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科目代碼:211
四川外國(guó)語(yǔ)大學(xué)
2015年攻讀碩士學(xué)位研究生入學(xué)考試試題科目名稱:翻譯碩士英語(yǔ)
答題要求:所有答案必須寫在答題紙上,否則不給分。全卷100分,3小時(shí)完成。
WordDerivation(10%)
Directions:Fillintheblanksinthefollowingsentenceswiththeappropriatewordsderivedfromthewordsgiveninparenthesesattheendofthesentences.
The amongtheallieswasnosecrettotheenemy.(harmony)
Thesituationtherewas .Somethingmustbedonepromptly.(tolerate)
Thisismadeof material.(resistheat)
Shewasavery socialscientist.Sheprovedthatapartfromself-love,therewereotherbasichumaninstincts.(observe)
Youcanlivelongestandbestandmost byattainingandpreservingthehappinessoflearning.(reward)
YouthinkI’mjoking?No!I’mindead .(earn)
Manytimeshedemonstratedhis toothercops.(fear)
Inmodernsociety,workersareindangerofbeing .Theybecomeextensionofthemachine.(human)
,mostofthesestudentsstudyingoverseaswillcomebackeventuallyinsteadofsettlingdowntherepermanently.(presume)
Nobodyknowsforsurehowmuchthesefreeofficialbanquetshavecostthepeople,butitmusthavereachedon figure.(astronomy)
MultipleChoice(20%)
Directions:ForeachsentencebelowtherearefourchoicesA,B,CandD.ChoosetheanswerthatBESTcompletesthesentence.ThenwritethecorrectletterontheAnswerSheet.
Theemotionalstrainofattendinghisdyingmother allhisstrength.
(A)sapped (B)depleted (C)enervated (D)enfeebled
Thesocialworkerclaimedthatitwasimpossiblefortheoldmantoliveonhispension.
(A)inadequate (B)insufficient (C)meager (D)skimpy
Themysticfoundithard,ifnotimpossible,to hisphilosophicposition.
(A)state (B)verbalize (C)communicate (D)deliver
Literarymagazinesgive$200 forcriticalarticlesfrompeoplewhowanttomakea
nameforthemselvesinthisfield.
(A)emolument (B)remuneration (C)stipend (D)honorariums
Hedisplayed ignoranceinhandlingwhatwasanonlyroutinepersonnelproblem.
(A)opprobrious (B)deplorable (C)culpable (D)regrettable
Europeans theindigenousIndianpopulationtheymetwith.
(A)supplanted (B)displaced (C)rectified (D)renovated
Disappointmentfollowedhishopesof afterthecostlyoperation.
(A)rejuvenescence (B)renascence (C)rejuvenation (D)recrudescence
Heattemptsto thetruthbyappealingtodishonest,ignorantandirresponsiblebigotry.
(A)vitiate (B)adulterate (C)contaminate (D)pervert
Thetypical professorwasraptinsolvinganequationwhilecrossingagainstaredlight.
(A)inattentive (B)abstracted (C)absent-minded (D)oblivious
Anewlyindependentcolonywasplungedinto bywarringfactionsandalackofcentralleadership.
(A)riot (B)anarchy (C)disorder (D)disturbance
parentsarerelyingevenmoreheavilyontutorsandcramschoolstohelptheirchildrensucceed.
(A)Nervous (B)Anxious (C)Fretful (D)Farsighted
G.BShawwonderedhowparentscouldwaituntiltheirangercooledinorderto theirchildrenincoldblood.
(A)flog (B)spank (C)thrash (D)scourge
A smilethatinthenextminuteturnedintoanembarrassedblush.
(A)winsome (B)blithe (C)cherry (D)sunny
Thejudge’srulingthatpoliticalbeliefsoftheaccusedwere tothequestionofhisguilt.
(A)extrinsic (B)superfluous (C)inessential (D)immaterial
Acorruptpublicofficialwas bycolleaguesafraidofinquiresintotheirownaffairs.
(A)palliated (B)glossedover (C)whitewashed (D)extenuated
“Theonlywaytogetridofatemptationistoyieldtoit,”wroteOscarWilde,acomposerofbrilliant .
