商務(wù)英語閱讀第二版葉興國unit2-Alice課件

BUSINESSENGLISH:

AREADINGCOURSELecturer:AliceBUSINESSENGLISH:

AREADING11Unit2SoaringChina1Unit2SoaringChina22.V-I

Ifsomethingsuchasabird

soars

intotheair,itgoesquicklyupintotheair.高飛soar

/s??/

Soaringsoaredsoars1.V-I

Iftheamount,value,level,orvolumeofsomething

soars,itquicklyincreasesbyagreatdeal.急劇增加。?

Insuranceclaimsareexpectedtosoar.

預(yù)計保險索賠會急劇增加。?

SharessoaredontheNewYorkstockexchange.

紐約證券交易所股票暴漲?

Ifyou'relucky,asplendidgoldeneaglemaysoarintoview.

幸運的話，一只金色雄鷹會躍入視線。2.V-I

Ifsomethingsuchasab3Unit2SoaringChinaReadingSkillSupplementaryReadingLead-inExtensiveReadingTestYourselfUnit2SoaringChinaReadingS4VideoclipVideoclip5StartingupADoyouenjoyshopping?Doyoushoponline?BWhichofthefollowinggoodsdoyouthinkaresuitabletobeboughtonline?StartingupADoyouenjoyshopp6TheInternetisanexcitingtoolthatputsvastinformationatyourfingertips.Withaclickofamouse,itletsyoubuyanairlineticket,bookahotel,sendflowerstoafriend,orpurchaseyourfavoritestock.Gooddeals,convenienceandchoicesaboundontheInternet.ButbeforeyouusealltheInternethastooffer,be"cyber"smartandmakeyouronlineexperiencesafe.TheInternetisanexcitingto7OnlineshoppingtipsKnowwhoyou’redealingwith.Anyonecansetupshoponlineunderalmostanyname.Confirmtheonlineseller’sphysicaladdressandphonenumberincaseyouhavequestionsorproblems.Ifyougetanemailorpop-upmessagewhileyou’rebrowsingthatasksforfinancialinformation,don’treplyorclickonthelinkinthemessage.Legitimatecompaniesdon’taskforthisinformationviaemail.Knowexactlywhatyou’rebuying.Readtheseller’sdescriptionoftheproductclosely,especiallythefineprint.Wordslike“refurbished,”“vintage,”or“close-out”mayindicatethattheproductisinless-than-mintcondition,whilename-branditemswith“toogoodtobetrue”pricescouldbecounterfeits.Knowwhatitwillcost.

Checkoutwebsitesthatofferpricecomparisonsandthen,compare“applestoapples.”Factorshippingandhandling

—alongwithyourneedsandbudget

—intothetotalcostoftheorder.Donotsendcashunderanycircumstances.OnlineKnowwhoyou’redealing8Checkoutthetermsofthedeal,likerefundpoliciesanddeliverydates.Canyoureturntheitemforafullrefundifyou’renotsatisfied?Ifyoureturnit,findoutwhopaystheshippingcostsorrestockingfees,andwhenyouwillreceiveyourorder.Sellersarerequiredtoshipitemsaspromisedorwithin30daysaftertheorderdateifnospecificdateispromised.

