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INDUSTRIES

&

MARKETSWellnessindustryintheUKCHAPTER

01OverviewMarketsizeofthewellnessindustryinEuropein2022,bycountry(inbillionU.S.dollars)WellnessindustrymarketsizeinEuropein2022,bycountryMarketsizeinbillionU.S.dollars100

150050200250300GermanyUnitedKingdomFrance268.65223.83171.9Italy112.12Russia94.52Spain82.95NetherlandsSwitzerlandTurkey52.350.3144.9542.35Austria3Description:ThewellnesseconomyinEuropewasestimatedatavalueofjustunder1.47trillionU.S.dollarsin2022.ThebiggestcountrymarketinEuropewasGermany,whichaccountedforrevenuesofover268billionU.S.dollarsinthewellnessmarket.

ReadmoreNote(s):Europe;2022Source(s):FTNnews;GlobalWellnessInstituteMarketsizeofthespaindustryintheUnitedKingdomfrom2019to2022(inbillionU.S.dollars)SpaindustrymarketsizeintheUK2019-20223.53.02.52.01.51.00.50.03.323.22.872.1120192020202120224Description:ThespaindustryintheUnitedKingdomexperiencedanincreaseofover20percentbetween2020and2022,showingsignsofrecoveryafterthecoronavirus(COVID-19)pandemic.ThemarketsizeofthespaindustryintheUKwasestimatedatjustoverthreebillionU.S.dollarsin2022.ReadmoreNote(s):UnitedKingdom;2019to2022Source(s):GlobalWellnessInstituteMarketsizeoftheworkplacewellnessindustryintheUnitedKingdomfrom2019to2022(inbillionU.S.dollars)WorkplacewellnessindustrymarketsizeintheUK2019-20223.53.232.963.02.52.01.51.00.50.02.722.6720192020202120225Description:TheworkplacewellnessmarketintheUnitedKingdomexperiencedadeclineoverjustoverfourpercentbetween2020and2022.ThemarketsizeoftheworkplacewellnessindustryintheUKwasestimatedat2.72billionU.S.dollarsin2022.

ReadmoreNote(s):UnitedKingdom;2019to2022Source(s):GlobalWellnessInstituteMarketsizeofthewellnesstourismindustryintheUnitedKingdomfrom2019to2022(inbillionU.S.dollars)WellnesstourismindustrymarketsizeintheUK2019-20221815.616141210815.111.464.942020192020202120226Description:ThewellnesstourismmarketintheUnitedKingdomexperiencedanincreaseofalmost80percentbetween2020and2022,showingsignsofrecoveryafterthecoronavirus(COVID-19)pandemic.ThemarketsizeofthewellnesstourismindustryintheUKwasestimatedatjustover15.6billionU.S.dollarsin2022.ReadmoreNote(s):UnitedKingdom;2019to2022Source(s):GlobalWellnessInstituteEstimatednumberoffitnessandwellnessinstructorsintheUnitedKingdomfrom4thquarter2021to2ndquarter2023NumberoffitnessinstructorsintheUK2021-202380,00075,50073,40071,90068,30067,20070,00060,00050,00040,00030,00020,00010,000060,90057,900Q42021Q12022Q22022Q32022Q42022Q12023Q220237Description:Therewereestimatedtobeapproximately57,900fitnessinstructorsworkingintheUnitedKingdomasofthesecondquarterof2023,comparedwith60,900inthepreviousquarter.

ReadmoreNote(s):UnitedKingdom;Q42021toQ22023Source(s):OfficeforNationalStatistics(UK)CHAPTER

02SpasRevenueofthespamarketintheUnitedKingdomin2022,bysegment(inbillionU.S.dollars)SpamarketrevenueintheUK20224.03.53.02.52.01.51.00.50.03.781.55TotalrevenueDay/club/salonspa9/statistics/595509/distribution-of-spa-market-united-kingdomThespamarketintheUnitedKingdomgeneratedrevenuesofover3.7billionU.S.dollarsin2022.Thelargestsegmentwithinthismarketwastheday/club/salonspasegment,whichaccountedforapproximately40percentoftherevenuesinthatyear.ReadmoreNote(s):UnitedKingdom;2022Source(s):GlobalDataMostimportantfactorswhenbookingaspadayintheUnitedKingdomin2023MostimportantfactorswhenbookingspasintheUK2023Shareofrespondents0%