(A)mottos (B)aphorisms (C)apothegms (D)epigrams
Themanager aclerkwhoseclumsinesswasresponsibleforthecompletebreakdownofoperationsinhisdepartment.
(A)rebuked (B)admonished (C)reprimanded (D)reproached
They themountingevidenceofdiscrepanciesinthereportasjustifyinganewinvestigation.
(A)beckoned (B)invoked (C)subpoenaed (D)conjured
AccordingtotheAmericanAcademyofOrthopedicSurgeons,only25%ofthosewho
sufferhipeverfullyrecover;asmanyas20%willdiewithin12months.Evenwhenpatientsdorecover,nearlyhalfwillneedacaneorawalkertogetaround.
(A)frankincense(B)fragments (C)fractures (D)fraction
Asteadyflowoftheweaponsspreaditsgenialinfluencethroughoutthefrontier,andtherespectwhichthePathantribesmenentertainedforChristiancivilizationwasvastlyenhanced.
(A)covetous (B)coveted (C)coveting (D)covet
ReadingComprehension(40%)ReadingPassage1
Questions31-35arebasedonthefollowingreadingpassage.
Directions:
Readthefollowingpassage.Answerthequestionsbelowitbychoosing[A],[B],[C],or[D].
ChrisHrapkoisn'tafraidoftoughconversations.Asthefounderofanonprofitsocial-serviceagency,shebattlesbureaucraciesonbehalfofthehomelessandtheworkingpoor.ButthereisoneconversationHrapkoavoided.Whenher92-year--oldmotherfellandbrokeherhipearlierthisyear,Hrapkoknewitwouldaffectherindependentmother'slivingarrangementsandhealth.ButHrapko,51,wascluelessabouthermom'swishes."Wetalkedaboutalotofthings,"shesays,"butwenevertalkedaboutafutureinwhichmymomfacedaproblemthatcouldleaveherdisabled, bedriddenoronlifesupport.”
ArecentsurveybyAARPfoundthatnearly70percentofadultchildrenhavenottalkedtotheirparentsaboutissuesrelatedtoaging.Somechildrenavoidthismostintimateofconversationsbecausetheybelievetheirparentsdon'twanttotalk.Othersthinktheyknowwhattheirparentswant.Andsomesimplydon'twanttofacetheveryrealtruththatifyouareluckyenoughtohaveparentswholivewellintotheirsenioryears,chancesaregoodthatdisease,injury,frailty,evenloneliness,willaffectaparent'swell-being.
Whileit'sclearthathavingaconversationwithagingparentsisimportant,thereisnoblueprintonhowtodoitwell.Whatworksforonefamilymaynotworkforyours.Thekeyistobeflexible,saysMaryAnneEhlert,founderofChicago-basedProtectedTomorrows,anadvocacyfirmforfamilieswithspecialneeds.Shehasfoundthatoneofthebestwaystogettheconversationalballrollingistotalkaboutyourparents'andwhattheywoulddoiffacedwithasituationinwhichpeopletheylovedcouldnolongercareforthemselves.“Askyourparentsforadvice;seektheirwisdominhelpingyouhelpthem,”Ehlertsays.
It'salsoimportantforadultstobehonestaboutwhattheyarepreparedtodofortheirparents.Asparentsageandbecomefrail,manywillneedhelpwithpersonalhygiene.It’sthesekindsofissuesthatcanmakethemostdevotedchildbalk.“Beforeyouagreetobeacaregiver,makesureyouunderstandwhatyoumaybeinfor,"saysMonikaWhite,president-electoftheNationalAssociationofProfessionalGeriatricCareManagers.“Adultchildrenneedto
acknowledgetheirownlimitationsandthenbepreparedtomakesometypeofarrangementforthethingstheysimplycan'tdo.”
Realizethatthereisnosuchthingasoneconversationaboutaging.“Nooneresolvesthefutureinoneafternoonoftalk,”sayspsychologistBrianCarpenterofWashingtonUniversityinSt.Louis.“It'saprocess.”O(jiān)nestrategyistoscheduletimetotalkaboutaspecificsubject,suchaswillsorlivingarrangements.