Keepapapertrail.Printandsaverecordsofyouronlinetransactions,includingtheproductdescriptionandprice,theonlinereceipt,andcopiesofeveryemailyousendorreceivefromtheseller.Readyourcreditcardstatementsasyoureceivethemandbeonthelookoutforunauthorizedcharges.OnlineshoppingtipsCheckoutthetermsofthedea9OnlineshoppingwebsitesOnline10CWhydosomepeopleprefernottobuygoodsandservicesonline?Youmayfindthatgoodsarenotsuitablewhentheyarriveorgetthingsyoudidnotorder.Youmayhavesecurityproblemswithusingcreditcardsandfindyourselfpayingforthingsyoudidnotbuy.Youmayenjoyshoppinginrealshops.Youmaylikethefeelingofwalkinginthesupermarketwithashoppingcart.StartingupCWhydosomepeopleprefernot11DifferencesShopassistantTelesalesoperatorDeliveryserviceshopdécor&layoutWebsitedesignSimilaritiesQuality&reliabilityPricesCustomersatisfactionDifferences&SimilaritiesbetweenonlineandshopsellingDifferencesShopassistantTele12Bcreditcardcoolingoffmoneybackmethodofinterest-freeoutofaftersalesguaranteestockperiodcreditdetailsservicepayment1thetimewhenyoucanchangeyourmindandcancelanorder2thename,numberandexpirydateonyourcreditcard3thewayyouchoosetobuythegoodsyouwant4whenyoucanpaysometimeafteryoubuy,butatnoextracost5whenthegoodsyourequirearenotavailable6apromisetogiveyourmoneybackifyouarenothappy7thehelpyougetfromacompanywhenyoustarttousetheirproductVocabularyShoppingOnlineMakephrasesthatmatchdefinitions1–7.Bcreditcardguarantee1thetim13ReadingSkillFocusInordertoavoidrepetitionofawordoraphraseinwriting,referencewordsareoftenusedtosubstitutethewordsthathavebeenmentioned.Whenreading,readersneedtoidentifythesereferencesandunderstandtheantecedents.Generallyspeaking,readerscanidentifythereferencesaccordingtothesubject-verbagreement,sentencestructure,andsemanticrelations.

IdentifyingReferencesReadingSkillFocusIno14ReadingSkillFocusCommonlyusedreferencewordsinclude:ImpersonalPronoun(非人稱代詞)it,this,that,these,thosePersonalPronoun（人稱代詞）he,him,she,her,they,them,one(s)PossessivePronoun（物主代詞）his,her,their,itsRelativePronoun（關(guān)系代詞）who,that,whichSubstitute（替代詞）as,so,do,theformer,thelatter,thefollowing,theaboveReadingSkillFocusCommonlyus15ReadingSkillFocusA．GuidedPracticeSample1

ScottFitzgerald,whofirstintroducedhim

toapublisher,wasoneofthefewcontemporarywritersthatHemingwaydidnotturnagainst.

句中黑體him若指的是主語ScottFitzgerald，則應(yīng)該用反身代詞himself，而不能用him，因此這里只能指后文的Hemingway。

譯文：斯科特·菲茨杰拉德，最先將海明威介紹給出版商的人，是海明威不討厭的為數(shù)不多的同時代作家之一。ReadingSkillFocusA．GuidedPr16ReadingSkillFocusSample2Andsomeonewithahistoryofdoingmoreratherthanlesswillgointooldagemorecognitivelysoundthansomeonewhohasnothadanactivemind.

句中的do不是實義動詞，從上下文來分析，這里沒有干多干少的問題，而是討論對外界信息和事物是否多動腦，保持大腦警覺的問題。從語法結(jié)構(gòu)上來看，someonewithahistoryofdoing...willgointooldagemorecognitivelysoundthansomeonewhohasnothadanactivemind是一個平行的比較結(jié)構(gòu)，因此可以判斷do指代的是haveanactivemind.

譯文：習(xí)慣于多動腦筋的人，在進入老年之后要比一個從來不積極動腦筋的人的認知能力更為健全。ReadingSkillFocusSample217ReadingSkillFocusB.ChallengeYourself

Readthefollowingsentencesanddecidewhichchoiceisthecorrectreferencefortheitalicizedword.

Theysaidthey’dfinishtheworkinthreehours,whichisimpossible.

A.TheyB.theworkC.they’dfinishtheworkinthreehoursChallenge1()cReadingSkillFocusB.Challeng18ReadingSkillFocus2.Thedetailedinformationinmapsisnowproducedalmostentirelyfromsatellitephotographyratherthanbygroundsurveyingbecausethismethodisfaster,cheaperandmoreaccurate.A.satellitephotographyB.groundsurveyingC.detailedinformation3.Thelivesofbeetlesaredividedintofourstages,asarethoseofwasps,antsandbutterflies.A.livesB.stagesC.insects()A()AReadingSkillFocus2.Thedeta19ReadingSkillFocus4.X-raysallowarthistorianstoexaminepaintingsinternallywithoutdamagingthem.A.X-raysB.historiansC.paintings5.Afterelectronmicroscopeswereinvented,scientistsfoundmanynewviruses.Someofthemwereround,someoval,andsomecorkscrew-shaped.A.electronmicroscopesB.virusesC.scientistsc(

