會展英語-第1單元-課件

Englishfor

ExhibitionandConferenceLecture1Englishfor

ExhibitionandCoQuestionstoThinkAboutWhydoweneedtolearnEnglishforExhibitionandConference?1.MoreandmoreinternationalexhibitionsandconferencesareheldinChina.2.BetterEnglishishelpfulforbettercommunication.QuestionstoThinkAboutWhydo會展英語-第1單元-ppt課件會展英語-第1單元-ppt課件QuestionstoThinkAboutWhatwillwelearnaboutEnglishforExhibitionandConference?WordsandexpressionsofjobsofthisindustryRead,fillin,anddesigndocumentsKnowledgeandskillsofplanningandmanagementQuestionstoThinkAboutWhatwWhathaveUlearnedbynow?會展概論會展禮儀會展?fàn)I銷會展項目管理會展客戶關(guān)系管理展覽策劃與管理會議組織與管理國際會議組織與策劃大型活動策劃與管理商務(wù)談判與溝通IntroductiontoECEtiquetteofECMarketingofECProjectManagementofEventsCustomerRelationshipManagementPlanningandManagementofECConventionOrganization&ServicesOrganizationandPlanningofIntlCPlanningandManagementofMajorEventBusinessNegotiation&CommunicationWhathaveUlearnedbynow?會展概Contents目錄IntroductiontotheExhibitionandConventionIndustryPreparationsforexhibitionsExhibitionPromotionandEnquiryBoothSaleandApplicationBoothDesignandInstallationExhibitionServicesandBoothReceptionDismantlingandFollow-up

