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Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
BUILDINGRESILIENTANDEFFICIENTSUPPLYCHAINSINTHECONSUMERPRODUCTSANDRETAILINDUSTRY
RESEARCHINSTI
TUTE
#GetTheFutureYouWant
Executive
Summary
:
Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
Agreement(USMCA).TheUSisalsobeginningtotalkaboutfriend-shoringwithcountriessuchasIndia.
COSTEFFICIENCIESMATTERAGAIN.
Aswellasboostingresiliencethroughstrategicsourcing,
organizationsarelookingintocostefficienciesagain.Cost
optimizationwastheprioritypre-pandemicbuttookabackseatascompetingprioritiesemergedin2020.Itisbackon
theagendainresponsetotoday’sturbulentmacro-economicconditionsandconsequentmarketandsupplychainvolatility.Aseconomicrecoverybegins,organizationsareprioritizing
bothvolumeandvaluegrowthintwoways:newcustomeracquisitionandincreasingrealizationperconsumer.
TECHNOLOGYANDDATAAREPROVIDINGNEW
SOLUTIONS.
Similarly,althoughdigitalizationwasnotatopconsiderationforthepastcoupleofyears,ourresearchshowsthatalmostallorganizationsappreciatetheroletechnologyanddata
canplayinsupplychaintransformation.Aroundhalfof
thosesurveyedhavealreadydeployedautomationandcloudinitiativesaswellasdigitalizationofcoresystems.Theyare
Supplychainsneedtochangetomeettoday’schallenges.
Thiswastheviewofover80%ofthe300consumerproducts
andretail(CPR)organizationswesurveyedduringour
research.Organizationsarecurrentlyre-examiningsupply
chainstrategytoincreasebothresilienceandefficiency.
DIVERSIFICATIONOFSUPPLIERBASEISASTRONG
TREND.
Almost79%oforganizationswesurveyedtoldustheyare
activelydiversifyingtheirsupplierbase.Theyarenolonger
willingtokeepalltheireggsinonebasket.
“NEARSHORING”AND“FRIEND-SHORING”AREONTHE
INCREASE.
Offshoreprocurementisexpectedtodeclineby7%in
dollarvalueoverthenexttwoyearsasnearshoringgrowsin
popularity.Currently,83%oftheorganizationswesurveyed
areactivelyinvestinginfriend-shoring(thetradepractice
wheresupplychainnetworksarefocusedoncountries
regardedaspoliticalandeconomicallies).NorthAmericais
leadingthistrend,asstrongertradetiesemergebetweenthe
US,Canada,andMexicoinlinewiththeUS–Mexico–Canada
CapgeminiResearchInstitute2023
Executive
Summary
3
Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
alsoleveragingdatafromecosystempartnersforinformed
decision-making.
HOLIDAYSEASONPREPAREDNESSISVITAL.
Wehavelookedintothepreparednessoforganizations
fortheupcoming2023holidayseason.CPRorganizations
anticipatestockoutsorproductshortages(42%),late
deliveriesthatarecausedbyimportdelays(38%),andalso
laborshortages(35%)duringtheseason.Theproblemis
moreacutefortheretailindustry,withnearlyoneintwo
retailorganizationsanticipatingstockouts.
SUSTAINABILITYISINCREASINGLYIMPORTANT.
However,thereremainsalotofgroundtocovertoensure
supplychainsustainability.In2023,industry’sinvestmentin
supplychainsustainabilityasapercentageoforganization’s
revenuehasslightlydecreasedwhencomparedto2020,
andfewerthanhalfhavedeployedlarge-scalesustainability
initiativesacrossthevaluechain.
THEWAYFORWARD.
Thegoalofprofitablegrowthcanbeachievedbybalancing
costefficiencieswiththeneedtoincreaseresilienceanddrive
sustainability.
?Organizationsareusingdataandanalyticstoenhance
supplychainprocessesbyimprovingplanning,fulfillment,andcustomerexperiences.Thiscanbefurtheraidedby
increasedcollaboration,bothwithinandoutsidetheorganization.
?Simultaneously,organizationsshouldfocusondecreasingnon-coreproductsandprocessesthroughportfolio
optimizationandautomation.
?Sourcingshouldcontinuetobeastrategicprioritytoboostresilienceaswellassustainability.