)B(

)ReadingSkillFocus4.X-raysaReadingSkillFocus6.Themanisnotsureiftheygottheletterbuthethinksso.A.TheygottheletterB.ThemanisnotsureC.ThemanisnotsureiftheygottheletterA()ReadingSkillFocus6.Theman21ReadingSkillFocus

Gothroughthefollowingsentencesandlookforambiguouspronounreferences.Whenyoufindapronounwhoseantecedentisunclearornotexpressed,underlinethepronounandputitintheblanktotheleft.Iftherearenoreferenceproblems,tellwhatthereferencesreferto.Challenge2___________1.SocietydeterminedyourfutureinancientSparta.___________2.Italkedtotheoutdoorshop,buttheydon’thandleclimbinggear.___________3.Whenthewavehitthedockitdisintegrated.___________4.Ourteamhadapoorkickinggame,butthiswasitsonlyweakness.___________5.Inthecookbook,itsaystoletthedoughrisetwice.___________6.AtBaththeythinknothingismoreimportantthanpartying.yourtheyitthisitittheyReadingSkillFocusGot22TextA：ClickstoBrick1TextB:StillMadeinChina2ExtensiveReadingTextA：ClickstoBrick1Text23阿里巴巴是全球企業(yè)間(B2B)電子商務(wù)的著名品牌,是全球國際貿(mào)易領(lǐng)域內(nèi)l最大、最活躍的網(wǎng)上交易市場和商人社區(qū),目前已經(jīng)成功融合了BB、C2C、搜索引擎和門戶,幫助全球客戶和合作伙伴取得成功。有人這樣評論:從現(xiàn)有市值以及譯文未來各行業(yè)的成長空間來看,阿里巴巴已達到一個難以企及的高度。但是阿里巴大的巴一直都在致力于尋求新的發(fā)展空間。為了使自己具備更大的競爭力,它已經(jīng)從注起初的“輕資產(chǎn)”公司發(fā)展成現(xiàn)在的實體公司,它在中國自由貿(mào)易區(qū)的保稅倉庫就務(wù)是很好的例證。目前,阿里云—阿里巴巴集團旗下公司,正在致力于算開放的云計算服務(wù)平臺。阿里巴巴已針對中國企業(yè)對云服務(wù)進行了大量投資,并進計劃再投資10億美元將阿里云推廣到國際市場。然而,馬云其實更看好的是網(wǎng)上金融服務(wù)。螞蟻金融服務(wù)集團的主要業(yè)務(wù)范疇涉及第三方支付、移動支付、小額貸款、網(wǎng)絡(luò)銀行、在線融資、在線理財、保險等領(lǐng)域。值得一提的是,阿里巴巴在推出的第三方的“支付寶”網(wǎng)絡(luò)支付服務(wù)中,自己承擔(dān)了臨時的金融擔(dān)保角色,因此買賣雙方都能放心,并能快速建立相互信任的基礎(chǔ)。另外,阿里巴巴擁有消費者大量的交易數(shù)據(jù),它的信用評級系統(tǒng)——芝麻信用因此也受到一些國家的青睞?？傊⒗锇桶驼趶囊粋€購物平臺發(fā)展成一個在線服務(wù)綜合供應(yīng)商?？梢哉f,阿里巴巴是中國優(yōu)秀企業(yè)的代表,同樣讓中國人引以為傲的還有中國的制造業(yè)。BackgroundInformation阿里巴巴是全球企業(yè)間(B2B)電子商務(wù)的著名品牌,是全球國際241.factory泛指一般意義的“工廠”，是最普通，用得最廣泛的一個詞。如：aclothingfactory服裝廠aglassfactory玻璃廠afoodfactory食品廠apaperfactory造紙廠

2.mill原指“磨坊”，現(xiàn)主要指輕工業(yè)方面的工廠。如：acottonmill棉紗廠asilkmill絲織廠aflourmill面粉廠

3.plant多指電工或機器制造業(yè)方面的工廠。如：amachineryplant機械廠acarplant汽車廠aradioplant無線電廠aprintingplant印刷廠在美國英語中也泛指一般意義的工廠。如：acoffeeplant咖啡廠