Accordingtothefirstparagraph,ChrisHrapko .[A]avoidedtalkingabouttheissueofagingwithhermother
realizedthathermotherwantedtotalktoheraboutthefuturelife[C]believedthathermotherdidn'twanttotalktoherabouttheagingissue[D]knewthattheinjurywouldcausehermotherlonelierthanbefore
Manyadultchildrenhavenottalkedtotheirparentsaboutagingnotbecause .[A]somechildrenthinkthattheirparentsdon'twanttotalk
somechildrenbelievethattheyknowtheirparentswell
somechildrenarenotluckyenoughtohaveparentswholivewellintotheirsenioryears[D]somechildrenshuntherealitythattheirparentsneedhelp
Wecanlearnfromparagraph3that .
ChrisHrapkoneedstoseekadvicesfromtheexpertandfollowthemstepbystep
Talkingaboutyourparents'personalvaluesmaymaketheconversationdisputable
Itisunadvisabletotalkaboutyourparents'futurelifewhereyoucannottakecareofthem
talkingwithyourparentsabouttheiragingbutfindanappropriateway
Theunderlinedword“balk”(Para.4)mostprobablymean .
lazy
stop
joy
disappoint
Whichofthefollowingistrueofthetext?
ChrisHrapko'smotherrefusedtotalkaboutthefutureproblemwithherdaughter.
MaryAnneEhlertadvisedpeopletocommunicatewiththeirparentsontheirownway.
MonikaWhitethoughtthatifpeoplecannotmeettheirparents'need,theycannotbeagoodcaregiver..
BrianCarpentersuggestedthatpeopleshouldspendmoretimeincommunicatingwiththeirparents.
ReadingPassage2
Questions36-40arebasedonthefollowingreadingpassage.
Directions:
Readthefollowingpassage.Answerthequestionsbelowitbychoosing[A],[B],[C],or[D].
Lessthanfiveyearsago.ScottishOperawastrappedinafinancialquagmirefromwhichfewthoughtitcouldrecover.Today,however,thenationalcompanysealsitscomebackbyannouncingitsmostwide-reachingprogramtodate.InaninterviewwithTheTimes,AlexReedjik,generaldirectorofScottishOpera,explainedthataseriesofcollaborationswithothercompanieswouldenableittomaximizeitsoutputwithoutcompromisingitsbudget.Headmittedthatthepartnershipswereborneoffinancialnecessity,butarguedtheywouldallowthecompanytoreachgreateraudiencesthaneverbefore.“Collaborationsarethewayforward,”hesaid.“Wehaveoftendoneco-productionsinthepastbuttheyaremoreimportanttousnowtoenableustoachieveallofourhopes.Theproblemisthatsetsareveryexpensive.Ifyoucansharethosecostswithanotherorganizationandnotimpactonartisticintegrity,thatisapositive,welcomeandnecessarything.”
Highlightsofthe2009-10seasonwillincludeanewco-productionwithNewZealandOperaofRossini'sTheItalianGirlinAlgiers,andajointventurewithOperaNorthTheAdventuresofMr.Broucek,byLeosJánacek,featuringa40-strongchoirsingingHussitehymns,alongwithbagpipesandanorgan.AnunashamedlyItalianateseasonthisAutumnbeginswitharevivalofGilesHavergal'spopular1994productionofTheElixirofLove.TherewillalsobearevivaloftheTony-awardwinningdirectorStewartLaing'sproductionofPuccini'sLaBohème.
Theturnaroundinthecompany'sfortunesisstriking.In2005.theyearbeforeMr.Reedjikjoinedtheorganization,ScottishOperawasforcedtomakehalfofitsstaff,includingtheentirechorus,redundantandabandonitsmain-scaleproductionsforaseasonafteraccumulatingdebtsofaround£4.5million.Thecompany'scoregrant,whichatthattimecamefromtheScottishArtsCouncil(itisnowfundeddirectlybythegovernment)hadnotrisenforseveralyears.However,ithadalsohaemorrhagedfundsbystagingthehugelyexpensiveRingCycle,andaccordingtosomecritics,hadbeenoverspendingonprops,withrumorsofcastmemberswearing£300designershoes.