5%

10%15%20%25%30%35%40%45%It`saboutfindingtherightoffer,I`mlookingforrealvalueformoneyIlookatthefacilitiesforthingslikeaswimmingpoolandrelaxationspaceIreaduponreviewsandratings-especiallyGoodSpaGuideratings!Ilookatthetreatments-IhaveafavouritethatIwanttosee40.02%34.32%9.9%7.49%IalreadyknowthespaIwanttogoto,there`snoswayingme4.43%Ilookforaspecificproductbrand-Iprefertheirtreatmentsandproducts1.13%10Description:Healthspasoftenprovideavarietyoffacilitiesfromindoorswimmingpoolsandhottubs,tomassagesandbeautytreatments.Ina2023surveyintheUnitedKingdom,overonethirdofrespondentsstatedthattheylookedatthefacilitiesforthingslikeaswimmingpoolandrelaxationspacewhenmakingadecisiontobookonespadayoveranother.Meanwhile,justunder10percentofrespondentsreaduponreviewsandratingswhenmakingtheirdecision.

ReadmoreNote(s):UnitedKingdom;2023;8,827respondentsSource(s):GoodSpaGuide;SpaSMostimportantfeaturesofspasintheUnitedKingdomin2023MostattractivespafeaturesintheUK202370%58%60%50%40%30%20%10%0%13%10%10%6%ThermalroomsRighttreatmentselectionRelaxationroomsOutdoorspaspacePool11Description:A2023surveyexploredthemostattractivefeaturesatspasaccordingtorespondentsintheUnitedKingdom.Overhalfofrespondentsdeemedthermalroomsasthemostimportantfactorwhenbookingaspa.Meanwhile,13percentofrespondentswantedtherighttreatmentselectionwhenselectingaspalocation.ReadmoreNote(s):UnitedKingdom;2023;8,694respondentsSource(s):GoodSpaGuide;SpaBusiness;SpaSImportanceofwellnessoptionswhenbookingaspaintheUnitedKingdomin2023ImportanceofwellnessoptionstospaclientsintheUK2023Agreatdeal4.15%Notatall15.33%Alot13.95%Amoderateamount18.57%Alittle48.01%12Description:A2023surveyexploredtheimportanceofwellnessoptionssuchasholistictreatmentsandmindfulnessclassestocustomersatspasintheUnitedKingdom.Justoverfourpercentofrespondentsstatedthattheywouldnotbookaspaunlesstherewerewellnessoptions.Meanwhile,around15percentofrespondentswerenotatallinterestedinwellnessservices.ReadmoreNote(s):UnitedKingdom;2023;8,682respondentsSource(s):GoodSpaGuide;SpaSImportanceofsustainabilitywhenbookingaspaintheUnitedKingdomin2023ImportanceofsustainabilitytospaclientsintheUK2023Agreatdeal4.75%Notatall7.51%Amoderateamount18.6%Alittle42.19%Alot26.99%13Description:A2023surveyexploredtheimportanceofsustainabilitytocustomersatspasintheUnitedKingdom.Justoveronequarterofrespondentsstatedthatsustainabilitymatteralottothemwhenbookingaspa,butitwouldnotstopthemifthespalookedamazing.Meanwhile,lessthaneightpercentofrespondentsstatedthatsustainabilitydidnotmattertothematall.ReadmoreNote(s):UnitedKingdom;2023;8,686respondentsSource(s):GoodSpaGuide;SpaSShareofspavouchersredeemedintheUnitedKingdomin2023,bymonthSpavouchersredeemedintheUnitedKingdombymonth202316%15%14%12%10%8%11%11%8%8%8%8%7%7%7%7%6%4%3%2%0%JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember

December14Description:In2023,JanuarywasthemonthwiththehighestshareofspavouchersredeemedintheUnitedKingdom.Thefollowingmonths,FebruaryandMarch,hadacombinedtotalof22percentofthetotalnumberofvouchersredeemedinthatyear.

