印度尼西亞快速消費(fèi)品市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

INDUSTRIES

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MARKETSFMCGmarketinIndonesiaCHAPTER

01OverviewYear-on-yearchangeoffast-movingconsumergoods(FMCG)valuespendinAsiafrom3rdquarter2018to2ndquarter2023,bysegmentYoYgrowthrateFMCGvalueAsiaQ32018-Q22023,bysegmentQ3'19vsQ3'18Q3'20vsQ3'19Q3'21vsQ3'20Q2'22vsQ2'218.4%Q2'23vsQ2'2210%8%7.6%

7.6%7.4%6%5.3%5.3%5.2%5%4.8%4.7%3.8%4%3.3%3.4%3.1%3%2.8%2.6%2.5%2.3%2.1%2%1.1%0.7%0.6%0%-2%-4%-1.3%-3%BeveragesHomecareFoodPersonalcareDairy4/statistics/1204626/apac-yearly-growth-rate-of-fmcg-value-by-segmentInthesecondquarterof2023,thehomecaresegmentinAsiahadthehighestgrowthinitsvaluespendof7.4percentcomparedtothesecondquarterof2022.Bycomparison,thevalueofthedairysegmentintheregiondeclinedbyoveronepercent.ReadmoreNote(s):Asia;Q32018toQ22023Source(s):KantarWorldpanelYear-on-yearchangeoffast-movingconsumergoods(FMCG)valueinAsiafrom3rdquarter2018to2ndquarter2023,bycountryorterritoryYoYgrowthrateFMCGvalueAsiaQ32018-Q22023,bycountryYear-on-yearvaluechangeQ2'23vsQ2'22-5%Q2'22vsQ2'210%Q3'21vsQ3'205%Q3'20vsQ3'19Q3'19vsQ3'1810%-10%Vietnam(rural)15%20%14.3%8.6%8.9%5%10.3%12.8%3.9%3.4%India(urban)Vietnam(urban)Indonesia7.1%6.9%5.4%5.3%9.5%10.7%5.5%3.3%6.4%5.9%6.5%5.8%8.8%1.1%1.1%Taiwan6.2%3.1%5.9%5.5%5.2%4.7%SouthKoreaPhilippines1.3%1.2%13.5%-5.3%-6.3%10.7%6.7%6.6%0.4%Malaysia(peninsular)China5.5%-1%0.1%2%1.8%3.1%3%5.2%-3%Thailand3.4%1.2%0.3%5Description:Inthesecondquarterof2023,Vietnam'sruralarearecordedthehighestFMCGgrowthof14.3percentamongotherselectedcountriesinAsia.Incomparison,Thailand'sFMCGmarketdecreasedbythreepercentcomparedtothesamequarterofthepreviousyear.ReadmoreNote(s):Asia;Q32018toQ22023Source(s):KantarWorldpanelYear-on-year(YOY)changeinFMCGvalueinIndonesiain2ndquarter2023,bysegmentYOYgrowthrateoftheFMCGvalueinIndonesiaQ22023,bysegmentYear-on-yearvaluechange2%-4%-2%0%4%6%8%10%FMCGtotalFood3.3%2%BeveragesDairy3.8%-2.9%HomecarePersonalcare5%7.6%6Description:Inthesecondquarterof2023,Indonesiarecordedpositivechangesacrossallfast-movingconsumergoods(FMCG)segmentsexceptthedairysegmentcomparedtothesamequarterinthepreviousyear.TheoverallchangeintheFMCGmarketvalueinthecountrystoodat3.3percentinthatquarter.Indonesia`sFMCGmarketisoneofthefast-growingintheSoutheast-Asianregion.ReadmoreNote(s):Indonesia;Q22023Source(s):KantarWorldpanelLeadingsaleschannelsoffast-movingconsumergoods(FMCG)inIndonesiaasof3rdquarter2023,bymarketshareMajorFMCGsaleschannelsIndonesiaQ32023,bymarketshareMarketshare0%10%20%30%40%50%60%70%80%90%TraditionaltradeMinimarkets83%7%SpecialtystoreHyper/supermarketsOthers5%2%4%7Description:Asofthethirdquarterof2023,traditionaltradeheldthehighestmarketshareof83percentinthefast-movingconsumergoods(FMCG)sectorinIndonesia.MinimarketsfollowedwithsevenpercentmarketshareintheFMCGsector.TraditionaltradehasbeenanimportantpartofmanyIndonesians`lives.ItisafamiliarsightinIndonesianneighborhoods,andaplaceforbargainingandpurchasingvariousconsumerproducts.ReadmoreNote(s):Indonesia;Q32023Source(s):KantarWorldpanelFast-movingconsumergoods(FMCG)spendingasashareofthetotalhouseholdexpenditureinIndonesiafrom3rdquarter2018to3rdquarter2023ShareofhouseholdspendingonFMCGIndonesiaQ32018-Q3202325%19.6%19.6%19.2%20%15%10%5%19%19%18%0%Q32018Q32019Q32020Q32021Q32022Q320238Description:Asofthethirdquarterof2023,theshareofhouseholdspendingonfast-movingconsumergoods(FMCG)inIndonesiaamountedtoabout19.6percentofthetotalhouseholdspending.ThehouseholdspendingshareonFMCGremainedconstantcomparedtothesamequarterinthepreviousyear.ReadmoreNote(s):Indonesia;Q32018toQ32023Source(s):KantarWorldpanelCHAPTER

