì)機(jī)構(gòu)5.1

live

streamer

talent

representation

content

optimization

flow

assignment

live

advertising

engagement

UGC

user

content

PGC

professional

contentT/ZGYC

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OGC

occupationally-generated

content

fan

5.1.10

5.1.11

KOL

key

opinion

leader5.1.12

segmentation5.1.13

streaming/short

script5.2

collection

editing

publishing

6.1

talent

performance

live

streamer

sports

live

electronic

commerce

live

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in

real

live

streamer

outdoor

recreation

live

streamer

streamer

ntangible

ultural

eritage/raditional

culture

live

streamer對(duì)非遺表演、傳統(tǒng)技藝、歷史文化內(nèi)涵有所了解與研究，進(jìn)行相關(guān)介紹、展示的，如

professional

streamer6.2

live

stream

channel

live

assistant

gift

purchase

Internet

fans

shooting

site

give

like

commentT/ZGYC

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repostT/ZGYC

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[2]

[3]

[4]