?Additionally,whileinitiativessuchasdevelopingend-to-endtraceabilitycanhelpinmonitoringandcontrollingscope3emissions,organizationsmustalsoreducescope2emissionsthroughtheuseofrenewableenergyand
recycling.
?Finally,organizationscanfocusoninventoryoptimization.Thisisachievedthroughdemand-sensinganddata-
sharing,localizedsupplynetworks(particularlyfortheholidayseason),andalternativefulfillmentoptions,suchasmicro-fulfilmentcenters.
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Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
Whoshouldreadthisreportandwhy?
WHO?
Thisreportiswrittenforleadersacrosssupplychain
functionsincludingstrategy,planningfunctions,logistics,sourcing,procurement,S&OP,and
correspondingITfunctionsandbusinesspartners.Itsinsightswillalsobeofinteresttosupplychainexecutivesandbusinessleadersfromgeneral
management,strategy,product,manufacturing,andsustainability.
WHY?
ThereportcoverskeysupplychainissuesintheCPRindustryglobally.Weexaminecurrentpriorities
forsupplychainexecutivesandprovideactionable
recommendationsforcreatingresilient,responsive,
efficient,andsustainablesupplychains.
Thisreportisbasedon:
?in-depthinterviewswithindustryexecutivesand
?thefindingsofacomprehensiveindustrysurveyof300seniorexecutivesfromleadingCPGfirmsandretailersglobally.
Alltheorganizationssurveyedhaveannualrevenuesover$1billion.Morethan80%ofsurveyedexecutivesarefromsupplychainfunctions,therestfromgeneralmanagement.
SeetheResearchMethodologyattheendofthereportformoredetailsontheorganizationssurveyed.
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Introduction
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Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
Globalinflationisforecastedtobe5.8%in2024,lower
thanthe8.7%in2022butstillhigherthanthepastdecade.
Higherinflationmeansconsumershavetospendmoreto
purchasethesameproductorservice.Forinstance,in2022,
USconsumersareestimatedtohavespentanadditional$1.1
trillionbecauseofincreasedprices($468millionongoods
andtherestonservices1).
WhiletheUSsawanimprovementininflationoverthecourse
of2022,Europeaninflationratescontinuedtorise.2Europe
alsosawaspikeinenergyratesfollowingRussia’sinvasionof
Ukraine.Post-COVID,theUSeconomyhashadthestrongest
recovery.3
Theglobaleconomymayberecovering,butsupplychain
executiveshavearangeofissuestodealwith,including
geopoliticaltensionsfurtherexacerbatedbytheIsrael–
Palestineconflict,alackofend-to-endvisibility,stricter
regulationsoncarbonemissions,andlegislationsuchasthe
GermanSupplyChainDueDiligenceAct.
CPRcompanieshavetodealwithlast-miledelivery
challenges,quickcommerceaspirations,ensuringseamless
omnichannelcapabilitiesandlossofsalesduetoout-of-stock
orout-of-shelfissues.Thesechallengescomeintosharp
focusduringtheholidayseason,andconsumerresearchhashighlightedthat84%ofconsumersgloballyarepreparingtospendlessorthesameasinpreviousyears–ornothing–onholidaygatheringsandcelebrationsin2023.4
Inthiscontext,weconductedanonlinesurveyof300
organizationsintheCPRindustryinAugustandSeptember2023.Wealsoconductedin-depthinterviewswithseniorindustryexecutives.Thisresearchreportfocusesonthe
followingthemes:
01Thediversificationandregionalizationofsupplychains
Therenewedroleofdigitalizationtorealizecostand
03revenueobjectives
05efficiencywithsupplychainresilienceandsustainability
04Howsustainabilityisplayingoutinthesupplychain
02Whycostefficienciesonceagainmatter
Recommendations:Howtobalancethedriveforcost
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Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
01
THEDIVERSIFICATIONAND
REGIONALIZATIONOFSUPPLY
CHAINS
7
Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
TheCOVID-19pandemicdisruptedsupplychainslikenever
before.Inresponse,organizationsshiftedfrom“justintime”to“justincase”strategies,leadingtoamassiveincreasein
inventorystocksandthemoneytiedupinthem.Organizationsholding30–45daysofadditionalstockbecamethenorm.
