德勤：2023年夏季旅游調(diào)查報(bào)告

Deloitte。

nsghts

Theexperience

economyendures

2023Deloittesummertravelsurvey

Tableof

contents

4

Keyfindings

5

2023summer

traveloutlook

16

Travelproducts

26

Financialwell-being

30

Laptopluggers

32

Climatechange

impact

36

Demographic

trends

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Methodology

Arepresentativesampleof3,583Americanstookthis

surveybetweenMarch31andApril6,2023.Ofthose,

2,262qualifiedastravelers.Asmallersubsetof1,957

respondents,whoplantostayinpaidlodging,rather

thanonlywithfriendsandrelatives,completedthe

longestversionofthesurvey.Pleaserefertosource

linesforclarificationonquestionsaskedandsample

sizes.

Throughoutthereport,readerswillnoticeseveral

referencestotravelers’longesttripsormarquee

summertrips.Becausemosttravelerswilltake

multipletripsacrosstheseason,includingamixof

familyvisitsandadventuresinnewdestinations,itis

usefultodelveintotheirlongesttrip.Travelbehaviors

acrosstheseason,combinedwithpatternsand

preferencesforthelongesttrip,canprovideamore

comprehensiveviewoftraveldecisionsandpurchase

trends.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Keyfindings

Higherpricesgenerallydon’tdetervacationsasrevengetravelcontinues

Despiterisingtravelpricesandayearofpersistentinflation,moreAmericansaretravelingthissummercomparedtolast.Andmanyaresqueezinginsomeextratripstoo.

Americanshaven’tforgottentheyearsspentonthetravelsidelines.

Pent-updemandislikelytocontinuetoshapethe2023summerseason.

Oneinfivetravelerssaytheirsummergetawaysarefueledbytripslostduringthepandemic.

Roughlyoneinfoursaythey’respendingmorethissummercomparedtolast.Amongthem,nearlyathirddidn’ttravellastsummer.

Moretripsandmoretravelers,spreading

spendandtraveldaysacrosstheseason

Withmanytravelerslookingtotakemoretripsthissummer,the

pressureisofftomakemarqueetrips(longestsummertrip)asepicaslastyear.

Whiletripfrequencytrendsup,tripspendandtripdurationofmarqueetripsaredowncomparedto2022.

Marqueetripspendhasbeendecliningsince2021.Andtherearelikelyafewcontributorstothetrend.Mostimportantly,asleisuretravel

continuestorebound,moreAmericansaretravelingagain—notjusttheavidtravelerswhocontinuedtotravelduringthepandemic.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Keyfindings(cont’d)

Moreflying…andflyingfurther,andair

travelersseekreliabilityasmuchasdeals

Internationaltravelisamajorbrightspot.Twenty-twopercentof

summertravelersplantotakeatleastoneinternationalflightthissummer—upfrom14%in2022.

AndinsteadofstickingtocloserdestinationslikeMexicoorthe

Caribbean,moreinternationaltravelersareplanningtomakethejumptoEurope.

Reliabilityisrivalingpriceamongairshoppers.Whilelastsummer’sflightcancellationfiascoisn’tdeterringAmericansfromtakingsummertrips

andinternationalgetaways,reliabilityislikelytobetop-of-mindwhenchoosinganairline.

Financialstressistakingsometollontravelspending—butclimatechangeworriesmightnotbe

Prolongedinflationhastakenitstollonconsumers’wallets.Oneinfoursummertravelersfeelfinanciallyworseoffcomparedtolastyear.

Whilethey’vemadethedecisiontotakeatrip,thosefeelingfinanciallyworseoffarefindingwaystobethrifty.

Mostofthosefeelingthefinancialburdenaren'tplanningto

squeezeinanextrasummergetaway—butthey’remakinganefforttoprotecttheirmarqueetrips.

Whilefinancesmightbedraggingdownsummerspending,thereisn’t

muchevidencethatclimatechangesentimentishavingasimilarimpact.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

2023summer

traveloutlook

Copyright?2022DeloitteDevelopmentLLC.Allrightsreserved.|6

Summerblast

Signspointtoabusysummer,aspricingpressuredoesnotdeterAmericansfromplanningtravel

Withafewexceptions,leisuretravelintenthas

increasedconsistentlysinceMay2021,andthetrendcontinuesthisyear:Summer2023ispoisedtoimproveonanalreadybuoyantsummer2022.