ReadmoreNote(s):Europe,UnitedKingdom;2023Source(s):SpaSMainbarrierstogoingtoaspaintheUnitedKingdomin2023ReasonsfornotgoingtoaspaintheUK2023Shareofrespondents0%10%20%30%40%50%60%70%80%Youdon`t(ordidn`t)feelbodyconfidentYouare(orwere)pregnant17.64%4.71%1.33%Youare(orwere)disabledYouhave(orhavehad)cancer1.32%1.06%Youhave(orhavehad)anothermajorillnessYoufeel(orfelt)uncomfortablebecauseofyourgenderorsexuality

0.52%Iwouldprefernottosay1.57%No-I`mconfidentaspawouldtreatmewellinanysituation70.08%15Description:A2023surveyintheUnitedKingdomrevealedthemainworriesanddoubtsrespondentshadaboutgoingtoaspa.Duringthesurvey,around18percentofrespondentsstatedthattheyhadworriedaboutgoingtoaspabecausetheydidnotfeelbodyconfident.However,over70percentofrespondentsstatedthattheywereconfidentthataspawouldtreatthemwellinanysituation.ReadmoreNote(s):UnitedKingdom;2023;8,713respondentsSource(s):GoodSpaGuide;SpaSCHAPTER

03ConsumerspendingHouseholdexpenditureonhealthintheUnitedKingdom(UK)from2005to2022(inmillionGBP)ExpenditureonhealthintheUnitedKingdom2005-202235,00030,00025,00020,00028,60928,24027,78527,33926,91225,40725,49424,79724,30824,03219,85417,92517,04316,081

16,10315,87715,00010,0005,000013,27411,61920062005200720082009201020112012201320142015201620172018201920202021202217Description:ThisstatisticshowsthetotalconsumerexpenditureonhealthintheUnitedKingdomfrom2005to2022.In2022,consumerexpenditureonhealthproductsandserviceswassome27.3billionBritishpounds,asignificantincreasecomparedtothepreviousyear.ReadmoreNote(s):UnitedKingdom;2005to2022Source(s):OfficeforNationalStatistics(UK)AverageannualspendingonwellnessintheUnitedKingdomin2023,bycategory(inGBP)Annualspendonself-careintheUK2023AveragespendinGBP2000100300400500600700Spaday623610605HairdresserappointmentBeautytreatments(e.g.waxing,injectables)Beautyproducts581Massage560560556Manicure/pedicureSkincareproductsBathessentials(e.g.oils,bathbombs)52418/statistics/1457521/wellness-average-spend-ukA2023surveyintheUnitedKingdomrevealedthataverageconsumersspentover4.6thousandBritishpoundsannuallyonwellnessandself-care.Withinthiscategory,consumersintheUKspentanaverageof560Britishpoundsayearonmassages.ReadmoreNote(s):Europe,UnitedKingdom;June28to30,2023;2,009respondentsSource(s):ProfessionalBeauty;Website(aquacard.co.uk)AverageannualspendingonmassagesintheUnitedKingdomin2023,bygender(inGBP)AnnualspendonmassagesintheUKbygender20238007006005004003002001000668560457MaleFemaleTotal19Description:A2023surveyintheUnitedKingdomrevealedthatmenspentmoreayearonaverageonmassagesthanwomen.Overall,theaverageconsumerintheUKspent560Britishpoundsonmassagesinayear.

ReadmoreNote(s):Europe,UnitedKingdom;June28to30,2023;2,009respondents;onlyrespondentswhohavemassagesSource(s):ProfessionalBeauty;Website(aquacard.co.uk)AverageannualspendingonspadaysintheUnitedKingdomin2023,bygender(inGBP)AnnualspendonspadaysintheUKbygender20238006837006005004003002001000623563MaleFemaleTotal20Description:A2023surveyintheUnitedKingdomrevealedthatmenspentmoreayearonaverageonspadaysthanwomen.Overall,theaverageconsumerintheUKspent623Britishpoundsonspadaysinayear.