Illustratingthisphenomenon:
?AvneetSinghMarwah,CEO,SuperPlastronicsPvt.Ltd(SPPL),abrandlicenseeofThomson,Kodak,Blaupunkt,Westinghouse,andWhite-WestinghouseinIndia,says:
“Althoughwearemostlycoveredincomingmonths,weareincreasingourminimumstocklevel1.5timestobereadyforsupplychainchallenges.”5
?RichardGalanti,CFOandEVPforUSretailerCostco
Wholesale(duringtheMay2023earningscall),states:“If
youhadaskedmesixmonthsago,year-over-yearinventorieswereup26%,aswereourcompetitorsandeverybodyelse.”6
However,thisisnotviableinthelongrun,andorganizations
beganexploringotherstrategicchangestotheirsupply
chainnetworktoinsulatethemagainstglobalrisksaswell
ashelpthemthriveinthelongerterm.Initiativesaround
diversificationandregionalizationoftheproductionand
supplierbasehavesincegainedsignificantmomentum.As
showninFigure1,almost8outof10CPRorganizationstodayareinvestinginshiftingfromsingletomulti-sourcing,while7in10organizationsareregionalizingandlocalizingtheirsupplierbase.
FIGURE1.
Almosteightoutoftenorganizationstodayareinvestingindiversifyingtheirsupplierbase
%OFORGANIZATIONSWHOSAID,"WEAREACTIVELYINVESTINGIN..."
Diversifyingoursupplierbase(i.e.,shiftingfromsingle-to
multi-sourcingwhereverpossible)
Regionalizingandlocalizingoursupplierbase
Source:CapgeminiResearchInstitute,SupplychaininCPRsurvey,August–September2023,N=300organizations.
79%
71%
CapgeminiResearchInstitute2023
。
Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
Thismeansorganizationsneedtospendconsiderableeffortstoidentifynewlocationsandsuppliers,inadditiontomakingsomesacrificesontheupfrontcostadvantagesofoffshoring.
Whythemovetomorelocalsourcingand
production?
Globalizedsupplychainsareatriskfromgeopoliticaltensions,overrelianceoncertaincountriesforelectroniccomponents,fluctuatingfreightrates,andportcongestions.Diversifyingandregionalizingsupplychainsoffersthefollowingbenefits:
?Resilience:Nearshoringandfriend-shoringprovideacushionagainsttheimpactofglobalevents.Logisticaldisruptionslikethe2021SuezCanalobstructionor
supplydisruptionslikethosearisingfromtheCOVID-19pandemiccanbemoreeasilymanagedvianearshoredsupplychains.
?Agility:Nearshoringproductionandsupplyenablesan
agileresponsetochangingcustomerdemandandreducestimetomarket.
?Costefficiency:Upfrontcostsofsupplierbaseredesignandrelocationmaybehigher,buttheoverallcosts
associatedwithoffshoring(includingtransportation,riskmanagement,opportunitycostoflostsales,tripsmade
byexecutives)meanthatnearshoringandfriend-shoringcouldbefinanciallybeneficialinthelongrun.Nearshoringcanalsoreducetheneedforworkingcapitalbyreducingin-transitinventory.Duringtheholidayseasoninrecent
years,manyretailerslikeIkeaandWalmartwenttogreatlengthstocombatsupplyissues–evenhiringprivate
cargoships.7Withnearshoring,suchextrememeasureswouldnotbeneeded.
?Sustainability:Reducedtransportationdirectlyimpactsanorganization’scarbonfootprintwhilealsoallowing
forgreaterscrutinyofsuppliersandensuringethical
manufacturingpracticesandworkingconditionsare
followed.Organizationscanbenefitfrommorefrequentphysicalinteractions,resultingingreatertrustand
collaboration,betterprojectmanagement,andincreasedoversight.
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Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
Nearshoringanddomesticsourcingareexpectedtoincrease
Asoffshoringwoescontinue,nearshoringanddomestic
sourcingarepickingupasorganizationstrytostrikeabalancebetweenreducingcostsandbuildingresilience.Ourresearchshowsthat,by2025,procurement(byvalue)fromoffshore
locationsisexpectedtodropby7%,whilenearshoringis
expectedtoincreaseby4%anddomesticsourcingby3%(seeFigure2).
7%
Expecteddeclineinglobaloffshore
procurementoverthenexttwoyears,
byvalue
FIGURE2.
