2023學(xué)年完整公開課版【教學(xué)】Unit 6 Lesson 3第1課時

Unit6TheMediaLesson3TheAdvertisingGame

Period1Warming-upEnjoytheseadvertisements.Warming-upTalkaboutwhytheseadvertisementsattractyou.It’sattractivebecausetheproductname“佳潔士”

hasthemeaningof“clean”.Warming-upIt’sattractivebecausethenameofthecompanymakesmewanttobuythebestgoodsin“Bestbuy”.Warming-upTheadvertisementisattractivebecauseitisveryhumorous.Warming-upThisadvertisementofcarsisattractive,becauseitusestheconceptof“freedom”.Pre-readingHaveyoueverboughtanythingasaresultofseeing,hearingorreadingadvertisements?Whatmakesanadvertisementattractive?While-readingaDifferenttypesofadvertisementsbThedevelopmentofadvertisementscDifferentattitudestowardsadvertisementsSkimthroughthepassage.Whatisitmainlyabout?Thisisanexplanatorytext(說明文).Itintroducesthedevelopmentofadvertisementintheorderoftime,anditcontainslotsoftimeexplanationsandexamples.LearntheSkillBuilderandidentifythetexttypeofthispassage.While-readingWhile-readingPara.1:________________________________________________________________________________________________________________________________________________Para.2:________________________________________________________________________________________________Writedownthemainideaofeachparagraph.Thencomparewithapartner.Theadvertisingindustrystartedwiththefundamentalpurposeofpromotingandsellinggoodstopeoplewhomightneedthem.Classicadvertisementsusedtogiveinformationaboutfindingcertainproducts.While-readingPara.3:_______________________________________________

_______________________________________________Para.4:

______________________________________________________________________________________________Para.5:______________________________________________________________________________________________Para.6:______________________________________________________________________________________________In

moderntimes,advertisementsneedtoattractandholdtheattentionofthepublic.Modernadvertisementsneedsomethingelsetoseparatethemfromtheircompetitors.Ideasthatwouldworkinthepastgenuinelyarenotaseffectivenow.However,notalladvertisingisaboutsellingproductsandservicesforaprofit.Types_________________________________Classicadsgiveinformationabout_______________________totellpeople______

____________________________________________________________________notsuitablewhen____________________________________________________________notattractiveCompletethetable.Thenwritethreeheadingsthatcancategorisetheinformationinthefirstrow.findingcertainproductswhatthecompanysells,wheretheyarelocated,andthenameoftheproductproductsareservicesareindirectcompetitionwitheachotherWhile-readingFeaturesPurposesProblemsTypesFeaturesPurposesProblemsModernadsconsistof____________________________apply_______________________________toshowpeople________________________________tomakeads________________notenoughto________________________While-readingpicturesorwordsfromexpertsmoderndesigntechniquesvisuallyattractivebenoticedinamoderncityhowgoodtheproductisTypesFeaturesPurposesProblemsImprovedmodernadscombine___________________________________

with________________useconceptsincluding________________________________________tostandout__________________________________________tomakepeoplebelievethat____________________________repeatingoldideasnot_____________Itdoesnotmatter________________________________________________

thehigheststandardofdesigncreativewaysfreedom,happiness,wealthandsuccessinaworldofcompetitiveadvertisingthey“musthavetheproduct”effectivehowattractivetheidealinkedwiththeproductisWhile-readingTypesFeaturesPurposesProblemsFurtherimprovedmodernadsusehumouraswellas___________________________________________________________________________________________________________________________________________________________________________newandunusualideascreatesomethingthathasneverbeenseenbeforeandthatpeoplefindinterestingtosurprisepeopletomakepeopleforgetthatsomeoneistryingtosellthemsomethingWhile-readingTypesFeaturesPurposesProblemsPublicadshelptoincreasepublicknowledgeand____________________________________________toencouragecitizensto_________________________________________________________________________________________________toeducatethepublic______________________________________________________________________makeoursocietyabetterplaceforeveryoneparticipateinimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeopleonfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.While-reading1.Whatdoesaclassicadvertisementlooklike?2.Whydomodernadvertisementshavetoattracttheattentionofthepublic?3.Whatconceptsandideasareoftenusedinmodernadvertisements?4.Whatdoadvertisersdotomakepeopleforgetthesellingpurposeofadvertisements?5.Howhasthegovernmentusedadvertisementsinthelastdecade?Answerthequestions.While-reading1.Whatdoesaclassicadvertisementlooklike?

Aclassicadvertisementgivesinformationaboutfindingacertainproduct.Itislikelytobethenameofacompany,partofwhichmightincludethenameoftheplacefromwhichtheproductoriginates.2.Whydomodernadvertisementshavetoattracttheattentionofthepublic?

Becauseproductsandservicesareindirectcompetitionwitheachother,andpeopleareusedtoseeingahighstandardofvisualdesign.While-reading3.Whatconceptsandideasareoftenusedinmodernadvertisements?Conceptslikefreedomandideaslikehappiness,wealthandsuccessareoftenusedinmodernadvertisements.4.Whatdoadvertisersdotomakepeopleforgetthesellingpurposeofadvertisements?Theyusehumourandnewandunusualideastosurprisepeople.5.Howha