A£7millionrescuepackageputtogetherbythethenLabor-ledScottishExecutivesavedthecompanyfromgoingdarkonapermanentbasis,buttheeasewithwhichitalmostwentunderforcedarethinkofpriorities.Whilethecompanycontinuestostageseveralmajorproductionseachseason,ithasalsointroducedsmallertouringworks-theacclaimedFive:15series-whichpairsleadingwriterswithcomposerstocreate15-minutechamberpiecesthatcouldbedevelopedintolongerproductions.Theaim,saysMr.Reedjik,istoputonasmuchoperainScotlandaspossiblewithoutbreakingthebank.Sofarthestrategyseemstobeworking,withaudiencesaveragingataround95,000peopleinthepastthreeyears,ariseofalmost50percentcomparedwith2004-05,theseasonbeforethecompanywentdark.“Whatwearetryingtodonowislivewithinourmeansandraiseasmuchaspossiblefromphilanthropicmeans,”saidMr.Reedjik.“Weseemedtohavedroppedoutofthenewsfordumbstuff-nowwe'reinthenewsforourinterestingwork.”
Thistextisprobablyabridgedfrom .
astory
aspeech
anargumentation
aninterview
Thephrase“compromisingitsbudget”(Line5,Para.l)probablymeans .
agreeingontheprinciples
increasingthefinancialexpanses
reachingthefinancialstandards
promisingahigherincome
ItcanbeinferredfromthelastsentenceinParagraph1that .
thequalityofartisticperformancesmaybeworsenedforlackofnecessaryfunding
sharingthecostofsetscanhelptheScottishOperaoutoffinancialdifficulty
theseriesofcollaborationswithothercompanieshavemaximizedtheScottishOpera'soutput
it'simportantforaudiencetoholdapositiveviewonsuchco-productions
Thefactthat“theease...forcedarethinkofpriorities”(Line2-3,Para.4)suggeststhat
.
thecompanymakesgreateffortsinadvocatingitsmajorproductions
thecompanyhiresonlytheprestigiouswritersandcomposerstocreateworks
thecompanytriesitshandinproducingshortertouringworks
thecompanyseeksformorefundingfromthelocalpoliticalparty
Thebesttitleforthisarticleis .
CollaborationHelpsReviveScottishOpera
ARethinkofPrioritiesinProductions
Turnaroundinthe Fortunes
PersistenceofArtisticIntegrity
ReadingPassage3
Questions41-45arebasedonthefollowingreadingpassage.
Directions:
Readthefollowingpassage.Answerthequestionsbelowitbychoosing[A],[B],[C],or[D].
Americansnolongerexpectpublicfigures,whetherinspeechorinwriting,tocommandtheEnglishlanguagewithskillandgift.Nordotheyaspiretosuchcommandthemselves.Inhislatestbook,DoingOurOwnThing:TheDegradationofLanguageandMusicandWhyweshould,Like,Cure,JohnMcwhorter,alinguistandcontroversialistofmixedliberalandconservativeviews,seethetriumphof1960scounter-cultureasresponsibleforthedeclineofformalEnglish.
Blamingthepermissive1960sisnothingnew,butthisisnotyetanothercriticismagainstthedeclineineducation.Mr.Mcwhorter'anacademicspecialtyislanguagehistoryandchange,
andheseesthegradualdisappearanceof“whom”,forexample,tobenaturalandnomoreregrettablethanthelossthecase-endingsofOldEnglish.
Butthecultoftheauthenticandthepersonal,“doingourownthing,”hasspeltthedeathofformalspeech,writing,poetryandmusic.Whileeventhemodestlyeducatedsoughtanelevatedtonewhentheyputpentopaperbeforethe1960'seventhemostwellregardedwritingsincethenhassoughttocapturespokenEnglishonthepage.Equally,inpoetry,thehighlypersonal,performativegenreistheonlyformthatcouldclaimrealliveliness.InbothoralandwrittenEnglish,talkingistriumphingoverspeaking,spontaneityovercraft.
