店面服裝陳列色彩基本培訓(xùn)知識(shí)點(diǎn)

零售運(yùn)營(yíng)部Evaluation

only.ate陳d

wi列th

A色spo彩se.S基lid礎(chǔ)es

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.Evaluation

only.ated

with

Aspose.Slid店es

鋪for陳.N列ET

技3.5巧Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright案200例4-2分011析Aspose

Pty

Ltd.你會(huì)選擇哪個(gè)方向?Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.你會(huì)選擇哪個(gè)方向?Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.你會(huì)選擇哪個(gè)方向?Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.你會(huì)選擇哪個(gè)方向?Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.人的眼睛是這樣來(lái)看的……先看中間Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

后Cl看i兩en邊t

ProCopyright

2004-2011

Aspose

Pty

Ltd.人的眼睛是這樣來(lái)看的……Evaluation

only.ated

with先A左spose.Slides

for

.NET

3后.右5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.人的眼睛是這樣來(lái)看的……先近Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pt后y遠(yuǎn)Ltd.目錄色彩基礎(chǔ)色彩搭配Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProC色o彩py的ri特gh性t

2004-2011

Aspose

Pty

Ltd.人基本上是用眼睛來(lái)觀看,判斷和選擇事物的,對(duì)商品購(gòu)買的欲望也往往是由視覺(jué)效果產(chǎn)生。聽(tīng)覺(jué)影響5%具體分析顧客選擇E進(jìn)v進(jìn)a店lu購(gòu)a買ti的o理n由on：ly.ated

with

Aspose.Slides

for

.NET

3.5

Client

Pro嗅覺(jué)C影o影p響yr5%ight

2004-2011

Aspose

Pty

Ltd.觸覺(jué)影響5%視覺(jué)影響85%顧客購(gòu)買商品的過(guò)程：視效距離

看到的內(nèi)容

引發(fā)的結(jié)果商場(chǎng)主通道（6-7m）貨架.商品前(0.6m)

單件商品的展示可以觸摸到商品引發(fā)記憶0.6m距離內(nèi)商品試穿產(chǎn)生購(gòu)買行為品牌標(biāo)志E志v，a店l鋪u主a要t視i覺(jué)o覺(jué)n效果only.引起顧客的注目ate店d內(nèi)w主i通t道h（A2-s3p.6oms）e.銷S售l展i示de的s主陳fo列r臺(tái),.賣N場(chǎng)E的T商3品.群5

Cl顧i客e產(chǎn)n產(chǎn)t生興P趣ro賣場(chǎng)主通道(1.C2-o1.p8ym)rig顧h客t想2要0得0商4品-2011

Aspose

看Pt清y商品Lt配d搭.,生購(gòu)買欲色彩基礎(chǔ)．色彩主要分類：有彩色：紅、橙、黃、綠、藍(lán)靛、紫等。Evalua無(wú)t彩i色o色n：黑o黑n、l白y、.灰色。ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-暖20色1系1：A紅s色p，os橙e色P，t黃y色L等td.冷色系：綠色，青色，藍(lán)色等中性色：綠色和紫色色彩基礎(chǔ)色彩的三要素：明度：色的明亮度叫明度.明度最高的色是白色,最的差別,有彩色的明度是無(wú)彩色的明度為基準(zhǔn)來(lái)判定的色相：是指紅,黃,藍(lán)等的有彩色的色叫有彩色相.彩度：色的鮮艷度叫彩度.鮮艷色的彩度高叫清色.混濁色的彩度低叫濁色.無(wú)彩色沒(méi)有彩度.色彩的三要素對(duì)色彩的各種特性有著重要影響．低的色是黑色.它們之間Ev按a不l不u同at的i灰on色o排n列l(wèi)y顯.示了明度ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.色彩特性柔軟和堅(jiān)硬色：柔軟和堅(jiān)硬是由明度和彩度而決定的，一般講，明度高，彩度低的色產(chǎn)生柔軟感，而明度低彩度高時(shí)給人堅(jiān)硬感受，白和黑有堅(jiān)硬感，灰色具有柔軟的表情。Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.前進(jìn)色后退色前進(jìn)色和后退色：色彩在相同距離看時(shí),有的色比實(shí)際距離看起來(lái)近(前進(jìn)色),而有的色則看起來(lái)比實(shí)際距離遠(yuǎn)(后退色).從色相看,暖色系列的色為前色,冷色系列的色為后退色,明亮色為前進(jìn)色,暗色為后退色,以及純度高的色為前進(jìn)色,彩度低的E色va為l后ua退t色io.n