02KeysegmentsRevenueofthefoodmarketintheIndonesiafrom2014to2027,bytype(inbillionU.S.dollars)FoodmarketrevenueinIndonesia2014-2027,bytypeFoodConfectionery&SnacksMeatVegetablesFish&SeafoodFruits&NutsSauces&SpicesDairyProducts&EggsOils&FatsBabyFoodPetFoodConvenienceFoodSpreads&Sweeteners400366.75363.7338.53350314.24289.31300264.79258.43233.39250226.72208.57205.01190.64200180.85150175.4610050.4245.135429.

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6530.592.2902014201520162017201820192020202120222023202420252026202710Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortherevenue.Consideringthe13differenttypespresentedinthisstatistics,'Food'leadstherankingwith366.75billionU.S.dollarsrevenue.Contrastingly,'PetFood'isrankedlast,with3.63billionU.S.dollars.Theirdifference,comparedtotheFood,liesat363.12billionU.S.dollars.ReadmoreNote(s):Indonesia;2014to2027Source(s):ConsumerMarketInsightsRevenuefrompackagedfoodsinIndonesiain2022,bytype(inmillionU.S.dollars)SalesofpackagedfoodsinIndonesia2022,bytypeSalesinmillionU.S.dollars01,0002,0003,0004,0005,0006,0007,0008,0009,00010,00011,000Rice9,801.2Cookingingredientsandmeals6,352.5Noodles3,610.7BakedgoodsBabyfoodDrinkingmilkproducts3,072.72,650.32,482.31,976.8Processedmeat,seafood,andalternativestomeatSavourysnacksConfectionery1,922.21,779.7OtherdairyIcecream1,224.61,014.8YoghurtandsourmilkproductsCheese700421.811Description:In2022,rice,astaplefoodinIndonesia,reachedaretailsalesvalueofaround9.8billionU.S.dollars.Cookingingredientsandmealsfollowed,withretailsalesamountingtoalmost6.4billionU.S.dollars.

ReadmoreNote(s):Indonesia;2022Source(s):Euromonitor;USDAForeignAgriculturalServiceRevenueofalcoholicdrinksmarketinIndonesiain2022,bytype(inmillionU.S.dollars)AlcoholicdrinksmarketrevenueinIndonesia2022,bytypeRevenueinmillionU.S.dollars400

