英國在線新聞行業(yè)市場前景及投資研究報告-培訓(xùn)課件外文版2024.6

DIGITAL

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TRENDSOnlinenewsintheUnitedKingdom(UK)CHAPTER

01LeadingnewsbrandsLeadingnewsbrandsintheUnitedKingdomasofJuly2023,bycombinedonlinereachTopnewsbrandsintheUKin2023,bycombinedonlinereachReach23%Others44%DMG10%NewsUK8%Lebdev7%BBC8%3Description:Fivenewspaperpublishingcompaniescontrolledover50percentofthenationalonlinenewsreachintheUnitedKingdomasofJuly2023,aninvestigationfound.PublisherReachheldthebiggestsharewith23percent,andDMGMediafollowedinsecondpositionwithtenpercent.NewsUKandtheBBCbothaccountedforashareofeightpercentrespectively,whileLebdevreachedsevenpercent.ReadmoreNote(s):UnitedKingdom;July2023Source(s):MediaReformUK;PressGazetteLeadingonlinenewsbrandsaccessedintheUnitedKingdomasofFebruary2023LeadingonlinenewsbrandsaccessedUK2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%BBCNewsonlineGuardianonlineMailOnline45%16%14%SkyNewsonlineRegionalorlocalnewspaperonlineTelegraphonlineMirroronline12%8%6%5%MSNNewsSunonlineHu?ffPostYahoo!News5%5%5%5%MetroonlineITVNewsonline4%4%4Description:BBCNewsonlinewasbyfarthemostpopularnewsbrandintheUnitedKingdom,with45percentofrespondentsstatedthattheyaccesseditfornewsinformationeveryweekasofFebruary2023.TheGuardianonline,MailOnline,andSkyNewsonline,wereotherleadingnewsbrandsasofearly2023,withweeklypenetrationof16percent,14percent,and12percentrespectively.

ReadmoreNote(s):UnitedKingdom;JanuarytoFebruary2023;2,107respondents;18yearsandolder;newsconsumersSource(s):ReutersInstitutefortheStudyofJournalism;YouGovLeadingEnglish-languagenewswebsitesintheUnitedKingdom(UK)inDecember2023,bymonthlyvisits(inmillions)LeadingnewswebsitesintheUnitedKingdom(UK)2023,bymonthlyvisitsVisitsinmillions0510152025303540BBCTheSun37.924.7MailOnline23.2Mirror22TheGuardianTheIndependentSkyNews20.819.217.8ITV15.1TheTelegraphMetro13.813.7MoneySavingExpertDailyExpressManchesterEveningNews11.811.711.75Description:InDecember2023,theBBChadatotalof37.9millionmonthlyvisitsintheUnitedKingdom,accordingtotheresultsofdatadesignedtobenationallyrepresentativetakenfrom10thousandpeopleacross25thousanddevicesmeasuringwebsiteandappusage.TheSunfollowedwith24.7millionvisits,andthenMailOnlinewith23.2million.DigitalnativesiteMoneySavingExpertalsomadethetop20rankingwithmorethan11millionvisits.ReadmoreNote(s):UnitedKingdom;December2023;15yearsandolder;basedonmobilewebanddesktopvisits;top20ofatotal50rankedbymonthlyvisitsSource(s):IpsosIris;PressGazetteMostpopularnewsappsintheUnitedKingdom(UK)inOctober2023,byaudience(inmillions)NewsappsaudienceintheUK20231613.5141210812.6642.92.31.81.81.71.721.20.870AppleNewsBBCNewsSkyNewsTheGuardianUpdayGoogleNewsMailOnline

MoneySaving

AOL-News,

TheTelegraphExpert

Mail&Video

UK6Description:AccordingtotheresultsofanationallyrepresentativesurveyheldintheUnitedKingdominOctober2023,AppleNewshadanaudienceof13.5millionpeopleaged15yearsandabovethatmonth.BBCNewsrankedsecondwith12.6millionusers.WiththeexceptionofSkyNewsandTheGuardian,allothernewsappsintherankinghadanaudienceofundertwomillion,includingGoogleNewsandMailOnline.ReadmoreNote(s):UnitedKingdom;October2023;10,000*;15yearsandolder;top10takenfromatotalrankingof25newsapps;*Dataispartlyderivedfromapanelof10,000peopleaged15andoverthatisdesignedtobenationallyrepresentative.The[...]