Procurementfromoffshorelocationsislikelytofallby7%inthenexttwoyears
DISTRIBUTIONOFPROCUREMENT,INTERMSOFDOLLARVALUE
33.5
36.4
-7%
30.1
Today2025
O?shoringNearshoringDomesticmarkets
Source:CapgeminiResearchInstitute,SupplychaininCPRsurvey,August–September2023,N=256organizations.
32.5
35.2
32.3
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Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
NorthAmericaisleadingthenearshoringtrend,withapredicted9%increaseinnearshoreprocurementbydollarvalue(seeFigure3).
FIGURE3.
NorthAmericaisexpectedtoreduceoffshoringby15%whileincreasingnearshoringby9%
EXPECTED%CHANGEINPROCUREMENTLOCATION(BYDOLLARVALUE),2025COMPAREDTO2023
9%
4%
3%
O?shoring
Domesticsourcing
-2%
-6%
-7%
-15%
EUandUKAsia–Paci?cNorthAmericaGlobal
Source:CapgeminiResearchInstitute,SupplychaininCPRsurvey,August–September2023,N=256organizations.
Nearshoring
4%
0%
3%
3%
1%
WhyisNorthAmericaleadingthenearshoringtrend?
Inadditiontogeopoliticaltensions,otherreasonsforwhichNorthAmericanorganizationsspecificallyfindnearshoringattractive
includethefollowing:
?USMCAagreement:Nearshoringperfectlyalignswiththe
collectivespiritfosteredbytheUSMCAagreement,effective
fromJuly2020.Theagreementaimstocreatebalanced
reciprocaltradeintheregion.ThenewrulesoforiginandoriginproceduresincreaseincentivestosourcegoodsandmaterialswithintheUSandNorthAmerica.8
?Mexicoasaneasyandattractivenearshoringlocation:
Mexico’sproximitytotheUSmitigateslogisticsandsupply
chainrisks.Mexicoalsooffersadvantagessuchasanavailabilityofskilledlaborandattractivegovernmentprogramslikethe
MexicanManufacturing,MaquilaandExportServicesIndustry
(IMMEX)Program,9whichmakeimportofgoodsusedinan
industrialprocessorserviceextremelycosteffective.Further,
USMCAallowsUSorganizationstoproducegoodsinMexicoandexportthemduty-freetotheUS.USgoodsimportsfromMexicototaled$454.8billionin2022,up18.9%($72.2billion)from2021,and64percentfrom2012.10
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Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
?StrainedrelationshipswithtraditionalpartnerslikeChina:DiscordbetweenChinaandUShasbeengrowingonvariousfronts,includingtradetariffs,technology,
humanrightsissues,andChina’songoingbusiness
cooperationwithRussia.11Further,thepandemic
exposedthevulnerabilityofoverrelianceonone
location.Asaresult,tradebetweenChinaandUShas
beensignificantlyimpacted.In2023,MexicoandCanadasupplantedChinaasthetopUStradingpartners.12
?Logisticsdisruptions:Logisticsdisruptions,for
climatechangeandotherreasons,haveresultedin
bottlenecksfortheNorthAmericansupplychain.
Theseincreasetransportationcosts,impactingthe
bottomline,increasingend-productprices,andraisingoverallinflation.AccordingtotheIMF,adoubling
ofshippingcostscausesinflationtoincreaseby0.7percentagepoints.13Whilefreightcostshavefallen
fromanunprecedentedhighatthebeginningof2022,14maritimeissuesremain.ThePanamaCanal,theroutefor40%ofUScontainertraffic,15hasbeeninthenewsfor
itsfallingwaterlevelsandresultingtrafficdelays.AsofSeptember2023,thePanamaCanalAuthorityreducedthemaximumnumberofshipspassingthroughthe
canalfrom36–38to31perday.16ThisseverelyimpactsthemovementofgoodstoandoutofUSandother
AsiancountriessuchasChina,Japan,andSouthKorea.
Whatis“friend-shoring”?
“Friend-shoring”isagrowingtradepracticewheresupplychainnetworksarefocusedoncountriesregardedas
politicalandeconomicallies.Ourresearchshowsthat83%oforganizationsareactivelyinvestinginfriend-shoring.17
Withgrowinggeopoliticalinstability,manycountries,
includingtheUS,areconsideringshiftingsupplierbaseto
alliesasameansofmitigatingriskstothesupplychain.Aheadofthe2023G20Summit,USSecretaryoftheTreasuryJanetYellenstated:“De-riskingandfriend-shoringareimportant
prioritiesfortheUnitedStates,anditissomethingthatwearepromotinghereinIndia.”18OrganizationssuchasApple
andGooglehave,likewise,startedshiftingaportionoftheirproductionfromChinatoIndia.