4.works多指鋼鐵等重工業(yè)方面的工廠。如：anironandsteelworks鋼鐵工廠amachineworks機械工廠aprintingworks印刷廠

以上區(qū)分只是大概的，并不絕對，也有很多通用的情況，有時可能四者都可用。如：apapermill[factory,plant,works]造紙廠asteelworks[mill,plant,factory]煉鋼廠Factorymillplantworks1.factory泛指一般意義的“工廠”，是最普通，用得25同比：與上一年同期相比廣義同比還包括將報告期內(nèi)某時段與上一時期統(tǒng)一時段比較同比發(fā)展速度：本期發(fā)展水平減去去年同期發(fā)展水平除以去年同期發(fā)展水平乘以100%同比發(fā)展速度=（本期發(fā)展水平—去年同期發(fā)展水平）÷去年同期發(fā)展水平×100%同比：26同比譯法：Yearonyear

/year-on-year/year-over-yearFrom…(fromayearearlier)Comparedto/with+時間（comparedtoayearearlier）比較級+than+時間（lower/high…thanayearbefore）Onayearearlier/onayearago/ontheyear…同比譯法：27Example:物價持續(xù)走低，居民消費價格同比小降1.2%，但降幅小于7月份的1.6%。Pricescontinuedtofallwiththeconsumerpriceindexfalling1.2percentfromayearearlier.Example:28環(huán)比將某一時期內(nèi)相鄰的兩個等長時段相比。廣義的環(huán)比還包括時間跨度較大的兩個相鄰時段的比較。環(huán)比發(fā)展速度：報告期水平與前一時期水平之比，表明現(xiàn)象逐期的發(fā)展速度環(huán)比=本統(tǒng)計周期數(shù)據(jù)÷上統(tǒng)計周期數(shù)據(jù)×100%環(huán)比29譯法：Monthonmonth

/quarter-on-quarter/monthtomonthFrom…(fromthemonthbefore,fromthesecondquarter)Comparewith/to…(comparedwiththepreviousmonth)OvertheprecedingquarterSequentialgrowth/onasequentialbasis譯法：30Example中國國家統(tǒng)計局表示，從月環(huán)比看，居民消費價格總水平比四月下降0.3%。On

amonth-on-monthbasis,theNationalBureauofStatisticsofChinasaidtheCPIdropped0.3percentfromApril’slevel.有效邊界發(fā)現(xiàn)，2011年第二季度的按點擊數(shù)付費廣告環(huán)比增長了22%。EfficientFrontierfoundthatcost-per-clickadsincreasedby22percentinthesecondquarterof2011comparedwiththefirst.Example31Thinkandtry根據(jù)德意志銀行的數(shù)據(jù)，7月份中國原油需求環(huán)比下降5%，同比僅增長2%。Thinkandtry根據(jù)德意志銀行的數(shù)據(jù)，7月份中國原32CheckyourworkDemandforoilinJulyfellfivepercentfromthepreviousmonthandisupjusttwopercentyearonyear,accordingtoDeutscheBank.CheckyourworkDemandforoil33這里float指“使（公司）發(fā)行股票，使上市”。e.g.Hefloated

