商務(wù)英語廣告對話

商務(wù)英語廣告對話商務(wù)英語廣告對話以下是搜集的商務(wù)英語廣告對話，一起來看看吧。細(xì)節(jié)Bill:WeekoneincludesmediaplayonairwavesandTVduringprimetimebroadcasts.第一周要在電臺和電視臺的黃金時段播出。Lauren:Whataboutthetradepublicationsandjournals?那行業(yè)出版物和雜志呢?Bill:Thisisincluded.Becauseofeditorialdeadlines,wemusthaveouradstothepublicationsbythe15thofthemonth.也包括在內(nèi)。因?yàn)榫庉嬘衅谙?，我們必必須在這個月的十五號之前將廣告文件送交出版社。Lauren:TheJulyissuehasaspecialsectionondigitalproducts,whichwillensureourproductatopspotinthefeaturessection.七月刊有數(shù)碼產(chǎn)品專欄，而且我們的產(chǎn)品會放在特色產(chǎn)品欄目最顯眼的地方。Bill:Thissectionisanexcellentmediaforourproductfeaturesanddisplays.這個專欄能很好的展示我們的產(chǎn)品的特點(diǎn)。Lauren:Inaddition,themockupadisreadyforfinalsignoff.另外，廣告清樣可以最后簽發(fā)了。討論廣告運(yùn)作Mark:Ithinkthemostimportantthingnowistoletpeopleknowtheproductexistsratherthanhighlightingitsspecificbenefits.我認(rèn)為現(xiàn)在最重要的是讓人們知道產(chǎn)品的存在，而不是強(qiáng)調(diào)它的'具體好處。Roy:IagreesomewhatMark,butnotcompletely.Aslongaswearespendingmoneyonadvertising,wemightaswellputafewextradollarsintospecifics.我在某種程度上同意你的看法，Mark，但不能說是完全同意。既然我們花錢做廣告，我們無妨在細(xì)節(jié)上也花些錢。Mark:Ourbudgethasbeenreducedfromlastquarter,wecantaffordanyextraspending.從上季度起，我們的預(yù)算金額就被消減了，我么負(fù)擔(dān)不起任何額外的開銷。Roy:ThewayIseeit,wecantaffordnottogetintospecifics.Ifallwedoisletpeopleknowthenameofourproduct.Ourcompetitorcanfollowupwithspecificsandwewillbedead.Theywillreapthebenefitsofourbasiccampaignbysimplyspendingafewdollarsonspecifics.DoyouseewhatImean?可是照我看來，我們負(fù)擔(dān)不起的恰恰是不進(jìn)入細(xì)節(jié)。如果我們僅僅讓市場知道我們產(chǎn)品的名稱，而競爭對手跟著做很細(xì)節(jié)的廣告，我們就死定了。他們只用花很少錢就可以掠奪我們前期的戰(zhàn)斗果實(shí)。你明白我的意思嗎?Mark:Isee.Iguessfromthatperspectiveyoureright.Wecantaffordnottospendtheextradollars,Letsputtogetheraproposalandpresentittomanager.我明白。從那個角度看，你是對的。我們無法負(fù)擔(dān)不花這點(diǎn)額外錢的后果。我們先做一個計(jì)劃，提交給經(jīng)理。Roy:Agreed.Maybeweshouldstartwithageneralidea-afewsloganssotheycanchoosethefocusofthecampaign.同意。我們先制定出大體構(gòu)想-幾條標(biāo)語，他們可以從中選出廣告的重點(diǎn)。Mark:Itcouldnthurt.Letskickaroundafewideas.可以。讓我們討論幾條想法吧。商務(wù)英語對話商務(wù)英語對話把我學(xué)過的商務(wù)英語對話寫在這里,并加上一些知識點(diǎn).如果大家有興趣,就和我一起學(xué)習(xí)吧,,,這可都是我依據(jù)筆記自己總結(jié)的哦~這是比較典型的.商務(wù)英語對話,用來背誦也很好呢CONVERSATIONONEFLucyClayMarketing.CanIhelpyou?MHello,IsjohnLeethere,Please?FI'mterriblysorry.He'sinameeting.CanItakeyoumessage?MWell,it'sMr.KimhereinBarcelona.I'mcomingnextweektoheadoffice.CouldyoutellJohnmyplaneisgettinginat15:40,not16:40,asinmyfax.It'sstillCharlesdeGaulleAirport,though,andstillonTuesday.FOK.I'lltellhim.Mr.Kim.Wouldulikehimtimeetyouthere?MOh,thatwouldbelovely,Theotherthing,I'mphoningaboutisthescheduleofthedepartmentmeetingsJohn'sarrangedforme.Iseethere'snothingwithsales.Doyouthinkitistoolatetofixupachatwiththem?FI'mnotsure,Mr.Kim.ButI'llpassthatontoJohn.MI'mreallymostanxioustotalkaboutthesuggestedpricechanges.Theyarereallycausingtroubleouthere.FOK,I'lltellJohntocallyou.He'sgotyournumber?Mye