HalfofAmericanssurveyedsaytheywilltakealeisurevacation(involvingastayinpaidlodging)thissummer,upfrom46%in2022.Andtheyaredoingsowith

enthusiasm,takingmoreinternationalflightsand

addinganaverageofonetriptotheircalendar.Still,

somesaytheywillstayhomeduetofinancialconcerns(citedby50%ofnontravelers).

ThespecterofCOVID-19isstilldrivingsomerevengetravel.Oneinfivetravelersareplanningtheirmarqueesummertriptomakeupfortraveltheymissedoutonduringthepandemic.Andamongthoselikelytospendmorethanin2022,nearlythreein10aremakingup

formissedtravel(28%)ortakingabucketlisttrip(32%).

Evenifconcernsaboutthetravelexperiencelinger,

theydonotseemtobekeepingpeopleathome.Thepossibilityofdisruptionintheformofdelayedor

canceledflightswascitedbyjust6%ofnontravelers,ahugedropcomparedto18%overthewinterholiday

season.Healthworrieswerealreadyonthedeclineinsummer2022,andthisyeartheyarebarelyinfluencingplans(healthriskswerecitedby8%ofnontravelersin2023vs.33%in2022).

Comparedto2022,whentheomicronvariant

affectedthefirstfewmonthsoftheyear,the

COVID-19situationhasbeenstablerin2023,andfewinternationalentryandexithealthrestrictionsremain.Withgreaterconfidenceandcertainty,theUStravelerpoolhasexpanded.Manyaretaking

long-delayeddreamtrips,butevenmoreare

planningtoaddshortgetawaysduringtheseason.Thiscouldsignalhealthydemandformoremass-markettravelproducts,suchasmajorattractionsandlimited-servicehotels.

Overall,Americansarefindingroomintheirbudgetsfortheadventure,discovery,and

relaxationthattravelcanprovide.Whetherthey

aremakingupforlosttime,spendingdownsavings,orplacinghighvalueonexperiencesandmemory-making,Americanscontinuetofindreasonsto

prioritizetravel.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Amongthosenotplanningtravel,halfciteaffordability.

2023summertravelplans

Nottraveling

37%

Travelingtostaywithfriendsorfamilyonly

13%

Top5reasonsfornottraveling,2023

1.Cannotaffordit(50%)

2.Travelistooexpensiverightnow(24%)3.Nodestinationinmind(16%)

4.Ratherspendonotherthings(16%)5.Plantotravelafterthesummer(11%)

Takingaleisuretripwithpaidlodging

50%

Top5reasonsfornottraveling,2022

1.Financialconcerns(44%)

2.Healthconcerns(33%)

3.Waitingforpandemictoend(24%)

4.Ratherspendonsomethingelse(19%)5.Pandemicrestrictions(13%)

HalfofAmericansareplanningleisuretripsthissummer—up

slightlyfromlastyear

50%

Takingaleisuretripthatincludespaidlodgingthissummer

vs.46%in2022

Questions:(1)Whatactivitiesareyouplanningtopartakeinduringsummer2023(betweenMemorialDayandtheendofSeptember)?(2)Acrosstravelsthissummer,willyou…

Note:N=3,583.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Moresummertravelers…andmorebookings

ThenumberofAmericanstakingsummertripshasbeensteadilyrecoveringsince2021.Andcomparedtolastyear,bookingintentionsareupacrossallmajorsegments—particularlyinternationalflights.

ShareofAmericanstravelingthissummerandstayinginpaidlodging

41%

46%

50%

2021

2022

2023

Whattravelactivitieswillyoupartakeinacrossall

yourleisuretripsthissummer?

20222023

91%

83%

42%

37%

22%22%

16%

14%

7%8%

Stayinahotel

Stayinaprivaterental

Takeadomesticflight

Takean

internationalflight

Takeacruise

Questions:(1)Whatactivitiesareyouplanningtopartakeinduringsummer2023(betweenMemorialDayandtheendofSeptember)?(2)Acrosstravelsthissummer,willyou…

Note:N=1,957.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Additionaltripsaddedthisyeararelikelytobeshorter.Abouttwo-thirdsoftravelersareplanningalongweekendorquickgetawaytrip.