hisfirmonthemarket.他讓自己的公司上市了1.…atwhichthey…werefloatedlastSeptember.這里float指“使（公司）發(fā)行股票，使上市”。1.…342.Macy'sandCostco,twobigAmericanretailers,havealreadyagreeddealstousemallGlobal,oneofAlabama'sonlineplatform,tosellgoodstoChinesshopperswithfewerdelaysandcustomshasslesthantheyhadpreviouslyfaced…譯：美國兩大零售商梅西百貨和好市多公司都已簽署協(xié)議，同意使用阿里巴巴的網(wǎng)絡(luò)平臺天貓國際將貨物賣給中國購物者，從而減少一些此前遭遇的延誤和海關(guān)麻煩Note：此句中customs表示海關(guān)，如:customsofficer海關(guān)官員，customsdeclaration報關(guān)單.2.Macy'sandCostco,twobig353.Alibabaisalsoploughingaheadwithcloudcomputing.lt’sbusiness,Aliyun,isChina'slargestcloudprovider譯:阿里巴巴也正在云計算領(lǐng)域奮力前行.它旗下的企業(yè)阿里云就是中國最大的云服務(wù)供應(yīng)者。Note:云計算(cloudcomputing)是一種新興的商業(yè)計算模型。它將計算任務(wù)分布在大量計算機構(gòu)成的資源池上，使各種應(yīng)用系統(tǒng)能夠根據(jù)需要獲取計算力、存儲空間和各種軟件服務(wù).Ploughahead可理解為“奮力前行，奮勇前近".AsfarasI'mconcernedthere'saneedtoploughaheadwiththediscoveriesandapplicationsofnanotechnology.我認為有必要進一步推動納米技術(shù)領(lǐng)域的發(fā)現(xiàn)和應(yīng)用3.Alibabaisalsoploughingah364.Still,ifevensomeofthesebigbetspayoff,Mr.Ma'strilliondollardreamjustmightcometrue.譯:然而,這些大賭注中只要有一些能成功，馬先生的萬億美元夢就可能成真Note:payoff指"得到好結(jié)果”e.g.:Ibelievethathardworkanddeterminationpayoff.我相信勤奮和決心一定會得到回報4.Still,ifevensomeofthes371-5TFTTFExercisesKEYTOⅡKEYTOⅠ1-5ACCBD1-5TFTTFExercisesKEYTOⅡ382.阿里巴巴已經(jīng)對以中國企業(yè)為服務(wù)對象的云服務(wù)進行了大量投資,并計劃再投資10億美元將阿里云推向全球。。Exercises1.1遺憾的是,中國效率低下的物流體系抑制了電子商務(wù)的發(fā)展,迫使阿里巴巴發(fā)展自己的物流系統(tǒng)。3.總之,阿里巴巴正在從一個購物平臺發(fā)展成一個在線服務(wù)綜合供應(yīng)商。KEYTOⅢ2.阿里巴巴已經(jīng)對以中國企業(yè)為服務(wù)對象的云服務(wù)進行了大量投資39TextBStillmadeinChina1."MadeinChina2025”":《中國制造2025》是中國政府實施制造強國戰(zhàn)略第個十年的行動綱領(lǐng)?！吨袊圃?025》提出,堅持“創(chuàng)新驅(qū)動、質(zhì)量為先、綠色發(fā)展、結(jié)構(gòu)優(yōu)化、人才為本”的基本方針,堅持“市場主導(dǎo)、政府引導(dǎo),立足當前、著眼長遠,整體推進、重點突破,自主發(fā)展、開放合作”的基本原則,通過“三步走”實現(xiàn)制造強國的戰(zhàn)略目標。TextBStillmadeinChina1."40TextBStillmadeinChina3.AtitsfactoryinShanghai,ABBisscalingupYuMitomassproductionthismonth譯:本月ABB集團在它位于上海的工廠里正在擴大機器人YuMi的大規(guī)模生產(chǎn)。Note:scaleup指“按比例增加,相應(yīng)增加”。如:Sincethen,Wellcomehasbeenscalingupproductiontoprepareforclinicaltrials.從那以后,威康公司直在增加產(chǎn)量,為臨床試驗作準備。TextBStillmadeinChina3.41TextBStillmadeinChina2.WhartonBusinessSchool:美國賓夕法尼亞大學(xué)沃頓商學(xué)院,創(chuàng)立于1881年,是世界首屈一指的商學(xué)院。TextBStillmadeinChina2.42TextBStillmadeinChina4.wageshavegoneupsomuchthathehastopayitinerantworkersthesameastheycanearninShenzhen譯:……工資已經(jīng)上漲了這么多,以至于他不得不按深圳的薪資水平來付錢給流動工人。Note:goup有多種意思,這里指“上升,上調(diào)”。如:It'satoss-upwhetheroilpriceswillgoupordownoverthedaysahead.油價在今后的日子里會上漲還是下跌都有可能。TextBStillmadeinChina4.w43HeisrecognizedastheleadingcharacterinthefieldofHigh-energyPhysicsandhisachievements,sofar,remain