ConventionplanningandenquiryConventionoperationandattendanceContents目錄IntroductiontotheQuestionstoThinkAboutHowcanwelearnEnglishforExhibitionandConference?ByproceduresThroughpracticeQuestionstoThinkAboutHowcaAssessmentAttendance:Classperformance:Homework:Finalexam:Week17AssessmentAttendance:ExhibitionandConventionDoyouknowanyinternationalexhibitions?Doyouknowanyinternationalconventions?ChinaImportandExportFair(CantonFair)China(Beijing)InternationalFairforTradeinServicesAPECLeaders’MeetingGroup20SummitExhibitionandConventionDoyo會展英語-第1單元-ppt課件ExhibitionsandConventionsDoyouknowanyvenuesforexhibitionorconventioninBeijing?ExhibitionsandConventionsDo會展英語-第1單元-ppt課件會展英語-第1單元-ppt課件會展英語-第1單元-ppt課件Haveyoueverattendedanexhibition?Whatkindsofpeopleareinvolvedinanexhibition?HaveyoueverattendedanexhiUnit1PreparationsofExhibitionsHowtochoosethetimeforanexhibitionHowtochoosethevenueforanexhibitionAsanorganizerWhyattendanexhibitionHowtoprepareforanexhibitionAsanexhibitorUnit1PreparationsofExhibit1.LookandsayChinaInternationalExhibitionCenterMesseBerlinExhibitionGroundsChinaPavilionHongKongConventionandExhibitionCenterUniondesFoiresInternationales1.LookandsayChinaInternatiImportantinternationalorganizationsofExhibitionandConventions國際展覽與項目協(xié)會1928，Dallas美國達(dá)拉斯BureauofInternationalExhibitions國際展覽局，1928，巴黎Importantinternationalorgani會展英語-第1單元-ppt課件會展英語-第1單元-ppt課件會展英語-第1單元-ppt課件Review:MustbeMastered展覽參展商展品展位會議國家會議中心策劃管理場館中國國際展覽中心主辦方參展商觀眾承包商Review:MustbeMastered展覽UFIHistoryUFIwasfoundedinMilan,Italy,on15April1925,by20leadingEuropeaninternationaltradefairs,namely:Bordeaux,Brussels,Budapest,Cologne,Danzig,Frankfurt/Main,Leipzig,Ljubljana,Lvov,Lyon,Milan,NizhnyNovgorod,Padua,Paris,Prague,Reichenberg,Utrecht,Valencia,ViennaandZagreb.UFIwasestablishedasanon-politicalinternationalassociationinaccordancewiththeFrenchlawof1July1901onassociations.Initially,UFIwascreatedunderthename“UniondesFoiresInternationales”(UFI),or“UnionofInternationalFairs”inEnglish,or“VerbandinternationalerMessen”inGerman.Thenamechangeto“UFI”,accompaniedbythetagline“TheGlobalAssociationoftheExhibitionIndustry”wasdecideduponbytheGeneralMeetinginCairo,Egypt,on20October2003.Increasinglyanabbreviatedname,“UFI”,isusedincontextswheretheassociationiswellknown.UFIDevelopment:FromanorganisationrepresentingEuropeanintereststoonerepresentingthoseoftheglobalexhibitionindustry*UFIHistory2.ReadingUFI(TheGlobalAssociationoftheExhibitionIndustry)FoundingtimeFoundingplaceInitialname(French)NumberofmembersCurrentname2.ReadingUFI(TheGlobalAssTheGreatExhibitionoftheWorksofIndustryofAllNationsTheGreatExhibitionoftheWo會展英語-第1單元-ppt課件NewWordsMilan(Italy)米蘭Cairo(Egypt)開羅Accompany附著Tagline標(biāo)語Concept概念Exposition博覽會Periodic周期性的Permanent永久的Commercial商業(yè)的Retailoutlet零售商Enduser終端用戶NewWordsMilan(Italy)米蘭FillinthediagrambelowwiththeinformationfromthetextFairWorldExpoTradeShowExpositionEarliesttypeofmarket,directsellingGeneralterms,interactionofbuyersandsellers,displayinggoods,productsandservicesInternationalExposition,specialsegmentofanexhibitionB-2-CexpositionGeneralpublicasvisitorsMixedshowFairWorldExpoTradeShowTradeFairExpositionEarliesttypeofmarket,directsellingGeneralterms,interactionofbuyersandsellers,displayinggoods,productsandservicesInternationalExposition,specialsegmentofanexhibitionB-2-BexpositionTradevisitorsB-2-CexpositionGeneralpublicasvisitorsOpenfortradeandpublicvisitorsCustomershow/publicshow)ExhibitionFillinthediagrambelowwithMeetingConvention:alargemeetingofanorganizationorpoliticalgroup側(cè)重指某一政黨或團體為某一特殊目的而召開的會議；也可指學(xué)術(shù)團體的年會Conference:ameeting,oftenlastingafewdays,whichisorganizedonaparticularsubjectortobringtogetherpeoplewhohaveacommoninterest正式用詞,一般指大型會議，如政府工作會議、國際學(xué)術(shù)交流會議、各國之間的協(xié)商、會談等MeetingConvention:alargemeeAGuidetoSuccessfulExhibitionPlanningSettingupaPlanningCommittee成立策劃委員會PlanningaBudget編制預(yù)算SelectingaVenueandNegotiatingContracts選擇場館和洽談合同SourcingExhibitors招展PublicizingYourExhibition宣傳推廣展覽AGuidetoSuccessfulExhibitiNewWordsAssembleateamAppointanexperiencedcoordinatorAnticipatedexpensesRevenueVenueNegotiatecontractsLastminutenightmareTargetaudiencePotentialexhibitorsPublicizeyourexhibitionPublicityAsure-firewaySeminarsandinteractiveworkshopsNewWordsAssembleateamIV.SituationalDialoguessalesmanager銷售經(jīng)理colleague同事aspectrumof一系列feature以···為主timeslot時間段supplier供應(yīng)商prospectus招展說明書Dialogue1:DiscussingtheexhibitiontimeIV.SituationalDialoguessalesQuestionstoAnswerWhatexhibitionwilltheyhold?Whenwilltheyholdtheexhibitionfinally?Why?QuestionstoAnswerWhatexhibiSituationalDialoguesDiscussingtheexhibitiontime1.whichfeaturesawidespectrumoflight-industryproducts2.Wewillchooseasuitabletimefortheshow.3.It’sthebesttimeslotbeforethelaunchofmajortradefairs.4.thesupplierscanaccommodatethebuyers’needs.5.whichgatheralargenumberofbuyersintheregionforsourcingproducts.6.Astheconsumerproductscycleshortens,internationalbuyersarenowsourcingmorefrequently.SituationalDialoguesDiscussinSituationalDialoguesProductiveandeffective：富有成果的和有效的discussthevenue討論場館twooptions:選擇；選項Theformerisbetter.Atoppriority:首要的事情Amagnificentandmulti-usevenue一座宏偉的多功能boastanin-venueMTRstationadjacent：毗鄰的facilities:設(shè)備infrastructuralcapability基礎(chǔ)設(shè)施的功能Availability可用性Dialogue2:ChoosingtheexhibitionvenueSituationalDialoguesProductivQuestionstoAnswerWherearetheygoingtoholdtheexhibition?Whatvenuecantheychoose?Whatadvantagesofeachvenue?Whichvenuedotheyfinallydecideon?Whatshouldyouconsiderwhenchoosingavenue?QuestionstoAnswerWherearetSentences1.Location,ofcourse,isatoppriority.2.Itisamagnificent,multi-usevenuelocatedrightintheheartofHongKong.3.Thecloserthevenueistosuchplaces,theeasieritwillbeforpeopletocometotheexhibition.4.AdjacentandlinkedtotheHKCECtherearetwoworld-classhotel.5.Asfarasfacilitiesandinfrastructuralcapabilitiesareconcerned,Ithinkbothofthemaregreat.Sentences1.Location,ofcours會展英語-第1單元-ppt課件HongKongConventionandExhibitionCenterHongKongConventionandExhibAsiaWorld-ExpoHongKongAsiaWorld-ExpoHongKongAsiaWorld-ExpoHongKongAsiaWorld-ExpoHongKongAnaerialshotof