60002008001,0001,200WineBeer1,061.57695.15Spirits72.35Cider,Perry&RiceWine23.2412Description:Concerningthefourselectedsegments,thesegmentWinehasthelargestrevenuewith1.1billionU.S.dollars.Contrastingly,Cider,Perry&RiceWineisrankedlast,with23.24millionU.S.dollars.Theirdifference,comparedtoWine,liesat1billionU.S.dollars.ReadmoreNote(s):Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsRevenueofnon-alcoholicdrinkmarketinIndonesiafrom2017to2027,bytype(inbillionU.S.dollars)Revenueofnon-alcoholicdrinksinIndonesia2017-2027,bytypeSoftDrinksBottledWaterReady-to-Drink(RTD)Coffee&TeaJuices25201510519.119.1918.1217.1716.1715.315.114.8214.3414.0613.5912.9512.712.1811.6511.0710.6910.5110.2410.059.839.553.040.872.760.872.470.822.210.781.960.731.680.661.470.651.330.591.550.661.180.591.30.602017201820192020202120222023202420252026202713Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortherevenue.Overall,theindicatorappearstofollowapositivetrend,astherearemoreincreasingvaluesthandecreasingvaluesexpectedintheindividualsegmentsuntil2027.Amongthem,thesegmentSoftDrinksachievestherelativelyhighestvaluethroughouttheentireperiod,reaching19.19billionU.S.dollars.ReadmoreNote(s):Indonesia;2017to2027Source(s):ConsumerMarketInsightsRevenueofthebeauty&personalcaremarketinIndonesiafrom2018to2028,bytype(inbillionU.S.dollars)Revenueofbeauty&personalcareinIndonesia2018-2028Beauty&PersonalCareSkinCareCosmeticsFragrances180.492.390.482.316140.462.150.452.050.441.940.431.853.240.391.61121083.132.990.371.472.870.340.351.372.760.322.651.31.182.122.432.262.172.13610.89202810.512027109.589.178.7848.047.247.146.816.762020182019202020212022202320242025202614Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.EspeciallynotableistheremarkablyrobustgrowthobservedintheBeauty&PersonalCaresegmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching0.4billionU.S.dollars,standsoutsignificantlycomparedtotheaveragechanges,whichareestimatedat0.1525billionU.S.dollars.ReadmoreNote(s):Indonesia;2018to2028Source(s):ConsumerMarketInsightsCHAPTER

03MarketplayersLeadingfast-movingconsumergoods(FMCG)brandsinIndonesiain2022,byrateofhouseholdpenetrationLeadingFMCGbrandsinIndonesia2022,byhouseholdpenetrationHouseholdpenetrationrate40%