ReadmoreNote(s):Europe,UnitedKingdom;June28to30,2023;2,009respondents;onlyrespondentswhogoonspadaysSource(s):ProfessionalBeauty;Website(aquacard.co.uk)LevelofspendingonspadaysinthecurrenteconomicclimateintheUnitedKingdomin2023CurrentlevelofspendingonspadaysintheUK2023More2%I`mnotgoingtospasatthemoment4%Less26%Aboutthesame68%21Description:A2023surveyexploredthelevelofspendingonspadaysintheUnitedKingdominthecurrenteconomicclimate.Aroundonequarterofrespondentsstatedthattheywerelikelytospendlesswhenbookingaspaday,whilefourpercentstatedthattheywerenotgoingtospasatallatthemoment.ReadmoreNote(s):UnitedKingdom;2023;8,827respondentsSource(s):GoodSpaGuide;SpaBusiness;SpaSCHAPTER

04WellnessproductsMostpopularwellnessproductcategoriesintheUnitedKingdomin2023,byuseandfrequencyMostpopularwellnessproductcategoriesintheUK2023Use/buy

regularlyUsed

to

use/buy

regularly

butdo

not

anymoreUsed/bought

once

or

twiceNever

used/boughtHome(scentedcandles,homefragrances)64%14%16%6%SupplementsSpatreatmentsSleep40%24%22%19%8%13%11%13%13%6%18%31%30%32%12%30%34%35%37%74%SexualwellnessNon-invasivetreatments(laser,chemicalpeels,microdermabrasion)Injectables7%5%5%4%6%5%82%86%Cosmeticsurgery23Description:Asof2023,about64percentofrespondentsintheUnitedKingdomtakingpartinasurveystatedthattheyusedand/orboughthomewellnessproducts,suchasscentedcandlesandhomefragrances,regularly.Meanwhile,about86percentofparticipantssaidthattheyhadnevermadeuseofcosmeticsurgery.ReadmoreNote(s):UnitedKingdom;2023;1,945respondents;18yearsandolderSource(s):Euromonitor;McKinsey&CompanyConsumersplanningtopurchaseproductsfocusedonmentalhealthandwellbeingintheUnitedStatesandtheUnitedKingdomin2022,bygenerationMentalhealth&wellbeingproductbuyingplansintheU.S.&UK2022,bygenerationGenZMillennialsGenXBabyboomers45%40%35%30%25%20%15%10%5%40%40%37%37%35%28%27%24%21%19%

19%11%10%9%8%6%6%5%

5%5%5%3%2%2%0%VerylikelyLikelyNeitherlikelynorunlikelyUnlikelyVeryunlikelyDon'tknow24Description:In2022,manyyoungpeopleintheUnitedKingdomandtheUnitedStatessaidtheywerelikelytobuymentalhealthandwellbeingfocusedproducts.Forexample,aroundsevenin10surveyedconsumersoftheGenZandmillennialvarietysaidtheywerelikelytobuysuchgoodsthatyear.Accordingtothesurvey,boomerswereleastlikelytobuyitemsfortheirmentalhealthorwellbeingin2022outofallgenerations.ReadmoreNote(s):UnitedKingdom,UnitedStates;January2022;2,099respondents*;*1,051respondentsintheU.S.and1,048respondentsintheUK.Originalquestion:'Howlikelyareyoutopurchaseaproductin2022thatisfocusedonyourmental[...]

ReadmoreSource(s):LatanaShareofconsumerswhopurchasedhealthandbeautyproductsonlineorin-storeintheUnitedKingdomfromJuly2019toDecember2023ShareofUKshopperspurchasinghealthandbeautyonlineorin-store2019-2023In-storeOnlineNeither-Idon'tbuysuchitemsDon'tknow70%60%50%40%30%20%10%0%25Description:Accordingtosurveyfindings,UKshoppers'purchasesofhealthandbeautyproductsonlineandin-storechangedgraduallybetweenJuly2019andDecember2023.Theshareofshopperspurchasingsuchproductsviain-storechannelsgenerallydeclinedduringtheobservedperiod,goingfrom63percentto53percentinDecember2023.ReadmoreNote(s):UnitedKingdom;July2019toDecember2023;Between1,974and2,042;18yearsandolder;UKshoppersperwaveSource(s):YouGovLeadingbeautyandhealthonlineshopsrankedbybrandawarenessintheUnitedKingdomin2023Mostwell-knownbeautyandhealthonlineshopsintheUK2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%BootsSuperdrug93%89%LloydsPharmacyAvon85%83%ThePerfumeShopTheFragranceShopLUSH80%72%71%Sephora48%Pharmacy2ULookfantasticfragrancedirectFeelunique46%40%38%37%CultBeauty31%26Description:Bootsisthemostwell-knownbeauty&healthonlineshopintheUK.Foundedin1849,theNottinghamshirebasedbrandisrecognizedby93percentofinternetrespondents.SecondonthislististhehealthandbeautyretailerSuperdrug,followedbyLloydsPharmacyandAvon.ReadmoreNote(s):UnitedKingdom;AugusttoSeptember2023;1243respondents;18to64yearsSource(s):ConsumerInsightsCHAPTER