Illustratedwithanentertainingarrayofexamplesfrombothhighandlowculture,thetrendthatMr.Mcwhorterdocumentsisunmistakable.Butitislessclear,totakethequestionofhissubtitle,whyweshould,like,care.Asalinguist,heacknowledgesthatallvarietiesofhumanlanguage,includingnon-standardoneslikeBlackEnglish,canbepowerfullyexpressive
-thereexistsnolanguageordialectintheworldthatcannotconveycomplexideas,Heisnotarguing,asmanydo,thatwecannolongerthinkstraightbecausewedonottalkproper.
Russianshaveadeeplovefortheirownlanguageandcarrychunksofmemorizedpoetryintheirheads,whileItalianpoliticianstendtoelaboratespeechthatwouldseemold-fashionedtomostEnglish-speakers.Mr.Mcwhorteracknowledgesthatformallanguageisnotstrictlynecessary,andproposesnoradicaleducationalreforms-heisreallygrievingoverthelossofsomethingbeautifulmorethanuseful.WenowtakeourEnglish“onpaperplatesinsteadofchina”.Ashame,perhaps,butprobablyaninevitableone.
AccordingtoMcwhorter,thedeclineofformalEnglish .
isinevitableinradicaleducationreforms
isbutalltoonaturalinlanguagedevelopment
hascausedthecontroversyoverthecounter-culture
broughtaboutchangesinpublicattitudesinthe1960s
Theword“talking”(Line6,Para.3)denotes .
modesty
personality
liveliness
informality
TowhichofthefollowingstatementswouldMcWhortermostlikelyagree?
Logicalthinkingisnotnecessarilyrelatedtothewaywetalk.
BlackEnglishcanhemoreexpressivethanstandardEnglish.
Non-standardvarietiesofhumanlanguagearejustasentertaining.
Ofallthevarieties,standardEnglishcanbestconveycomplexideas.
ThedescriptionofRussians'loveofmemorizingpoetryshowstheauthor's .
interestintheirlanguage
appreciationoftheirefforts
admirationfortheirmemory
contemptfortheirold-fashionedness
Accordingtothelastparagraph,“paperplates”isto“china”as .
“temporary”isto“permanent”
“radical”isto“conservative”
“functional”isto“artistic”
“humble”isto“noble”
ReadingPassage4
Questions46-50arebasedonthefollowingreadingpassage.
Directions:
Readthefollowingpassage.Answerthequestionsbelowitbychoosing[A],[B],[C],or[D].
Thephenomenonofstresshasbeenwidelydiscussedandreferredtoasoneofthecentralproblemsofourage.Globalizationandtheimprovedtechnologyitbringsonlyseemstomakethisproblemworse,creatingmoreoptionswhileatthesametimemakingourlivesmorecomplex.Closelyboundupwithstressistheproblemof“timefamine”.InBritain,forexample,thecombinationofthelongestworkinghoursinEuropeandthehighestproportionofworkingwomeninEuropemeanspeoplehavelessandlesstimetothemselves.Addtothistheriseinthenumberofsingle-personhouseholdsandtheworkethicpromotedbysuccessivegovernmentssincetheearlyeightiesanditbecomeseasytoseewhytimeisnowatapremiumforsomanyofus.
OneresponsetothishascomefromtheUSA,sooftentheforerunnerinwhatisfashionable,intheformoflifestylemanagement.Thisinvolveshiringacompanytorepairthehouse,dotheshoppingandahostofothertimeconsumingtasks.Someanalystsinsistthatthemanagementofpeople'stimecouldbebigbusinessinthenext10years.IntheUSAlifestylemanagementcompanieshavebeenaroundforawhilebutnowitseemsthattheBritisharekeentousethemtoo.
Whatmostpotentialcustomerswantisqualitytime.Thismeanstakingawaythedaytodayhasslesconnectedwithrunningourlives.Whereasinthepasttherealwaysseemedtobetimeforarrangingprivatelivesandkeepingupwitheverydaydemandsofhouse,health,childrenorholidays,nowadaystheworkobsessedpopulation,tiedtotheoffice,donotappeartobeabletocopewithsuchinconveniences.Inotherwords,peoplerequireaseparatePersonalAssistantfortheirlifestyle!