50%

60%0%10%20%30%70%80%90%100%95.4%110%IndomieSoKlin94.3%93.3%MieSedaapRoma91.3%Royco80.2%Nabati78.8%78.1%FrisianFlagIndofoodKapalApiMasako76.6%65.8%62.2%17Description:In2022,IndomiewasthemostchosenbrandsamongconsumersinIndonesia,with95.4percentofhouseholdsinIndonesiahavingboughtanIndomieproductatleastonce.IndomieisanIndonesianinstantnoodlebrandwhichismostwellknownforitsinstantMiGoreng.Indofood,thecompanythatproducesIndomie,hadnetsalesofabout110.83trillionIndonesianrupiahin2022.ReadmoreNote(s):Indonesia;2022Source(s):KantarWorldpanelNetsalesofPTIndofoodSuksesMakmurTbk(Indofood)fromfiscalyear2014to2022(intrillionIndonesianrupiah)NetsalesofIndofoodFY2014-202212010080110.8399.3581.7376.5973.3970.1966.6663.5964.06604020020142015201620172018201920202021202218Description:Attheendoffiscalyear2022,Indofood'snetsalesamountedtoapproximately110.83trillionIndonesianrupiah.Thiswasanincreaseofabout11.5trillionrupiahfromthepreviousfiscalyear.IndofoodisoneofIndonesia'smajorcompaniesinthefoodindustry.Itistheproducerofthepopularinstantnoodlesbrand,Indomie.ReadmoreNote(s):Indonesia;financialyears2014to2022;financialstatement;financialyearfollowsthecalendaryearSource(s):IndofoodNetsalesofPTMayoraIndahTbkfromfinancialyear2016to2022(intrillionIndonesianrupiah)NetsalesofPTMayoraIndahTbkFY2016-2022353030.6727.925.0324.4824.062520.82201510518.350201620172018201920202021202219Description:Attheendoffinancialyear2022,PTMayoraIndahTbk'snetsalesamountedtoapproximately30.67trillionIndonesianrupiah,showinganincreasecomparedtothepreviousfinancialyear.PTMayoraIndahTbkisoneofIndonesia'sfast-movingconsumergoods(FMCG)companieswithafocusonfoodandbeveragesector.Itistheproducerofthepopularinstantcoffee,Torabika.ReadmoreNote(s):Indonesia;FY2016to2022Source(s):PTMayoraIndahTbkNetsalesofPTUnileverIndonesiaTbkfromfinancialyear2013to2022(inbillionIndonesianrupiah)NetsalesofPTUnileverIndonesiaTbkFY2013-202250,00045,00040,00042,92342,97241,80241,20541,21940,05439,54636,48434,51135,00030,00025,00020,00015,00010,0005,000030,757201320142015201620172018201920202021202220Description:Infinancialyear2022,PTUnileverIndonesiaTbk'snetsaleswasabout41trillionIndonesianrupiah.UnileverIndonesiawasfoundedin1933andsincethenithasdevelopedtobecomeoneofIndonesia`slargestfast-movingconsumergoods(FMCG)companies.UnileverIndonesiawasthefourth-largestbusinessbymarketcapitalizationattheIndonesiaStockExchangeattheendof2015.ReadmoreNote(s):Indonesia;financialyears2013to2022;financialyearendsonDecember31Source(s):UnileverSalesvalueofPTKinoIndonesiaTbkfromfinancialyear2016to2022(intrillionIndonesianrupiah)SalesvalueofPTKinoIndonesiaTbkFY2016to20225.04.54.684.023.984.03.613.633.493.53.02.52.01.51.00.50.03.16201620172018201920202021202221Description:Attheendoffinancialyear2022,PTKinoIndonesiaTbkreportedsalesvalueofaround3.6trillionIndonesianrupiah.PTKinoIndonesiaTbkisoneofIndonesia'sleadingfast-movingconsumergoods(FMCG)companies,whichoperatesthroughpersonalcare,beverages,food,andpharmaceuticalsegments.ReadmoreNote(s):Indonesia;financialyears2016to2022;consolidatedstatements;financialyearendsonDecember31Source(s):PTKinoIndonesiaTbkCHAPTER

04BrandpreferenceMostpreferredfast-movingconsumergoods(FMCG)brandsinthefoodcategoryinIndonesiain2022,bypenetrationrateFoodbrandpreferenceinIndonesia2022,bypenetrationratePenetrationrate0%10%20%30%40%50%60%70%80%90%100%95.4%93.3%91.3%110%IndomieMieSedaapRomaRoyco80.2%78.8%76.6%76.5%NabatiIndofoodEnergenSasa71.9%71.2%BangoMasako62.2%23Description:In2022,IndomiewasthemostpreferredfoodbrandinIndonesiawithapenetrationrateof95.4percent.IndomieisanIndonesianinstantnoodlebrandwhichismostwellknownforitsinstantMiGoreng.ReadmoreNote(s):Indonesia;2022Source(s):KantarWorldpanelMostpreferredfast-movingconsumergoods(FMCG)brandsinthebeveragecategoryinIndonesiain2022,bypenetrationrateBeveragebrandpreferenceinIndonesia2022,bypenetrationratePenetrationrate0%10%20%30%40%50%60%70%70.5%80%SariwangiKapalApiTopcoffeeLuwak65.1%56.7%56.3%55.4%54.4%MiloGoodDayTorabikaAqua50.6%42.7%KopiABCIndocafe39.1%33.2%24Description:In2022,Sariwangi,ateabrand,wasthemostpreferredbeveragebrandinIndonesiawithapenetrationrateof70.5percent.Thiswasfollowedbyaninstantcoffeebrand,KapalApi,withapenetrationrateof65.1percent.