Numberofsummertrips%oftravelerstakingeachtriptype

1.5

1.6

68%

64%

44%

14%

TripsI’vealreadybooked,orverylikelytotake

TripsI’mconsidering,

ormighttake

Roughlyhalfofsummertripsarenotfullyplannedyet,

whichmaypresentalucrativeopportunityfordestinationsandtravelproviders

Long

weekends/quickgetaways

(3nightsorless)

Shorttrips

(4–6nights)

Longvacations

(7–13nights)

Extendedtrips

(14+)

Travelersaresignalingintentionstosqueezeinmoretripsthis

summer

3.1trips

(upfrom2.3in2022)

Questions:(1)Howmanytripswillyoubetakingthissummer?(2)Howmanyofyoursummertripswillbe…?

Note:N=1,957.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Built-uppandemicdemandisstillshaping2023summertravel

Roughlyoneinfivesaythey’retakingsummertripstomakeupforgetawayslostduetothepandemic.

●20222023

Topsummertravelmotivators

Timewithfriends/familyRegularlytraveleverysummer

Restandrelaxation

Timewithpartner/spouse,romance

MakeupfortripsIdidn'ttakeduringthepandemic

Specificevent/activity

47%47%

46%47%

45%

47%

18%

25%

19%

12%

16%

Unlikelytochangemostyears,travel

isoftenmotivatedbytimewithloved

ones,tradition,andrelaxation

However,2023sawajumpin

motivationslikelysuppressedby

thepandemic—likespecialevents

andromanticgetaways

Question:Whatmotivatesyoutotakethistrip?(Selectallthatapply)

Note:N=1,957.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

TravelersareplanningtospendclosetoUS$3,000ontheirlongesttripthissummer.

—Estimatedbudgetformarqueesummertrip

--PercentofAmericanstakingaleisuretripwithpaidlodging

U

S$3,440US

41%

$3,320

50%

US$2,930

2023

2021

2022

46%

Budgetsformarquee

summertripscontinuetoslip—withafew

likelydrivers

Likelydriversbehind

thespenddowntrend

Anexpandingtravelerpool

Travelerswhocontinuedtotravelduringthepandemicweremorelikelytobeavid,high-

spendingtravelers.Asthemarketrecovers,thetravelerpoolisexpandingwithmoretypical

spenders.Amongtheoneinfourtravelers

planningtospendmorethissummer,

(comparedtolastsummer),one-thirddidn’ttravellastsummer(seepage14).

Fewereggsinonebasket

Travelersarelookingtotakemoretripsthis

summer.Accordingly,someofthepressureisofftomakemarqueesummertripsasextensive.

Comparedto2022,2023marqueetripswilllikelybeabitshorter(seepage13)andlessexpensive.

Consumerfinances

Travelersaren’tflushwithpandemicsavingsliketheywerein2021.*Formany,prolonged

inflationislikelyweighingontravelspending

decisions.Amongthe13%planningtospend

lessonmarqueetripsthissummer,themajoritypointedtotheirfinancesandtheincreasedcostoftravel(seepage14).

*USBureauofEconomicAnalysis,personalsavingsrate.

Questions:(1)Whatactivitiesareyouplanningtopartakeinduringsummer2023(betweenMemorialDayandtheendofSeptember)?(2)Howmuchistheestimatedbudgetforyoursummertrip?PleaseincludeONLYyourtransportationandlodgingcostsinthisestimate.

Note:N=1,957;N=3,578.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Marqueesummertripsarelikelygettingshorterthissummer

Astravelersplantosqueezeinmoretripsthissummer,marqueetripsloseabitoftheirweight.

●20222023

Durationofmarqueetrip

62%

30%

8%

Longvacations1–2weeks

Extendedtrips

Longerthan2weeks

Quickgetawaysandshorttrips

Aweekorless

38%

oftravelerssaytheir

longesttripwilllasta

weekormore

downvs.2022,likelydue

toAmericanstakingmore

tripsthroughoutthe

season

Question:Forthistrip,howlongwillyoubetravelingfor?

Notes:N=1,957;2022options:lessthanaweek;1week;morethan1week,lessthan2weeks;2–3weeks;longerthan3weeks;2023options:longweekend/quickgetaway(3nightsorless);shorttrip/vacation(4–6nights);longvacation(7–13nights);extendedtrip(14+nights).

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Significantly

more

25%

Whyless?

Whymore?

Moreconcernedaboutfinances

Travelpricesincreased

Takingmoreshortertripsthisyear

Lastyearwasspecialcircumstance

Savingfortripaftersummer

Travelpricesincreased

Takingaspecialtrip(bucketlist) Ididn'ttravellastsummerMakingupformissedtravel

TravelmoreimportanttomeafterCOVID-19I'mdoingbetterfinancially

59%

34%

25%

18%

16%

40%

32%

31%

28%

26%

20%

Moreplantoboosttheirsummertravelbudgetsthanpullback

Butamongtheoneinfourspendingmore,roughlyone-thirddidn’ttravellastsummer.