Thejuryisout,however,astowhetherthisnewserviceisbeneficialornot.Beingconstantlypressedfortimeisundoubtedlystressfulandwhatcouldbebetterthanrelievingsuchpressuresbyoffloadingsomeofourmoremundanetasksonawillinghelper?Perhapsthiscanalsobeawaytoensurethatyougetqualityservice.ItisoftensaidthatalargepartofBritain'sservicesectoraimspurelyandsimplyatshorttermprofitinreturnforbadqualitygoodsandpoorservice.Ifyouputexpertsinchargeoffindingagoodplumberatareasonablerateyoucanatleastbeassuredthatyourleakingpipeswillbefixedproperly.
Thisraisesanimportantquestion,however.Isitreallygoodforustocreatemoretimetospendatworkwhenwearealreadyexhaustedfromworkinglonghours?Itmaybefarmoreimportanttotakecontrolofourprivatelivesourselvesandinsodoingrelievestressbygivingourselvesaproperescapefromthecaresofthework-place.Afterall,ifyoudonothavetimetolookafteryourownhomeandtoorganizeyourownlife,then,justmaybe,youhavegotyourprioritieswrong.Theremaybeonereasonwhy,intheend,thelifestylemanagementbusinesswillnottakeoffintheUKandthatistheinherentlyconservativenatureoftheBritish.Toreallyembracethisnewconceptwemightallneedtorethinkourlives!
Thewritersuggeststhatstress .
isthemostimportantproblemofmodemlife
iscausedbytechnologyandglobalization
canbemadeworsebecauseoftoomanychoices
canbelessifwehadmoretimetospendatwork
“timeisatapremium”(line8,paragraph1)probablymeansthat .
thelongerwework,thelessimportanttimeis
timehasbecomeharderandhardertofind
peoplehavemorefreetimeinAmericathaninBritain
savingtimeisafashionablelifestyletrend
Accordingtothetext,mostpotentialcustomers .
donothaveapersonalassistantintheiroffices
aretoolazytoorganizetheirprivatelives
haveproblemscopingwiththedemandsofdailyliving
enjoythewayofspendingmoretimeatwork
Whatistrueoflifestylemanagementcompaniesaccordingtotheauthor?
Theywilldefinitelybecomeimportantevenittakestimetoacceptthem.
Theyarenotinterestedinlong-termrelationshipswithcustomers.
Theybenefitthecustomersbygivingacheapwayofsavingtime.
Theyhaveexpertiseingettingtherightpeopletodojobsfortheirclients.
TheauthorprobablybelievesthattheBritish .
willaccepttheneedforlifestylemanagementcompanies
havetogivecarefulthoughttotheirwayoflife
shouldturntoexpertswhendealingwithspecificproblems
shouldbewelltrainedwithagoodworkethic
ReadingPassage5
Questions51-55arebasedonthefollowingreadingpassage.
Directions:
Inthefollowingpassage,somesentenceshavebeenremoved.Forquestions51-55,choosethemostsuitableonefromthelist[A][G]tofitintoeachofthenumberedblank.Therearetwo
extrachoicesthatdonotfitinanyofthegaps.
Shoppingusedtobenothingmorethanawayofobtainingfood,clothingandothernecessitiesoflife.Today,however,shoppingsymbolizesthematerialisticcultureofwesternsocietyanditspopularityasaleisureactivityreflectstheriseofconsumerism.51. .Havingmoremoneyhasmeantspendingpatternshavechanged.Whiletraditionalmodelsofeconomicbehaviorassumethatconsumersarerationalandweighupthecostsandbenefitsbeforemakingapurchase,anyonewhohaseverwalkedintoashopandleftfiveminuteslaterwithanewjacketand180lessintheirwalletknowsthatthistheorydoesnotalwaysholdtrue.
52. .Herresearchonconsumerbehavioridentifiedimpulsivebuyingasanattemptbyshopperstobolstertheirself-image,particularlyforthosewhosufferedfromso-calledcompulsivebuyingorshoppingaddiction,aconditionthataffects2to5percentofadultsintheWest.