Friend-shoringisnotlimitedtotheUS.TheEuropeanUnion’srecentEconomicSecurityStrategypromotesgreatertrade
collaborationwithalliesfromNATOandtheG7,andmentionscooperationwiththe“broadestpossiblerangeofpartners.”19Europeancountries,especiallytheWesternBalkans,are
potentialfriend-shorecandidates,giventheirthree-fold
benefitsofproximity,amity,andcosteffectiveness.The
StabilizationandAssociationAgreements(SAAs)inplace
withthesecountriessupportfreetradelinks.OtherpossibleEUfriend-shoresupplychainlocationsincludetheASEAN
countries.20TheEUhasfreetradeagreementswithSingaporeandVietnam,andisindiscussionswithothers,includingthePhilippines,Indonesia,andThailand.21
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Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
02
WHYCOSTEFFICIENCIESARE
BACKONTHEAGENDA
13
Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
%
Organizationsbelievingsupplychainswill
needtochangesignificantlytomeetthe
challengestheyface.
TheCPRindustry,likemanyothers,hasfaced
unprecedentedchallengesinrecentyears,includingrawmaterialsupplyproblems,highfreightcosts,andchangingconsumerdemandsandbehavior.Organizationsstruggledtoaddresstheuncertaintyintheirsupplychainsand
thusfocusedonensuringcontinuity.Buildingresiliencetrumpedcostoptimization,andmanyorganizations
witnessedafallinmarginsoverthisperioddueto
decliningsalesvolumesandrisinginputandlaborcosts–orboth.
Therearesignsofrecoveryin2023.Consumerconfidenceispickingup,commodityandfreightcostsarecoming
down,andinflationisslowing.However,theeconomy
isstillacauseforconcern.AspertheJune2023World
EconomicForumreport,over85%ofchiefriskofficers
expectsomelevelofcontinuedvolatilityineconomicandfinancialconditionswithinandacrossmajoreconomies.Inflationtoo,thoughslowing,isunlikelytogobelow
pre-pandemiclevels,atleastnotin2024.AstheCEOofWalmartstates:“Inflationandhigherpricesarekindofwithus.We’llseedisinflation,butnotallthewaybacktodeflation...certainlynotintheshortterm.”22
Amidthisstateofcautiousoptimism,organizationsare
focusingonthefollowingkeyprioritiestoaddressmarginpressures:
?gearinguptoprofitablyaddresstherecoveryinconsumerdemand
?preparingtodealwithsupplychainuncertaintiesandchallenges,albeitinacost-efficientway
Ourresearchshowsthat82%ofCPRorganizationsbelievesupplychainswillneedtochangesignificantlytomeet
thechallengestheyface.Thereisrenewedfocuson
shapingconsumerdemandandbuildingcostefficiencyinthesupplychainthroughbetterplanning,process
improvement,andautomation.
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Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
Macro-economic
uncertaintyandsupply
chainvolatilityincreasedcostsandreducedmargins
Macro-economicconditionshaveimpactedsalesandcostsasfollows:
?Impactonsales:Mostcountriesrecordedhigh
inflationin2023,23andmanygovernmentstightened
fiscalmeasures,puttingpressureonconsumersand
organizationsalike.Whileconsumerssawadecline
inspendingpower,24manyorganizations,especially
consumerpackagedgoods(CPG)companies,passed
ontheriseininputcoststoconsumers.25Therewere
instanceswhereretailersandCPGcompanieswereat
loggerheadsoverpricing,withretailersrefusingtocarrythestockofhigher-priceditemsinsomeinstances.26
Overall,organizationshadtofacemuteddemand,whichimpactedsalesvolumesformany.27
?Impactoncosts:Macro-economicconditionshada
directbearingonsupplychaincosts.Alreadydealingwithincreasedcostsforrawmaterials,energy,logistics,and
labor,organizationsalsoincurredsignificantexpensesinattemptingtofuture-proofsupplynetworksinthefaceofuncertainty.Forexample,theyinvestedin
increasingsafetystocksofrawmaterialsandfinishedgoods,boostingproduction,makingalternatelogistics
arrangements,rampingupe-commerce,anddiversifyingthesupplierbase.Asaresult,supplychaincostsroseas
marginscamedown.Infact,asshowninFigure4,around8in10respondentsbelievethatinflationandgeopoliticalissuesareimpactingthecostsandefficiencyoftheir
supplychains.