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.桔紅和過(guò)渡到黃色的色相色.有的冷色如,使人能聯(lián)想到小的藍(lán)色,青綠色和過(guò)渡到藍(lán)紫的色相色.綠和紫是中性色,以它的明度和彩度的高低,而產(chǎn)生冷暖表情的變化,無(wú)彩色中白色冷,黑色暖,灰色為中性.

暖色和冷色：看到色彩時(shí),有的使人感到溫暖

(暖色),有的使人事感到寒冷(冷色).這是由色相產(chǎn)生的感覺(jué).有些暖色如,使人E能va聯(lián)l想ua到t火io的n紅o色nl最y為.典型,以ated

wit及h

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.色彩基礎(chǔ)Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.色彩基礎(chǔ)Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.色彩基礎(chǔ)Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.色彩特性視覺(jué)較重，感覺(jué)比較壓抑視覺(jué)輕，充滿活力和運(yùn)動(dòng)感覺(jué)色彩的“重量”：輕重是由色彩的明度而具有感情的，明亮色感覺(jué)輕快，而暗色感覺(jué)沉重。在明度相同的情況下，彩度高的色感覺(jué)輕，彩度低的色感覺(jué)重。Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.色彩特性改變色彩沉重感覺(jué)的小竅門：１．用對(duì)比搭配法則，就是用完全對(duì)立的顏色進(jìn)行搭配,如亮黃和黑色，亮黃與紫E色va，l可ua以t增io強(qiáng)n視o覺(jué)n沖ly擊.力(注意ated顏w色i比th例)A.spose.Slides

for

.NET

3.5

Client

Pro２．用一種C或o兩py種r對(duì)ig比h無(wú)t

彩20色0加4-一2種01暖1色A系sp純o色se，P如t黑y

Ltd.白紅，白灰黃，白綠等，增強(qiáng)整體搭配的動(dòng)感．３．根據(jù)暗色產(chǎn)品上涉及的其他顏色，選擇純色服裝進(jìn)行搭配．色彩特性色彩的記憶．人對(duì)色彩的記憶受到諸多因素的影響．總體來(lái)說(shuō)１．暖色系比冷色系記憶性要強(qiáng)２．原色比間色容易記憶３．高純度色彩容易記憶４．明度高的色彩比暗色容易記憶５．單色要比多色容易記憶色彩的記憶性與色彩的視覺(jué)沖擊力是成正比的．Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.色彩的記憶性越強(qiáng)，給人的視覺(jué)感觸就越多．這不僅能夠提高產(chǎn)品的關(guān)注度，并且可以使顧客對(duì)產(chǎn)品產(chǎn)生深層次聯(lián)想．產(chǎn)品就會(huì)得到更多被接觸的機(jī)會(huì)，這樣就會(huì)促使更多的關(guān)聯(lián)價(jià)值產(chǎn)生．這種特性運(yùn)用在實(shí)際的陳列工作中多用于：２．賣場(chǎng)各類產(chǎn)品空間視覺(jué)焦點(diǎn)的構(gòu)建Evaluation

only.ated

with

A１s．po櫥s窗e.，S推li廣d臺(tái)es產(chǎn)f品o的r

主.主N推ET展3示.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.色彩搭配方法顏色搭配大體分為對(duì)比色配搭Evalu同at色i系on配o搭nly.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.色彩搭配方法這些色彩之間沖突性不大，視覺(jué)感覺(jué)自然和諧．同色系配搭:就是同色系,同屬性的色彩進(jìn)行搭配Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.色彩搭配方法對(duì)比色配搭:就是深淺色對(duì)比配搭，及純色對(duì)比配搭深淺色色彩沖突越性強(qiáng)，視覺(jué)沖擊力越強(qiáng)．純色對(duì)比Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.1124567891012111141和2