Howdoesyour2023tripbudgetcomparetoyourbudgetin2022?

Significantlyless

13%

Aboutthesame

62%

Questions:(1)Howdoesyourbudgetforthistripcomparetoyourbudgetforyourlongestsummertripin2022?;(2)Whatbestdescribeswhyyouarespendingmoreonthistripthanyoudidonyourlongestsummertripin2022?(Pleaseselectallthatapply);(3)Whatbestdescribeswhyyouarespendinglessonthistripthanyoudidonyourlongestsummertripin2022?(Pleaseselectallthatapply)

Note:N=1,957.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Alltrips

Similartolastsummer,mostmarqueetripswilltakeplaceearlierintheseason

Withmanyplanningextratrips,moretripsarespillingintopost–LaborDay,whenmanydestinationsarecheaperandlesscrowded.

2022

2023

2022

2023

Timingofsummertrips

21%

21%

25%

29%

25%

27%

12%

12%

12%

15%

MemorialDay

weekend/June

July

August

September

through

LaborDay

Septemberafter

LaborDay

Marqueetrip

35%

19%

7%

9%

30%

31%

19%

7%

12%

30%

61%

Ofmarqueetrips

willbetakenbyJuly

vs.65%in2022

Questions:(1)Howmanyofyoursummertripswillbeginineachofthefollowingtimeperiods?;(2)Whendoyouexpectyourmarqueetriptotakeplace?Ifyourtripspansmorethanoneoftheprovideddates,selecttheoptionthatreflectsthemajorityofyourtrip.

Note:N(alltrips)=2,262;n=1,957.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Travelersareslightlyfurtheralonginmakingbookingsfortheirmarqueetrips(comparedtothistimelastyear);36%arefullybooked

Bookingfurtherinadvancecouldreflectmoreclarityaboutthenearfuture,orconcernaboutavailabilityorrisingprices.

Bookingstatusformarqueesummertrip

AsofMarch2023

2022

2023

Fullybooked

Lodgingbooked,but

nottransportation

Transportationbooked,butnotlodging

Destinationdecided,butnobookingsmade

Plantotravel,butnodestinationdecisionorbookingsmade

9%

7%

35%

16%

33%

8%

8%

36%

14%

34%

Question:Thinkingofthelongesttripyouwilltakethissummer;howwouldyoudescribeyourprogressinplanningandbookingthistrip?

Note:N=1,957.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Travelproducts—transportation,lodging,andactivities

Manytravelsegmentslooktobenefitfromstrong

summertravelintent.Notably,agrowingnumberoftravelersaretakingadvantageofmoreopen,

convenient,andpredictableoverseastravelasmostpandemic-relatedborderrestrictionshavenowbeenlifted.

Theshareofsummertravelerswhointendtotakeaninternationalflightclimbedmorethan1.5X,from14%in2022to22%thisyear.Andinsteadofstickingto

closerdestinationslikeMexicoortheCaribbean,

moreinternationaltravelersareplanningtomakethejumptoEurope.

Withmoretakingtotheskies,fewerareplanning

tohittheroad.Thepercentageofsummertravelersplanningtotakeatleastoneroadtrip(atleast100

milesfromhome)fellto53%,downfrom64%lastsummer.

Full-servicehotelsremaintheaccommodationofchoiceformarqueetrips.Asbudgetsformarqueetripsslipped,slightlymoretravelersareoptingforlimited-servicehotelscomparedtolastsummer,whilebookingintentionsformoreexpensive

destinationresortsfell.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Morearetakingtotheskiesfortheirmarqueetrip,andinternational

flightsareup,mostlyattheexpenseoflongerdomesticitineraries

Butfewerflyersaredishingoutextramoneyforseatupgradesandpremiumfareclasses.

51%

Plantotakeaflightfortheir

marqueetripthissummer,

upfrom47%lastsummer

Withlayovers

Domesticflight

7%

WithlayoversInternationalflight

21%

Direct,under4h

Domesticflight

30%

DirectInternationalflight

Direct,4h+

Domesticflight

16%

26%(–7vs.2022)

(37%offliersplantotakeaninternationalflightfortheir

marqueetrip,vs.27%

in2022)

Questions:(1)Whichofthefollowingbestdescribesyourflight?;(2)Whichbestdescribestheairfarethatyoubooked?