FIGURE4.
Avastmajoritybelievethatinflationandgeopoliticalissuesareimpactingsupplychaincostsandefficiency
PERCENTAGEOFRESPONDENTSAGREEINGTHATTHEFOLLOWINGISACHALLENGETOTHEIRORGANIZATION
In?ationdrivinghighersupplychaincosts
Geopoliticalissues(suchasthewarinUkraine)impacting
supplychaincostsande?ciency
Source:CapgeminiResearchInstitute,SupplychaininCPRsurvey,August–September2023,N=300organizations.
82%
77%
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Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
Thegrowthincommerceputfurtherpressureon
alreadystrainedsupplychains.Wefoundthat7outof
10respondentsbelieveincreasesine-commerceledto
increasedsupplychaincosts,causingsignificantpressureonmargins.Withalmost20%ofglobalretailsalesnow
comingfrome-commerce,28thischannel’sprofitability
cannotbeignored.Infact,WalmartCEOJohnDavidRaineyacknowledgedintheAugust2023earningscallthatoneofWalmart’sstrategicprioritiesistoimprovedigitalmarginswithaneyeone-commerceprofitability.29
Supplychainsare
renewingtheirfocusoncostoptimization
Asperourresearch,costefficiencyisbecomingatoppriorityagain,alongsidebuildingresilience.AsshowninFigure5,
42%oftheorganizationswesurveyedstatedthattheywillincreasefocusonimprovingsupplychaincostefficiencyinthenext12–18months.
FIGURE5.
Costefficiencyishighestontheagendaforthenext1to1.5years
WHICHOFTHEFOLLOWINGSUPPLYCHAINAREASAREYOULIKELYTOINCREASEFOCUSONINTHENEXT12–18MONTHS?
Supplychaincoste?ciency
Supplychainsustainability
Supplychaindigitalization
Source:CapgeminiResearchInstitute,SupplychaininCPRsurvey,August–September2023,N=300organizations.
42%
40%
39%
CapgeminiResearchInstitute2023
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Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
However,whenwelookatthepreviousyears,asshowninthefigure6below,theextenttowhichorganizationshaveoptimized
theirsupplychaincostshasreducedinthepastcoupleofyears.
FIGURE6.
Focusoncostoptimizationhasagainincreasedin2023acrosscategories
%OFORGANIZATIONSTHATHAVEOPTIMIZEDTHEFOLLOWINGSUPPLYCHAINCOSTS
65%
62%
60%
59%
62%
58%59%
58%
57%
56%57%57%
58%
55%
54%
55%55%
50%
53%
42%
44%
39%
41%
38%
39%
36%
26%
Rawmaterialcosts
Plantmaintenancecosts
Laborcosts
Reverselogisticscosts
Inbound
Warehousingcosts
Outbound
transportationcosts
InventorycostsProductioncosts
transportationcosts
2020
2022
2023
Source:CapgeminiResearchInstitute,SupplychaininCPRsurvey,August–September2023,N=300organizations;Supplychainresiliencesurvey,August–September2020,N=400CPRorganizations;Intelligentsupplychainsurvey,August–September2022,N=531CPRorganizations.
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Illuminatingthepath:Buildingresilientandefficientsupplychainsintheconsumerproductsandretailindustry
Costoptimizationstrategies
Organizationsareonceagaintakingstepstooptimizecostsacrossthesupplychain.Theseincludeautomation,processimprovement,better
fulfilment,andimprovedforecastingandplanningtoimprovefulfilmentandreducetheassociatedcosts.Forexample:
?Targethassetuplocalconsolidationcentersthatpullinventoryfromlocalstoresandpackthemon-site,reducingthenumberoforders
thatshipinseparateboxesandgroupingdeliveriesbyarea.30
?Levi’shasdevelopedanAI/machinelearning-basedsolutionthat
enablesadaptivepricingandchoosesthefulfilmentoptionthatbothsatisfiesthecustomerandismargin-friendlytoLevi’s.31
?ColgatePalmolivehasmovedfrompreventivetopredictive
maintenance,usingadvancedanalyticstoimproveoutp
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