劍橋商務(wù)英語初級module

CambridgeBusinessEnglishBeginnerModule目錄contentsCourseIntroductionandLearningObjectivesDevelopmentofBasicBusinessCommunicationSkillsImprovingBusinessDocumentReadingandWritingSkillsBusinessnegotiationstrategiesandpracticalapplications目錄contentsPopularizationofInternationalTradePracticeKnowledgeExpandingcrossculturalcommunicationskills01CourseIntroductionandLearningObjectivesDesignedforbeginnersinbusinessEnglish,focusingonfundamentallanguageskillsandbusinessconceptsCoversawiderangeoftopicsincludingjobroles,companystructure,businesscommunication,andmoreProvidesasolidfoundationforfurtherstudyinbusinessEnglishandprofessionaldevelopmentOverviewofCambridgeBusinessEnglishBeginnerCourseDevelopbasiclanguageskillsinlistening,speaking,reading,andwritingLearntousecommonbusinessvocabularyandexpressionsGainanunderstandingofbasicbusinessconceptsandpracticesImprovecrossculturalawarenessandcommunicationskills01020304LearningobjectivesandskillrequirementsRecommendationoftextbooksandauxiliaryresourcesBusinessVocabulary…Acomprehensiveguidetobusinessvocabularywithpracticalexercises"BusinessEnglishHa…AuserfriendlyhandbookcoveringallaspectsofbusinessEnglishwithreallifeexamplesOnlineresourcessuc…TheseprovideadditionallisteningpracticeandinsightsintotheworldofbusinessBusinessnewspapersandmagazinesThesearegreatforkeepingupwithcurrenttrendsandexpandingyourbusinessvolume02DevelopmentofBasicBusinessCommunicationSkillsUnderstandingandexaminingculturaldifferences:LearntoappropriateandadapttodifferentbusinessculturesandcompetetoavoidmisunderstandingsandfosterpositiverelationshipsBasicbusinessetiquette:Masterthefundamentalsofbusinessetiquette,includingpropergreeting,introductions,andprofessionalattributestopresentapolarizedandprofessionalimageNonverbalcommunication:Recognizetheimportanceofnonverbalcuessuchasfactualexpressions,bodylanguage,andtoneofvoiceinbusinesscommunication,andlearntointerpretandusethemeffectivelyEtiquetteandCulturalDifferencesinBusinessOccasionsClearanddecidecommunication01Developtheabilitytocommunicatecomplexideasinaclear,decide,andorganizedmanagertoensureeffectiveunderstandingandretentionActivelistening02Practiceactivelisteningtechniquestofullyunderstandandrespondappropriatelytotheideasandconcernsofothers,followingstrongrelationshipsandtrustAssertivecommunication03Learntocommunicateassertively,expressingyourownideasandneedsinaconcernedandconfidentmanwhileexaminingtherightsandopinionsofothersEffectivecommunicationskillsandmethodsListeningcomprehensionImprovelisteningcomprehensionskillsthroughactivitiessuchaslisteningtobusinessrelatedpodcasts,lectures,orsimulations,andpracticingnotetakingandsummarizationSpeakingfluencyIncreasespeakingfluencybyparticipatinginroles,simulations,anddiscussionsonbusinesstopics,focusingonpromotion,grammar,andvocabularyusageLanguageexchangeprogramsEngageinlanguageexchangeprogramsorfindabusinessEnglishconversationpartnertopracticespeakingandlisteningskillsinarealworldcontextListeningandSpeakingTrainingStrategies03ImprovingBusinessDocumentReadingandWritingSkillsCommonbusinessdocumentformatsandspecificationsMemos:MemosaretypicallyusedforinternalcommunicationwithinacompanyTheyfollowastandardformatthatincludesaheading,context,task,action,andclosingEmails:EmailsareacommonformofbusinesscommunicationusedforbothinternalandexternalcommunicationsTheyshouldbeclear,concise,andprofessional,withasubjectlinethataccuratelyreflectsthecontentoftheemailReports:ReportsareusedtopresentdataandanalysisonaspecifictopicorissueTheytypicallyincludeatitlepage,tableofcontents,executivesummary,introduction,body,conclusion,andappendicesProposals:Proposalsaredocumentsthataresubmittedtopotentialclientsorcustomers,outsourcingaplanorsolutiontoaproblemoropportunityTheyshouldincludeacoverletter,tableofcontents,executivesummary,problemstatement,solutionoverview,implementationplan,andbudgetActivereadingThisinvolvesengagingwiththetextbyaskingquestions,makingpredictions,andsummarizingkeypointsSkimmingandscanningSkimminginvestmentsquicklyreadingthroughthetexttogetageneralideaofthecontent