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中新獼猴桃貿(mào)易商務(wù)談判劇本金色陽光農(nóng)業(yè)科技發(fā)展有限公司新西蘭佳沛國際有限公司GoldenSunshineAgriculturalScienceandTechnologyDevelopmentCompanyZespriInternationalLimitedCompany總經(jīng)理:江健亞洲區(qū)副總經(jīng)理:魏運(yùn)科GeneralManager:JiangJianDeputyGeneralManagerofAsia:WeiYunke市場(chǎng)部部長:蔡自清采購部部長:王捷MarketMinister:CaiziqingProcurementMinister:WangJie金色陽光農(nóng)業(yè)科技發(fā)展有限公司簡(jiǎn)介Locatedindujiangyanforestrygroupinsichuanprovince.AsoneoftheleadingthefruitandvegetableenterprisesinChina,theGroupprimarilymainlyengagedinvariousfruits,plantsandothermodernecologicalagricultureresearchanddevelopmentWecansupplymorethan20millionkilogramsofallkindsproductsannuallybecauseofwehavealargeandeffectiveresource.Throughunremittingefforts,wehasbecomethelargestcollectionproductionandmarketingdirectioninaagricultureenterprise.Sofar,wehasthebiggestretailnetworkathomeandabroad.wehaveoutletsworldwideinmorethantencountriesandregions.TheGrouphasestablishedextensivedistributionnetworkandnationwideretailoutletsinChinaunderthemanagementofthedistributors.ItsfruitrhasbeenledinChinacomposedindexonmarketsharesfor8consecutiveyears.WiththeAdvancedTechnology,ScientificManagementandexcellentServices,weassuretheQualityofallourproducts,serviceandCreditofourcompany.Uptonow,wehaveestablishedlongbusinessrelationshipswithmanytradersinmanycountries,speciallyintheEuropeanorwholesalesonbasisofmutualbenefitandtrust.Westicktotheprincipleof”Quality,Service,CreditComeFirst”inourbusiness.新西蘭佳沛國際有限公司簡(jiǎn)介ZespriInternationalLimitedCompanywasfoundedin1992locatedin194St.LouisStreet,Wellington(惠靈頓),NewZealand.,thegeographicalpositionissuperior,thetransportationisconvenient,thecompanythroughcloseofyearsofefforts,nowhasastaffof1000people,fixedassets92milliondollars,floatingcapitalreached68milliondollars,,runbytheprojecthasthefruitandvegetableprocessing.FromtheAngleofsocialservices,andcontinuetodevelophealthyandgreenproducts,theproductswonseveralawardsinternationalgreenfood.ourcompany’sreputationisgoodinglobal,theprocessingdegreeishighinproduct,.wehaveavastmarket,withthegoodfaithforthisbusinessprinciplewillcontinuouslymoveforward!江鍵:歡迎來自新西蘭佳沛國際有限公司的各位談判代表來都江堰進(jìn)行業(yè)務(wù)洽談,我是金色陽光農(nóng)業(yè)科技發(fā)展有限公司的總經(jīng)理XX,首先,由我來介紹我方的談判代表,這位是蔡先生。江鍵:WelcomenegotiatorscomingfromZespriInternationalLimitedtoDujiangyan,IamtheGeneralManagerofGoldenSunshineAgriculturalScienceandTechnologyDevelopmentCompanyJIANGJIAN.First,letmeintroduceournegotiators.ThisisMr.CAI.