AsiaWorld-ExpoHongKongAnaerialshotof

AsiaWorld-EAsiaWorld-ExpoHongKongAsiaWorld-ExpoHongKong會展英語-第1單元-ppt課件WebsitesofHKCEC&AsiaWorld-Expo

WebsitesofHKCEC&AsiaWorld-找展館常用句子UsefulSentencesTofindoutthemostsuitablevenueisnotaneasytask.Sobeforechoosingavenue,you’dbettermakeachecklistabouttheparticularrequirementsofyourexhibition.Howconvenientisthetransportation?Arethereanysuitablehotelsnearthevenue?Howaboutthecost?Whatexhibitionfacilitiescanyouuseinthevenue?Andthenit’salsoimportanttohaveanon-siteinspection.Choosingavenuewithanappropriatesizeisoneofthecrucialfactorstosuccess.Ifthevenueistoocompact,itmayleavetheparticipantsfeelingcongestedanduncomfortable.Ifthevenueistoobig,itmayleavetheparticipantsanimpressionthattheexhibitionisnotaspopularastheyexpect.找展館常用句子UsefulSentencesTofinReview回顧Organizer’sworkReview回顧Organizer’sworkPartIIExhibitor’sDiaryLead-inPractice:5minutes1.Whatarethepurposeofattendingtradeshows?2.Whatshouldbeconsideredbeforeattendingashow?PartIIExhibitor’sDiaryLeadQuestionstothinkaboutWhatarethepurposesofattendingtradeshow?Whatshouldbeconsideredbeforeattendingashow?QuestionstothinkaboutWhataPartIIExhibitor’sDiaryReading(10minutes)WhyExhibitatTradeShows?PartIIExhibitor’sDiaryReadiNewWordsandExpressionsShowcasethelatestproductsNetworkExpandbusiness/customerawarenessofyourproduct/serviceBuildadatabaseKeepabreastofcurrenttrendsUnderstandtheebbandflowofyourindustryKeepaneyeonwhatisold,newandonthehorizonStateoftheartApartofmarketingmixScopeoutthecompetitionCompetitorAdvantageousEquivalentReinforceyourmarketpositionandbrandmessageRumorsItcanbecomeaself-fulfillingprophecy.NewWordsandExpressionsShowcTask1:Fillintheformwiththeinfo.ReasonsforAttendingWhatCananExhibitionDoorHelpYouDo?Tostrengthenrelationshipswithexistingcustomers

Topresentthestateoftheartforanindustry

Toprovideanopportunitytoseewhatyourcompetitorswillbeofferingasapartoftheirfutureproductline

Task1:FillintheformwithTask2:SearchtheInternetandfindoutmorereasonsforattendingtradeshowswww.www..auwww.www.www.Task2:SearchtheInternetaSituationalDialoguesDiscussingattendingashowStellaLi:theMarketingManagerofDeshengToysCo.,Ltd.LisaSuandMartinZhao:Stella’scolleaguesintheSalesandMarketingDepartmentListentothediscussionSituationalDialoguesDiscussinNewWordsPromoteourproductsAmajorsegment/partofacompany’smarketing