ReadmoreSource(s):Ipsos(Iris);PressGazetteCHAPTER

02ConsumptionoverviewShareofpeopleusingthefollowingsourcesofnewsweeklyintheUnitedKingdom(UK)from2018to2023NewsplatformsusedweeklyintheUnitedKingdom2018-20232018201960%202020212022202390%80%70%60%50%40%30%20%10%0%77%75%74%74%74%73%71%66%55%53%52%41%40%39%39%38%

38%36%

36%22%17%15%14%Online*TelevisionSocialmediaPrint8Description:IntheUnitedKingdomin2023,52percentofrespondentsreportedthattheywatchednewsontelevisioninthelastweek.However,themostpopularwaytoaccessnewscontentwasonline,with74percentofrespondentsin2023accessingnewscontenteitherthroughsocialmediaorelsewhereontheinternet.ReadmoreNote(s):UnitedKingdom;2018to2023;**2,107;18yearsandolder;*Onlineincludessocialmedia.**Basevaried:n(2018)=2,117;n(2019)=2,023;n(2020)=2,011,n(2021)=2,039,n(2022)=2,410,n(2023)=2,107

ReadmoreSource(s):ReutersInstitutefortheStudyofJournalism;YouGovMainplatformsusedfornewsconsumptionintheUnitedKingdomasofApril2023,bynationPlatformsusedtoconsumenewsintheUK2023,bynationShareofrespondentsNothernIrelandWalesScotlandEngland50%0%10%20%30%40%60%70%80%67%TelevisionAnyinternet71%69%70%57%73%66%68%42%Socialmedia52%54%46%47%Radio41%40%38%26%Otherwebsites/appsWordofmouthNewspapers(printed)Podcasts43%29%28%40%32%35%36%19%24%25%27%10%10%9%10%5%5%6%6%Magazines(printed)InteractiveTVservicesDon'tfollowthenews5%6%4%4%6%6%4%4%9Description:TelevisionwasthemostusedplatformfornewsconsumptionintheUnitedKingdomamongallnationsexceptWalesin2023,howevertheinternetwasalsoaverypopularchoiceandcouldsoonovertaketelevisionasthemainnewssource.Meanwhile,socialmediawasmorepopularinScotlandandWalesthaninEnglandorNorthernIreland.ReadmoreNote(s):UnitedKingdom;November7,2022toApril3,2023;seenotes;16yearsandolder;*n(England)=2,605;n(Scotland)=691;n(Wales)=657;n(NorthernIreland)=603.

ReadmoreSource(s):OfcomLeadingonlinesourcesoflocalnewsandinformationintheUnitedKingdomasofMarch2023OnlinesourcesoflocalnewsUK202338%40%35%30%25%20%15%10%5%35%26%26%20%17%15%12%11%10%9%3%3%2%0%10Description:DataonlocalnewsconsumptionintheUnitedKingdomgatheredinasurveyinearly2023foundthat38percentofconsumersaged16yearsoroverusedlocalgroupsoraccountsonsocialmediainthelastmonthorsotokeepuptodatewithlocalissuesandinformation,makingthisthemostcommonmethodofonlinelocalnewsconsumption.TheBBCwebsiteorapprankedaclosesecond,followedbysitesandappsoflocalandregionalpapers.

ReadmoreNote(s):UnitedKingdom;February22toMarch8,2023;2,778respondents;16yearsandolder;amongthosewhousedsourceinthelastmonthorsofornewsSource(s):Ofcom;YonderMostimpartialnewsplatformsaccordingtoweeklyusersintheUnitedKingdom(UK)asofMarch2023RankingofnewsplatformsbyimpartialityintheUK2023Shareofrespondents30%0%10%20%40%50%60%70%TVNewspapersRadio63%61%58%Socialmedia40%11Description:Asurveyexploringconsumerattitudestonewsoutletsrevealedtelevisionwasconsideredthemostimpartialnewsplatform,with63percentofrespondentsaged16yearsofageorabovewhowatchedTVnewsweeklyratingithighlyinthisregard.Socialmediafaredlesswellwithonly40percentconsideringittobeimpartial.ReadmoreNote(s):UnitedKingdom;November7,2022toApril3,2023;16yearsandolder;amongthosewhoratedthesourceshighly(7outof10orhigher);*DoesnotincluderatingsofSTVwebsite/app