運(yùn)科:非常高興來到美麗的都江堰。我是新西蘭佳沛國際有限公司亞洲區(qū)副總經(jīng)理魏運(yùn)科。這位是我方代表王捷。運(yùn)科:verypleasedtocomehere.I’mZespriInternationalLimitedCompany’sDeputyGeneralManagerofAsiaWEIYUNKE.ThisisourdelegatesMiss.Wang.江鍵:不知貴方代表對(duì)我方安排的都江堰之行還滿意嗎?江鍵:IwishyoucouldbesatisfiedwiththetriptoDujiangyan?運(yùn)科:滿意,非常滿意。貴方考慮的真是周到!運(yùn)科:Oh!Yes!Veryexcellent.Yourconsiderationisreallythoughtful!江鍵:謝謝。希望我們此次談判也能夠讓雙方如此滿意!江鍵:Thankyou.Wejusthopethatwecanalsoenablebothpartiesinthetreaty!運(yùn)科:當(dāng)然會(huì)的。我方也很期待?。∵\(yùn)科:Ofcourse.Lookingforward!江鍵:(微笑點(diǎn)頭)好的,那么我們開始吧!江鍵:Okay,soherewego!(新方副總點(diǎn)頭同意)運(yùn)科:我方了解到貴公司擁有目前亞洲最大的獼猴桃種植基地。我方此次慕名前來就是為了采購一批品質(zhì)優(yōu)良的紅陽獼猴桃。運(yùn)科:WehaveinformedthatyourCompanyowethemosttremendouskiwifruitplantingbaseinAsia.Wecomeheretopurchaseabranchofgoodqualityofkiwifruitofhongyang.自清:不知貴公司此行的采購計(jì)劃……(故意停頓)CCM:Idonotknowyourplan.王捷:我方暫定采購特級(jí)紅陽獼猴桃2000公噸,目的港為新西蘭皇加雷港口,時(shí)間為2012年1月15日NPM:wewanttobuyHongyangkiwifruit2000tonnes,theportofdestinationisNewZealandPortRoyalSangare,andthearrivaltimeshouldbebeforeJanuary15,2012.自清:我方的報(bào)價(jià)是,3800美元/公噸CIF皇家雷港。CCFO:Ourofferis3800U.S.dollars/tonneCIFRoyalSangarePort.運(yùn)科:你是在開玩笑嗎?NDGM:Areyoukidding?王捷:根據(jù)我公司長期的國際采購價(jià)格,平均價(jià)格也只有2000美元/公噸,況且,你方的紅陽獼猴桃并無特殊之處。NCFO:Accordingtomycompany'slong-terminternationalpurchaseprice,theaveragepriceisonly2000U.S.dollars/tone.Moreover,youhavenospecialaboutthehongyangkiwifruit.自清:貴方此言差矣。國際上普遍認(rèn)為紅陽獼猴桃口感優(yōu)于國際上選育的任何品種。CMM:Yoursideiswrong.Theinternationalcommunitygenerallyagreethatourgoodsaredeliciousthananyothers.運(yùn)科:我看也不怎么樣嘛!NDGM:Well,Idonotthinkso.江鍵:魏先生,我方的報(bào)價(jià)是非常合理的。CGM:sir,ourofferisveryreasonable.運(yùn)科:貴方的報(bào)價(jià)如此離譜,我實(shí)在懷疑貴方的誠意。NDGM:Yourofferissooutrageous.Ireallydoubtthesincerityofyourside.王捷:貴方一味強(qiáng)調(diào)商品的優(yōu)質(zhì)性,完全忽視我方的利益。NPM:Yoursidekeepsemphasizinghigh-qualitygoodsandcompletelyignoreourinterests.自清:無法繼續(xù)?如此合理的報(bào)價(jià)怎么會(huì)無法繼續(xù)?CCFO:Cannotbecontinued?Howdosesuchareasonableofferwouldnotbeabletocontinue?江鍵:先生。讓我們先來品嘗紅陽的美味再討論吧。CGM:Sir,howabouthaveatastefirst.(上獼猴桃)王捷:貴方的獼猴確實(shí)美味。NCTO:TheKiwimeatisreallydilicious.江鍵:很高興貴方能喜歡我方的獼猴桃,如此的美味想必我們雙方都不愿放棄吧!CGM:Gladthatyoucanenjoyit.Assuchadelicioustastethatwemusthavebothreluctanttogiveup!運(yùn)科:當(dāng)然。CDGM:Ofcourse!江鍵:為表誠意,我方愿意將原報(bào)價(jià)降至3500美元/公噸。CGM:Asthetablesincerity,wearewillingtobiddowntheoriginalquoteto3,500U.S.dollars/tonne.王捷:僅僅讓300美元?