Thethree-yearstudycomparedexcessivebuyerstoasimilargroupofordinaryconsumers.Excessiveshoppersweremorematerialisticandbelievedthatbuyinggoodswasapathwaytosuccess,happinessandidentity.“Excessivebuyingisacopingstrategytofillthegapsbetweenhowshoppersfeelaboutthemselvesandthepersontheywanttobe,”DrDittmarsaid.53.
.Herresearchalsorevealsthatcertaintypesofgoodsaremorelikelytobeboughtonimpulsethanothers.Thosemostfrequentlyreported-clothes,jewellery,ornaments-arecloselyrelatedtoself-imageandappearance.Thisfindingiscontrarytousualtheoriesaboutimpulseshopping,whichexplainitasashort-termgratificationwinningoutoverlonger-termconcernssuchasdebt.
.Inotherwords,shoppersweremorewillingtowaitfor“l(fā)owimpulse”goodssuchaskitchenware,thantheywereforclothesorother“highimpulse”items.However,itwasfoundthatsomeofthe60consumersaskedtomaintainashoppingdiaryforthestudyoftenregrettedtheirimpulsivepurchases.DrDittmarsaid,“Whenpeoplehadexplicitlyboughtforself-imagereasons,regretwasmorelikelytooccur.”
Butthisfindingwasambiguousbecauseshoppingaddictsweremoremotivatedbyself-imagethanordinaryshoppersandweremorelikelytoregrettheiractions.“It'snotquiteclearwhichwayroundthisrelationshipgoes,butthereisalinkbetweenbeingveryconcernedwithself-imagegoodsandregrettingimpulsebuying.”TheconclusionsdrawnbyDrDittmaraboutthetreatmentofcompulsiveshoppersarethatprescribinganti-depressantdrugsmightsolvetheproblembutonlyaslongassuffererscontinuetotakethem.Instead,theyneededtherapeutichelptoaddresstheunderlyingcausessuchaspoorself-image.
.“Innosensedothesepeopledirectlyforceanyonetobuyanything.Buttheyareverysophisticated,makingadvertisementsandshoppingenvironmentsveryseductiveandplayingontheideathatifyoubuyproductXyouwillbemuchmoreattractive.”
Dr.Dittmarsaidthattheideathatconsumers'impulsivenessdiffered,dependingonthetypeofgoods,wasalsosupportedbythefindingthatshopperswerelesswillingtodelay
gratificationforitemsboughtonimpulse.
Buttherearepitfalls,suchasdebtandaddictiontobuying.Addictsshopforshopping'ssakeratherthantobuywhattheyneed.
HelgaDittmar,seniorlecturerinpsychologyatSussexUniversity,hasfoundthatconsumergoodsarethematerialsymbolsofwhoapersonisandwhotheywouldliketobe.
Herresearchalsoraisesquestionsoverthemethodsusedtoattractshoppersandencouragethemtobuy.Althoughadvertisersandretailersincreasinglyappealtoconsumers'self-image,DrDittmarsaiditwasverydifficulttoarguethatthesefactorswereresponsibleforcompulsiveshopping.
Althoughtherewereotherwaysofdealingwithpoorself-image,suchasover-exercisingoralcoholism,shesaidthatshoppinghadbecomeoneofthemostimportantstrategies.Thiswasespeciallytrueforwomen,whowerethreetimesmorelikelytobecompulsiveshoppersthanmen,asshoppingwasasociallyapprovedactivity,andallowedthosewhodonotgoouttoworktogetoutofthehouse,Dr.Dittmarsaid.
Womenmakethemajorityofbuyingdecisions-estimatesanywherefrom60-80%andgrowing.Despitethesefacts,someindustrieshavecreatedfrustratingwallsandbarriersfailingtocatertothebuyingcharacteristicswomenarelookingfor.
Thishasbeenmadepossiblebythe75percentincreaseindisposableincomeinthepast20years.Thenumberofcreditcardsinusehasmorethanquadrupled,andtheamountofoutstandingconsumerdebthasalmosttripledinthesameperiod.
ReadingPassage6
Questions56-60arebasedonthefollowingreadingpassage.
Directions:
Inthefollowingpassage,somesentenceshavebeenremoved.Forquestions56-60,choosethemostsuitableonefromthelist[A][G]tofitintoeachofthenumberedblank.Thereare
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