ReadmoreNote(s):Indonesia;2022Source(s):KantarWorldpanelMostpreferredfast-movingconsumergoods(FMCG)brandsinthedairyanddairysubstitutecategoryinIndonesiain2022,bypenetrationrateDairyanddairysubstitutebrandpreferenceinIndonesia2022,bypenetrationratePenetrationrate0%10%20%30%40%50%60%70%80%90%FrisianFlagIndomilkDancowUltraMilkBearBrandCimoryAice78.1%61.8%47.6%47.4%45.9%43.5%41.1%Wall's37.5%Yakult34.2%SGM12.3%25Description:In2022,FrisianFlag,adairy-basednutritionalbrand,wasthemostpreferreddairyanddairysubstitutebrandinIndonesiawithapenetrationrateof78.1percent.Thiswasfollowedbyanotherdairy-basednutritionalbrand,Indomilk,withapenetrationrateof61.8percent.ReadmoreNote(s):Indonesia;2022Source(s):KantarWorldpanelMostpreferredfast-movingconsumergoods(FMCG)brandsinthehomecarecategoryinIndonesiain2022,bypenetrationrateHomecarebrandpreferenceinIndonesia2022,bypenetrationratePenetrationrate0%10%20%30%40%50%60%70%80%90%100%94.3%SoKlinSunlightDaia85%74.9%72.3%72.3%RinsoDownyMolto67.5%MamaLemonEkonomiAttack61.8%61.8%45.2%Vape26.6%26Description:In2022,SoKlin,adetergentbrand,wasthemostpreferredhomecarebrandinIndonesiawithapenetrationrateof94.3percent.ThiswasfollowedbySunlight,alaundryanddishdetergentbrand,withapenetrationrateof85percent.

ReadmoreNote(s):Indonesia;2022Source(s):KantarWorldpanelMostpreferredfast-movingconsumergoods(FMCG)brandsinthepersonalcarecategoryinIndonesiain2022,bypenetrationratePersonalcarebrandpreferenceinIndonesia2022,bypenetrationratePenetrationrate0%10%20%30%40%50%60%70%80%90%100%94.8%PepsodentLifebuoyNuvo84.7%63.1%60.5%GivPanteneRexonaShinzu'iZinc51.1%49.5%46.3%41.5%SunsilkMamyPoko37%21.2%27Description:In2022,Pepsodent,atoothpastebrand,wasthemostpreferredpersonalcarebrandinIndonesiawithapenetrationrateof94.8percent.ThiswasfollowedbyLifebuoy,bestknownforitshygienesoap,withapenetrationrateof84.7percent.

ReadmoreNote(s):Indonesia;2022Source(s):KantarWorldpanelCHAPTER

05InternationaltradeValueofcosmeticsandtoiletpreparationsimportedtoIndonesiafrom2016to2022(inmillionU.S.dollars)ImportvalueofcosmeticandtoiletpreparationsIndonesia2016-2022400358.02340.4935030025020015010050329.5309.48257.13226.74175.490201620172018201920202021202229Description:In2022,thevalueofcosmeticandtoiletpreparationsimportedfromIndonesiaamountedtoapproximately329.5millionU.S.dollars,anincreasecomparedtothepreviousyear.Indonesiareportedfluctuationinthecommodity'simportvalue,withthelowestin2017,duringtheperiodmeasured.ReadmoreNote(s):Indonesia;2016to2022Source(s):UNComtradeValueofcosmeticsandtoiletpreparationsexportedfromIndonesiafrom2016to2022(inmillionU.S.dollars)ExportvalueofcosmeticandtoiletpreparationsIndonesia2016-2022160150.74140.9114012010080134.15130.13129.2122.67109.836040200201620172018201920202021202230Description:In2022,thevalueofcosmeticandtoiletpreparationsexportedfromIndonesiaamountedtoapproximately150.7millionU.S.dollars,anincreasecomparedtothepreviousyear.Indonesiareportedfluctuationinthecommodity'sexportvalueduringtheperiodmeasuredwiththehighestinthatsameyear.ReadmoreNote(s):Indonesia;2016to2022Source(s):UNComtradeValueofnon-alcoholicbeveragesimportedtoIndonesiafrom2017to2022(in1,000U.S.dollars)Importvalueofnon-alcoholicbeveragesIndonesia2017-202240353025201535.29104.374.354.53.62501.8620172018201920202021202231Description:In2022,thevalueofnon-alcoholicbeveragesimportedtoIndonesiaamountedtoapproximately35.3thousandU.S.dollars.Indonesiareportedasharpincreaseinthecommodity'simportvalueinthatyear.