05Wearables&appsRevenueinthedigitalfitness&well-beingdevicessegmentofthedigitalhealthmarketUnitedKingdomfrom2018to2028(inmillionU.S.dollars)Revenueinthedigitalfitness&well-beingdevicessegmentUK2018-20282,5002,0001,5001,00050002018201920202021202220232024202520262027202828Description:Theindicator'Revenuebymarket'inthe'FitnessTrackers'segmentofthedigitalhealthmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2024and2028byintotal503.7millionU.S.dollars(+33.04percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach2billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):MarketInsightsNumberofusersinthedigitalfitness&well-beingdevicessegmentofthedigitalhealthmarketUnitedKingdomfrom2018to2028(inmillionindividuals)Usersinthedigitalfitness&well-beingdevicessegmentUK2018-20281210864202018201920202021202220232024202520262027202829Description:Theindicator'Usersbymarket'inthe'FitnessTrackers'segmentofthedigitalhealthmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2024and2028byintotal1.2millionusers(+12.02percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach11.15millionusersandthereforeanewpeakin2028.Notably,theindicator'Usersbymarket'ofthe'FitnessTrackers'segmentofthedigitalhealthmarketwascontinuously[...]

ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):MarketInsightsRevenueinthedigitalfitness&well-beingsegmentofthedigitalhealthmarketUnitedKingdomfrom2018to2028(inmillionU.S.dollars)Revenueinthedigitalfitness&well-beingmarketUK2018-20283,0002,5002,0001,5001,00050002018201920202021202220232024202520262027202830Description:Theindicator'Revenuebymarket'inthe'DigitalFitness&Well-Being'segmentofthedigitalhealthmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2024and2028byintotal566.5millionU.S.dollars(+27.15percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach2.7billionU.S.dollarsandthereforeanewpeakin2028.Notably,theindicator'Revenuebymarket'ofthe'DigitalFitness&Well-Being'segmentofthedigitalhealth[...]ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):MarketInsightsNumberofusersinthedigitalfitness&well-beingsegmentofthedigitalhealthmarketUnitedKingdomfrom2018to2028(inmillionindividuals)Usersinthedigitalfitness&well-beingmarketUK2018-20283025201510502018201920202021202220232024202520262027202831Description:Theindicator'Usersbymarket'inthe'DigitalFitness&Well-Being'segmentofthedigitalhealthmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2024and2028byintotal3.4millionusers(+13.64percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach28.28millionusersandthereforeanewpeakin2028.Notably,theindicator'Usersbymarket'ofthe'DigitalFitness&Well-Being'segmentofthedigitalhealthmarketwas[...]

ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):MarketInsightsRevenueinthehealth&fitnesssegmentoftheappmarketUnitedKingdomfrom2017to2027(inmillionU.S.dollars)Revenueinthehealth&fitnesssegmentoftheappmarketUnitedKingdom2017-20275004504003503002502001501005002017201820192020202120222023202420252026202732Description:Theindicator'RevenueBySegment'inthe'Health&Fitness'segmentoftheappmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2024and2027byintotal126.2millionU.S.dollars(+39.01percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach449.68millionU.S.dollarsandthereforeanewpeakin2027.Notably,theindicator'RevenueBySegment'ofthe'Health&Fitness'segmentoftheappmarketwascontinuously[...]

ReadmoreNote(s):UnitedKingdom;2017to2027Source(s):MarketInsightsLeadingwearab

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