,whilescanninginvestmentslookingforspecificinformationorkeywordsReadingcomprehensionstrategiesandskillssharingCriticalthinkingThisinvolvesanalyzingthetextcriticallytoevaluatetheauthor'sarguments,evidence,andconclusionsVocabularybuildingImprovingyourvocabularywillhelpyouunderstandbusinessdocumentsmoreeasilyYoucandothisbylearningnewwordsandphrasesrelatedtobusinessandpracticingusingthemincontextReadingcomprehensionstrategiesandskillssharingDevelopingwritingandexpressionskillsClearanddecidewriting:Writingshouldbeclearandeasytounderstand,withnounnecessarywordsorphrasesUsesimplelanguageandavoidjargonortechnicaltermsthatmaybeunfriendlytothereaderOrganizedstructure:Businessdocumentsshouldhavealogicalandorganizedstructure,witheachsectionclearlylabeledandeasytofollowUseheadings,bulletpoints,andtablestobreakupthetextandmakeitmorereadableProfessionaltone:Maintainaprofessionaltoneinyourwriting,avoidingcolloquialismsorinformationlanguageUseapolicyandrelevanttone,andavoidusingofferingorflammatorylanguageProofreadingandediting:AlwaysproofreadingandedityourwritingbeforesendingittoensuretherearenospellingorgraphicalerrorsUsespellcheckersandgrammarcheckerstohelpcatchanymissesyoumayhavemissed04BusinessnegotiationstrategiesandpracticalapplicationsUnderstandtheirinterests,goals,andpotentialareasofconcerntoattractandaddressissuesthatmayariseduringnegotiationsResearchtheotherpartyClearoutlinewhatyouhopetoachievefromthenegotiation,includingbothyouridealoutcomeandyourfallbackpositionDefineyourobjectivesEstablishaclearplanforthenegotiation,includingkeydiscussionpointsandatimelineforthemeetingPrepareanagendaSuggestionsforprenegotiationpreparationworkStrategyapplicationduringnegotiationprocessFullyunderstandtheotherparty'sperspectivebyactivelylisteningtotheirneedsandconcernsUseofsupervisorylanguageEmployeelanguagethatissupervisoryandinfluential,yetrelevantandcollaborative,toeffectivelycommunicateyourpositionFlexibilityandadaptabilityBepreparedtoadjustyourstrategyasthenegotiationprocesses,respondingtonewinformationandchangingdynamicsActivelisteningRoleplayexercisesEngageinroleplayactivitiestopracticeandrefineyournegotiationskillsinasafe,controlledenvironmentFeedbackandbriefingReceiveconstructivefeedbackandengageinbriefingdiscussionstoidentifyareasforimprovementandenhancementofyourperformanceApplicationtorealworldscenariosApplythestrategiesandtechniqueslearnedduringthesimulationtoactualbusinessnegotiations,drawingonyourexperiencetonegotiatemoreeffectivelySimulatednegotiationpracticesession05PopularizationofInternationalTradePracticeKnowledgeInternationaltradeproceduresanddocumentation:Detailedexplanationoftheproceduresanddocumentationinvolvedininternationaltrade,includinginquiry,offer,acceptance,contract,letterofcredit,shipment,insurance,andpaymentDefinitionandclassificationofinternationaltrade:Introductiontothebasicconceptsandtypesofinternationaltrade,includingimport,export,transittrade,andcountertradeInternationaltradepoliciesandregulations:Overviewofthepoliciesandregulationsthatgoverninternationaltrade,suchastradeagreements,quotas,andnontariffbarriersBasicConceptsandProcessesofInternationalTradeOperationGuideforImportandExportBusinessMarketresearchandselectionoftargetmarkets:Guidanceonhowtoconductmarketresearch,identifypotentialtargetmarkets,andassessmarketopportunitiesEstablishmentofimportandexportbusinessrelationships:Introductiontotheprocessofestablishingbusinessrelationshipswithforeignsuppliersorbuyers,includingnegotiationsoftermsoftradeandsigningofcontractsLogisticsandtransportationmanagement:Overviewofthelogisticsandtransportationaspectsofimportandexportbusiness,includingselectionoftransportationmodes,customsclearanceprocedures,andcargoinsurancePaymentmethodsandriskmanagement:Discussionofthevariouspaymentmethodsusedininternationaltrade,suchaslettersofcredit,telecommunicationtransfer,andopenaccounttransactions,aswellasriskmanagementstrategiestomitigatepaymentrisksSuccessfulimportbusinessmodelofaleadingretailer:Analysisoftheimportbusinessmodeladaptedbyasuccessfulretailer,focusingontheirsourcingstra