Note:N=1,005.

Source:2023Deloittesummertravelsurvey.

First-orbusiness-class

tickets

14%

Ticketswithsome

upgrades

25%

Lowestpricedtickets

(preferredairline)

38%

Lowestpricedtickets

(anyairline)

23%

4in10

Citedpayingforamorecomfortableflightexperience,downfrom54%in2022

(among27%oftravelerswho’ve

alreadybookedtheirsummerflights)

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

3%

Themeparks

Alongwithmoreflyersingeneral,morearetravelinginternationally

SignificantlymoreareventuringtoEurope,insteadofcloserinternationaldestinationslikeMexicoandtheCaribbean.

37%

ofairtravelerswillflyto

internationaldestinations

(+10vs.2022)

57%

Europe

(+8vs.2022)

9%

Asia

(+1vs.2022)

International

flyers

Domesticflyers

Summer

destinationtypes

Beaches

34%

29%

Cities

37%

43%

Greatoutdoors

10%

14%

Nationalorstateparks

8%

3%

8%

21%

Mexico&

Caribbean

(–7vs.2022)

7%

Central/South

America

(=vs.2022)

3%

Australia&

Oceana

(+1vs.2022)

3%

MiddleEast&

Africa

(–3vs.2022)

Questions:(1)Whichofthefollowingbestdescribesyourflight?;(2)Whichinternationalregionwillyoubeflyingto?;(3)Whatbestdescribesthedestinationyouwilltravelto?

Note:N(allairtravelers)=1,005;n(internationaltravelers)=368.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Choosinganairlineisn’tallaboutprice:Halfofflyerscitefactorslikecustomerserviceandloyaltyprogramsasveryimportant.Thosetakinginternationaltripsgivemuch

greaterweighttolegroom.

●InternationalflyersDomesticflyers

Importanceoffactorswhenchoosinganairline%veryimportant

69%

71%

69%

69%

56%

64%

55%

53%

50%

49%

47%

38%

25%

28%

Price,deals,anddiscounts

Reliability

Availabilityofdirectflights

Customerservice

Loyaltyprogram

Comfort/legroom

Wi-Fi/in-flightentertainment

Reliabilityisrivalingpriceinairpurchasedecisions

Soon-to-beflyersmighthavelast

summer’scancellationandcongestion

challengestopofmindwhenchoosinganairline

Question:Howimportantwerethefollowingfactors(orwilltheybe)whenchoosingwhatairlinetoflywithforthistrip?

Note:N=1,005.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Roadtraveldistancesformarqueetripsremainsimilarto2022,butfewerAmericansplantotravelbycar.

202120222023

Roadtraveldistances

(Marqueetrip)

29%

28%

24%

20%

Lessthan3hours3–4hours5–7hours8+hours

Withmoretakingtotheskies,fewerareplanningtohittheroad

53%

oftravelersareplanningat

leastoneroadtripthis

summer

(vs.64%in2022)

46%

Drivingownvehicle

13%

Drivingrentalvehicle

Note:N=1,957.

Questions:(1)Howwillyoubereachingyourdestination?(Selectallthatapply);(2)Howfarwillyoubedrivingfromhometoreachyourdestination?

Note:N=1,064.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Privaterentalsarestilltrendingwithyoungertravelers.

Accommodationsformarqueesummertrip

GenZMillennialsGenXBoomers

60%

50%

40%

30%

20%

10%

0%

Limitedservicehotel

Full-servicehotel

rentalBed&breakfast

Destinationresort

Private

Camping

Overallchangevs.2022

+3+1–4–+1–1

Full-servicehotels

dominatelodging

choices

51%

oftravelersarestayingin

full-servicehotelsduring

marqueetrips

Question:Whichtypeoflodgingareyouplanningtostayatorconsideringforyourlongesttripofthesummer?(Selectallthatapply)

Note:N=1,957.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Preferenceforhotelsandrentalsvariessignificantlybydestinationtype.

Summer2023:Paidaccommodationsplit

(marqueetrip)

Both8%

Hotels

73%

Privaterentals

13%

Other

6%

Private

rentalonly

DestinationtypeHotelonly

Beaches

31%

43%

Cities

34%

25%

Greatoutdoors

12%

17%

Nationalorstateparks

8%

5%

8%

Themeparks

4%

Despitethematurityoftheprivate

accommodationspace,hotelstayersstill

significantlyoutnumbersummerrenters

3in4

Summertravelersstrictlystickingtohotels(vs.privateaccommodations)duringmarqueetrips

Questions:(1)Whichtypeoflodgingareyouplanningtostayatorconsideringforyourlongesttripofthesummer?(Selectallthat

apply);(2)Whatbestdescribesthedestinationyouwilltravelto?

