X美眼坊連鎖項目啟動計劃書

頁十一、相關項目投資分析項目2013年2014年合計1月-6月7月-12月1月-6月直營店店面裝修（4萬/家）160,00080,00080,0001,341,000設備用品（0.2萬/家）8,0004,0004,000陳列道具（1萬/家）40,00020,00020,000轉讓費（1萬/家）80,00040,00040,000租金（0.8萬/月）80,000264,000336,000水電（0.1萬/月）10,00033,00042,000小計378,000441,000522,000產(chǎn)品自營店產(chǎn)品成本（營收收入15%）55,500202,500255,0002,910,500加盟店產(chǎn)品成本（進貨價35%）717,5001,680,000小計55,500920,0001,935,000人力成本總經(jīng)理90,00090,00090,0002,551,000市場中心（4-5人配置）50,000150,00015,000招商中心（6-7人配置）50,000200,000200,000教育中心（6-7人配置）50,000160,000160,000數(shù)據(jù)中心（1-2人配置）10,00030,00030,000店長/店員（6人/店月均2000元）120,000372,000504,000自營店員工提成獎金6%20,00060,000100,000內部員工提成獎金4%150,000250,000小計390,0001,212,0001,349,000推廣費用網(wǎng)絡推廣及優(yōu)化30,000100,000100,0001,380,000加盟展（上海，廣州）100,000100,000博納美眼文化節(jié)150,000廣東報刊招商廣告100,000知名媒體廣告200,000200,000形象代言人300,000小計30,000650,000700,000營運費用差旅費（2000元/月）20,000100,000100,000630,000導師補助（2000元/月）10,00050,00050,000招商補助（4500元/月）10,00060,00080,000接待應酬費3000060,00060,000小計70,000270,000290,000辦公費用辦公設備40,00010,00010,000240,000辦公租金20,00060,00060,000水電，電話費10,00015,00015,000小計70,00085,00085,000費用合計993,5003,578,0004,881,0009,052,500相關項目收入加盟費(1萬/家）320,000350,00011,050,000管理管控費(300元/家）50,00060,000加盟店產(chǎn)品進貨2,050,0004,800,000自營店營業(yè)收入370,0001,350,0001,700,000收入合計370,0003,770,0006,910,00011,050,000盈利分析-623,500192,0002,029,0001,997,5001.加盟店交