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BusinessPlanof“TripofWisdom”Cor,LtdWhoisTripofWisdom?“TripofWisdom”MarketingFoundationCuttingEdgeInnovationExpert

Anarrayofcutting

edgeexperienceprovidingNicheMarketBusinesspartnerInsightProviderExpertonServiceandGuidingDevelopmentOver220expertconsultantsacrosssixdifferentofficesFirstinChinaThefirstfirmcombing

travelbusinessandeducationinChina(2008)Oneoftheworld’slargest

travelling&education.

servicesgroups

“TripofWisdom”2TripofWisdomismorethanaglobalagencyWithfootprintsineverycorneroftheworldOperatinginmorethan10countriesHoldingthemarketformorethan5yearsWeunderstandconsumersinmoreplacesthananyoneelsedoes“TripofWisdom”ContentSummaryVisionBusinessObject&TargetMarketSWOTAnalysisSegmentationKeystrategyStepstoachievingobjectivesDistributionChannelsBudgetTimingWhatweprovide?Providesspecialtravelexperiencesfortheabroad-targetedtravelersFocusonourtargetmarketandtargetmarketneedsTargetmarketsegments:theMBAs,especiallytheIMBAsTripofwisdom:sightseeingoverseas+famousuniversitiesandcompaniesvisitingsPositiveaboard-learningandteam-workingexperiencesalongwiththeopportunitytocreatelife-longmemoriesThepremierprovideroftheexperiences

affordableandavailable

Majorchallenges:theuncertaintiessuchaspolicieschanges,lackofcapital,theimpaceofalternativeprogramsSWOTanalysis

Distributionchannels+stepstoachievingourobjectivesWellimplementourmarketingplanachieveourbusinessobjectivesSummary“TripofWisdom”VisionPoliticalSituation

EconomicalSituation

Socio-CulturalSituation

CompetitionSituation

SalesSituation

atrulyexcellentproductthecountry’stop10companiestoprovide

greatservicestopromoteculturalexchangestomakeacontributiontobusinesscommunicationRecently:USTC’sIMBAclass

Mid-term:AlloftheMBAandEMBAclassesoftheUSTC,andthenextendtotheotheruniversitiesofAnHuiprovinceLong-term:AlloftheuniversitiesoperatingMBAprogram

TargetMarket:BusinessObjective:FocusonthenewrequirementoftheMBAprogram－Internationalandcharacteristic,thesewillbeoursellingpoint.Cooperatewiththeuniversities,designfortheirdifferentrequirementsandobjectives,andhelpthemoninternationalstudy,travel,seminarsandrelatedactivities.ouraimistooccupythisblankmarketofMBAeducation.BusinessObjective&TargetMarket“TripofWisdom”SWTStrengthsThisisanexampletext.Goaheadanreplaceitwithyourowntext.Thisisanexampletext.OpportunitiesThisisanexampletext.Goaheadanreplaceitwithyourowntext.Thisisanexampletext.ThreatsThisisanexampletext.Goaheadanreplaceitwithyourowntext.Thisisanexampletext.OWeaknessesThisisanexampletext.Goaheadanreplaceitwithyourowntext.Thisisanexampletext.銳普PPT論壇chinakui首發(fā)：SWOTANALYSISMBAAcademicTravelAbroadStepstoachievingobjectivesMakebudgetCleardivisionoflaborMarketsurveySelectchannelsBuildbrandPursuethegoalforecastmarketdemandDevelopaclassicproductasapilotandbuildownbrandof“tripofwisdom”SelectpropermarketingchannelsMakebudgetoftimeandexpense,andestimateprofitspace.Findpartnerlookforpartners(includingsourcesoffunding,tourism

&

training,customers),establishmechanismsforshareholders.“TripofWisdom”CampusAgencyPrimarystage-usedfortheuniversitiesandInstitutionsintheprovince,asapilot,toconstantlyoptimizetheproduct.Mid-term-usedtoexpandthemarketofkeyinstitutionsoutsidetheprovince.DoordirectsalesMainlyusedforbusinesscustomersofAnhuiprovince,customizetheitineraryaccordingtodifferentneeds.SeminarmarketingOrganizeMBAacademicseminarofMBArelated，attractcustomersandresourceproviders.NetworkmarketingUsedforMBAinstitutionsandbusinesscustomersallacrossthecountry.DistributionChannels“TripofWisdom”KeystrategyISTPstrategy-SegmentationAboard-targetedTravelersinAnhuiTravelonlyVisitsomeoneParticipateinspecialactivitiesAcademicexchangesTheMBAsLanguagelearnersTheIMBAsAtUSTCNormalMBAsRiskCostChanceCompetitionManagementdifficultyDifferentiated

MarketingtacticsLowMiddleAgreatdealLow&NoteasytocopyHigh-Targeting

Inattentive“Tripofwisdom”MeaningfulPremiumExperienceNormalPlan-PositioningKeystrategyIIByDestinationByBudgetByTimeByIncentives·Asia·Africa·MiddleEast·America·Europe·Oceania·2000-3000·3001-5000·5001-8000·8001-10000·>10000·shorttime,4-7days·longertime,>7days·sightseeing·visitingrelativesorfriends·honeymoon·parentsandchildren·photographing·…...i.CurrentmarketsegmentationinChinafortravellingabroad:MarketSegmentationBUT“TripofWisdom”ByincentivesMarketSegmentationii.NewmarketsegmentPilot–￥56000Kickoff-￥15000Management-￥30000Marketresearch-

￥8000Advertisement–￥36000Posters￥3000Directcatalogs￥5000Internetads￥21000Seminar￥7000COSTBudgetICost(RMB)ExpectedRevenue(RMB)-Marketresearch

8000-Kickoff

15000-Management

30000-Advertisement

36000Posters3000Directcatalogs5000Internetads21000Seminar7000-Pilot

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