ReadmoreNote(s):Indonesia;2017to2022Source(s):UNComtradeValueofnon-alcoholicbeveragesexportedfromIndonesiafrom2017to2022(in1,000U.S.dollars)Exportvalueofnon-alcoholicbeveragesIndonesia2017-2022300277.93270.8125020015010050106.1538.98202137.26202233.612020020172018201932Description:In2022,thevalueofnon-alcoholicbeveragesexportedfromIndonesiaamountedtoapproximately37.3thousandU.S.dollars.Indonesiaexperiencedacontinuousdeclineinthecommodity'sexportvalueduringtheperiodmeasured.

ReadmoreNote(s):Indonesia;2017to2022Source(s):UNComtradeValueofapparel,clothingaccessories,andotherarticlesoffurskinimportedtoIndonesiafrom2016to2022(inmillionU.S.dollars)ImportvalueofapparelIndonesia2016-202297.888765432107.294.353.282.921.7820162017201820192020202133Description:In2022,thevalueofapparel,clothingaccessories,andotherarticlesoffurskinimportedtoIndonesiaamountedtoapproximately3.55millionU.S.dollars.Thehighestimportvalueofthecommoditywasrecordedin2019,reachingapproximately7.88millionU.S.dollars.ReadmoreNote(s):Indonesia;2016to2022Source(s):UNComtradeValueofapparel,clothingaccessories,andotherarticlesoffurskinexportedfromIndonesiafrom2016to2022(in1,000U.S.dollars)ExportvalueofapparelIndonesia2016-20221,4001,322.531,246.621,2001,0008006004002000762.72393.032021291.32018173.652019151.83202020162017202234Description:In2022,thevalueofapparel,clothingaccessories,andotherarticlesoffurskinexportedfromIndonesiaamountedtoapproximately1.25millionU.S.dollars.Thiswasasharpincreasecomparedtothepreviousyear.

ReadmoreNote(s):Indonesia;2016to2022Source(s):UNComtradeValueoftobaccoandtheirmanufacturedsubstitutesimportedtoIndonesiafrom2012to2022(inmillionU.S.dollars)ImportvalueoftobaccoandtheirmanufacturedsubstitutesIndonesia2012-2022900828.48793.658007006005004003002001000765.56723.57723.72704.48689.73671.68664.32541.24458.192012201320142015201620172018201920202021202235Description:In2022,theimportvalueoftobaccoandtheirmanufacturedsubstitutestoIndonesiaamountedtoapproximately828.48millionU.S.dollars.Incomparison,theexportvalueoftobaccoandtheirmanufacturedsubstitutesfromIndonesiaamountedtoaround1.5billionU.S.dollarsinthesameyear.Indonesiaisoneoftheleadingtobaccoproducersworldwide.ReadmoreNote(s):Indonesia;2012to2022Source(s):TradeMapValueoftobaccoandtheirmanufacturedsubstitutesexportedfromIndonesiafrom2012to2022(inmillionU.S.dollars)ExportvalueoftobaccoandtheirmanufacturedsubstitutesIndonesia2012-20221,6001,4001,491.041,207.851,197.291,150.721,147.461,2001,00080060040020001,139.61,025.441,009.51981.88931.39794.182012201320142015201620172018201920202021202236Description:In2022,theexportvalueoftobaccoandtheirmanufacturedsubstitutesfromIndonesiaamountedtoapproximately1.5billionU.S.dollars.Incomparison,theimportvalueoftobaccoandtheirmanufacturedsubstitutestoIndonesiaamountedtoaround828.48millionU.S.dollarsinthesameyear.Indonesiaisoneoftheleadingtobaccoproducersworldwide.ReadmoreNote(s):Indonesia;2012to2022Source(s):TradeMapCHAPTER