5:51和4

6:41和12

6:41和6

8:21和10

8:21和8

9:11

色彩比例色彩搭配方法Ev3aluatio1和n

1o4nly5.:5ated

wi3

th

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.色彩搭配技巧１．明度高，色純度高的顏色，如亮黃．大紅．亮綠等，遇到這種顏色呢要用明度底的無(wú)彩色將其色彩“壓住”，再根據(jù)實(shí)際情況使用同色系淺色或淺色的無(wú)彩色進(jìn)行搭配．“黑白灰”三種無(wú)彩色，是神奇的顏色，它們?cè)谏式M合搭配中起到非常重要的作用，合理運(yùn)用它們是對(duì)于店鋪陳列工作非常重要．Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.賣場(chǎng)的色彩Ev歸alu劃a劃tion

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.陳列組合面的色彩規(guī)劃單柜的色彩規(guī)劃賣場(chǎng)色彩要從大到小進(jìn)行規(guī)劃賣場(chǎng)總體Ev的al色u彩at規(guī)io劃n

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.36春裝暢銷貨品＼色塊的排名店鋪陳列流程以動(dòng)線明確A、B、C區(qū)域找出暢銷、滯銷顏色、類別、款類將貨品按照色區(qū)規(guī)劃與數(shù)據(jù)作出陳列計(jì)劃圖

做陳列的順序依次是：點(diǎn)掛、掛通、層板、及飾品柜最后陳列模特畫出店面陳列道具圖列出貨品顏色，區(qū)分主體色彩，做搭配設(shè)計(jì)Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.冬天要內(nèi)搭配,鞋子，統(tǒng)一系列，有時(shí)尚感，有引導(dǎo)作用，購(gòu)買的是情感掛樣1、熨燙出樣，整理的整齊干凈，扣好鈕扣，拉上拉練，系上腰帶以及其他部件，吊牌不外露；2、服裝正面及衣架logo朝客人流動(dòng)的方向懸掛；3、正掛掛鉤一律朝左；4、上下裝搭配套接位置一定要到位，Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

Pro（一般情況下倒數(shù)第三空格）吊牌不外露；Copyright

2004-2011

Aspose

Pty

Ltd.現(xiàn)場(chǎng)疊，豆腐個(gè)干疊法疊裝1、拆去外包裝，平整，吊牌不外露；2、疊服裝折疊尺寸相同，上衣一般長(zhǎng)寬的比例為1：1.3左右，兩領(lǐng)邊應(yīng)留2cm的余量；下裝褲管在膝蓋處折回3cm，增加陳列立體感；齊；4、疊裝陳列附近應(yīng)同時(shí)展示同款的掛5、層板上每一疊衣服的高度一致，間距通常不少于一個(gè)拳頭；6、疊裝適合面料厚度適中，不容易產(chǎn)生折痕的服裝。3、將花色圖案展現(xiàn)出來(lái)，E同v時(shí)a上l下u對(duì)ation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

Pro衣，使顧C(jī)客o能p更yr詳i細(xì)g的h觀t看2或0試0衣4；-2011

Aspose

Pty

Ltd.兩雙鞋，一雙我們店鋪里的，一雙是臟的，對(duì)比引申鞋子1、鞋子吊牌以膠帶紙粘于底下，款號(hào)朝外；2、靴幫以填充物穩(wěn)Ev固al，ua不t外ion

only.ated

w露it；h

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.取包一個(gè)，提問(wèn)，提反面教材，要求用包裝袋包裝，保護(hù)膜去除包1、包內(nèi)要放上填充物，包帶放在背面不外露，吊牌不外Evaluation

only.露；ated

w2i、th飾A品sp金os屬e環(huán).環(huán)S扣li上de的s塑fo料r保.NET

3.5

Client

Pro護(hù)膜去C除op。yright

2004-2011

Aspose

Pty

Ltd.全國(guó)一致的陳列展示品牌零售概念目標(biāo)Evaluation

only.ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.基于數(shù)據(jù)管理的Eva終lua端tio陳n

o列nl跟y跟.蹤ated

with

Aspose.Slides

for

.NET

3.5

Client

ProCopyright

2004-2011

Aspose

Pty

Ltd.周銷售報(bào)表周銷售報(bào)表（周）基本信息每日業(yè)績(jī)統(tǒng)計(jì)?業(yè)績(jī)完成分析Evaluation

only.ated

wi?th（A周sp）o銷se售.信Sl息ides

for

.NET