內(nèi)容文稿教程landlord multi store opening plan loox

PREVENTPreparedby:LOOXVersionProject Target n n CustomerTimeTeamOpenEventDate:September Format:StoreOpening(MediaEvent)Store欣都龍 面積CacheCache首次進駐云南省~！B1starbucks1PrimaryTargetAudience(Businessto20-3050-100VIPSecondaryTargetAudience(BusinesstoPrincipal/Brandingmanagement/Celebrities/LandlordsforTheStoreOpening/FashionShowBrandHighlightTheKeyMessageOfCache-CacheandBonoboFurther inAndEducateTheBrandLifestyle&DNAToLocalIncreaseStoreTrafficAndSalesThroughTheFashionDriveOnMediaAndAudienceAttentionToThisStoreOpening/Fashion14:00-14:30-14:45-15:00-15:15-15:15-

MediaandGuestssign-in& lyattheMCkickoff,espeechAndintroducingKey ManagementgetsonthestagetogiveespeechLandlordgivesspeechMCinviteallmanagementandcelebritygototheopeningceremonyareaCutting(orLighting)ceremonyfornewstoreopening,toastfornewstoreopeningFashionShow/EndingposingMediainterview(MediaMovetointerviewarea)MediagroupInterviewMediaoneononeinterviewVIPGuests lyatthestore/ModelPosingCache-Cache&Bonobo2014AWFashionShow/After19:30-20:00-20:20-20:30-20:50-21:20-21:40-

MediaandGuestssign-in2014AWFashionShowMCintroducesVIP(brandingmanagementandlandlord)MCannouncesentertainmentPerformance&CustomerGame-CrazyClock:Fashion100’’Party(DJ&Dancer)Performance&CustomerGame-CrazyClock:Fashion100’’Party(DJ&Dancer)Ending&MCclosing LocalTitle:云南MainstreamTitle：新浪、騰訊、網(wǎng)易、鳳凰 Newspaper：精品消費報/春城晚報/都 /云南信息FM91.8交FM95.4汽云 ，云南日報，云南廣播，云南微生活，每 街拍ProposedProposedMedia:+60Project Target Event CustomerTimeTeamOpenProject Target Event CustomerTimeTeamOpen NewStoreOpening NewStoreOpeningDay- NewStoreOpening NewStoreOpeningDayStoreArea NewStoreOpeningDayShowArea NewStoreOpeningDayStageareaVenue nStorearea－Opening

Storearea－Opening

StageAreaReference Reference NewStoreOpeningDay－Event升空大型：1 NewStoreOpeningDay－Event升空發(fā)光型：3-5個;不空發(fā)光型：4-6 NewStoreOpeningDay－EventOutdoor/Indoorevents:室內(nèi)室外活§Ongroundonstand5metershigh/hooked面上/支架升起高達(dá)5§Lighting/Decoration/Branding/照明/裝飾/品牌宣Outdoor/Indoor§Flying:Heliuminflated升空:氦§Suspended:byair懸浮:空§ icperformance獨特的藝術(shù)表§Lighting/Decoration/Branding燈光/裝飾/品牌宣Indoor§Air/Heliuminflated空氣/氦§Dimmablelightuntil2kw可調(diào)§Decoration/Lightingpromotion/Branding裝飾/燈光/推廣/品牌宣Project Target CustomerTimeTeamOpen WarmWe-chatwarmup&BrandingProduct Warm 潮人召集令聯(lián)合 當(dāng)?shù)氐? 、消費者時尚 KOL“ 拍 ， “”@當(dāng)?shù)? NewStoreOpening

Photo We-chatPrintfor 3DPrint:Iphone NewStoreOpeningWe-chatPrintfor拍發(fā) 打持續(xù)關(guān)獲得信息及折 NewStoreOpening用小細(xì)節(jié)為當(dāng)?shù)貛硪粓鰰r尚旋風(fēng) NewStoreOpening

CC NewStoreOpening

BB NewStoreOpeningDay－Event玩轉(zhuǎn)潮流 NewStoreOpeningDayOpeningCeremony NewStoreOpeningDay-Opening NewStoreOpeningDayFashionShow NewStoreOpeningDayAfterParty NewStoreOpening

需要和 溝通細(xì)節(jié)如下 有開場秀，表afterparty開始后每半小時1 ＋1場消費者關(guān)于開場秀：3分鐘＋15-20分鐘走舞團在A點快閃開場，舞群在A點上舞臺，在舞臺上表演，特兒開始走秀。全程D打碟，背景音樂是說唱表演一直在動到時，C點模特兒開始走秀的時候，說唱及舞團可以演秀：3-5分鐘＋15分鐘（100秒速配 在開場秀結(jié)束后，會有一個100秒速配活動 個表演秀，建議是：雞尾酒表演或者唱歌（ DJ打碟：30分 全場high，舞團在人群中帶著大家high，C點舞團進行第二場表演，和DJ互動：5分B和控 DJ打碟，全場high到結(jié)和 NewStoreOpeningDay－After表演形式參TeamMengMengManagingDirectorProjectLynnLynnDirectorofBusiness Servicing:PR,Event,DesignandDorisDorisAccount

DesignLuisLiu,