06ConsumerbehaviorYear-on-year(YOY)changeinaverageconsumerspendingpertriponfast-movingconsumergoods(FMCG)inIndonesiaasof3rdquarter2023,bysocioeconomicstatusChangeinaveragespendingpertripforFMCGIndonesia2023,bysocioeconomicstatus6%5%5%4%3%2%1%0%3%3%1%TotalSocioeconomicstatusABSocioeconomicstatusCSocioeconomicstatusDE38Description:Asofthesecondquarterof2023,theaverageconsumerspendingpertriponfast-movingconsumergoods(FMCG)excludingcookingoilinIndonesiashowedapositivechangeamongconsumersfromdifferentsocioeconomicstatus.Theoverallchangeintheaverageconsumerspendingpertripinthecountryamountedtothreepercentinthatquarter.ReadmoreNote(s):Indonesia;Q32023;FMCGexcludingcookingoilSource(s):KantarWorldpanelYear-on-year(YOY)changeintheaverageconsumerpurchasevolumepertripforfast-movingconsumergoods(FMCG)inIndonesiaasof3rdquarter2023,bysocioeconomicstatusAverageFMCGpurchasevolumechangepertripIndonesia2023,bysocioeconomicstatus0.0%-0.5%-1.0%-1%-1%-1%-1.5%-2.0%-2.5%-3.0%-3.5%-3%TotalSocioeconomicstatusABSocioeconomicstatusCSocioeconomicstatusDE39Description:Asofthesecondquarterof2023,theaverageconsumerpurchasevolumepertripforfast-movingconsumergoods(FMCG)excludingcookingoilinIndonesiashowedanegativegrowthamongconsumersfromallsocioeconomicstatus.Theoverallchangeintheaverageconsumerpurchasevolumepertripinthecountrydecreasedbyonepercentinthatquarter.ReadmoreNote(s):Indonesia;Q32023;FMCGexcludingcookingoilSource(s):KantarWorldpanelYear-on-year(YOY)changeinconsumerpurchasefrequencyforfast-movingconsumergoods(FMCG)inIndonesiaasof3rdquarter2023,bysegmentYOYpurchasefrequencychangeforFMCGIndonesia2023,bysegment0%0%0.0%-1.0%-2.0%-3.0%-4.0%-5.0%-6.0%-1%-2%-5%HomecarePersonalcareFoodBeveragesDairy40/statistics/1205783/indonesia-purchase-frequency-growth-for-fmcg-by-segmentAsofthethirdquarterof2023,theconsumerpurchasefrequencyforhomecareandpersonalcareproductsinIndonesiaremainedunchanged.However,consumerpurchasefrequencyfordairyproductsdecreasedbyfivepercentinthatquarter.

ReadmoreNote(s):Indonesia;Q32023;FMCGexcludingcookingoilSource(s):KantarWorldpanelShareofhouseholdsimpactedbyinflationinIndonesiaasofMarch2023SeverityofinflationimpactsonhouseholdsIndonesia202370%61%60%50%40%30%26%20%10%0%10%2%Ineedtobecautiousofmyexpenses

IamsignificantlyimpactedbyrisingpricesIamnotimpactedatallIamunabletocopewithinflation41Description:Accordingtoa2023surveybyRakutenInsightoninflationinIndonesia,approximately61percentofrespondentssharedthattheyhadtobecautiousoftheirexpenses.Meanwhile,around10percentofsurveyparticipantsindicatedthattheywerenotimpactedatallbyinflation.ReadmoreNote(s):Indonesia;March9to31,2023;12,948respondents;16yearsandolderSource(s):RakutenInsightHouseholdexpendituresimpactedbyinflationinIndonesiaasofMarch2023HouseholdexpensesimpactedthemostbyinflationIndonesia2023Shareofrespondents10%

20%