貴方未免也太小氣了吧!NCFO:Justlettingthe300U.S.dollars?Itistoolow!自清:那么貴方認(rèn)為什么樣的價(jià)格才算合理呢?CCFO:Sowhatpriceisitconsideredreasonable?王捷:我方認(rèn)為最合理的報(bào)價(jià)應(yīng)該是2100美元/公噸。如果不能以此價(jià)格達(dá)成協(xié)議,那么很遺憾。NCFO:themostreasonableoffershouldbe2100U.S.dollars/tonne.Ifwecannotreachanagreementatthisprice,thenwewillbesorry.江鍵:不瞞您說,有很多國外銷售商正在與我方洽談關(guān)于紅陽獼猴桃的采購問題。而且他們開出的條件都比你方優(yōu)越。CMM:Byhonesty,manyotherforeignpurchasersareactivelyworkingwithustonegotiateontheissueofprocurementofHongyangkiwifruit.Andtheirconditionsaresuperiorthanyours.運(yùn)科:江先生,2800美元。您看怎么樣?這確實(shí)是我們能夠承受的最高價(jià)格了,超出此價(jià)格就不是我職權(quán)范圍所能夠決定的了。不知您方意下如何?DGM:MRJIANG,howabout2800U.S.dollars.Thisisindeedthehighestpricewecanafford.江鍵:雖然貴方已經(jīng)做出了一定的讓步,但是此價(jià)格我方仍然難以接受。如果貴方堅(jiān)持原價(jià)格,我們可以以FOB價(jià)格成交。CGM:Althoughyouhavemadeconcessionstosomeextent,Butitisstilldifficultofustoaccepttheprice.Ifyoupersistintheoriginalprice,wecansettleabargaininFOBprice.運(yùn)科:那怎么行!不過如果貴方愿意將價(jià)格降至我方剛才的報(bào)價(jià),我方愿意將采購數(shù)量提高到2500公噸,并愿意與貴公司建立長期友好的合作關(guān)系。NDD:Ohno!ifyouarewillingtocutdownthepricetoourearlieroffer,wearehappytoincreasethequantityto2,500metrictons,andwecanpromisetoholdonthelong-termfriendlyrelationsofcooperationwithyourcompany.(中方人員商量,中方市場(chǎng)部部長遞資料給總經(jīng)理)江鍵:我方堅(jiān)持3500美元/公噸的報(bào)價(jià)。但如果貴方愿意另購優(yōu)質(zhì)綠心“海沃德”300公噸,我方愿意將紅陽價(jià)格降至3300美元/公噸,同時(shí)按2000美元/公噸的最低價(jià)格出售海沃德獼猴桃。CGM:.Weinsiston3,500U.S.dollars/tonne’soffer.However,ifyoursideiswillingtopurchaseanotherhigh-qualitygreenheart"Hayward"300metrictons,wearewillingtodownred-yangstructureto3300U.S.dollars/tonne,while2000U.S.dollars/tonneminimumpriceforsaleofHaywardkiwifruit.運(yùn)科:好吧!我方可以接受。但是為確保合理降低風(fēng)險(xiǎn),我方要求所有產(chǎn)品按10%加成投保水漬險(xiǎn)和淡水雨淋險(xiǎn),保險(xiǎn)費(fèi)用由貴方承擔(dān)。NGM:Okay!Wecanaccept.Werequestalltheproductsshouldbe10%-plusinsuredW.P.A.,andfreshwaterraininsurance.Andyourcompanyshouldbearalltheinsurancepremium.江鍵:沒有問題。按照我公司出口慣例,我方將在貨物裝船前向中國人民保險(xiǎn)公司辦理投保手續(xù)。請(qǐng)貴方放心!CGM:Noproblem.Accordingtoourexporttradition,wewilltransactthepolicyholdproceduretoPeople'sInsuranceCompanyofChinabeforeshipment.Don’tbeworried!運(yùn)科:(點(diǎn)頭同意)那就好。DGM:Thatwillbeokay!江鍵:那么現(xiàn)在我們就支付方式進(jìn)行磋商吧!CGM:Nowlet’sdiscussthepayment!王捷:我方會(huì)在簽約后10天內(nèi)開立以貴方為受益人的不可撤銷遠(yuǎn)期信用證,以美元結(jié)算。同時(shí),開證行、議付行由我方指定。NCFO:Wewillsignanirrevocableletterofcreditwithin10daysaftertheopeningtoyoursideasalong-ter

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