ReadmoreSource(s):OfcomCHAPTER

03SocialmedianewsconsumptionLeadingsocialnetworksusedweeklyfornewsintheUnitedKingdomasofFebruary2023LeadingsocialnetworksusedfornewsintheUK202318%17%16%14%12%10%8%13%10%9%6%6%4%3%2%0%FacebookTwitterYouTubeWhatsAppInstagramFacebookMessenger13Description:AccordingtodatafromFebruary2023,FacebookwasthemostpopularsocialnetworkfornewsaccessintheUnitedKingdom,with17percentofrespondentsusingtheservice.TwitterandYouTuberankedsecondandthirdwith13and10percentofusersrespectivelyusingthenetworksfornewscontent.ReadmoreNote(s):JanuarytoFebruary,2023;2,107respondents;18yearsandolderSource(s):ReutersInstitutefortheStudyofJournalism;YouGovMostaccessedtypesofnewsonsocialmediaintheUnitedKingdomin2023,byplatformSocialmediaplatformnewsusageintheUK2023,bynewstypeFacebookTwitterInstagramTikTokSnapchat80%70%60%50%40%30%20%10%0%68%61%55%59%55%53%52%44%50%48%45%44%43%38%32%43%40%38%40%40%39%38%36%35%31%31%27%31%30%29%28%25%27%25%23%23%22%21%19%13%LocalBreakingUKHeadlinesLight-hearted/entertainingCelebrityForeign/internationalPolitical14Description:AccordingtoasurveyconductedintheUnitedKingdomin2023,Facebookwasthemostpopularsocialmediaplatformforconsuminglocalnewsfor59percentofrespondents.TwitteroutrankedFacebookasthetopusedsocialmediaplatformwhenitcametobreakingnewsandUKnews,withashareof61percentand68percentrespectively.However,Instagram,TikTok,andSnapchatwerethemostusedplatformsforcelebritynews.

ReadmoreNote(s):UnitedKingdom;2023Source(s):Ofcom;PressGazetteMostusedsocialmediasitesfornewsamongchildrenintheUnitedKingdom(UK)asofMarch2023,byagegroupSocialmedianewsconsumptionamongchildrenUnitedKingdom(UK)2023,byagegroup12

years34%35%5%13

years32%40%10%27%4%14

years33%53%6%15

years31%52%8%Total32%46%7%Facebook/FacebookMessengerInstagramPinterestSnapchatTumblr23%3%28%0%30%2%27%2%Twitter22%3%22%4%21%0%24%3%23%2%ViberWhatsAppYouTube36%46%52%9%30%52%55%9%22%39%55%3%23%37%48%7%27%43%52%7%TikTokTwitchReddit7%8%3%11%0%7%OthersocialmediaplatformNoneofthese1%0%0%0%8%6%11%14%10%15Description:A2023studyonnewsconsumptionamongchildrenintheUnitedKingdomfoundthat52percentof12to15yearoldsusedTikTokfornews,makingthisthemostpopularsocialmediaplatformamongthisdemographicgroup.Instagramwasmostpopularamong15yearolds,whilst12yearoldsweremoreengagedwithnewsonYouTubethantheirolderpeers.

ReadmoreNote(s):UnitedKingdom;February27toMarch20,2023;949*;12-15years;amongthosewhofollownewsthroughsocialmediasites;*Samplesizeiseffectivesamplenumber,moremethodologyavailablehere.

ReadmoreSource(s):OfcomMostpopularreasonsforinternetusersintheUnitedKingdom(UK)tousesocialmediaasof3rdquarter2023LeadingsocialmediausagereasonsinUK2023Shareofrespondents20%0%10%30%40%50%KeepingintouchwithfriendsandfamilyFillingsparetime55.4%40%Readingnewsstories27.5%Findingcontent(e.g.videos)Seeingwhat'sbeingtalkedaboutFindinginspirationforthingstodoandbuyPostingaboutyourlife24.4%23.3%23%19.7%18%Findinglike-mindedcommunitiesSeeingcontentfrombrandsWatchingorfollowingsportsAvoidingmissingoutonthings(FOMO)SharinganddiscussingopinionsWatchinglivestreams17.8%17.5%16.8%16.2%16.1%FollowingcelebritiesorinfluencersFindingproductstopurchase15.4%15%16Description:AccordingtoasurveyconductedintheUnitedKingdominthethirdquarterof2023,themainreasonforusingsocialmediawastokeepintouchwithfamilyandfriends,with55.4percentofinternetuserschoosingthisreason.Overall,40percentofinternetusersintheUKsaidtheirmainreasonforaccessingsocialmediaplatformswastofillsparetime.ReadmoreNote(s):UnitedKingdom;Q32023;16to64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialCHAPTER

04PaiddigitalnewscontentShareofconsumerswhopaidforonlinenewscontentinselectedcountriesworldwideinthelastyearasofFebruary2023Digitalnewspurchasesworldwide2023Shareofrespondents0%5%10%15%20%25%30%35%40%NorwaySweden39%33%AustraliaFinland22%21%21%UnitedStatesDenmarkSwitzerlandNetherlandsBelgium19%17%17%15%15%IrelandPolandAustria14%14%Spain13%18Description:NewsaudiencesinNorwaywerebyfarthemostlikelytopayforonlinenewsaccordingtoaglobalstudyonpaiddigitalnewscontentconsumption,with39percenthavingpaidfornewsonlineinthelastyear.RankedsecondwasSweden,followedbyAustralia,Finland,andtheUnitedStates.ReadmoreNote(s):Worldwide;JanuarytoFebruary,2023;2,000*;includespaymentviaasubscription,donation,one-offpayment,ordonation;*Samplesizewasapproximately2,000permarket.

ReadmoreSource(s):ReutersInstitutefortheStudyofJournalism;YouGovMainreasonsforsubscribingordonatingtonewsoutletsinselectedcountriesworldwideasofFebruary2023Reasonsforpayingfornewsworldwide2023UnitedStatesUnitedKingdomGermany70%60%50%40%30%20%10%0%65%48%47%44%44%38%30%30%29%28%28%25%21%20%16%BetterqualityordistinctivecontentHelpfundgoodjournalismIdentificationwithbrand/journalistsEasytousewebsiteorapp

Games,puzzles,andnon-newsfeatures19Description:AsofFebruary2023,themainreasonforsubscribingordonatingtonewsoutletsintheUnitedStates,UnitedKingdom,andGermanywasbetterqualityordistinctivecontent.U.S.consumerswerethemostlikelytocitethisasareason,withthesharewhodidsoroughly20percenthigherthanintheUKandGermany.Althoughnon-newscontentisgrowinginpopularityandoftenincludedaspartofsubscriptionbundles,thisrankedamongtheleastcitedreasonsforpayingfornews,along[...]ReadmoreNote(s):Worldwide;JanuarytoFebruary2023;seenotes;amongongoingnewssubscribersSource(s):PressGazette;ReutersInstitutefortheStudyofJournalismShareofnewsconsumerswhopaidforonlinenewscontentoraccessedpaidonlinenewsserviceinthelastyearintheUnitedKingdomasofFebruary2023PayingfordigitalnewsintheUnitedKingdom2012-202310%9%9%9%9%9%8%7%6%5%4%3%2%1%0%8%7%7%7%7%6%6%4%20122013201420152016201720182019202020212022202320Description:AsurveyfromFebruary2023foundthatninepercentofrespondentsintheUnitedKingdompayfordigitalnews.Nochangewasrecordedbetween2022and2023,andthenumberroseonlyslightlyoverthelastfewyears,thoughhasremainedabovefourpercentsince2012.ReadmoreNote(s):UnitedKingdom;2012to2023;2022:2,107;18yearsandolderSource(s):ReutersInstitutefortheStudyofJournalism;YouGovePaper/onlinenewswebsitepurchasesbybrandintheUKasofDecember2023ePaper/onlinenewswebsitepurchasesbybrandintheUK2023Shareofrespondents20%0%5%10%15%25%30%35%40%45%Dailymail.co.ukDailyrecord.co.ukDailystar.co.ukTEveningStandardExpress.co.ukIndependent.co.ukBusinessInsiderMirror.co.uk43%30%28%28%24%24%24%22%22%Thesun.co.uk22%Telegraph.co.ukThetimes.co.ukFSpectator.co.ukOther21%18%15%15%5%21Description:WeaskedUKconsumersabout"ePaper/onlinenewswebsitepurchasesbybrand"andfoundthat"Dailymail.co.uk"takesthetopspot,while"Spectator.co.uk"isattheotherendoftheranking.ReadmoreNote(s):UnitedKingdom;JanuarytoDecember2023;636respondents;18-64years;respondentswhospentmoneyonePaper/onlinenewspapers(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsAnnualcostofdigitalnewssubscriptionstoselectedpublicationsforconsumersintheUnitedKingdominJanuary2023andJanuary2024(inBritishpounds)OnlinenewssubscriptioncostintheUK2024Jan2023Jan2024400%369%350%

319%300%250%200%150%100%50%3123%12%299%269%