Note:N=1,957.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Locationandpriceareimportantfactorsforhotelandprivaterental

shoppersalike

Privaterenterssayprivacyisjustasimportantasprice.

Top7factorswhenchoosinghotels…

(summerhotelstayers,%veryimportant)

Availability(destination&location)

Price,deals,anddiscountsCustomerservice

Loyaltyprogram

Beach/poolaccessRemoteworkamenities

All-inclusivepackage

67%

76%

49%

39%

37%

28%

24%

…andprivateaccommodations

(summerrenters,%veryimportant)

77%

65%

64%

Availability(destination&location)

Privacy

58%

54%

45%

44%

Price,deals,anddiscounts

Ratingsandreviewsofhost

Size/no.ofbedrooms

Beach/poolaccess

Providesamorelocalexperience

Questions:(1)Howimportantwerethefollowingfactors(orwilltheybe)whenchoosingahotel/resortforthistrip?;(2)Howimportantwerethefollowingfactors(orwilltheybe)whenchoosingaprivateaccommodationrental?Note:N(hotel)=1,571;N(privaterental)=394.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Overall,engagementacrossactivitiesandexperiencesremainsconsistentwithlastsummer.

●20222023

Whichactivities/experienceswillyouparticipateinonthistrip?

71%

75%

48%

49%

44%

49%

31%

32%

23%

25%

15%

15%

11%

10%

6%

6%

DiningatarestaurantAdventure/outdooractivities

Visitamajorattraction

Guideddaytrips,sightseeingtoursTicketedorpublicevent

Wedding,familyreunion

Small-grouporone-on-oneclass

Otheractivities

Visitstomajor

attractionsseeslighttrafficboost

Question:Whichofthefollowingexperiencesareyoulikelytoparticipateinonthistrip?(Selectallthatapply)

Note:N=1,957.

Source:2023Deloittesummertravelsurvey.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

1DeloitteGlobalStateoftheConsumerTracker.

Financialwell-being

Astheworldslowlyemergedfromthepeakofthepandemic,ahealthcrisisquicklyturnedintoa

financialone.Frombeingflushwithpandemic

savings,Americansconfrontedaone-twopunchofsunsettinggovernmentreliefprogramsandhistoricinflation.

Roughly40%ofAmericanssurveyedfeelfinanciallyworseoffcomparedtoayearago.1Andformany,

summertravelisn’tinthecards.Amongthe37%ofAmericansnotplanningtotravelthissummer,halfpointedtotheirfinancesasthereasonwhy.Anotherquartercitedhightravelprices.

1DeloitteGlobalStateoftheConsumerTracker.

ButAmericanshaven’tforgottenabouttheyearsspentonthetravelsidelines.Evenwhilemanyfeelthefinancialpinch,thenumberofAmericans

planningsummertripshasincreasedfortwoyearsin

arow.

Roughlyoneinfoursoon-to-besummertravelersfeelfinanciallyworseoffcomparedtothistimelastyear.Tomakesummertripshappen,thelessfinancially

confidentareemployingsomethriftydecision-

making.Manyhavedecidedtoforegotheextra

summertrip,atrendthatrunscountertoprevailingbehavior.Atthesametime,they’remakinganefforttoprotecttheirmarqueesummertripsasmuchaspossible.

Copyright?2023DeloitteDevelopmentLLC.Allrightsreserved.

Roughlyoneinfoursummertravelersfeeltheirfinancestookaturnfortheworseoverthepastyear

Despitethestressonfinances,theyarestillmakingtripshappenwithsomestrategictravelspendingdecisions.

Financialsituationamongsummertravelers

(comparedtolastyear)

–$358

Below-average

40%

Same

24%

Worse

36%

Better

spendonmarqueesummertrip

+$511

Above-average

spendonmarqueesummertrip

FinancialstressamongtravelersincreasessignificantlywithageBetterSameWorse

22%

32%

46%

54%

49%

43%

34%

32%

21%25%29%

15%

GenZMillennialsGenXBoomers+

Question:Thinkingaboutyourhousehold’scurrentfinancialsituation,wouldyousayitis…(Pleaseselectone)

Note:N=1,957;18–24GenZ;25–44Mille